If you're sending 100+ job applications and getting zero interview calls - or dreaming of consulting independence but terrified you won't find clients - the problem isn't your qualifications. It's your strategy. 🔥

Most professionals in India are stuck in two traps: the "application trap" (endlessly applying online while the best opportunities go to people with relationships) or the "expertise trap" (believing that being good at your work automatically makes you a successful consultant).

Here's what I know about your frustration:

You're qualified. You're experienced. You deserve better. But if you're job hunting, you're competing with 3,000+ applicants while 90% of the best roles never get posted. If you're considering consulting, you're worried about steady income, finding clients, and whether your corporate experience will actually translate into consulting success.

Meanwhile, your family is watching, your confidence is dropping, and you're starting to wonder if something's fundamentally wrong with you. There isn't. You just need the right system.

From Corporate to Consulting - and Back to Helping You

In 2014, after 22 years in corporate India with Unilever, Nokia, and Cargill, I made the leap into consulting. My biggest fear? Would I get a steady stream of clients?

I de-risked my transition by converting my former employer into my first client and tapping into my network. Within 2 weeks, I landed my first new client. After that, I've built a thriving practice serving PVR INOX, Mother Dairy, Cargill, Voltas, Plantronics, and Altudo.

I Help Professionals on Two Paths:

Career Transitions: Through my N.E.X.T. methodology, I help professionals land roles with 30-80% salary increases by becoming the person companies actively recruit.

Consulting Pivots: I guide experienced professionals (especially those 40+) to build profitable consulting practices that monetize decades of corporate expertise. Whether you're seeking independence, facing a layoff, or planning post-retirement income, I'll show you how to attract ideal clients who respect your expertise and pay accordingly.

After 22 years in corporate and 11 years coaching professionals, I've seen what separates those who thrive from those who struggle.

Ready to stop being invisible and start being irresistible? 

Let's connect: hello@vikramanand.com 🤝

Vikram Anand

Three months into consulting, I sent my client Sandeep a proposal for ₹5 lakhs. He called me the next morning.

"Can we meet for coffee?"

My stomach dropped. Here it comes. The "you're too expensive" conversation. 

Maybe I should've charged ₹3 lakhs. Maybe I should've—

We met at DiGhent Cafe - a nice coffee shop in Gurgaon. 

He slid the printed proposal across the table.

"I already signed it. Payment's being processed."

I tried to look calm. "Great. So, what did you want to discuss?"

"I need to understand why you only gave me one option."

Wait, what?

"If this project is worth ₹5 lakhs, shouldn't the bigger version be worth more? 

Shouldn't there be a smaller version if budget is tight?"

He wasn't complaining about the price.

He was disappointed I hadn't shown him more ways to work together.

That conversation changed everything.

I'd been so scared of looking "greedy" that I'd actually limited what I could do for him.

Since that day, I always offer three options. Always.

The cheapest one might be ₹2 lakhs. The premium might be ₹8 lakhs.

And you know what? 70% of clients pick the middle or top option.

If you're pivoting from the corporate sector to consulting in your 40s or 50s, remember this: your clients aren't looking for the cheapest consultant.

They're looking for someone who understands their problems well enough to offer real choices.

Stop slashing your fees. Start giving options.

#CorporateToConsultant

I Help Professionals Thrive With Well-Paying Jobs & Pivot Into Their Second Innings As Profitable Consultants | Former CXO at Cargill & AkzoNobel

I had just left Cargill in April 2014 to become a marketing consultant.

My consulting "business plan" was permanently work in progress.

I spent three weeks obsessing over my website colours. Should it be corporate blue? Or that trendy gradient design everyone was using?

Meanwhile, my savings account was having its own anxiety attack.

Then one morning, my wife asked a simple question: "Why haven't you called Ramesh yet?"

Ramesh. My old colleague from the marketing days. Now heading sales and marketing at a mid-sized FMCG company.

"I'm not ready," I said. "Website isn't done. I don't even have a proper deck."

She just looked at me.

So I called him. Awkward small talk. Then I mentioned I was starting something new and could use his perspective.

"Oh thank god," he said. "I've been sitting on this marketing problem for months. Can you come in next week?"

That "not ready" call became my first project.

Turns out, nobody asked for my website. They wanted my 22 years of experience.

If you're in your 40s or older, sitting on years of expertise but waiting to be "ready" – you already are.

Your network knows what you can do. 

