the vidar concept

Solopreneur

The African Leadership University

Brand Consultant

Shaybet Services Limited

Creative Director

Brand Identity Designer

Visual identity designer for small businesses in; 
Lagos, Senegal, Barbados and United States.

Visual Identity Designer

ITGEN Solutions

Animator

Educating founders about corporate brand and helping the gutsy amongst them build their own.

People no longer buy products and services.

They buy brands.

But what is brand? And do you have one?

Your brand is a result.

A result of the positive perception your market has about your business, product or service.

The keyword here is "positive", 
If the perception isn't positive there would be nothing compelling them to buy.

Positive perceptions drive their decision to become your customer.

So the question is how do you shape positive perceptions at scale?
And maintain it consistently enough, to influence, create and retain customers?

You lay the "Brand Foundation".


DM me if you want to get acquainted and talk shop.
Or you can follow me to keep a tab on my posts on the subject.

Vin Eze

Rami Guzlan

Tenby Studios

I lead Tenby Studios, a forward-thinking Brand Experience and Identity Design Agency that's reshaping how emerging SaaS and e-commerce startups carve their niche in the digital world. 

Our philosophy's rooted in conveying brand narratives that resonate beyond aesthetics, and our mission is to guide these startups through a transformative brand evolution, ensuring deep connections with their audience and unwavering customer loyalty.


My Key Contributions:

1. Built the Rebrand Package, empowering startups to refine their narrative for a distinctive market presence.
2. Developed the ReLaunch Package, implementing a targeted and revitalized reentry into the market. 
3. Managed all our marketing, sales, project management, and growth efforts since starting in 2021. 
4. Steered continuous brand advancement through our Brand Management services, offering ongoing brand-development guidance for improved market performance.


We aim to turn potential into performance, ensuring every startup we collaborate with becomes a leader known for its compelling brand and unparalleled customer experience.

Founder of Tenby (Ten-Bee) Studios

In my time as a Designer & Developer, I met two Brand Strategists from the businesses I worked with. One focused on SaaS companies and the other on Direct-to-Consumer.

These guys became my mentors and helped me truly understand what it takes to build a brand and call yourself a Brand Strategist. 



With their help, I learned how to: 
- Guide clients through developing their core brand 
- Use social platforms to make a lasting impression
- Validate assumptions and apply insights gained
- Build enjoyable & scalable brand experiences
…and much more



At the end of 2019, I built an interactive Brand Clarity workshop that applied everything I’d been doing over those 5-ish years. 

And it got a lot of interest!


That initial process inspired the framework we use now at Tenby Studios with SaaS & DTC Brands.

Creators on Brand

Creators on Brand is about de-mystifying the brand-building process. We feature LinkedIn creators with diverse backgrounds to cover each piece of the branding puzzle - Showing what it takes to become Top-of-Mind in the New Age of Branding.


This has been rebranded to The New Age of Branding Podcast, focused on sharing insights into developing a brand in the modern world of startup growth.

Host of Creators on Brand Live Podcast

Clear Street

Worked to develop scripts to aggregate a small bucket of investments and visualize future predictions and investment yields.

Software Development Intern

Freelance Web Developer / Designer

After 2 years focusing on Logo Design, I reached a ceiling in how much I could grow - so I found a more profitable skill to learn. 

Web Development was the best option as I could charge significantly more and the work done would be more applicable. 


I spent a month learning basic Web Design in Adobe XD and Development in Webflow, then got extremely lucky when a previous client asked if I could build their website (this was January 2018). 


I said yes and promised to have it done in 3 weeks.... it took me 3 months. 


It was a learning experience to say the least, yet that first client propelled me into focusing on Web Development for about 2 years.

Web Developer

Freelance Graphic Designer

I was a Freelance Graphic Designer focusing on Logo Design and building comprehensive design systems. 

Mostly found work through Upwork and similar job boards to improve my design and client process before increasing prices and working with 6 main clients - over the span of 4 years. 

I designed all the visuals for their website, social media, marketing collateral, and brand identities. 

Logo Design was the start to running a creative business.

Logo Designer

I grew up passionate about Filmmaking and Storytelling - everything from: 

- Ideation 
- Writing
- Filming 
- Editing
etc. etc. 


This was a natural progression to learning Graphic Design, Visual Effects, and Animation using the Adobe Creative Suite.


I mainly worked on passion projects at the start, working off of YouTube tutorials and online courses I bought through Udemy. 


Check out my Motion Reel!

Passion Projects & Self-Taught Experience

Brand Facilitator || Guiding SaaS, DTC, & Solopreneur's through The New Age of Branding || My Interactive Process has helped 30+ Founders Build Top-of-Mind Brands.

Investing months (or years!) in product development - yet it's a struggle to attract or retain a loyal customer base. 

Sound familiar?


It's time to shift from a Product-centric to a Brand-centric mindset, focusing on the people you're here to serve. 

You know your product's great - you just need to convey that in a way that resonates. 


This is where I step in - with a holistic approach:

👉 Worked with 50+ SaaS & E-Commerce brands with over 7 years of experience
👉 Expert in crafting personalized brand experiences for SaaS & E-Commerce
👉 Host of The New Age of Branding Podcast & Founder of Tenby Studios 
👉 Guiding startups to build brands that resonate in 2024 and beyond

Through my Rebrand-Relaunch Framework, Tenby offers: 

✅ Interactive Brand Strategy Workshops 
✅ Brand Identity Design & Visual Storytelling 
✅ Competitive Market Research & Positioning  
✅ Comprehensive Messaging & Communication
✅ End-to-End Implementation of Your Brand Strategy 


You'll receive a Brand Management Dashboard (built with Notion) for access to your strategy and frameworks in one place with a hub to manage your brand's growth and development with your team. 


Ready to build a brand around your product? 
Let's connect and create your personalized brand experience!



*Check out The New Age of Branding Podcast (Link in Featured Section)

Founder & Brand Strategist

The Brand Strategy & Identity Studio
---
Lacking Clarity? Customer Loyalty? Traction?

We help emerging SaaS & DTC companies become Top-of-Mind in their space - helping attract and scale a loyal customer base. 



We Use a 5-Step Brand Building Framework: 
1. Run a Brand Clarity & Direction Workshop. 
2. Interview target-customer focus groups.
3. Research & Validate customer trends. 
4. Create Messaging & Design systems.
5. Compile Insights & Implement. 



You'll leave understanding: 
- Who you are as a brand
- What your customers truly want
- Where your target audience is online
- Why conversation rates have been so low 
- How to encourage customers to take action.

taplio

The Battle

Vin Eze

Rami Guzlan

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