Codewave

I help businesses maximize intangible value and generate predictable revenue, without having to spend  heavily on design & tech.

Most people get design wrong. They are trying to improve aesthetics, but that is not the problem.

The real problem is lack of human-centricity, clarity and simplicity. 

We've created a new way to designing products and services.

We serve businesses who need help with launching a new product/service or improving existing offerings. We also diagnose process gaps in how businesses go about delivering their services and eliminate the unnecessary.

What makes us different?

1. Our signature process that helps nail need identification.
2. Our people who drive high clarity of thinking, making simplicity a permanent fashion.
3. Our software engineering practice, that runs your business on cloud/edge with high flexibility to change.

How it works? 

1. Foundation: Identify needs & design the solution
2. Construction: Develop the solution, in a way it's flexible to change  
3. Continuous Evolution: Launch the solution, get feedback & improve iteratively

Ready to talk?
Send an email to vidhya@codewave.com 

Need more info?
Visit https://www.codewave.com/

Cofounder & Director

Foundery

Design Thinking & AI For The Next Billion. I teach Design Thinking & UX to Management professionals.

Growth Partner

Canvera

I was a product leader, improving Canvera's B2B product for photographers (web) and applying design thinking to listen to the pulse of the market & informing B2C product design.

Product Leader

HolidayIQ

I was a product leader, managing evolution of HolidayIQ’s suite of products & services (web & mobile) and systems to support business operations.

Travelocity

I was helping articulate business strategy & elaborate product scope for Travelocity's hotel only platform allhotels.com, helping cross-functional teams (biz/product/tech/sales) deliver on an agile journey.

Lead Business Analyst

I was managing key, strategic business partners globally for Travelocity like Jetairways, Thomascook building their online travel business using Travelocity’s white-label platform; growing Travelocity’s B2B distribution business. 

I also helped market the offering to Travelocity’s Partner Network of 2000+ global partners; performing key Customer acquisition, Customer retention and Customer attrition functions.

Affiliate Manager

Merrill Lynch

I was developing software applications for data visualization & risk analysis, making predictions for future investment decisions.

Associate Consultant

Capgemini

I was developing software applications for HSBC to digitize loan application & approval processes; that completely eliminated the need for archiving paper documents.

𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 | 𝐇𝐞𝐚𝐝 - 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠

Vidhya is the 𝐜𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐂𝐨𝐝𝐞𝐰𝐚𝐯𝐞.𝐜𝐨𝐦, a Design Thinking Led Digital Innovation company headquartered in Bangalore, India. She was named one of the '𝐏𝐨𝐰𝐞𝐫 100 𝐖𝐨𝐦𝐞𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚' by the Confederation of Indian Industry (CII) and PwC, and is a 𝐅𝐮𝐭𝐮𝐫𝐞50 𝐇𝐨𝐧𝐨𝐮𝐫𝐞𝐞 by the Project Management Institute (PMI). Vidhya is also an educator and 𝐔𝐗 𝐟𝐚𝐜𝐮𝐥𝐭𝐲 at top-tier B-schools in India.

With over 𝐭𝐰𝐨 𝐝𝐞𝐜𝐚𝐝𝐞𝐬 of experience in the IT industry, she has served in various roles—from programmer to analyst, product manager, designer, and entrepreneur. In the last 12 years of her entrepreneurial journey, she has worked with 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐕𝐂 𝐟𝐢𝐫𝐦𝐬 to enable their portfolio companies to go from startup to scaleup. She has solved 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 of Karnataka during COVID and 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐨𝐯𝐞𝐫 1000 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬 with design thinking skills.

Championing the idea that "𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐚 𝐜𝐫𝐞𝐚𝐭𝐨𝐫," in her leadership, Codewave became the 𝐨𝐧𝐥𝐲 𝐈𝐓 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐢𝐚 in 2024 to win the global ZeroDX Award for its 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 of "Employee as Entrepreneur" and its ethos of 'Zero distance' between customers and employees.

Over the past decade, she has partnered with over 100 businesses globally across 10+ industries to craft digital experiences that are both engaging and delightful—while 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭.

