the vidar concept

Solopreneur

The African Leadership University

Brand Consultant

Shaybet Services Limited

Creative Director

Brand Identity Designer

Visual identity designer for small businesses in; 
Lagos, Senegal, Barbados and United States.

Visual Identity Designer

ITGEN Solutions

Animator

Educating founders about corporate brand and helping the gutsy amongst them build their own.

People no longer buy products and services.

They buy brands.

But what is brand? And do you have one?

Your brand is a result.

A result of the positive perception your market has about your business, product or service.

The keyword here is "positive", 
If the perception isn't positive there would be nothing compelling them to buy.

Positive perceptions drive their decision to become your customer.

So the question is how do you shape positive perceptions at scale?
And maintain it consistently enough, to influence, create and retain customers?

You lay the "Brand Foundation".


DM me if you want to get acquainted and talk shop.
Or you can follow me to keep a tab on my posts on the subject.

Vin Eze

ENLEXIS - Behavioural Consultancy, working with clients worldwide

Expert advice with specific focus on how to influence decisions and choices and to drive behaviour in customers, employees, citizens, users or patients. In other words, how to make people take a specific action easily, by creating a tailored environment that makes the desired action happen now. 

HOW WE HELP:

By mending the gaps in the way, using Science, so the other party doesn't drop out and takes the action you want. You’ll stop loosing time and money trying to convince someone who may have already left, not because they wanted to, but because you make it difficult for them without your knowing. 


📍LASER-FOCUS BEHAVIOURAL STRATEGY SESSIONS - Use the winning sequence

Let’s discard what you don’t need that blocks your persuasion efforts and delays results. I'll take off 80% of your current effort and actions, only to focus on the few essential things that, according to scientific findings, enable desired behaviour to happen.
You’ll have a PLAN: You'll know what to do to unblock influence, why, and in what order. You'll be able to check instantly whether your actions are able to convince and how to replace the ineffective ones by others that work for your specific issue. 

📍BEHAVIOURAL AUDITS – Know the hidden enemy 

I'll assess your current way of doing to influence, step by step, to uncover the hidden obstacles that make your customers, users, employees or patients drop out while you believe they are still onboard. I'll tell you at WHAT exact points, in your process, persuasion is close to zero and WHY, using neuroscience findings. This is rarely what you think it is and you'll know why and what to do about it. I'll remove the frustration of not getting results and wondering why, despite the quality of your product or service.

I'll make your process danger-proof by using science-backed techniques that take care of the obstacles (biases) in the way.  The path to “YES” will be seamless – and behaviourally effective.

BEHAVIOURAL SCIENTIST - Founder of ENLEXIS, The Behavioural Consultancy

European Commission

Assessment/expert advice for international/multi-partner projects related to individual/group decision-making and behaviour change - worth up to 6 Million €/project.

EXPERT/ADVISOR IN BEHAVIOUR CHANGE

Market Research Companies

I. QUALITATIVE CUSTOMER RESEARCH

Analysis of customer perceptions, motivations, behaviours 
Brand Awareness, Product development, Concept testing.


II. QUALITATIVE EMPLOYEE RESEARCH

Qualitative employee research on key HR issues aiming at exploring perceptions and at modifying behaviour: Learning & development, Performance management & career development, Work Culture/Climate, Rewards & Recognition, Corporate Image & Reputation, Corporate Values, Work/life balance, Leaver Research, Diversity & inclusion, Solution oriented workshops.

CUSTOMER/EMPLOYEE BEHAVIOUR EXPERT

Ernst & Young

RESPONSIBLE FOR THE MANAGEMENT AND THE COORDINATION OF TRANSVERSAL PROJECTS - 23 COUNTRIES
Qualitative research to explore perceptions and to modify behaviours in the workplace.


EMPLOYEE RESEARCH - perceptions and behaviours

Unique Employee Research Expert/Behaviour Change Specialist for E&Y France

- Fully responsible for the design and the implementation of employee research projects related to key HR topics: Learning & development, Performance management & career development, Work Culture/Climate, Rewards & Recognition, Corporate Image & Reputation, Work/life balance, Leaver Research, Diversity & inclusion – 1200 employees 

- Global Supervisor of employee surveys to explore perceptions, implemented in the EY offices worldwide. Responsible for the survey coordination of the second (out of 7) largest geographic zone – 23 countries

•	Qualitative analysis of results and recommendations by business unit/region
•	Design and implementation of survey follow up actions according to specific and /or local needs
•	Design and implementation of training sessions for EY survey managers across Europe – 10 countries 

