Launcher of Products for Experts | 2 Comma Club X Winner | Builder of Tools | Notorious Chiller

PPC agency owners are drowning in data.

The tracking is broken, the pixel is lying. 
Every platform shows different numbers.

I'm Virgil, nice to meet you.

I've been building businesses for 23 years.
One of them made $10M. 

But...

I always wanted to build software, but it never felt right.

It sounds like a poor excuse, but it simply never happened.

Until I met Victor...

A very successful PPC agency owner who happens to be my neighbour.

His data was all over the place.
So he built a spreadsheet to figure out which campaigns drive profit.

His clients saw results.
Other agencies saw his spreadsheet and said:

"I'd pay for this."

Over coffee, we decided to turn his spreadsheet into a tool.

We teamed up and brought in my buddy Vinod.
A talented developer with code running through his veins.

Now we're turning Victor's spreadsheet into an ad intelligence tool.

Sucana pulls your Meta, Google, and CRM data into one dashboard.

Then you talk to your campaigns like on a coffee break with your friend.

In short, we build the ChatGPT for your multi-client campaigns.If you run a PPC agency, I'd like to hear your story.

Drop me a DM because I love to learn what's eating your Mondays.

Or...

Follow along as I share the journey.I'll write about our journey building Sucana. 

And living the flip-flop lifestyle in Bali.

Either way, welcome to my world, and we'll talk soon.

Virgil Brewster

Helping brands that use Shopify+Klaviyo 2X their email and SMS revenue with 1:1 personalized graphics. Founder/CEO. Follow me to make money with email.

“Email marketing is dead.” That’s what they say. But if your emails aren’t making money, it’s not because email is dead... its because they’re boring.

I’m Lou Mintzer, CEO of Grid & Pixel. We help 7-9 figure Shopify brands scale with 1:1 creatives that autoplay in 99% of inboxes. We bring email and SMS campaigns to life with eye-catching, personalized graphics.

We’ve partnered with Shopify, Klaviyo, Omnisend, and Sendlane to keep things drop-dead simple, allowing you to spend less time tweaking templates and more time driving revenue. With 5 stars, 100+ reviews, and features by Shopify and Klaviyo, we’re proving that personalized content doesn’t just look better—it performs better.

Before Grid & Pixel, I spent 12 years as Chief Product Officer at Homesnap, leading the development of the award-winning real estate app before selling it to CoStar Group for $250M in 2020 and rebranding it to Homes.com.

I’m also an Advisor to the First Street Foundation and moonlight as a Venture Partner at NextGen Venture Partners, where I love working with entrepreneurs and helping to identify and support big ideas.

But enough about me—let’s talk about you.

If you’re a Shopify brand looking to drive reliable, repeatable revenue with flows that actually convert, get started today by installing the app for free:

https://apps.shopify.com/gridandpixel

Or, if you’re a marketing agency that wants to do more with less, take on more clients, or provide an increased level of service, check out our partner program:

https://gridandpixel.com/partners

Or just send me a DM - break your routine and harness serendipity!

Because the only thing that’s truly dead is boring content.

Lou Mintzer 🦅

𝗗𝗮𝘆 1 𝗮𝘁 eTail™ 𝗪𝗲𝘀𝘁.

Solid room. Thoughtful operators. Great conversations all around.

These conversations remind me why I love e-commerce.

If personalization depends on someone remembering to do the right thing, it won’t scale.

That idea keeps coming back.

Not more campaigns.
Better systems.

Built in. Not bolted on.

Grateful for the dialogue, the pushback, the new connections, and the shared obsession with building things that actually work.

Strong start.

Back at it today.

Great connecting with:
Jamie Domenici, Dan Caldwell, Max Lishansky, Teddy M., Angélica Hughes, Dan Russotto, Frances Levison, Alex Klein

#eTailPalmSprings #eTail

Boring emails are dead. I help Shopify+Klaviyo brands make more money with thumb-stopping content.

𝗣𝗮𝗹𝗺 𝗦𝗽𝗿𝗶𝗻𝗴𝘀, 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 24–25.

I’ll be speaking at eTail™ West as part of Klaviyo Visionaries, sharing how to build systems where personalization happens by default, not because someone remembered to hit send.

Looking forward to being in the room with the teams at Klaviyo and Swym for this one.

I hope you can join me! Check out the agenda here: 👉
https://lnkd.in/eRW8-3rt

𝗘𝗺𝗮𝗶𝗹 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗯𝗶𝗹𝗹𝗯𝗼𝗮𝗿𝗱. It’s 1:1.