They're just waiting for you to pick up the phone.

#CorporateToConsultant

I was chatting with a friend last week in his mid 50s who's been laid off as a CXO and has spent a year trying to find a new job.

The uncomfortable truth - most senior professionals build careers, not economic engines.

They rely on one employer at a time.

They optimize for stability, not optionality.

Corporate roles hide a hard truth: your employability declines faster than your capability.

Start planning your second innings in your late 40s before the first one ends at 60.

What do you think? Do we need to plan a Second Innings?

#VikramWrites #SecondInnings

Last month, I met an ex-colleague from my mid-management years at a virtual networking event.

52 years old, now. MBA from a top B-school. 25 years in IT services.

He'd been passed over for a VP role. The feedback? "We're looking for someone with a longer career runway."

Career runway. As if we're planes about to crash.

Here's what's funny:

The average millennial changes jobs every 2 years. Most professionals switch every 4-5 years.

But a 50-year-old who could give you 10-15 quality years doesn't have "enough runway"?

That's ageism dressed up in corporate speak.

But here's the twist. Sometimes we invite this discrimination ourselves.

I've seen talented professionals treat their last decade like a countdown to retirement. They stop learning. Stop updating. Stop caring.

Same resume format from 2010. Talk about "the good old days" in interviews. Clothes that scream "I stopped trying."

Then they wonder why 28-year-old hiring managers see them as outdated.

Think of it like this. Would you buy a 2010 car with no GPS, no Bluetooth, worn seats, and expect to pay 2025 prices?

That's how the market sees you if you haven't upgraded.

You can't control ageism. But you CAN control your health, energy, skills, and attitude.

Update your LinkedIn. Learn current tools. Dress like it's 2025, not 2005. 

Stop talking about "how we used to do things."

Most importantly? Stop thinking about the next 10 years as a countdown.

Start thinking about them as your second innings.

Because here's the reality: You're likely working into your 70s anyway. The retirement dream at 58? That's gone.

So make the next 20 years count on YOUR terms.

What do you think? Is "career runway" legitimate or just age discrimination in disguise?

#SecondInnings #VikramWrites

It's Saturday. You're reading this with your morning coffee, thinking about the week that just ended.

How many times this week did you think: "Just 5 more years and I'm out"?

I know this feeling. I've heard it from dozens of people I've coached.

Anil, 48, VP at an MNC in Gurgaon. "I'm just keeping my head down till I hit 55."

Mitali, 52, HR Director in Mumbai. "I'll ride this out. What else can I do at this age?"

Pradeep, 46, IT Manager in Pune. "Better to play it safe than take risks now."

Here's the uncomfortable truth.

Playing it safe IS the risk.

That "safe" corporate job you're clinging to? It could vanish tomorrow. 

Automation. Restructuring. Your entire department outsourced to the Philippines.

The company you've given 20 years to doesn't owe you the next 10.

But here's what nobody tells you or me.

The most valuable skill for the second half of your life isn't on any job description.

It's learning to CREATE opportunities instead of WAITING for them.

Think about it. You've spent decades being excellent at what someone else told you to do.

What if you spent your weekend thinking about what YOU could create?

Not a full-blown business plan. Not quitting Monday morning.

Just one question: What problem could I solve that people would actually pay for?

Maybe it's consulting in your area of expertise. Maybe it's training. Maybe it's something completely different that's been sitting in the back of your mind for years.

If you're in your 40s or early 50s, please start thinking of your Plan B - before your organization forces you to do so.

#SecondInnings #VikramWrites

80% of consultants are really professionals in between jobs. 

Given half a chance, they will go back to a stable 9 to 5 job any day.

15% of the others go through periods of feast and famine. They are usually very good in their domain, but don't know how to monetize it as a business model.

5% crack the code to a growing & stable recurring revenue, scalable business models, hedged risks, and a diversified pool of happy clients.

What do they have that others don't?

1. A proven pipeline of current leads

2. A clear idea of where future leads will come from

3. A personal brand that attracts the right clients who will resonate with them

4. A strong network to tap into, in the initial years

5. A pricing model that is premium and attracts high-ticket clients. 

6. (Optional) A paid lead acquisition model that is > 3 ROAS (return on ad spends) 

Solopreneur consulting is hard to start, but incredibly satisfying once you learn the ropes.

#corporatetoconsultant

L&T-SuFin

Building the ecommerce marketplace brand of L&T, one click at a time.

