CEO at Product School | LinkedIn Top Voice

I’m an entrepreneur with over 15 years of experience building global companies and digital products.

I founded Product School in 2014, which is the global leader in product training with a community of over two million members. All of our instructors are real-world Product Leaders working at top Silicon Valley companies including Google, Meta, Netflix, Airbnb, Uber, and Amazon.

Prior to Product School, I founded Floqq, the largest online education marketplace in Spanish and Portuguese at the time. Floqq joined the 500 Startups and Startup Chile accelerator programs.

My educational background includes Certificates in Global Business Management and Marketing from the University of California, Berkeley, a Bachelor’s Degree in Computer Science from the Universidad Complutense de Madrid and a Bachelor’s Degree in Industrial Engineering from the Universidad Pontificia de Salamanca.

I co-authored the Amazon bestseller The Product Book. Additionally, I've participated as a speaker in more than 1,000 events, conferences and classes around the world. 

Outside of work, I love skiing and playing tennis.

Carlos Gonzalez de Villaumbrosia

CEO | Digital Agency | Franchise Marketing | Social Media Management | Web Design | Keynote Speaker I Author l Angel Investor I Lead Gen | Digital Training | Email Marketing | Search Engine Optimization | Lead Conversion

I help businesses and franchise systems scale by aligning growth strategy with AI-powered infrastructure — so marketing, automation, and technology actually work together. 

After 15+ years in digital marketing, franchise development, and demand generation, I saw the same problem everywhere:

👉 Great strategies break down when the systems underneath them can’t support growth.

Today, I operate as a Fractional CMO and Growth & AI Systems Advisor, partnering with leadership teams to design and implement the infrastructure required to scale — from marketing and CRM to automation, AI, and multi-location systems.

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🔧 How I Work

I don’t sell tools.
I don’t sell tactics.
I diagnose, prescribe, and install systems. 🧠⚙️

Depending on the size and structure of the organization, clients are supported through one of two execution paths:

🔹 Web Strategy Plus
Our operating company for small and mid-sized businesses that need their growth, automation, and AI systems installed and working — without juggling vendors, platforms, or disconnected tools.

🔹 Franchise Success Team
Our enterprise and franchise consulting arm, partnering with franchisors, multi-unit operators, and PE-backed brands to align marketing, CRM, automation, and AI infrastructure across entire franchise systems.

Behind the scenes, our work is powered by proprietary AI and automation frameworks, built using best-in-class tools and platforms. 🔒✨

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🎯 Who I Work With

• Franchisors & franchise executives
• Multi-location & multi-brand operators
• Growth-stage and PE-backed companies
• Business owners ready to move beyond fragmented vendors

If you’re looking for strategic leadership + done-for-you execution, we’re aligned.

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🌟 What I’m Known For

✔ Translating growth goals into working systems
✔ Bridging marketing strategy with AI-powered infrastructure
✔ Productizing services so businesses scale efficiently
✔ Helping leadership teams future-proof operations

I’m also an international speaker, published author, and angel investor, and I regularly speak on franchise growth, AI adoption, and scalable systems.

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📩 If you’re navigating growth without the systems to support it, let’s talk.
I’ll help you identify what needs to be built — and the smartest way to build it.


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Carlos Gonzalez de Villaumbrosia

Michelle Hummel, CEO

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