Marcom18

Marcom18 is a global integrated marketing & communications agency specialised in helping grow businesses through web development, ecommerce, strategic digital marketing viz. SEO, SMM/PPC, SMO, eMail Marketing as well as data science and advanced data analytics. In 2020, Marcom18 has been awarded with the Top-10 Integrated Marketing Communications Companies Award, by Silicon Media Group. 

We are a full-service firm providing high-quality services. From a humble beginning in 2016, we are assisting leading brands all over the world. You can bank on us to outsource any marketing related assignments and expect world-class quality results. 

Do visit our website www.marcom18.com to know what makes us so well-placed to serve you!

Check-out our Podcasts 'Mind, Money & Body' & 'Digital Marketing This Week': 
Google Podcasts: https://bit.ly/3dzqW3X
Spotify: https://spoti.fi/2WitRbz 
Facebook: https://www.facebook.com/Marcom18.India/

Founder - Digital Marketing

Independent

High-quality, interactive training for individuals and corporates, right from entrepreneurs to Fortune 500 companies in India and the Middle East. I've trained 2,000+ entrepreneurs, marketing directors, managers and executives in Digital Marketing onsite and online, in different parts of the world. 

I've also been associated with leading Universities and Institutions, delivering master-classes, seminars, online and offline training sessions. Some of the Institutes have also hired me to develop, conduct and manage their online, pre-recorded training sessions. 

Do not hesitate to contact me if you like to know more about my training programs that can take your staff's productivity, creative thinking and technical skills at an all new level - resulting in tangible, top-line growth.

Digital Marketing Trainer/Coach

Manipal Institute of Technology

In this role, I trained hundreds of professionals and students from all over the world, through online platforms of Manipal University.

Digital Marketing Trainer-Freelance

EduPristine

Digital Marketing Trainer/Faculty - Part Time

The Smart Cube

Corporate Communications Lead

Feedback INFRA

At Feedback Infra, Vikram was responsible for driving corporate marketing and communication function including branding, digital media, content management, CRM and public relations.

Head of Corporate Communication

Magicbricks

As part of the Times of India Group and being India's topmost real estate portal, MagicBricks.com brings strong research and content capabilities to publications such as PropIndex, Times Property and www.timesofindia.com. Vikram played a key role in enhancing editorial quality and presentation of Times Property Chennai edition and Real Estate section of www.timesofindia.com

Senior Manager

Grant Thornton

Vikram established a number of core marketing communications processes and projects at Grant Thornton India. This includes thought leadership publications, knowledge management, proposals, marketing collaterals and presentations. Many of the initiatives from these domains were recognised as global best practices and leveraged by the company on an on-going basis.

AVP - Marketing communications

Bennett, Coleman and Co. Ltd.

Written stories and news on Real Estate and Infrastructure sectors. Managed content for a bi-monthly magazine on Real Estate.

Associate/ Assistant Manager

Doordarshan News

Done scriptwriting and anchoring for a popular current affairs programme - Ghatna Chakra.

Independent Scriptwriter and Anchor

Founder | US Multifamily Real Estate Marketing Pro | Author | Coach

As the founder of Marcom18.com, I don't just lead marketing; I specialize in helping visionary multifamily real estate syndication companies, education and coaching businesses, and e-commerce brands build truly magnetic personal brands and robust digital foundations for scalable growth. I serve as a fractional CMO and consultant, dedicated to ensuring your unique voice and expertise cut through the digital noise.

My specialization lies in crafting powerful online presences, encompassing:

➡️Website development (GoHighLevel, WordPress, Shopify, Elementor, etc.)
➡️Seamless CRM integration (ActiveCampaign, GoHighLevel, etc.)
➡️Strategic social media and email marketing
➡️High-quality lead generation and nurturing through LinkedIn, YouTube, Facebook, and Instagram

With over 18 years of experience in real estate branding and marketing, including 7+ years focused intensely on digital marketing for multifamily real estate syndication, I've had the privilege of directly helping numerous Multifamily Syndication and Education Entrepreneurs elevate their personal brands to new heights. Our campaigns at Marcom18.com have been pivotal in raising over $90 million in capital for diverse multifamily deals across the U.S., and have generated 25,000+ high-quality investor leads for our clients.

Marcom18.com has been proudly recognized as a "Top-10 Integrated Marketing Communications Company from India" by US-based Silicon Media Group. My extensive background also includes managing social media for Fortune 500 companies in the US and orchestrating online ad campaigns with monthly budgets exceeding $200K.

My thought leadership on branding and digital strategy has been published by prestigious institutions like Harvard University and Stanford University, as well as major media outlets such as CNBC, The Financial Express, and The Economic Times. As the author of "Turning LinkedIn into a Lead Generation Machine," I've also shared my insights through extensive training workshops for professionals and corporations worldwide.

Beyond our commitment to client success, I am dedicated to establishing a center offering free critical healthcare services to underserved infants and children.

