CEO at Idealogic.Design

Seasoned professional in UI/UX and Product Design with over 10 years of experience, specializing in crafting intuitive user experiences and innovative product solutions. Experienced across diverse industries including Fintech, Blockchain, Aviation, Social Media, AI, Real Estate, and Education, delivering impactful, user-centered designs. 

Skilled in solving complex challenges with strategic design thinking, enhancing user satisfaction, and driving business growth. A proactive and adaptable approach is emphasized, focusing on comprehensive problem-solving and service design. 

Extensive industry knowledge and attention to metrics contribute to organizational success, ensuring that every design project not only meets but exceeds expectations. As a Senior Product Designer, UX/UI insights are integrated with strategic business goals to deliver high-quality, impactful products, continuously improving design delivery and maintenance for users.

Viktor Zhytomyrskyi

One of my favorite parts of designing interfaces is when the correct solution feels… a bit illegal 😅

Because if you follow pure “logic”, you end up with UIs that look clean on paper… and fail the second a real person touches them.

Hover hints are a perfect example. If they appear instantly, they become clutter. If they wait a beat, they become information.

So you add a tiny delay. Slightly less “responsive”. Way more humane.
Same story with menus + submenus. The “logical” version says: hover changes the moment your cursor leaves the item.

But humans don’t move in straight lines. They move diagonally. They hesitate. They overshoot.

So you add an invisible safe zone that “forgives” the path to the submenu. It looks out of logic. And it feels amazing.

When you design submenus, do you go with (A) hover+intent, (B) click-to-open, or (C) both, depending on density?

The original idea is by Siyam Afroz from this Linkedin post -  https://lnkd.in/gSu6zDPY

#uxdesign #productdesign #interactiondesign #uidesign #menu #submenu #uxui #userexperience

Senior Product Designer | UI/UX Designer | UX Researcher @ HP

The hardest part of a design system isn’t building it.

It’s staying creative inside it.

At first, design systems feel like freedom.

Everything is cleaner.
Faster.
More consistent.
Buttons are ready.
Spacing is defined.
Patterns are documented.

Then one day, you get a genuinely good idea. Something that would actually make the experience better for the user. And suddenly the design system becomes that pink character from the meme standing behind you like:

“Yeah… but we don’t have a component for that.”

That’s where the real struggle starts. Because now you have to choose:

Do I force the idea into the existing system and lose what made it good? Do I create a new pattern and make the system heavier?
Or do I spend the next hour trying to convince everyone that this is not “breaking consistency,” it’s solving a real problem?

I think a lot of designers live in that tension. A design system should give you structure. But it shouldn’t take away judgment. It should speed up the obvious things so designers have more energy for the non-obvious ones. Because real products are messy.

Users don’t behave like component libraries. Edge cases don’t care about your token setup. And the best solutions are not always the most reusable ones on the first try.

The strongest design systems I’ve seen were not rigid.
They had principles.
They had logic.

But they also had room to grow.

That’s the balance I’m always chasing:
Enough consistency to scale,
Enough flexibility to still design something smart.

What’s harder on your team right now: keeping consistency or keeping flexibility?

#uxdesign #productdesign #designsystems #uidesign #uxcommunity #designthinking #figma #productdesigner #uxstrategy

The more “simple” a product feels, the more terrifying the logic behind it usually is.

A lot of design education teaches us how to design interfaces. Modern product work forces us to design systems. That gap gets bigger every year.
This Slack notification map is a great example of why. Because on paper, the problem is tiny: decide whether to notify the user. But real products never operate on paper. They operate in context. And context multiplies everything.

The message type matters.
The device matters.
User preferences matter. 
Timing matters. 
Subscription state matters. 
Presence matters. 
Overrides matter. 
History matters. 
Priority matters.

So the challenge is no longer just: what should the UI look like? It becomes:
What logic deserves to exist behind the UI? 
How do we keep that logic understandable? 
How do we keep it from collapsing under exceptions? 
How do we make it feel human instead of robotic? 
How do we make users trust it?

That last one is huge.

Because in modern products, trust is often designed through behavior, not visuals. A product that shows the right thing at the right moment feels smart. A product that interrupts at the wrong moment feels selfish. A product that ignores context feels broken. And users are incredibly sensitive to that.
So when products get more complex, I don’t think designers just need “better UX skills.”

I think we need stronger decision design. Stronger systems thinking. Better collaboration with PMs and engineers. More comfort with flows, logic trees, states, and rules.

Because the most important design choice might not be what appears on screen.

It might be whether something appears at all.

