Marcom18

Marcom18 is a global integrated marketing & communications agency specialised in helping grow businesses through web development, ecommerce, strategic digital marketing viz. SEO, SMM/PPC, SMO, eMail Marketing as well as data science and advanced data analytics. In 2020, Marcom18 has been awarded with the Top-10 Integrated Marketing Communications Companies Award, by Silicon Media Group. 

We are a full-service firm providing high-quality services. From a humble beginning in 2016, we are assisting leading brands all over the world. You can bank on us to outsource any marketing related assignments and expect world-class quality results. 

Do visit our website www.marcom18.com to know what makes us so well-placed to serve you!

Check-out our Podcasts 'Mind, Money & Body' & 'Digital Marketing This Week': 
Google Podcasts: https://bit.ly/3dzqW3X
Spotify: https://spoti.fi/2WitRbz 
Facebook: https://www.facebook.com/Marcom18.India/

Founder - Digital Marketing

Independent

High-quality, interactive training for individuals and corporates, right from entrepreneurs to Fortune 500 companies in India and the Middle East. I've trained 2,000+ entrepreneurs, marketing directors, managers and executives in Digital Marketing onsite and online, in different parts of the world. 

I've also been associated with leading Universities and Institutions, delivering master-classes, seminars, online and offline training sessions. Some of the Institutes have also hired me to develop, conduct and manage their online, pre-recorded training sessions. 

Do not hesitate to contact me if you like to know more about my training programs that can take your staff's productivity, creative thinking and technical skills at an all new level - resulting in tangible, top-line growth.

Digital Marketing Trainer/Coach

Manipal Institute of Technology

In this role, I trained hundreds of professionals and students from all over the world, through online platforms of Manipal University.

Digital Marketing Trainer-Freelance

EduPristine

Digital Marketing Trainer/Faculty - Part Time

The Smart Cube

Corporate Communications Lead

Feedback INFRA

At Feedback Infra, Vikram was responsible for driving corporate marketing and communication function including branding, digital media, content management, CRM and public relations.

Head of Corporate Communication

Magicbricks

As part of the Times of India Group and being India's topmost real estate portal, MagicBricks.com brings strong research and content capabilities to publications such as PropIndex, Times Property and www.timesofindia.com. Vikram played a key role in enhancing editorial quality and presentation of Times Property Chennai edition and Real Estate section of www.timesofindia.com

Senior Manager

Grant Thornton

Vikram established a number of core marketing communications processes and projects at Grant Thornton India. This includes thought leadership publications, knowledge management, proposals, marketing collaterals and presentations. Many of the initiatives from these domains were recognised as global best practices and leveraged by the company on an on-going basis.

AVP - Marketing communications

Bennett, Coleman and Co. Ltd.

Written stories and news on Real Estate and Infrastructure sectors. Managed content for a bi-monthly magazine on Real Estate.

Associate/ Assistant Manager

Doordarshan News

Done scriptwriting and anchoring for a popular current affairs programme - Ghatna Chakra.

Independent Scriptwriter and Anchor

Founder | US Multifamily Real Estate Marketing Pro | Author | Coach

As the founder of Marcom18.com, I don't just lead marketing; I specialize in helping visionary multifamily real estate syndication companies, education and coaching businesses, and e-commerce brands build truly magnetic personal brands and robust digital foundations for scalable growth. I serve as a fractional CMO and consultant, dedicated to ensuring your unique voice and expertise cut through the digital noise.

My specialization lies in crafting powerful online presences, encompassing:

➡️Website development (GoHighLevel, WordPress, Shopify, Elementor, etc.)
➡️Seamless CRM integration (ActiveCampaign, GoHighLevel, etc.)
➡️Strategic social media and email marketing
➡️High-quality lead generation and nurturing through LinkedIn, YouTube, Facebook, and Instagram

With over 18 years of experience in real estate branding and marketing, including 7+ years focused intensely on digital marketing for multifamily real estate syndication, I've had the privilege of directly helping numerous Multifamily Syndication and Education Entrepreneurs elevate their personal brands to new heights. Our campaigns at Marcom18.com have been pivotal in raising over $90 million in capital for diverse multifamily deals across the U.S., and have generated 25,000+ high-quality investor leads for our clients.

Marcom18.com has been proudly recognized as a "Top-10 Integrated Marketing Communications Company from India" by US-based Silicon Media Group. My extensive background also includes managing social media for Fortune 500 companies in the US and orchestrating online ad campaigns with monthly budgets exceeding $200K.

My thought leadership on branding and digital strategy has been published by prestigious institutions like Harvard University and Stanford University, as well as major media outlets such as CNBC, The Financial Express, and The Economic Times. As the author of "Turning LinkedIn into a Lead Generation Machine," I've also shared my insights through extensive training workshops for professionals and corporations worldwide.

Beyond our commitment to client success, I am dedicated to establishing a center offering free critical healthcare services to underserved infants and children.

