CEO at Idealogic.Design

Seasoned professional in UI/UX and Product Design with over 10 years of experience, specializing in crafting intuitive user experiences and innovative product solutions. Experienced across diverse industries including Fintech, Blockchain, Aviation, Social Media, AI, Real Estate, and Education, delivering impactful, user-centered designs. 

Skilled in solving complex challenges with strategic design thinking, enhancing user satisfaction, and driving business growth. A proactive and adaptable approach is emphasized, focusing on comprehensive problem-solving and service design. 

Extensive industry knowledge and attention to metrics contribute to organizational success, ensuring that every design project not only meets but exceeds expectations. As a Senior Product Designer, UX/UI insights are integrated with strategic business goals to deliver high-quality, impactful products, continuously improving design delivery and maintenance for users.

Viktor Zhytomyrskyi

Design lesson I learned the annoying way:

Sometimes your best micro-interaction is born from a mistake.
So I started treating “oops” moments like design candidates, not trash. I used to instantly undo anything that wasn’t “correct”. Now I pause for a second, because occasionally that messy version has better rhythm or even better solve the problem I worked on than the polished one.

My quick checklist before I touch anything:
1. Clarity: does it make the next step more obvious?
2. Flow: does it reduce friction or hesitation?
3. Delight: does it add personality without confusion?
4. Repeatability: can I explain why it works, so it’s not pure luck?

If it passes 2-3 of those, I lock it and validate it (quick hallway test > endless debating).

Perfection is great.
But accidental clarity is gold.

Do you have a “happy accidents” folder in Figma, or am I the only one? 😄

#UX #UI #DesignSystems #ProductDesign

Senior Product Designer | UI/UX Designer | UX Researcher @ HP

“You are not your user” is one of those sentences that hurts… because it’s true.

Designers are trained to explore.
Users are trained to finish.

We hover.
They rush.

We know the product.
They meet it for the first time with 3% patience and 14 open tabs.

So if your interface feels “obvious” to you… that’s not a win.
That’s a warning sign.

Talk to users early.
Not when it’s “almost done”.
That’s when you discover the expensive truths.

#uxdesign #productdesign #ui #userneeds #designers

Design reviews hit different when your concept feels real instead of theoretical.

I keep seeing these new tools that turn a concept into something you can actually experience, not just “look at.” And it’s wild how fast the conversation changes when the work feels real.

It’s not even about making things flashy. It’s that the context does half the explaining for you. Suddenly you’re not defending a design - you’re letting people react to it like a user would.

Also… it makes sharing your work way more fun. As I have said and continue to say feels like we’re moving from “screens” to “scenes.”

Curious: what’s the next format you think becomes normal for designers - interactive demos, 3D/AR, or something else?

#ProductDesign #UXDesign #DesignTools #Prototyping

Dear younger me,

At some point you’re gonna catch yourself getting irrationally annoyed at a self-checkout screen… or a parking meter… or some random hospital portal. And you’ll think, “wow, am I becoming one of those grumpy people?”

You’re not.

Your brain just got trained to notice friction. It’s literally your job. So when something is confusing, slow, or makes you do three extra steps for no reason - you feel it. Especially when there’s a line behind you and someone is breathing into your neck 😅

Here’s what I wish you knew earlier:

1. You don’t have to mentally fix every interface you touch. Not everything needs a redesign in your head.
2. You can be 100% right about what’s broken… and still let it go. Both can exist.
3. If it really bothers you, just grab one quick note: “What was I trying to do? What blocked me?” That’s enough. Save it for later.
4. Also, zoom out for a second - public systems have messy constraints. Old hardware, regulations, vendors, budgets… it’s rarely “someone didn’t care.”
5. And most importantly: protect your energy. Being observant is a superpower. Being permanently annoyed is not.

This curse is real… but honestly, it’s also proof you care about people having a smooth experience.

What public interface gets you every time? Parking meters? Airline kiosks? Self-checkouts? 😄

#UXDesign #ProductDesign #Usability #DesignLife #UX

Most mobile apps lose people in the same place: the form. You can call it onboarding, setup, KYC, profile, whatever… it’s still a boss fight.

Games don’t start with a boss fight. They start with one move, then another, then they let you win fast so you believe the game is fair.

That’s basically what “game mechanics” do well in apps: they break a scary task into small moves that feel doable and even interesting.

Instead of “Complete your profile,” you give a tiny quest: add one photo. Then a second quest: pick one goal. Then a mini reward that matters: “Cool, now we can tailor your feed.” And if you can make it as fun as in the video below, it's the best.

It’s not about points. It’s about pace.

My favorite trick is turning a big setup into a map. People don’t mind work when it looks like a path.

If your onboarding feels like paperwork, don’t add badges. Change the level design.

#ProductDesign #UXDesign #MobileDesign #UX #DesignThinking

Starkdata

✔️Redesigned the AI platform to improve the interface and user experience.
✔️ Enhanced the company's website, both redesign and user experience, in collaboration with a multidisciplinary team.
✔️ Maintained close collaboration with the development team to ensure design alignment and user flow.
✔️Successfully delivered a functional dashboard project for a government agency, aimed at providing predictive insights to improve their processes.