Ready to solidify your personal brand and unlock unprecedented growth? Discover how we can transform your digital presence: www.marcom18.com

Vikram Jethwani

Noble Manhattan Switzerland

Empowering leaders, individuals, and organizations through world-class coaching and leadership development programs. Passionate about fostering growth, unlocking potential, and driving meaningful change in the professional and personal landscape. 

Our key offerings include:

- Advanced Applied Coaching Skills for Female Leaders: A transformative leadership program tailored for women.
- Corporate Coaching Programs: Designed to enhance team performance, resilience, and communication.
- Professional Coach Training: Accredited programs to develop certified and impactful coaches.
- Child & Adolescent Coaching: Supporting young people in building confidence, resilience, and life skills.
Life Coaching Programs for Non-Coaching Professionals: Helping individuals master personal growth and effective decision-making.
- Tailored Leadership Workshops: Customized solutions to address unique business challenges.

Co-Managing Director, Master Distributor

NoGap

Women face unique challenges when it comes to negotiating. With over 20 years of experience in commercial roles across diverse industries, I bring a wealth of knowledge to support women in navigating the challenges of the workplace. 

I specialize in advising women on negotiation techniques and strategies, helping them to achieve their career goals and manage difficult conversations with confidence. In particular, I provide personalized coaching and guidance to women on negotiating effectively in the workplace, including salary, promotions, and job offers.

Salary Negotiation to Women in Business, Career Strategist, Lecturer

Chili Pink

Chili Pink is a digital boutique dedicated to spicing up online social selling and personal branding on LinkedIn™. With a spicy mix of innovation, creativity, and expert insights, I empower professionals and businesses to stand out on LinkedIn™. My mission is to spice up your LinkedIn™ game through personal branding, content strategy, profile optimization, lead generation, and comprehensive social selling training solutions and workshops.

Chief Spice Officer

hVIVO

After leading the turnaround and successful sale of CRS Clinical Research to hVIVO Group, I joined hVIVO to take on group-wide commercial leadership responsibilities.

Appointed to lead the commercial strategy across hVIVO Group’s six specialized brands:

hVIVO – Human challenge trials for infectious and respiratory diseases
Venn Life Sciences – Drug development and regulatory consulting
CRS Clinical Research Services – Early-phase and special population trials
hLAB – Biomarker, virology, and immunology laboratory services
FluCamp – Volunteer recruitment and screening for clinical studies
CryoStore – Biostorage solutions and clinical trial logistics

My focus has been on aligning commercial efforts, unlocking cross-brand synergies, and delivering integrated, end-to-end solutions across the clinical development spectrum — from first-in-human studies through to regulatory success.

I also served as Integration Lead for CRS, embedding the organization within the broader hVIVO Group to ensure strategic alignment, operational cohesion, and shared growth.

Working closely with biotech and pharma clients, my goal has been to position hVIVO Group as a high-impact, science-led partner that accelerates development timelines while safeguarding quality and patient safety.

Chief Commercial Officer

CRS Clinical Research Services

As Chief Commercial Officer of CRS Clinical Research Services, a leading full-service CRO specializing in early-phase and special population trials, I spearheaded global commercial strategy and business development efforts that directly contributed to the company’s acquisition by hVIVO plc (London Stock Exchange: HVO).

Leading a cross-functional international team across Business Development, Inside Sales, and Marketing, I drove revenue growth, expanded key client partnerships, and positioned CRS as a strategic asset—culminating in its successful acquisition. The transaction validated CRS’s leadership in Phase I FIM and complex patient populations, while enabling hVIVO to enhance its European footprint and early-stage clinical trial capabilities.

This milestone underscored our ability to deliver scalable value, accelerate market expansion, and attract strategic investment—further solidifying CRS’s legacy in the CRO space.

Chief Commercial Officer & Chief DEI Officer

Stepping into the role of Chief Commercial Officer at CRS Clinical Research Services, a leading Contract Research Organization (CRO) renowned for its 40-year expertise in early-phase clinical trials my mandate is focused on shaping the company’s strategic direction and fostering growth across the global markets. 

As a member of the newly formed CRS management team, I lead a multifaceted international team dedicated to Business Development, Inside Sales, BD Support, and Marketing & Communications.

Labcorp Drug Development

As a Sales Leader at Labcorp, I oversaw the southern Europe biotech sales for the Central Laboratory division. My primary goal was to drive growth and success in the biotech space in Italy, Spain, Portugal, and France. As a Senior Director of Strategic Accounts, I worked as an individual contributor, responsible for developing and executing global commercial strategies for one of our key pharma partners in both Europe and the US. I focused on implementing retention and growth initiatives, driving continuous process improvement, and identifying new opportunities to create mutual value for both partners.

Director of Sales & Senior Director of Strategic Accounts

Sales leader of Labcorp's Central Laboratory European biotech sales team, responsible for driving growth and success in the biotech space. I bring extensive experience in sales and management to the role, leveraging my skills to develop and execute effective strategies that deliver results. My passion for biotech and healthcare drives my commitment to delivering our clients the highest level of service and support. With a focus on collaboration and innovation, I'm proud to lead a team that is positively impacting the industry and helping drive important healthcare advances.