And most brands still treat it like Times Square.

Big header.
Big promo.
Big “LAST CHANCE.”

Sent to everyone.

Here’s the problem.

Your customer doesn’t open email thinking,
“Show me an ad.”

They open it thinking,
“What’s in this for me?”

Monday reminder:

Retention isn’t about volume.
It’s about relevance.

The brands that win this week won’t send more emails.

They’ll send better ones.

Messages triggered by real behavior.
Creative tailored to real moments.
Flows that fire automatically when something actually happens.

Not noise.

Not blasts.

Systems.

Because when email feels personal,
it converts personal.

This is what we build inside Grid & Pixel.

Real brands.
Real lifecycle systems.
Built for Klaviyo.

If your Monday plan is just “send something,” it might be time to upgrade the system.
👉 Check the first comment.

Less grunt work.
More repeat revenue.
Start for $1.

In Palm Springs for eTail™ West this week. 𝗚𝗿𝗲𝗮𝘁 𝗳𝗲𝘄 𝗱𝗮𝘆𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘀𝗵𝗮𝗿𝗽 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝘁𝗲𝗰𝗵 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀.

There’s a lot of noise in ecommerce right now. New tools, new trends, constant takes. But the operators who are building, testing, and actually shipping feel as strong as ever.

That part gives me confidence.

Grateful to work in an industry that moves fast, rewards creativity, and forces you to keep learning.

I love ecom.

#eTailPalmSprings #eTail

This isn’t for everyone. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗶𝗱𝗲𝗮, 𝘁𝗵𝗶𝘀 𝗶𝘀𝗻’𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂.

This is for Shopify brands who are tired of inconsistent email revenue.

Here’s the mistake we see across ecommerce.

Most brands market to:
• Solution aware
• Product aware
• Most aware

That’s where competition is loudest.
That’s where discounts live.
That’s where everyone is fighting for the same click.

But scale rarely happens there.

There are five awareness levels:
Unaware.
Problem aware.
Solution aware.
Product aware.
Most aware.

Most brands skip problem aware completely.

And that’s expensive.

Across 3,000+ Shopify brands using Grid & Pixel, the biggest lift in email performance doesn’t come from sending more campaigns.

It comes from structuring flows and lifecycle messaging around awareness level.

Welcome flows that educate.
Post-purchase flows that deepen belief.
Campaigns that meet the customer where they are.

Not louder.
More aligned.

When Klaviyo is structured properly, email stops feeling reactive.

It starts compounding.

Serious operators build systems.
Everyone else chases spikes.

Question for you:

Which awareness level is your email actually speaking to right now?

𝗜’𝘃𝗲 𝘀𝗲𝗲𝗻 𝗰𝗼𝘂𝗻𝘁𝗹𝗲𝘀𝘀 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗮𝗯𝗼𝘁𝗮𝗴𝗲 𝘁𝗵𝗲𝗶𝗿 𝗲𝗺𝗮𝗶𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲…
without even realizing it.

All because of one avoidable mistake:

They don’t measure the machine.

Most teams jump straight into campaign mode.

New creative.
New subject line.
New promo.

Hit send.
Hope.

But here’s the truth:

If you’re not tracking deliverability, split testing flows, and optimizing capture…

You’re not running lifecycle.

You’re guessing.

And guessing doesn’t scale.

The fix isn’t “send more.”

It’s infrastructure:

• Live deliverability scoring
• Flow split tests running 24/7
• Popups converting above 10%
• Segments warming before the send
• Automation that compounds weekly

That’s it.

No chaos.
No scramble.
Just a system.

This is how we build retention inside Grid & Pixel.

AI-powered email designs.
Flows that plug directly into Klaviyo.
Campaigns structured before the rush hits.

If you want to feel what a real system looks like…

We made it simple.

$1 for your first month.

Low risk.
Real execution.

👇 Check the first comment for the install link or book a demo.

Your campaigns should already be ready.
Let’s chat: https://lnkd.in/eyTFYtz5

This is What Happens When 
𝗔𝗜 𝗧𝗼𝘂𝗰𝗵𝗲𝘀 𝗦𝗵𝗿𝗲𝗸

taplio

The Battle

Virgil Brewster

Lou Mintzer 🦅

Followers

Posts

Engagements

Likes

Performance ScoreLou Mintzer 🦅's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Virgil Brewster

Lou Mintzer 🦅

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lou Mintzer 🦅's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLou Mintzer 🦅's LinkedIn Performance