#ProductDesign #UXDesign #UX #UIDesign #SystemsThinking #InteractionDesign #DesignSystems #ProductStrategy #UserExperience #DesignLeadership

The name “edge case” is kind of misleading. Because for a lot of users, those are normal cases.

They skip steps. 
They tap too fast. 
They close the app and come back.
They’re on an old device. 
Their Wi-Fi is dying. 
The data is messy.

And in production, it goes from “very nice” to “why are people stuck here?” real fast.

I don’t even think edge cases are “extra work” anymore. They are the work. Because users don’t remember the moment when everything went right. They remember the moment when things went weird… and the UI either helped them or abandoned them.

Do you have a “we didn’t think of that” edge case story?

#UXDesign #UIDesign #ProductDesign #UserExperience #EdgeCases #InteractionDesign #Usability #UXResearch

One of my favorite UI feelings is when you don’t have to look - like volume buttons, or a good swipe-back gesture. A good radial menu hits that same nerve. You’re choosing by direction, not by reading.

And that matters because reading is slow. Attention is expensive, especially on a phone. That’s why I think radial menus belong in normal interfaces more than we admit - they’re perfect for those “I know what I want, just let me do it” moments.

Whenever you’re using one hand, on the move, or half-distracted, lists feel heavy. A small wheel feels like a shortcut that shows up right where you already are.

Meetings are a perfect example: mute, camera, share, react. You shouldn’t have to open a panel to do any of that. Same with photo cleanup (favorite, delete, move, share) and docs (comment, highlight, copy, link).

If you keep the wheel small and consistent, it becomes almost eyes-free. Your hand learns the map and stops asking your brain for permission. A few details make it feel premium too: big hit areas, a tiny haptic “tick” as you move between actions, and a soft first-time hint so people discover it - then it disappears.

I’m not saying every menu should be a circle. But for those 4–8 high-frequency actions, radial feels like the shortest path from intent to action.

Do you keep “delete” on the first wheel, hide it behind a second step, or ban it from the wheel completely?

#ProductDesign #UXDesign #InteractionDesign #MobileDesign #UXPatterns #MicroInteractions #UserExperience #InterfaceDesign

Regulatory updates with MLex, LexisNexis company

Most sales tactics are boring and outdated, agree?

"I feel pushy and salesy when I sell"
"I swear, if I hear the word 'funnel' again..."
"Do I really need to send 100 cold DMs per day?!"

You've probably thought the same thing at some point in your career, right? If you work in Marketing and Sales, chances are... you say these every day :)

But... sales doesn't have to be this "pushy" thing that makes you feel like you're cheating someone out of their hard-earned money.

Sales is human understanding. Psychology at scale.

What if selling didn't feel so salesy?
What if you made "funnels" fun and easy?
What if "sales" was more than just "cold outreach"? 

In my last 20 years working as a Marketing Manager and Head of Sales across companies of different size, I can tell you...

Sales CAN be fun.
Selling IS not that hard.
Marketing IS always needed.

Hey, if you've read this far...

I'm Iryna! Nice to meet you.

In my LinkedIn posts, I share lessons from my last 2 decades in business. And when I'm not on LinkedIn, I train my sales team members on how to a better job at growing the business. And when I'm not in the office, I like to speak on stages as a keynote speaker or look out which podcast I can jump on to talk even more... well... Sales and Marketing!

I love what I do. 

And I hope to share some of this love and lessons with you.

Thanks for reading.

------

For workshop and keynote inquiries, please send me a DM on LinkedIn or email at: irabgm@gmail.com

Iryna Begma

Should a Head of Sales take sales calls?

Yes.
But not all of them.

Here’s why I still jump on calls:

1/ It keeps me close to the customer.
2/ I spot market shifts before they hit the reports.
3/ My team hears how I handle objections.

But here’s why I don’t take every call:

1/ My job is to scale results, not be the bottleneck.
2/ If my team can’t run a deal without me, I’ve failed as a leader.

For me, the sweet spot is this:

Jump in when it’s strategic.
Step back when it’s about trust in the team.

What’s your take - should a Head of Sales still be on the frontlines, or not?

I started a podcast for selfish reasons.

I wanted to meet cool people.

Not for downloads.
Not for sponsors.
Not for “likes and comments”

I just wanted deeper conversations with smart sales leaders across Europe.

Because let’s be honest - most sales content is US-centric.

Different market.
Different buyers.
Different reality.

So I built Head of Sales Diary for us.

For people selling in Germany, France, Benelux, Nordics, Southern Europe.

For operators. Not influencers.

What I didn’t expect?

How much I would grow from it.
How many doors open when you lead with curiosity.
How many relationships start with “Loved that episode.”

The podcast became my best networking strategy.
And my best learning strategy.

