Goood Tech

Your partner in AI-powered product growth. We devise and execute winning strategies that seamlessly integrate artificial intelligence into your product ecosystem.

We've worked with: VC-funded startups, Station F & YC startups, Entrepreneur First, EDHEC Incubator, as well as UK GovTech initiatives.

AI Boutique Tech Studio - Founder

GrowthMentor

Growth & Product mentor with 100+ sessions at ⭐ ⭐ ⭐ ⭐ ⭐  rating.
I help founders, growth marketers, and professionals to grow via no-code technology and growth strategies.

"It doesn't matter if you have questions from very basic to advanced. Vince has strong insights, knowledge, and recommendations at every level of your business growth."
by Canberk, Growth Manager at Remote Team | San Francisco, California

"Vince knows a lot things about a lot of things. He gave me practical advice on the issue I am currently struggling with regard to onboarding new free trials. Very patient and insightful. I hope to have another chance to explore more topics with Vince. Highly recommend Vince - he knows his stuff!" 
by Sammy, CEO at Speak2Leads | San Diego, California

"Vince was a super helpful mentor, expert on building ecom brands and some great tactical advice around growing our instagram account."
by Mark, CEO at More Video | London, UK

Mentor

Startups & Incubators

Product & Growth Consultant

MagicTellers

Revolutionizing children's education with a personalized approach tailored specifically to your child.
A conscious way to learn, grounded in science.

Founder

Entrepreneur First

Growth & Product Advisor

Brings together extraordinary individuals to build startups from scratch. Help build cofounding teams, develop ideas, and accelerate through fundraising from the world's best VC investors. 

So far: 300+ companies built with a total valuation of $3+ billion. 
Exits include Magic Pony Tech, acquired by Twitter for $150m 18 months post program

Startups Advisor

Product School

Guest Lecturer

Jolt.io

Helping great people break into tech.
Forbes: "A learning experience so engaging it's addictive"

Lecturer

Pollen

• Supported the growth that led to $60M raise towards a $800M+ valuation
• Managed, optimized and grew 3X Quarter-on-quarter for 4 brands, totaling 1.9M+ users, 83% mobile traffic at an average 11% bounce rate. By redesigning UX, UI, and rebuilding entire platforms, optimizing SEO and SEM tech.
• Combined and built martech infrastructure
• Built white-label tech for all entertainment brands and marketplaces

Head of Product Growth

Expedia Group

Following Expedia Group's VRBO acquisition, joined the Growth team to help the company innovate and grow exponentially through technology innovations.

• Saved $400k in Ads spent in the first 12 weeks at same bookings quantity.
• Built World-class SEM, Social Media and display Products with Google, Facebook and partners
• Supported SEM: Powering 954,000+ bookings, $120M ads spend |
• Powered 100% dynamic and automated ads with $14M+ spend at a 150% to 350% ROAS
• 400k+ bookings through pioneering Meta Ads in the Vacation Rental space w Google and partners
• Innovated as the 1st OTA with 2.5M+ properties integrating and building together with Google “Vacation Rentals Widget”

Growth Product Manager

★ Designed Products from Idea to Production through Roadmaps, Requirement building, Engineering Architecture and Testing Processes
★ Designed products within an autonomous squad for fast-paced effective innovation
★ Designed & Implemented Data-Driven Product Experiments
★ Managed Global Accounts restructuration: Growth Hacking tools for fast implementations

Global Product Manager, Search Engine Marketing

★ Grew one of the largest P&L (8 Figures Budgets) from -20% to +65% YoY within 6 months
★ Global Test & Learn Framework | Built Testing Analytical Models
★ Built Global Mobile Playbook and Framework through A/B Testing, CRO, Automated Bidding, Landing Page Optimisation

Advertising Marketing Manager

Club Med

Growth Manager

My mission is to drive meaningful and positive societal change by spreading joy, fostering collaboration and promoting openness through innovation. If you’d like to collaborate, reach out.

Who am I?
Product and growth leader with a proven track record of building and marketing products from scratch at publicly listed major consumer brands and Series A-C Scale-Ups. With a background in online consumer marketplaces, I have since built and launched an education tech platform for children and a tech startup consultancy.

Vincent Guittet

The LPI (Learning and Performance Institute)

I lead marketing strategies and partnerships to support innovative products and engage a global community of over 40,000. Specializing in the application of strategic tech, I develop go-to-market plans, create data-driven campaigns, and deliver measurable results. My expertise in community building, brand management, strategic content creation, and fostering impactful partnerships drives growth and long-term engagement, ensuring the LPI’s message resonates with and mobilizes our audience effectively while advancing its mission to empower learning and development worldwide.

