𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 | 𝐇𝐞𝐚𝐝 - 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠

Vidhya is the 𝐜𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐂𝐨𝐝𝐞𝐰𝐚𝐯𝐞.𝐜𝐨𝐦, a Design Thinking Led Digital Innovation company headquartered in Bangalore, India. She was named one of the '𝐏𝐨𝐰𝐞𝐫 100 𝐖𝐨𝐦𝐞𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚' by the Confederation of Indian Industry (CII) and PwC, and is a 𝐅𝐮𝐭𝐮𝐫𝐞50 𝐇𝐨𝐧𝐨𝐮𝐫𝐞𝐞 by the Project Management Institute (PMI). Vidhya is also an educator and 𝐔𝐗 𝐟𝐚𝐜𝐮𝐥𝐭𝐲 at top-tier B-schools in India.

With over 𝐭𝐰𝐨 𝐝𝐞𝐜𝐚𝐝𝐞𝐬 of experience in the IT industry, she has served in various roles—from programmer to analyst, product manager, designer, and entrepreneur. In the last 12 years of her entrepreneurial journey, she has worked with 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐕𝐂 𝐟𝐢𝐫𝐦𝐬 to enable their portfolio companies to go from startup to scaleup. She has solved 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 of Karnataka during COVID and 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐨𝐯𝐞𝐫 1000 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬 with design thinking skills.

Championing the idea that "𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐚 𝐜𝐫𝐞𝐚𝐭𝐨𝐫," in her leadership, Codewave became the 𝐨𝐧𝐥𝐲 𝐈𝐓 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐢𝐚 in 2024 to win the global ZeroDX Award for its 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 of "Employee as Entrepreneur" and its ethos of 'Zero distance' between customers and employees.

Over the past decade, she has partnered with over 100 businesses globally across 10+ industries to craft digital experiences that are both engaging and delightful—while 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭.

She works with organizations at every stage—whether emerging startups, scaling enterprises, or seasoned market leaders—to navigate complexity, embrace diverse perspectives, and 𝐮𝐧𝐥𝐨𝐜𝐤 10𝐱 𝐠𝐫𝐨𝐰𝐭𝐡.

Vidhya Abhijith

With all the #AI rush, everyone's searching for what's their 𝐩𝐮𝐫𝐩𝐨𝐬𝐞.

Yesterday, I spoke about finding my #Ikigai at a #WomensDay event. 
Most people still treat it like a diagram to solve. 
Here's what I've actually lived.

1) 𝐘𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐟𝐢𝐧𝐝 𝐢𝐭 𝐛𝐲 𝐟𝐢𝐥𝐥𝐢𝐧𝐠 𝐮𝐩 𝐚 𝐕𝐞𝐧𝐧: 
It's that thing you do where: 
– You forget to check your phone. 
– Time dissolves. 
– You feel a small sense of joy, even when nobody's praising.

You keep coming back to do it because that state of flow feels like 𝘤𝘰𝘮𝘪𝘯𝘨 𝘩𝘰𝘮𝘦.

2) 𝐈𝐭 𝐬𝐭𝐚𝐫𝐭𝐬 𝐚𝐬 𝐚 𝐬𝐞𝐞𝐝. 
Small. Private. Almost invisible. 
The more you honour it, the more it grows. 
One day it stops being 'something you enjoy' and becomes a tree that serves others.

3) 𝐈𝐭 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐞𝐨𝐩𝐥𝐞. 
Building Codewave with Abhijith taught me this. The right partner. The right team. What once felt like 'passion' becomes shared purpose and suddenly the venn makes sense.

That's the thing about #Ikigai. You don't find it by just filling in a framework. 
You find it by paying attention to life and 𝘸𝘩𝘢𝘵 𝘭𝘪𝘨𝘩𝘵𝘴 𝘺𝘰𝘶 𝘶𝘱. 

Joyful. Effortless. Valuable. Rewarding. ❤️

What's that one thing you keep coming back to, even when 𝘯𝘰 𝘰𝘯𝘦'𝘴 𝘢𝘴𝘬𝘪𝘯𝘨 𝘺𝘰𝘶 𝘵𝘰? 

#SelfTransformation #PurposeLed #PersonalDevelopment #LifeJourney #Leadership Codewave.com

Founder @ Codewave | Design - Thought Leader | Scaling - Self Management | CII-PwC Top 100 Women Innovators | PMI Future50

I’ve seen largely two kinds of people in my journey as a #designer.

One says:
“𝘋𝘦𝘴𝘪𝘨𝘯 𝘪𝘴𝘯’𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤. 𝘐𝘵’𝘴 𝘫𝘶𝘴𝘵 𝘢𝘦𝘴𝘵𝘩𝘦𝘵𝘪𝘤.”

The other believes:
“𝘋𝘦𝘴𝘪𝘨𝘯 𝘪𝘴 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘢𝘥𝘦 𝘥𝘦𝘭𝘪𝘨𝘩𝘵𝘧𝘶𝘭.”

I used to wonder: 
𝘞𝘩𝘺 𝘥𝘰 𝘸𝘦 𝘢𝘴𝘴𝘶𝘮𝘦 𝘥𝘦𝘴𝘪𝘨𝘯 𝘥𝘰𝘦𝘴𝘯'𝘵 𝘮𝘦𝘢𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴?
𝘞𝘩𝘺 𝘤𝘢𝘯'𝘵 𝘺𝘰𝘶 𝘣𝘦 𝘯𝘪𝘤𝘦 𝘢𝘯𝘥 𝘴𝘵𝘪𝘭𝘭 𝘸𝘪𝘯? 
𝘞𝘩𝘺 𝘤𝘢𝘯’𝘵 𝘺𝘰𝘶 𝘭𝘦𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘷𝘢𝘭𝘶𝘦 𝘵𝘩𝘦𝘪𝘳 𝘸𝘢𝘺?

Today, 
#AI has collapsed the walls between #Design, #Strategy & #Technology. 

The era of treating them as separate departments or roles is over. 

With #AI, 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐚𝐧 #Innovator, 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐢𝐧𝐭𝐞𝐧𝐭, 𝐭𝐚𝐬𝐭𝐞 & 𝐯𝐚𝐥𝐮𝐞 to build uniquely delightful experiences that win. 💥 

#CXO #Leadership #AITransformation #ProductLeadership #CustomerExperience #DesignStrategy #Innovation #FutureOfWork #OutcomesFirst Codewave.com Abhijith HK Shilpa R Kowshik GURJINDER SINGH Karthik Ramesh Bhoomika BM Nitin Naik

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