She works with organizations at every stage—whether emerging startups, scaling enterprises, or seasoned market leaders—to navigate complexity, embrace diverse perspectives, and 𝐮𝐧𝐥𝐨𝐜𝐤 10𝐱 𝐠𝐫𝐨𝐰𝐭𝐡.

Vidhya Abhijith

Yesterday was my father-in-law’s 75th bday.

He once led the culture division for the Govt of Karnataka, creating opportunities for artists from diverse backgrounds — sometimes even fighting cases so talent didn’t lose to bias or bribe.

He never claimed credit. He never chased money, fame or power.

Yday, 15 years after his retirement, artists from across the state traveled hundreds of miles to surprise their “Guru,” thanking him for shaping their journeys. (Who cares after you leave?)

And what is an award, if it’s not some heartfelt #gratitude and #love?

He probably never imagined the impact his work had on so many. Watching him receive that outpouring of gratitude with joy and tears was quite a moment.

In a world where fancy rewards trend more than classy elegance, I’m blessed to have an inspiring family that lives values money can’t buy, quietly and firmly.

#Leadership, to me, is a high-principled job.  Showing up for others without chasing credit, titles or rewards, consistently and quietly. And sometimes, you only realise the real impact of your work long after you stop.

Maybe that’s why it’s called “Seva” (Service).

#Leadership #LifetimeAchievement #Recognition With Abhijith HK

Founder @ Codewave | Design - Thought Leader | Scaling Self Management | CII-PwC Top 100 Women Innovators | PMI Future50

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A few years ago, a company expressed interest in acquiring us.. right when our cashflows were getting 𝘵𝘪𝘨𝘩𝘵.

In moments of need, saying yes to money coming from anywhere can feel like “such a relief” and “common sense.”

They prolly expected us to consider it seriously.

Instead, we got curious and asked casually:
“𝘞𝘩𝘢𝘵 𝘪𝘴 𝘮𝘰𝘯𝘦𝘺?”

They prolly didn’t see it coming. They spoke about revenue, profit, customers, growth… but none of it really answered the question.

With great regard for their work, we sincerely thanked them and declined.

Some people internally wondered:
“𝘞𝘰𝘶𝘭𝘥𝘯’𝘵 𝘸𝘦 𝘣𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘰𝘧𝘧 𝘪𝘧 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘪𝘵𝘩 𝘮𝘰𝘯𝘦𝘺 𝘢𝘤𝘲𝘶𝘪𝘳𝘦𝘥 𝘶𝘴, 𝘵𝘩𝘢𝘯 𝘣𝘦𝘪𝘯𝘨 𝘰𝘯 𝘰𝘶𝘳 𝘵𝘰𝘦𝘴 𝘦𝘷𝘦𝘳𝘺 𝘮𝘰𝘯𝘵𝘩?”

But we could see what the acquisition offer meant.
𝘛𝘩𝘦 𝘤𝘳𝘦𝘢𝘮 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘮 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘵𝘢𝘬𝘦𝘯, 𝘣𝘦𝘵 𝘰𝘯 𝘧𝘰𝘳 “𝘦𝘹𝘱𝘰𝘯𝘦𝘯𝘵𝘪𝘢𝘭 𝘨𝘳𝘰𝘸𝘵𝘩” 𝘢𝘯𝘥 𝘳𝘦𝘴𝘵 𝘭𝘦𝘵 𝘨𝘰. 𝘞𝘩𝘪𝘭𝘦 𝘯𝘰𝘵 𝘬𝘯𝘰𝘸𝘪𝘯𝘨 𝘸𝘩𝘦𝘯 𝘴𝘢𝘺𝘪𝘯𝘨 “𝘺𝘦𝘴” 𝘵𝘰 𝘮𝘰𝘳𝘦 𝘮𝘰𝘯𝘦𝘺 𝘸𝘰𝘶𝘭𝘥 𝘴𝘵𝘰𝘱 𝘮𝘢𝘵𝘵𝘦𝘳𝘪𝘯𝘨.

