the vidar concept

Solopreneur

The African Leadership University

Brand Consultant

Shaybet Services Limited

Creative Director

Brand Identity Designer

Visual identity designer for small businesses in; 
Lagos, Senegal, Barbados and United States.

Visual Identity Designer

ITGEN Solutions

Animator

Educating founders about corporate brand and helping the gutsy amongst them build their own.

People no longer buy products and services.

They buy brands.

But what is brand? And do you have one?

Your brand is a result.

A result of the positive perception your market has about your business, product or service.

The keyword here is "positive", 
If the perception isn't positive there would be nothing compelling them to buy.

Positive perceptions drive their decision to become your customer.

So the question is how do you shape positive perceptions at scale?
And maintain it consistently enough, to influence, create and retain customers?

You lay the "Brand Foundation".


DM me if you want to get acquainted and talk shop.
Or you can follow me to keep a tab on my posts on the subject.

Vin Eze

Chimpy

Advising Chimpy’s Head of Marketing on building and operationalizing a B2B content strategy. We defined customer personas, content pillars and formats, and quarterly campaign structures to generate demand with retail partners and align marketing with sales.

B2B Content Strategy Advisor

The Workflow

The Workflow is a bi-weekly newsletter by Sara Lattanzio & Diandra Escobar that breaks down one expert-tested AI and automation workflow in every issue. We show you exactly how it’s built, what works, and what doesn’t, so you walk away with fresh ideas you can actually implement. No “replace your marketing team with 40 agents.” No “10 AI tools that will change your life.” Just proven, actionable strategies for marketing, growth, and GTM — powered by AI.

📩 Subscribe to get battle-tested AI & automation recipes that ship results, not just vibes.
https://www.theworkflow.digital/subscribe

Chief Strategy Officer & Co-Founder

Want to work with someone who’s been living and breathing B2B marketing in all its shapes and forms for the past decade? Here’s how we could make it happen:

1️⃣ Fractional Head of Marketing / Advisor
I work with B2B SaaS and service companies as a fractional Head of Marketing or advisor helping them sharpen positioning, design content-led GTM strategies, and build high-performing marketing engines. From startups to corporates, I bring over a decade of experience driving measurable growth.

2️⃣ LinkedIn Thought Leadership & Brand Partnerships
With 50,000+ engaged followers on LinkedIn and my newsletter The Workflow, I collaborate with MarTech and AI brands targeting GTM teams through authentic partnerships. This includes sponsored LinkedIn posts, newsletter features, and brand collaborations designed to connect with decision-makers in marketing and sales. Past partnerships include Semrush, Wix, Tofu, Bynder, Goldcast, Air, and many more.

3️⃣ Speaking Engagements & Workshops
I speak at conferences (e.g. Semrush's Spotlight conference), guest on podcasts (e.g. Exit Five, CXL, Everyone hates marketers), and lead workshops on B2B content strategy and growth, B2B marketing leadership, and personal branding. I love bringing fresh, actionable perspectives to teams and audiences translating complex marketing challenges into clear, practical strategies.

📩 Interested in discussing rates or a potential project?
Reach me at lattanzio.sara@gmail.com or send me a DM here on LinkedIn.

B2B Marketing Advisor & Fractional Leader | Content Strategist & Creator

Semrush

Creating content about different tools and features of the Semrush platform, including educational walkthroughs and product marketing content.
In addition, I beta-test new features, provide feedback, and support product launches for an outstanding brand that's shaping the future of content marketing.

Brand Ambassador | Advisor

Tofu

Creating educational and product marketing content across countless product use cases for TOFU, a new all-in-one, AI-driven marketing platform that enables marketers to launch campaigns 8X faster.

Bold claim, but it's definitely true. Among many other features like content creation and repurposing, TOFU's personalization-at-scale capabilities for both sales and marketing teams are second to none.

Stryber

On a mission to build a top-tier marketing function from the ground up at Stryber, a professional services company that helps established businesses identify, validate, and execute new growth opportunities.

⦿ In charge of all strategic and operational marketing initiatives to drive company growth
⦿ Leading a high-performing in-house and fractional marketing team
⦿ Member of the executive leadership team, contributing to overall business strategy and growth
⦿ Successfully repositioned the company in collaboration with the CEO
⦿ Driving content strategy, lead generation, and demand generation programs across EU and UAE markets with an ABM go-to-market approach
⦿ Achieved 3x increase in website traffic, 4x growth in LinkedIn organic reach, and consistent delivery of qualified, marketing-sourced leads
⦿ Implemented AI-powered marketing and content tools to streamline workflows and improve efficiency

Head of Marketing | Member of Executive Board

Wix Studio

As part of their expert product advisory board I support the Wix Studio team on product development and GTM strategy.

Advisory Board Member

Goldcast

I test new product features and create engaging educational and product marketing content for Goldcast — a video platform that helps B2B marketing teams easily produce, repurpose, and distribute video content. Finally a tool that makes it possible for even small teams to scale video content in an era where, without it, you basically don’t exist.

Bold claim, but it's definitely true. Among many other features like content creation and repurposing, TOFU's personalization-at-scale capabilities for both sales and marketing teams are second to none.

Brand Ambassador

Brand24

Creating content for this powerful social media monitoring and analytics tool which helps businesses strengthen their online presence, manage their reputation, and track the competition. 
With Brand24, users can monitor brand mentions, track hashtags, and analyze real-time sentiment across social media, news sites, blogs, and forums.

Creating content for this new challenger brand that invented the concept of "Creative Ops." 
The Air platform automates the mindless tasks that creatives and marketers do daily to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows.

B2B marketer with a content DNA | Sr. Marketing manager @Adnovum | Content creator at 💖

I’ve spent the last 10+ years living and breathing B2B marketing across startups and corporates—shaping narratives, driving demand, and building marketing engines that scale. Along the way, I’ve been named a LinkedIn Top Voice, recognized as one of Switzerland’s top 20 LinkedIn influencers, and built a community of 50,000+ B2B marketers and founders who follow my practical takes on content, growth, and leadership.

Some highlights from my career so far:

✅ Content-led growth: 3× increase in website traffic, 4× growth in social reach in just 7 months
✅ Online events: Launched LinkedIn Live at scale, generating 300+ qualified leads in a single event
✅ Social media impact: a single LinkedIn post drove 13 demo requests
✅ Thought leadership: grew LinkedIn audience to 50K, Top Voice recognition among global CEOs and entrepreneurs
✅ Influencer collaboration: secured 4 top-tier media placements + an event keynote through one campaign
✅ SEO execution: doubled daily organic traffic in 6 months and generated a six-figure pipeline for cybersecurity solutions
✅ Leadership: built and scaled two marketing departments, coached teams, and supported C-suite executives on positioning, branding, and communication

After four consecutive marketing and leadership roles, I’m now focused on my newsletter, The Workflow, select brand partnerships with MarTech and AI companies, and consulting B2B firms on organic growth, positioning strategy, and demand generation.

I’m also open to fractional Head of Marketing roles and to the right full-time opportunity where I can bring my experience in content-led GTM and growth to make an impact.

📩 Want to work together? Reach me at lattanzio.sara@gmail.com
 or send me a DM here on LinkedIn.

taplio

The Battle

Vin Eze

Sara Stella Lattanzio

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