Sometimes you build something small - and it quietly changes everything.

Thanks to the amazing guests and for supporting me in the very beginning of the journey. 

Watch podcasts with these amazing people: 

Henry Clayton 
David Wilkins 
Jan Bossier 
Alex Vacca 🧠🛠️ 
Dariia Gerasymova 
Conor McCarthy 
Philippe Corbisier de Cobreville 

——
PS: you have a story to tell to the sales leaders in Europe? Reach out to be my next guest ♥️

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What if I say I love my job? And what I am doing? 

May sound cliche. But tbh this is true. Love what I am doing and the people I am surrounded by. 

LexisNexis Europe gang is the best ♥️

A few years ago, I almost walked away from a deal too early.

It was quiet.
No replies.
No excitement.
No “this sounds urgent”

I told myself:
“They’re not interested”

But something didn’t sit right.

Instead of sending another “just following up,”
I picked up the phone and asked one simple question:

“Has anything changed on your side?”

That’s when I heard it.

Internal restructuring.
Budget freeze.
Wrong timing - not wrong fit.

We paused.
Stayed in touch.
Closed months later.

That deal taught me something important:

Silence doesn’t always mean no.

Sometimes it means “not now”
Sometimes it means “I’m overwhelmed”
Sometimes it means “you didn’t ask the right question yet”

In sales - and in leadership - assumptions are expensive.

Curiosity is profitable.

Before you move a deal to “dead,”
ask one more real question.

In my school (with a strong Soviet flavor) the “good girls” would always help and never say “no”.

I was one of them.

Something I only managed to learn in the last few years?
Saying no.

And OMG how good that feeling is.

I used to be a real people pleaser.

“Sure, I can do it.”
“Yes, I have 15 minutes for a chat.”
“Yes, you can borrow my brain for a moment.”

I helped everyone.

It’s actually hard to imagine how many people I supported with advice (for free).
Helped someone find a job.
Helped someone find a candidate.
Made intros to clients, suppliers, partners.

And I genuinely wanted to help.

But what happened next?

I was exhausted.
Low energy.
And honestly - nothing really “in return”.

Not that I was doing it to get something back.

But when I reached out later with a request of my own, in most cases the answer was “no”.

That’s when something clicked.

So:

I stopped borrowing my brain.
I stopped the 15-minute chats.
I stopped being the comfortable, always-available one.

And how gooood it feels.

Now when I say yes - I mean it.
And when I say no - I don’t apologize for it.

If you grew up being the “good girl” or the “reliable one”…

You’re allowed to change that role.

And trust me - protecting your energy feels powerful.

I used to think I was good at coaching my team.

Until I actually listened to the calls.

As a Head of Sales, you think you know what’s happening in your pipeline.

You see the numbers.
You hear the summaries.
You trust the rep.

But the real story?

It’s hidden in minute 14 of the discovery call.
In the objection that was brushed over.
In the question that was never asked.

And I simply didn’t have time to rewatch 10 calls per rep every week.

So coaching became:
“Try to ask more open questions”
“Dig deeper on pain”
“Be more confident”

Generic. Subjective. Slow.

That’s when I realized you don’t need better instincts. 

You need better visibility by recording and structuring every call.

And you can do it in Claap 

Why?

1/ Every call becomes searchable.
2/ you can see patterns across 20 deals in minutes.
3/ you review 10 calls faster than I used to review 2.

Instead of: “I feel this deal is weak.”
It’s: “You skipped budget qualification in 4 out of 6 discovery calls.”

That’s fixable.

If you manage a sales team and want visibility without micromanaging, Claap is worth a look.

Because great coaching isn’t about talking more.

It’s about seeing what actually happened.

When you build a presence on LinkedIn, there’s this silent pressure:

“Stay visible”
“Don’t lose momentum”
“Be consistent”

Lately, I haven’t really had the time - or the willingness - to post.

And I used to feel guilty about that.

But here’s what I’m learning:

Consistency doesn’t mean forcing yourself to perform.

It means staying connected - even if it’s quieter.

Some days, I don’t have a bold take.
Some weeks, I don’t have the energy to craft a long post.

And that’s okay.

Because showing up exhausted just to feed the algorithm?

That’s not sustainable.

I’d rather post when I have something real to say.
When I have clarity.
When I feel like myself.

LinkedIn is part of my work.
But it’s not my whole identity.

If you’re feeling low energy too - you’re not falling behind.

You’re human.

And we’re allowed to be human here.

taplio

The Battle

Viktor Zhytomyrskyi

Iryna Begma

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taplio

The Battle

Viktor Zhytomyrskyi

Iryna Begma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Viktor Zhytomyrskyi's LinkedIn Performance

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