Director of Sales - Biotech Europe

Fortrea

As a former strategic partner commercial liaison for Covance, my main focus was on developing and executing a global commercial strategy for one of our key partners in Europe and the US. 

My role encompassed overseeing account strategies, integrating therapeutic and pipeline profiling, implementing retention and growth initiatives, and driving continuous process improvement. As a strategic business developer, I was driven by a commitment to uncovering new opportunities that drive mutual value for both partners. My approach centered on identifying areas of need, offering innovative solutions, and leveraging partnerships to achieve both organizations' strategic objectives.

Senior Director of Strategic Accounts, Business Development

Premier Research

During my tenure at Premier Research, my primary responsibility was to drive business growth by promoting clinical development services to emerging biotech and medtech companies in Europe. I was entrusted with covering various territories, including Southern Europe and the DACH region, where I successfully identified new business opportunities and established meaningful relationships with potential clients.

Director, Business Development

Worldwide Clinical Trials

As an International BDD for Worldwide Clinical Trials, I successfully penetrated several mid-size and emerging pharmaceutical accounts across six different countries, including Italy, France, Germany, Austria, Switzerland, and Israel. My work focused on promoting therapeutic solutions across a wide range of specialties, including oncology, rare diseases, and cardiovascular and central nervous system clinical trial research.

In this role, I developed and maintained strong relationships with key stakeholders, through targeted sales initiatives and effective communication, I was able to build a solid pipeline of business opportunities, resulting in significant revenue growth.

Director, International Business Development

Signant Health

As a key contributor to Bracket eClinical Technologies' sales team, I was primarily responsible for driving business development efforts across Europe. My responsibilities encompassed overseeing the implementation and delivery of sophisticated eClinical technology solutions such as IVRS, IWRS, ePRO, and eLearning.

Director, Account Management Europe

Portfolio Career Strategist | Business Development Veteran | Negotiation Expert | LinkedIn Personal Branding Trainer | Keynote Speaker | Noble Manhattan Partner | Contact me for Certified Coaching Training

C-suite executive and entrepreneur at heart, passionate about turning strategy into measurable growth and leadership into lasting impact.

I’ve spent my career driving commercial transformation across clinical research organizations, leading global teams, and shaping partnerships that accelerate innovation from early development to market.

Alongside that work, I’ve become deeply committed to advancing female leadership — helping women navigate pay equity, visibility, and influence at the highest levels.

I share insights on:
💡 Leadership at the Top: What it really takes to grow, lead, and sustain performance in the C-suite
💡 Female Advancement: Practical strategies to close the gender and power gap
💡 Commercial Growth: How inclusive leadership drives better business outcomes

I also lecture at leading business schools including EHL, IMD, St. Gallen, and EPFL, where I teach salary and contract negotiation, networking, influence, and strategic personal branding — the very skills that have taken me to the top of my career.

Founder of NoGap, a women’s negotiation consultancy dedicated to closing the pay and power gap, and Chili Pink, a digital marketing agency that helps leaders and brands tell their story with purpose and precision.
Co-creator of the Advanced Applied Coaching Skills – Female Leadership Program with Noble Manhattan, and co-Managing Director of Noble Manhattan Switzerland.

Swiss-Mexican-German executive near Geneva.
Mother to three remarkable young men and one silly dog.
Committed to building high-trust teams, elevating women in leadership, and turning ambition into action.

Catherine Canales

It is a busy week at Astrum as we continue connecting with partners and clients across Europe!

Astrum is attending #OCTDACH 2025 today and tomorrow at the Kameha Grand Zurich, where our Business Development Manager Pedro Francisco is proudly representing the team.

I was planning to be there as well, but sometimes life reminds us of our priorities, and for me, family always comes first.

I am very proud of the energy and passion Pedro brings to Astrum’s mission. I have no doubt he will do a fantastic job sharing how we help our clients turn science into success, from early development through late-stage clinical delivery!

If we missed each other in Zurich, please send me a message. I would love to catch up over a virtual coffee soon.

Chief Commercial Officer | Business Educator | Entrepreneur | DEI Advocate | Empowering Leaders Through Education, Equity & Influence

Astrum CRO Germany GmbH (formerly Pharmalog)

View company: Astrum CRO Germany GmbH (formerly Pharmalog)

Astrum at #OCTDACH 2025 in Zurich, Switzerland!💫 

Astrum is attending OCT DACH 2025 today and tomorrow at the Kameha Grand Zurich.

Catherine Canales, Chief Commercial Officer &  Pedro Francisco, Business Development Manager will be meeting with biotech and pharmaceutical leaders to discuss how Astrum helps clients turn science into success, from early development through late-stage clinical delivery.

If you are attending, come meet our team and explore how we can collaborate to accelerate your next clinical milestone!

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The Battle

Vikram Jethwani

Catherine Canales

Followers

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taplio

The Battle

Vikram Jethwani

Catherine Canales

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Catherine Canales's LinkedIn Performance

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