UX/UI Designer

Medpass Brasil

✔️Received responsibility for taking care of the product, the health App with a focus
 on telemedicine care.
✔️Together with the Product Manager, helped define strategy, objectives, and the vision for the 
user experience, with a focus on the area of the product.
✔️Frequently contact with the development team to ensure perfect alignment with the flow and design of the interface.
✔️Created clear user flows, wireframes, and prototypes for user interfaces.
✔️Designed features from ideation to implementation, and clearly communicated thought processes
 and ideas to the Stakeholders and Engineering teams.
✔️Constantly looking for app improvements by applying usability methods, user research, user interviews and benchmarking.
✔️Realized, and conducted the usability test with users to afterward analyze and raise issues of concern for the product and business.
✔️Conducted engagement research with App users.

Product Designer

RDS Digital

✔️Taken on the challenge to create a new flow and interface for the purchase part of the product on the B2C website and mobile.
✔️Designed a new dashboard interface for sales channel application.
✔️Constant contact with the development team to ensure a perfect alignment with the flow and design of the interface.
✔️Using the Figma tool to design prototype screens in low and medium fidelity.
✔️After the new interface design was completed, a staging test was performed and, with the approval of the team, it was put into production.

Mergo User Experience

Student of UX Design

✔️ Taken on the challenge of a career transformation; moving into an area of passion and deep interest;  UX Design.
✔️Currently certified in UX Design to develop pertinent exposure and experience in this field.
✔️The below outlines both module /subject matter and indeed project participation. 
Modules: Course introduction, Empathy for UX, Universal Design, Design Research, Recruitment & Selection, Interview planning, In-depth Interview, Analysis of Interviews, Quantitative Research, Data Analysis, Creating Personas, Experience Mapping, Action Plan, Task Flow, Wireframe, Navigable Prototype, Validation, Planning the Test, Testing the Product, Iteration, Business Model, Project Narrative, Career in UX

✔️Project Theme: Professional Life during the Pandemic
✔️Objective: Developed an App to assist professionals of micro-business setups to manage bureaucratic issues.
✔️Project Flow: Establishment of the project team, conducted desk research regarding unemployment in the pandemic in Brazil such as demographics of the statistics, recruited survey interviewees, conducted, analyzed and raised issues of concern, created the persona, drafted the action plan and after insights assembled the prototype of this App in Figma in low fidelity, applied the usability test with users.

UX Design Specialist

✔️Leveraged an exceptional analytical eye; reviewed processes and office environment for regulatory compliance and best practices. 
✔️Created analytical reports of safety data and processed all pertinent administrative routines pertaining to the role. 
✔️Presented safety principles to colleagues and leadership teams to ensure thorough understanding of protocols. 
✔️Created plans which included suggested improvements to existing infrastructure and business processes, consistently spearheading positive change.
✔️Liaised with cross-functional teams to ensure seamless alignment with SLA’s and SOP’s.
✔️Consistently researched and analyzed latest guidelines and best practice recommendations.

Occupational Health and Safety Technician

✔️ Processed a host of routines, including the scheduling of periodic exams, service renewal requests, integral statistical reports and the inspection of pertinent checklists.

EHS intern

Intertek

✔️Provided integral support to Auditors through keen administrative and analytical skills.
✔️Ensured the timely update and optimization of the inhouse training matrix.
✔️Processed all translations of forms and procedures from English to Portuguese.
✔️Harnessed a natural flair for managing client relationships through exemplary service and the review and analysis of satisfaction surveys. 
✔️Reviewed and analyzed pertinent quality audit reports.

Quality Assistant

GR Serviços e Segurança

✔️Responsible for serving clients in a  bilingual environment through Portuguese and English.
✔️Identified and recorded visitor information and delivered identification badges.
✔️Answered general questions, transferred calls and forwarded messages.
✔️Maintained reception security, following security procedures (visitor records/security badges).

Bilingual Receptionist

Tibério Construções e Incorporações S/A

✔️Monitored and ensured the collection of pertinent information and documentation. 
✔️Oversaw waste management on construction sites and promote environmental awareness training.
✔️Updated sustainability indicators according to advisory standards.
✔️Monitored and updated applicable environmental laws in the area of ​​civil construction through the Ecosafety system.
✔️Conducted technical visits to the works following the environmental checklist and processed Internal audits.

Environmental Assistant

✔️Processed a range of administrative routines including the management of communication channels, completion, distribution and filing of documents and pertinent reports, liaising with cross-functional teams and management of inventories and itineraries.

Administrative Assistant

Unifisa Administradora de Consórcio

Administrative assistant

CSU CardSystem SA

Call Center Attendees

Having successfully achieved a career in the scope of Occupational Health & Safety, it is now a welcome challenge to step into a career of passion such as UX Design. Certified in UX Design by Mergo, São Paulo. Analytical, resourceful and methodical individual with a passion for research, process improvement and creativity; I pride myself on the ability to quickly acquire new skills and knowledge and bring with me a wealth of highly transferable soft skills such as keen communication and collaboration abilities as well as an in-depth appreciation for driving process optimizations. 

Identifying innovative approaches and improved solutions to business challenges both motivate and drive me. Possessing a strong work ethic and a proven natural leadership style with a flair for motivating colleagues through a passionate and energetic approach and a relentless pursuit for standards excellence. I challenge myself to remain on the cutting edge of advancements and consistently strive for process improvements pertaining to UX Design, User Research, Interaction Design and Business Innovation.


Open to making new connections and connecting with Recruiters.

Portfolio: https://uxfol.io/andrad.ma
Behance: https://www.behance.net/mayaraandrade14

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