To me, money is a consequence of a business done right. 𝘈𝘯 𝘢𝘤𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦𝘮𝘦𝘯𝘵 𝘰𝘧 𝘷𝘢𝘭𝘶𝘦. 𝘈 𝘯𝘦𝘤𝘦𝘴𝘴𝘪𝘵𝘺 𝘵𝘰 𝘴𝘶𝘳𝘷𝘪𝘷𝘦, 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘳𝘦𝘢𝘴𝘰𝘯 𝘵𝘰 𝘦𝘹𝘪𝘴𝘵. 𝘞𝘩𝘦𝘳𝘦 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘷𝘢𝘭𝘶𝘦, 𝘵𝘩𝘦𝘳𝘦 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘱𝘳𝘰𝘧𝘪𝘵 𝘢𝘯𝘥 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘳𝘦𝘴𝘵 𝘰𝘧 𝘪𝘵.

During COVID, when our revenues doubled but challenged our very purpose (#HumanTransformation) & values, we said “𝘯𝘰” to scaling. We chose to pause, learn our lessons first and fix things at the roots.

Not doing what's easy, but what's 𝘳𝘪𝘨𝘩𝘵. 
#ScalingConsciously

How strong is a tree that grows fast with weak roots, when a storm hits?

And people who understood that.. believed it.. and led the change with us. 

In hindsight, the credit to our growth goes to what felt like “𝘶𝘯𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘺 𝘱𝘢𝘪𝘯”.. the discipline to stay 𝘶𝘯𝘤𝘰𝘮𝘧𝘰𝘳𝘵𝘢𝘣𝘭𝘦, stay 𝘰𝘯 𝘰𝘶𝘳 𝘵𝘰𝘦𝘴, stay cashflow positive.

#Entrepreneurship #Leadership #Growth #ScalingUp #Consciousness Codewave.com With Abhijith HK

New Routes for Growth 💫 NRG HR

📢Our mission is to shape the future of work by consulting, coaching and educating organizations about how to achieve better performance, be more agile and organize in a way that fosters team members' happiness and passion. Our specialty is in supporting organisations transition to business agility, by re-inventing HR practices and implementing self-management, all with a strategy focused on people and culture.

HR Consulting and Change Management services on a freelance or interim basis. 

Partnering with global and multinational clients: 
PVH Corp, Interxion, Financial Times, Erste Group, Sunweb Group, Agile Business Consortium, Optiver, SHV Energy

Transformation, Communication and Change Consultant

BIZCATALYST 360°

Featured Contributor

PVH Corp.

Project Lead for the HR digitalisation strategy.  Using design principles to discover, design and co-create the implementation of ServiceNow for HQ to the business (c.2000 employees). Responsible for related change management communications and enablement across the organisation.

HR Services Management Consultant

Staples Solutions

My focus has been on defining employee journeys designing and implementing employee programs that provide Moments that Matter and WOW Moments for employees, improving their levels of engagement, performance & productivity.  Working in close collaboration with employees, leadership team and managers to create an employee journey that is relevant for Staples Solutions.

Key Responsibilities:

-     Design, implement and manage a portfolio of change initiatives across Europe that span multiple business units and people areas following the split from parent company Staples Inc.  
-	Develop, deliver and maintain key Talent & Performance programs to support the overall development of employee capability across the European organisation;
-  Create and maintain a Manager Resource Portal to educate and increase manager knowledge on best practices and enhance leadership effectiveness;
-	Ensure that organization-wide talent management and performance management initiatives are focused and aligned on improving operational efficiencies;
-    Work closely with the HRIS team to collect and coordinate aggregate data for talent and performance and translate the data into insights that drives Action Plans. 

Key Achievements: 
-	Designed and led the execution of an organisation wide Performance and Talent Management Strategy for HQ and European operations to achieve business goals 
-    Identified and developed an internal bench of Top Talent across all business units and functions;
-	Managed the large scale implementation of the HRIS system (Oracle HCM Cloud) for talent and performance management modules to all European operations, including related communications, system training and presentations;
-	Designed and implemented performance and talent assessment tools to identify learning needs & employee competencies.

Employee Performance and Talent Manager | Change Managememt

- Successfully executed and implemented a new recruitment process for Staples Europe (13 countries);
- Responsible for the delivery of the content and managing the implementation of the new Staples careers website on time and within budget;
- Designed and successfully delivered a new employee on-boarding app for all new employees in Europe.

Upon successful completion of these projects I joined the Talent and Development team as Talent Manager for Europe.

