Vincent De Smedt 👋

CEO at TERYA 🌳 A company purposed to regenerate forests & restore biodiversity. 
> we provide high quality voluntary carbon offset and compensation credits
> we provide a nature positive investment opportunity

🥇 Experienced in managing & building innovative businesses, climate focussed.
👨‍🏫 Startup Mentor, helping entrepreneurs not to make the same failures I did. 
🤖 Entrepreneur with a background in circular product & business design, strategic thinker & experience in B2B sales and ecosystem building. I co-founded several companies and projects in the fields of Biotech, SaaS and robotics. Eager to learn new skills, explore new ideas, and collaborate with others who are aligned.

☝️Build, test, improve! Keep iterating for better strategy & implementation! 
☝️Your network is your most valuable asset!
☝️Follow your passion, supported by ratio!

Climatetech Startup Mentor

Vincent Smedt

PSG - Technology & Science

Leading the marketing strategy for PSG, a fast-growing group of companies operating across Europe in Life Sciences, Engineering, Digital, Aerospace, Big Science, and Business Consultancy. With 2,000+ colleagues in 12 countries and 30 offices, PSG provides expertise, talent, and solutions that drive business success in highly specialized industries.

My focus:

- Brand Strategy & Positioning – Strengthening PSG’s presence across diverse markets
- Growth & Innovation – Driving impactful marketing initiatives that accelerate business success
- Customer-Centric Marketing – Building stronger connections with current and future partners
- Leadership & Collaboration – Working closely with the leadership team to align marketing with business objectives

Passionate about elevating PSG’s brands and creating marketing strategies that fuel growth, innovation, and long-term partnerships across Europe.

Group Marketing Director

Pauwels Consulting

Hybrid marketing professional •  My first word as a baby was "Tech" • Value-driven • Customer centric

Marketing Director

Showpad

Senior Manager, Business Domain Enablement

Senior Product Marketing Manager

Product Marketing Manager

Seasoned marketing and sales enablement professional with an extensive background in building and scaling global solutions for enterprise organisations.

Senior Solutions Consultant

Rockfon

Hybrid professional, both marketing- and tech-savvy, champion in global sales & marketing projects with a focus on digital platforms who combine PIM, DAM, CRM, ERP, BIM, sales enablement, marketing- and publishing tools.

Marketing Platform Manager

Chicago Metallic Continental

Chicago Metallic Continental is part of the Rockwool group as from 2014

Member of the core acquisition team with Rockwool international.

Direct the Marketing, R&D and Technical Sales Service departments in order to create the right value proposition for our customers and partners.

Business Development Manager Europe

Chicago Metallic Continental is part of the Rockwool group as from 2014

Connecting the digital dots between Product Information Management, Digital Asset Management, Omnichannel publishing and Sales Enablement from a centralised marketing organisation to decentralised sales teams, distributors and customers.

Marketing Executive Europe

ADAM Software

ADAM Software is part of Aprimo as from 2017

Pioneering Digital Asset Management, Product Information Management and Content Creation/Management with a single source of truth in mind.

2005 - 2010: Marketing 
 * Product marketing
 * Communication
 * Event management
 * Customer relationship management (MS Dynamics)
 * Digital asset management

2000 - 2005: Support engineer of marketing content creation & automation platforms

1993 - 2000: In charge of daily operations

Marketing Operations

Publi Ariane NV

The days of Photoshop version 0.87

Introduction, training and maintenance of Desktop Publishing Systems and Server applications.

IT Manager

Spector Photography

An Apple computer wasn't a great conversation starter with girls in those days, so I still needed a car after all. This job funded my secondhand 1983 Subaru Rex/Mini Jumbo aka "The Great White". #nopunintended

Film Laboratory Operator

Self-Employed

The hard choice between buying a first car or an Apple computer with Aldus Pagemaker 1.2 installed on it. Apple won, the rest is history.

Desktop publishing expert

Nicknamed "the customer whisperer," I believe real marketing starts with listening, not to personas, but to people. Throughout my 35+ year career in IT, marketing and digital transformation, I’ve connected technology with business needs to drive real impact.

From pioneering Digital Asset Management and Product Information Management to leading global marketing strategies, I’ve built bridges between data, content, and sales. My journey has taken me across industries, from Rockwool International to Showpad, and now as Group Marketing Director & Partner at PSG, where I shape value-driven strategies across Life Sciences, Engineering, Digital, Business Consultancy, Aerospace, and Big Science throughout Europe.

PSG is where expertise meets innovation, bringing together top consultants to solve complex challenges in regulated industries. My role is to translate our deep industry knowledge into marketing strategies that resonate, connecting talent, technology, and business needs to create lasting impact.

I thrive at the intersection of strategy and execution, transforming insights into action and driving meaningful growth. 

Beyond work, I have a passion for vintage sports cars, a reflection of my curiosity and drive. Whether navigating a racetrack or the business landscape, I embrace change, adapt fast, and always push forward. Running on ambition, wit, and whatever’s left in the fuel tank :-) 

taplio

The Battle

Vincent Smedt

Koen Bogaert

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