DIVERSITY - perceptions and behaviours

-	Design, implementation and follow up of an international  Diversity/inclusiveness project aiming at managing perceptions in the workplace – 10 countries
-	Definition of specific indicators to measure diversity in the workplace, used, for the first time, to measure workplace diversity in 10 countries.
-	Design and implementation of specific actions aiming at establishing and enhancing diversity at the workplace. Analysis of specific cultural factors weighing on diversity dimensions and initiatives selection locally. 
-	Design and implementation of specific women’s leadership initiatives to promote career advancement of female talent
-	Coordination of an international diversity group, working on the implementation of “diversity” initiatives - Selected over 10 peers.

ASSOCIATE DIRECTOR - EMPLOYEE BEHAVIOUR EXPERT

- QUALITATIVE RESEARCH ON EMPLOYEE PERCEPTIONS AND BEHAVIOUR

- QUALITATIVE RESEARCH ON CUSTOMER PERCEPTIONS AND BEHAVIOUR

CUSTOMER BEHAVIOUR SPECIALIST

UNESCO

MANAGEMENT AND COORDINATION OF INTERNATIONAL PROJECTS AIMING AT CHANGING BEHAVIOUR AT THE WORKPLACE

Fully responsible for the design, the implementation and the evaluation of the following qualitative research projects:

•	Diversity and gender equality in the workplace:  international projects on women’s career advancement in organizations across world regions
•	Change management following the findings of the “Diversity” projects: Expert advice to organizations, across regions, on ways to implement specific actions leading to gender-related behaviour change and structural corporate change
•	Organization and moderating of International workshops and seminars on diversity and behaviour change in the workplace 
     •	Coordination of an international gender diversity network

BEHAVIOUR CHANGE CONSULTANT

BEHAVIOURAL SCIENTIST🔸 I'll inject a dose of Science and Psychology in your process that'll maximise the reach of your product or service. You'll get to Yes faster with methods that are designed to do exactly that.

I INJECT A DOSE OF SCIENCE IN WHAT YOU DO, TO MAKE IT WORK FASTER. 

WHO I HELP:

Entrepreneurs and teams who find it difficult to make a specific action happen, that is crucial to move their project forward.

If you’ve used various methods to convince a customer, a user, or a patient to take a specific action you have in mind, and results are not what you want them to be, please get in touch.

HOW I HELP:

Not by improving your product or service
Not by reviewing your rational arguments
Not by analysing opinions about your product

Instead,

I insert science-backed tweaks into what you are already doing, to make action taking easier.
I rely on scientific findings on how the brain works when we make decisions, we choose between options or we take action. You'll know how to overcome resistance with science-backed techniques, when you want someone, or a group of people, to do something specific so you can move forward faster.

At the crossroads of Neuroscience, Cognitive and Social Psychology and Behavioural Science, I zero in on what’s scientifically proven, yet hidden and therefore frequently neglected and more dangerous than we think: the unconscious rules of thumb we all use that drive 95% of our decisions and actions.

I’m confident you take good care of the visible 5% : it's your project, within your expertise. For the invisible 95% remaining, I’ll help you see through with science-backed, cost-effective, easy to apply techniques so you can convince faster (I make them easy to apply for my clients, even if they don’t know anything about Behavioural Science or how the brain works.)

I have helped a number of profit and non-profit organisations solve complex issues related to perceptions and to conditions for shaping behaviour. I make them “see” what the other party “sees” that prevents them from taking action. I’ve had a hand in projects dealing with customers’ behaviour, citizen’s behaviour, employees's behaviour, users’ behaviour, online behaviour and gender-related behaviour to name a few.

DO YOU NEED TO MAKE THEM TAKE THE ACTION YOU WANT BUT UNSURE OF HOW TO DO IT? 
I'LL GIVE YOU A PLAN 🗝

DM me here, 
or visit my website for ways to shape your customer's behaviour a lot easier: https://www.enlexis.com



---------------
EXPERT/ADVISOR with the European Commission for projects on decision-making and individual/group behaviour change.

Specialties: Decision-Making, Behaviour Change, Customer Behaviour, Employee Behaviour, User Behaviour, Patient behaviour, Citizen Behaviour, Behavioural Science, Behavioural Economics, perceptions analysis, UX.

Dr. Theodora ZIAMOU

THIS WILL TRANSFORM YOUR OFFER
INTO A YES TRIGGER
NO MATTER HOW MANY NOs YOU GOT IN THE PAST.