Content & Social Media Lead

Toggl Hire Experts Community

As a Toggl Hire Expert, I contribute to developing and refining the world's top skills testing library. My role involves creating and reviewing skill assessments designed to evaluate marketing and communications competencies. This work not only supports the identification of top talent in the field but also enhances the accuracy and effectiveness of the testing process.

Senior Expert in Content Marketing

Acadium

As a Brand Ambassador, I am passionate about empowering aspiring digital marketers through innovative apprenticeships and the Acadium Plus program. I advocate for Acadium's mission to bridge the gap between education and the workforce by providing real-world marketing experience. Connect with me to learn how Acadium can accelerate your marketing career.

Brand & Community Ambassador

Laurel Martello Marketing

Specializing in comprehensive content and brand strategies, I collaborate with international clients, including B2B SaaS companies and sectors like EdTech, legal tech, MarTech, and MedTech. Leveraging expertise in SEO, social media, email marketing, web analytics, and artificial intelligence tools, I craft high-impact campaigns that drive engagement, leads, and conversions. My experience includes creating tailored content such as product marketing assets, customer success stories, and thought leadership, aligning with long sales cycles and evolving customer needs. I also deliver versatile content strategies for diverse industries, ensuring measurable growth and success.

Independent Content & Brand Strategist

Tomorrow University of Applied Sciences

Tomorrow University is a remote-first startup offering cutting-edge education programs tailored to entrepreneurs and intrapreneurs in sustainability, technology, and innovation. 

At Tomorrow University, I focused on brand-driven content marketing and partnerships, leveraging SEO, copywriting, and community engagement to strengthen brand presence and audience connection. I integrated artificial intelligence tools to optimize content creation and analytics, ensuring data-driven insights informed strategy. Leading content, social media, and partnership initiatives aligned with product launches and business goals, I crafted a cohesive and impactful brand voice. By optimizing content management systems, employing agile methodologies, and integrating AI-powered solutions, I enhanced platform performance, driving measurable growth in brand identity, audience engagement, and organic traffic.

Senior Content & Social Media Manager

Embassy Summer

I led teams and spearheaded initiatives to design and implement robust, brand-aligned learning programs across the USA, Spain, and Ireland, focusing on workplace learning, professional development, and language immersion. By incorporating brand identity into each program, I effectively addressed the diverse needs of adult learners, international students, and professionals, creating an inclusive and cohesive learning environment that reflected our brand values and empowered individuals to achieve their personal and career goals.

Education & Communications Strategy Manager

FERE CECA

After four years of teaching in the Spanish school system, I transitioned to remote work, delivering over 5,000 online classes to learners in China. Additionally, I became an official Cambridge Assessment examiner, maintaining a 100% pass rate in preparing students for official Cambridge Assessments. Throughout my teaching career, I have demonstrated a passion for delivering quality education and fostering positive learning environments. These experiences equipped me with valuable skills in both traditional and remote settings, enabling me to adapt and thrive in diverse educational contexts.

Education Professional

National Basketball Association (NBA)

My time at the NBA enhanced my expertise in creating memorable customer experiences and honed my sales skills, consistently delivering results while maintaining the National Basketball Association’s brand standards. I developed a strong proficiency in event planning and vendor management within the sports and entertainment industry, ensuring that each interaction and event reinforced the NBA’s brand identity and engaged audiences in impactful ways.

Sales & Brand Marketing Associate

Macy's

At Macy’s, I developed and executed a brand-focused business development strategy for a new nationally distributed product, driving a significant quarterly sales increase. By integrating brand and communications elements, I boosted product visibility and engagement, demonstrating my ability to drive growth and elevate brand impact. Macy’s fast-paced environment honed my strategic and analytical skills, delivering tangible results.

Marketing Management & Communications Intern

Burberry

Reporting to the VP of Marketing at NYC's Global flagship, I created tailored showroom books and product descriptions for clients like Saks Fifth Avenue and Barneys, driving engagement with budgets over $500k. Collaborating with PR, I crafted press releases and managed media relations, building connections with journalists to secure coverage. This hands-on internship deepened my expertise in marketing, PR, and content creation, enabling me to contribute to high-impact projects and develop strong communication skills.

Brand Marketing & Communications Intern 

Originally from New York and now based in Madrid for the past ten years, I’m a content strategist and brand builder with a focus on creating engaged communities, forging meaningful partnerships, and delivering impactful strategies across global markets. My expertise spans content strategy, brand development, SEO, AI-driven approaches, social and product marketing, and communications.

I’ve led initiatives that position brands as industry leaders by creating thought leadership content, integrating AI innovation, and fostering strong connections that resonate globally. With experience building communities, managing partnerships, leading cross-functional teams, and driving projects to success, I bring an entrepreneurial mindset and a deep understanding of AI technologies to every challenge.

Let's connect: calendly.com/laurelmartellomarketing

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Vincent Guittet

Laurel Martello

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