Creator.co

Creator is where Brands and Creators connect, collaborate, grow, and earn more revenue.

Our success is built on the premise that 92% consumers trust advice and opinions over any sponsored advertising. Most marketing teams don't have the time or resources to scale their Influencer strategy, that's where we come in. 

www.creator.co

Co-Founder & CEO

Entrepreneur Media

Contributing Writer

LOI - League of Innovators

League of innovators connects budding entrepreneurs with more experienced business mentors to help accelerate their go to market strategy.

Business Mentor

The Influencer Academy

The Influencer Academy is the first, certified Brand-Building online programs showing inspiring creators, and influencers how to define their purpose, clarify strategy, and grow a worthwhile profitable business!

Advisory Board

Best Buy Canada

Helped amazing brands develop, and deploy omni-channel branding and marketing initiatives nationally for the new wearable tech sector. 
Results: 1st in Canada for wearable tech market-share; grew category by over 1000%. 

Fitbit, Samsung, Garmin, Apple, Jawbone, Misfit, and more. 

-Assortment Planning
-Forecasting / Budgeting
-Vendor Relations
-Sales 
-Marketing
-P&L

Merchandise Manager (Buyer)

Andre's Electronic Experts

- Increased Sales and Profits
- Strategic Sales & Negotiations (B2B & B2C)
- Hiring/Training & Coaching
- High level of Community Involvement

Custom Home & Commercial A/V Project Manager

Future Shop

- Top 10 in Canada (President's Club) for 3 consecutive years
- Consistently exceeded sales and service budgets; placing our department among the top 5 in Canada

Elite Product Expert

Four Points by Sheraton

Obtained valuable experience in customer relations while being trained by one of the industry's leader in customer satisfaction

Managed multiple group, and corporate accounts.
Managed banquet room facilities 
Executed regular hotel audits

Guest Services Agent & Night Auditor

Helping our team at Creator revolutionize what an "Influencer platform" can be. We're empowering everyone on earth to become their own storefront - welcome to The Creator Economy.

Proven success in branding and new category launches, omni-channel buying and marketing, and optimizing eCommerce performance. Enjoy empowering brands to build long lasting communities and finding a better way to do things.

Enjoy hearing and helping other entrepreneurs whenever possible.

Vinod Varma

Rehab Media Group

Chief Operating Officer

Legado Capital

Managing Partner

Crowd Content

Mandate: Hired to facilitate ownership transition, professionalize the business and preparing it for growth

Results:. 
- Facilitated a smooth transition of ownership by working closely with the founder and the new investor group.
- Prepared the company for high growth and scalability by implementing management best practices, including EOS (Entrepreneurial Operating System), strategic planning, budgeting, and a management reporting cadence.
- Achieved over 80% sales growth in the first two years post-acquisition through a combination of organic and inorganic growth strategies.
- Designed and developed new sales and marketing functions, transitioning from individual contributors to a team-based approach.
- Developed a new go-to-market strategy targeting higher-end clients, successfully increasing ACV by over 50%
- Actively participated in marketing activities by leading webinars, creating blog and social media thought leadership content,  speaking at conference, and recording a weekly video newsletter
- Assembled a new leadership team to support long term vision 
- Built and trained a sales team including Account Executives, Account Managers, Client Success managers and SDRs
- Implemented a new sales process and improve sales efficiency by 50%

President and Chief Executive Officer

Kivuto Solutions

Oversee Strategy, Operations, Finance, Sales & Marketing

Mandate: Hired to facilitate ownership transition, professionalize the business and preparing it for growth

Results:
-Led the company through a seamless ownership transition.
-Professionalized the business by recruiting and developing a world-class management team.
-Streamlined costs and optimized the business model for greater efficiency.
-Led the transition from "per use" software solutions to a subscription-based model, launching the company’s first SaaS product and generating $2M in revenue within the first year.
-Developed a new go-to-market strategy
-Implemented a new sales process 
-Built new sales team including VP of Sales and Account Executives
-Directed the development of a new go-to-market strategy focused on subscription revenue and higher ACV.
-Raised multiple rounds of funding for acquisition and growth initiatives.

Chief Executive Officer

BMO Financial Group

Lead and developed a portfolio of 30+ Corporate Clients with approved credit facilities over CAD $1.2Bn. Current portfolio is comprised by public and private clients with complex deals and financing structures such as Syndications, High Yield Notes, Cross Border Facilities, Sub-debt, Leveraged Financing, Hedging, etc.

Managing Director Corporate Finance

HSBC Bank Canada

Managed and developed a portfolio of 30+ private and public middle market and large corporate clients  of CAD 500M+ in credit facilities, international presence, structured finance (MBO, LBO) and capital markets potential. Several transactions included setting up banking operations and credit facilities in multiple jurisdiction around the world for clients with multinational operations.

Senior Account Manager - Corporate Energy Financing

HSBC Colombia

Developed and managed a new-to-bank portfolio of 40+ middle market and large corporate clients generating over US 2M in revenue over the first 6 months.

Senior Relationship Manager Corporate Banking

Citi

Relationship Manager - Corporate and Multinationals

I’m passionate about growing businesses and helping them unlock their full potential. With a deep background in B2B sales, business development, and content marketing, I have experience working with small tech companies, developing go-to-market strategies, and building high-performing marketing and sales teams from the ground up.

I understand the unique challenges of selling to both enterprise clients and small to mid-size companies, and I’ve developed a strategic approach that aligns with their specific needs. My expertise in marketing and selling B2B products and services has allowed me to drive growth for a wide range of organizations.

In addition to growing revenue, I have a track record of building world-class management teams and implementing scalable, repeatable processes that drive efficiency and long-term success. I’m well-versed in managing P&L, forecasting, budgeting, and have hands-on experience with frameworks like EOS, where I’ve successfully implemented KPIs and management processes.

Key Areas of Expertise:

- B2B Sales & Business Development
- Go-to-Market Strategy
- Marketing & Sales Team Leadership
- Enterprise & SMB Sales
- P&L Management, Forecasting, and Budgeting
- Scalable Process Implementation
- EOS & KPI-Driven Management Frameworks
- Building World-Class Management Teams

taplio

The Battle

Vinod Varma

Carlos Meza

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