If you are working, right now, on tweaking:

→ Your offering
→ Your value proposition
→ Your sales pitch
or,
→Your pricing model



..and you feel it’s starting to take too long, costing you even more time, more effort, more money, triggering more questions than it solves, not to mention the frustration and the feeling that this thing seems stuck for ages...


…here’s what you need to do. Ask yourself:

➡️ “Do I want my customer, user, client, patient…to DO something specific?”


To “DO” is:

⬇️

To buy. To book your preferred option. To register. To show up. Not to cancel. Not to forget their medicine. To follow up. To invest. To donate. To engage regularly. To recycle. To pay promptly…


(Did you notice all the above are actions/behaviours?)


🔥 If you do want them to do one or several of the above, research findings suggest that you need to meet the CONDITIONS that ENABLE this specific action/behaviour to happen. No conditions met, no Yes. Or some random ones.


⚠️ If the answer is “I want them to ‘understand/to think/’…” your path to a Yes will be difficult, if not impossible. You need to focus strongly on the ACTION you want them to take instead. NOT on their thoughts, NOT on their understanding, NOT on changing their mind or beliefs.

→ Start with defining the concrete ACTION you want them to take.



Not sure what conditions you need to meet in your specific case?

Not sure what elements in your current offering trigger a NO? (Because you do feel something is missing, right?) 


❇️ This is where I help.
Exclusively with science-backed techniques that are known to enable AND to trigger a Yes.

Two ways, in the comments, to work with me on this. 
You’ll know what to do to trigger a Yes, what NOT to do, where and why.
 

Let’s go!

BEHAVIOURAL SCIENTIST🔸 I’ll inject a dose of Customer Psychology in your current service or product, that is known to maximise reach and impact. You’ll get more Yeses, faster, with science-backed tactics that work.

THE 5 TOP FACTORS 
THAT MAKE YOUR CUSTOMER SAY YES.
WHICH ONES ARE YOU ALREADY USING?

HERE’S A WELL KEPT, RESEARCH-BACKED SECRET TACTIC
THAT PROTECTS YOUR OFFER FROM A NO, 8 TIMES OUT OF 10.
ARE YOU USING IT?



📍 Your pitch is perfect. 
📍 You have eons of experience.
📍 The quality of your product or service is at least high.
📍You have proof your client needs it.


But you heard a NO. Or many.


This is BECAUSE SOMETHING CRUCIAL IS MISSING.

Something that drives them directly to a NO, despite your brilliance, experience, skills and grit. And now we have PROOF of its existence AND its importance, thanks to a large amount of research findings.

Any guesses?

⬇️

Science says they said NO to you because:
(Please take note, this greatly impacts your results.)


⚠️ YOU UNINTENTIONALLY set “NO” as the *DEFAULT* ANSWER.

⚠️ Your product, service or process is structured in a way that is NOT ABLE TO TRIGGER A YES. Without you realising it.


This means…
🔴 …of all possible answers, when your prospective client sees your offer THEY FIND ‘NO’ BEING THE EASIEST ANSWER TO CHOOSE. So they say No. And they leave.


The result:

🔻 NO becomes the AUTOMATIC client choice.

🔻DESPITE the brilliant thing you created. Despite the effort. The expertise. The skills. The courses. The grit. 

🔻How frustrating is this?



⚠️ 8/10 of my clients DON’T REALISE that ‘NO’ appears as the EASIEST/AUTOMATIC choice when a customer considers their offer.


⚠️ Almost 10/10 of my clients DON’T KNOW how to SET A DEFAULT answer that is SATISFACTORY for both their customer AND them.

 
⚠️ There are MANY ways to UNINTENTIONALLY make ‘NO’ the default answer in your offering (hence the danger.) 



But, Theodora, WHERE is this “default answer” in my offer?

And HOW do I set it to YES?


Not obvious, I know.


✅ Let’s tweak your product, services or process in a way that ❇️ YES IS THE DEFAULT ANSWER ❇️ - exclusively with science-backed techniques, that are proven to do exactly that.

✅ You already spent so much time, effort, money and thinking to make that offer brilliant. You deserve a Yes. Let me make them say it, faster.

✅ 2 ways, in the comments, to work with me to make it happen.

The time is now.

taplio

The Battle

Vin Eze

Dr. Theodora ZIAMOU

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taplio

The Battle

Vin Eze

Dr. Theodora ZIAMOU

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dr. Theodora ZIAMOU's LinkedIn Performance

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