Chief Marketing Officer

Amazon

-Headed marketing for Hardlines Private Brands business with annual marketing budget ~ INR 120 Cr with 80% of business coming from furniture, white goods, TV, kitchen and home appliances categories

-Directly managed team of 11 (Marketing managers, site merchandisers and graphic designers) to raise the bar on digital marketing campaigns and new product development

-Spearheaded Amazon Ads (AMS) performance for Private Labels and drove 60% improvement in RoI via periodic interventions

-Drove 40% increase in traffic share for Private Brands by strategic marketing planning across traffic channels (paid, search, onsite) and integration in Amazon Sale events (Prime Day, Great Indian Festival etc.)

-Developed best in class customer experience (product visuals, how-to videos, copy) as part of GTM (go-to-market) planning for launch of ~ 4500 new SKUs on Amazon.

Manager - Category Marketing, Amazon Private Brands

-Spearheaded launch of Amazon Pay EMI (renamed to Pay Later) for non-credit card users

-Launched India's 1st e-commerce co-branded credit card - Amazon Pay ICICI Bank credit card and issued 2 Million cards within 18 months (fastest in India till date)

-Successfully integrated visibility for digital payment instruments (EMI, credit card) across customer pages, especially during Sale events to drive adoption.

Senior Product Marketing Manager, Amazon Pay

Aditya Birla Group

-Promoted to head of marketing for Allen Solly across all channels (online & offline) and revamped social media footprint 

-Managed a team of 2 direct reports (Marketing managers) and guided agency partners in creative development and media buys.

Marketing Head, Allen Solly

-2nd person to join marketing. Promoted to people manager within 1st year. Hired and directly managed team of 4 

-Owned annual marketing calendar across ATL and BTL channels. Key channels: 4 TVCs, 6 Print ads, daily social media posts, OOH, radio, sms, mall/college activations, event sponsorships and influencer marketing

-Developed unique brand positioning via multiple customer researches and hired creative agency S&S for brand collateral development (shot in Istanbul, Turkey) for launch campaigns and later JWT for ongoing campaigns

-Structured continuous monitoring of Net Promoter Score (NPS) which led to improvement of NPS from 35 to 54 within 10 months

-Planned and executed launch for fashion brand SKULT, co-created by Shahid Kapoor (Bollywood A-lister).

Head of Brand & Customer Experience, abof.com

ITC Limited

-Secured buy-in and funding from leadership for ITC’s foray into dairy products segment and created roadmap for 1-5 years

-Created launch playbook for 1st category to be launched - Aashirvaad Svasti Ghee (to be replicated for future launches)

-Single handedly owned all brand development activities: customer research, product development, pricing, distribution, packaging design, positioning, in-store merchandising with minimal supervision.

Assistant Brand Manager - Dairy, ITC Foods

Procter & Gamble

-Developed holistic marketing campaigns to achieve 120% increase in annual sales for SK-II (premium skin care brand) in ASEAN region

-Recommended right market support model for Thailand that led to market share growing from #5 to #1 within 1 year

-Revamped marketing calendar for Indonesia based on customer research findings and developed 1st TVC with local celebrity leading to increase in awareness and relevance amongst native consumers

-Partnered with creative agency Leo Burnett for the development of creative assets leveraged across TV, Print, In-store merchandising, In-flight magazine visuals, social media.

Regional Assistant Brand Manager, SK-II

Larsen & Toubro

- Successfully led technical and commercial negotiations in Asia Pacific region to secure annual sales worth USD 60 Million

- Developed long term relations with strategic clients: Shell, Foster Wheeler etc. and distributors, stockists in the region.

International Sales Engineer, AIL valves

An avid marketeer and P&L owner, I have been helping brands come to life and scale up. With over 15 years of proven experience across FMCG, Consumer tech, Retail and B2B sectors, I have helped businesses expand to new geographies, launch new products, acquire and grow customers via strategic planning and marketing campaigns. 

My core competencies include brand management, marketing communication, new product development, digital marketing, and key account management. I have also collaborated with cross-functional teams and external partners to develop and execute effective marketing plans for various sale events and topical campaigns. 

My mission is to create customer-centric and data-driven marketing solutions that deliver value and impact to the brand and its customers.

If you keen for a chat on the latest in consumer brands or new age marketing channels, reach out to me via DM or email at vivek.90@gmail.com

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vikram Anand's LinkedIn Performance

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