HR Strategic Projects

CMIS Group

-  Leading the transition to new business processes supported by a flexible and agile workforce that can operate with decentralised authority resulting in leaner and more effective working practices.  

-  Leading a cultural transformation characterised by a strong ability to execute, high levels of accountability, customer-centric thinking and strong cross-organisational synergy.

-  Coaching and advising department managers to create employee-oriented, high performance teams that emphasises empowerment, quality, productivity, and high standards through employee journey mapping and creation of employee personas. 

-  Responsible for the development of processes and metrics that support the achievement of CMIS's business goals.

-  Leading the implementation of people-related services, policies, and programs through the Human Resources department.

HR Transformation Lead | Agile HR PM 

Maternity Leave

A (permanent) position where I perform a number of challenging roles in an often chaotic environment.  Domestic Engineer, Household CEO and Director of Child Development are some of the job titles that describe the role and responsibility of a full time Mum.  

During this time, I have demonstrated that I possess excellent communication and organisational skills and willingness to work variable hours, which will include evenings and weekends and frequent 24 hour shifts on call.   A multi-tasker at heart, other responsibilities include and are not limited to: entertainer, chef, accountant, maid, mind reader, nurse, occasional Dad, receptionist, events organiser, personal shopper, waitress, teacher, counsellor, hair dresser, project manager, dental hygienist, security guard and interior designer…

"Mama" Project and Relocation to NL

NISCHR PCU (part of Welsh Government)

National Institute for Social Care and Health Research (NISCHR) is responsible for the development and implementation of policy relating to health and social care research.  I joined the PCU team (Permission Coordinating Unit) due to my strong background in Research Methods and Data Analysis.  	

Key Responsibilities:

- Undertook governance reviews to facilitate research and development (R&D) permissions, including global governance checks such as data protection, risk assessment (focussed on ethics and human rights), indemnity and R&D funding issues.

Interim HR Risk Analyst

Cardiff Business School

Masters in Human Resources Management

Baker Hughes

Baker Hughes is one of the world's largest oilfield services companies. It operates in over 90 countries and has over 40,000 employees worldwide.  I joined Baker Hughes as an HR Supervisor for the Africa Region (8 countries; supporting over 1000 employees) to train, advise, and support the local HR managers and be the main point of contact for all HR related queries from both Employees and Managers based in Africa.  

Key Achievements:
-	Promoted to HR Team Leader supervising a team of 4 in less than 6 months;
-	Invited to be a member of the Executive Strategy team responsible for the creation of the Shared Services Centre to improve organisational efficiencies;
-	Led the implementation of the Africa HR Shared Services model remotely via webinar presentations and conferences.

HR Team Leader

Trench & Associates

Trench & Associates is a boutique law firm based in Dubai.  Conducted full assessment of current HR practices, implementing a growth strategy for the future, and providing a blueprint for process improvement.   Supervised a team of 7 administration staff.

Key Achievements:
-	Defined and implemented a responsibility assignment matrix (RACI Matrix) to aid cross functional efficiencies; 
-	Provided internal training sessions to increase productivity and eliminate wasteful processes and procedures;
-	Reduced staff turnover by 40%.

HR Business Consultant

Recognised as one of the top global HR influencers, Rishita Jones is an author, keynote speaker and an international consultant specialised in the future of work.

Her work as a transformation and change specialist is centred around creating democratic workplaces with a people-focused strategy based on trust, transparency and autonomy. 

With 20 years of experience working across all areas of HR, People and Culture, Rishita has led numerous HR transformation and business agility projects for a range of global and multinational clients including Staples Solutions, PVH, Baker Hughes, Erste Group and Sunweb Group. 

Partnering closely with HR executive teams and transformation leads, Rishita coaches people professionals to evolve their everyday practices to be more evidenced-based, value-driven and employee-led. 

Rishita is the director and founder of New Routes for Growth HR (NRG-HR.com), co-author and contributor of several books on the future of HR, a collaborator, and a sought-after transformation consultant across a multitude of sectors and organizations in EMEA and beyond.

In addition to holding degrees in Psychology and a CIPD Masters in Human Resources, Rishita is an accredited agile HR and agile leadership practitioner, SEMCO style licensed trainer, and a certified PROSCI change management practitioner.

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