Ready to solidify your personal brand and unlock unprecedented growth? Discover how we can transform your digital presence: www.marcom18.com

Vikram Jethwani

Jonathan Brandon

Ambitions Capital

A Multifamily Investment Firm. The firm repositions properties through operational efficiencies, moderate to extensive renovations and complete rebranding.

Chief Marketing Officer

Shift4 Payments

Led business development efforts and directed operations of Reseller, Channel Sales, and Lighthouse Network ATM business units. Managed team of 100+ direct reports responsible for managing thousands of external sales partners. Defined business development, recruitment, and client relations strategy, and ensured alignment with corporate objectives. Provided strategic leadership to drive sales of industry leading payment processing services, integrated software, and hardware solutions. Developed effective revenue growth strategies, identified prospective acquisitions, cultivated strong relationships with gateway, e-commerce, and software companies, and presented proposals to executive teams.
KEY ACHIEVEMENTS:
★ Consistently delivered double digit year-over-year revenue growth, including throughout the global pandemic, reaching over $1B in weekly processing volume in 2021.
★ Served as key member of Strategy M&A team, and played integral role in securing 5 major acquisitions that resulted in annual revenue increase of 23%.
★ Played key role in the development of sales and business model, defining target markets, pricing strategies, and performance metrics, and developed multiple sales channels to ensure achievement of aggressive revenue targets.
★ Spearheaded transformation of sales team to focus on underperforming dealer network, successfully increasing processing volume from just $30K per merchant ID (MID) to over $100K per MID, and increasing monthly deal counts from less than 70 to over nearly 500.

EXECUTIVE VICE PRESIDENT OF BUSINESS DEVELOPMENT/CHANNEL MANAGER

Harbortouch

Recruited to transform a business network for a Nilsson ranked payment processor and point-of-sale provider, leading sales efforts for both POS and merchant services, managing team of 12 Sales Professionals responsible for managing thousands of external sales partners. Developed tactical sales plans, aligned sales and relationship management strategy to achieve business objectives, and collaborated with senior leadership and cross-functional teams in support of business growth goals. Represented company at trade shows, collaborated with Marketing, business partners and industry publications to promote programs and drive revenue.
KEY ACHIEVEMENTS:
★ Drove partner enablement strategy, leveraging consultative approach to optimize performance of reseller and channel sales teams.
★ Delivered 4K new accounts and $35M in processing in just one year and over 10K accounts and $100M in annual processing volume by the end of tenure as ISO Partner Recruiter.

NATIONAL SALES MANAGER ♦ PARTNER RECRUITER

THALES e - TRANSACTIONS S.A.

Directed sales efforts for a leading manufacturer of credit card processing hardware. Developed and implemented sales strategies to market and sell terminals to independent sales offices (ISO) and financial institutions. Managed relationships with key accounts, prepared sales forecasts, and collaborated with cross-functional teams in support of sales objectives.
KEY ACHIEVEMENTS:
★ Tripled existing ISO and Financial Institution portfolio during tenure and significantly contributed to growth of sales channel.

Sales Director ♦ Business Development ♦ Commercial Sales

Cybersource

CyberSource provides a complete portfolio of services that simplify and automate payment operations through branded solutions to process online payments, streamline fraud management, and simplify payment security.
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As the Account Executive/District Sales Manager (East Coast) for CyberSource, one of the pioneers in online payment and fraud management services for medium and large-sized merchants, I acquired new merchants for the company in need of an online presence to sell their goods and services.

During my tenure at CyberSource, I earned the Sales Executive of the Quarter for three consecutive quarters, and brought in major merchants such as Weight Watchers Online, Major League Baseball, Gartner Research Company, and SBLI, our largest Pro services contract.

Account Executive/District Sales Manager (East Coast) ♦ E-Commerce Expert

Private Contractor

From 1996-1999, I worked as a private contractor as a Consultant and Sales Engineer, specializing in CRM and ERP (SAP) 3rd party tools.

During this time, I provided services for companies including the Molloy Group, Advantage KBS, Luminate, and Intellicorp.

Training for various software tools – represented them on East Coast and within territory

Personal Consultant ♦ Sales Engineer ♦ Revenue Driver

CO-FOUNDER/CMO for Ambitions Capital ♦ MULTIFAMILY SYNDICATOR & INVESTOR ♦ RECURRING REVENUE GROWTH STRATEGIST ♦ DYNAMIC PAYMENTS INDUSTRY EXECUTIVE ♦ LICENSED AVIATOR

Dynamic Sales and Business Development leader with over 20 years of experience leading transformation and growth strategies in the electronic payments industry. Recognized for ability to drive profits for both client and company, leading cultivating strong business partnerships, and developing professionals for ongoing career growth. Experience includes defining long-term strategic sales goals, developing processes and procedures to optimize performance, and negotiating large complex deals including competitor and partner acquisitions. Leverages in-depth knowledge of sales, marketing, and the development of strategic partnerships and channels to drive revenue growth. Communicates well at all levels, builds and develops high performing teams, and is committed to organizational excellence.

taplio

The Battle

Vikram Jethwani

Jonathan Brandon

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