𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 | 𝐇𝐞𝐚𝐝 - 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠

Vidhya is the 𝐜𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐂𝐨𝐝𝐞𝐰𝐚𝐯𝐞.𝐜𝐨𝐦, a Design Thinking Led Digital Innovation company headquartered in Bangalore, India. She was named one of the '𝐏𝐨𝐰𝐞𝐫 100 𝐖𝐨𝐦𝐞𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚' by the Confederation of Indian Industry (CII) and PwC, and is a 𝐅𝐮𝐭𝐮𝐫𝐞50 𝐇𝐨𝐧𝐨𝐮𝐫𝐞𝐞 by the Project Management Institute (PMI). Vidhya is also an educator and 𝐔𝐗 𝐟𝐚𝐜𝐮𝐥𝐭𝐲 at top-tier B-schools in India.

With over 𝐭𝐰𝐨 𝐝𝐞𝐜𝐚𝐝𝐞𝐬 of experience in the IT industry, she has served in various roles—from programmer to analyst, product manager, designer, and entrepreneur. In the last 12 years of her entrepreneurial journey, she has worked with 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐕𝐂 𝐟𝐢𝐫𝐦𝐬 to enable their portfolio companies to go from startup to scaleup. She has solved 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 of Karnataka during COVID and 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐨𝐯𝐞𝐫 1000 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬 with design thinking skills.

Championing the idea that "𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐚 𝐜𝐫𝐞𝐚𝐭𝐨𝐫," in her leadership, Codewave became the 𝐨𝐧𝐥𝐲 𝐈𝐓 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐢𝐚 in 2024 to win the global ZeroDX Award for its 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 of "Employee as Entrepreneur" and its ethos of 'Zero distance' between customers and employees.

Over the past decade, she has partnered with over 100 businesses globally across 10+ industries to craft digital experiences that are both engaging and delightful—while 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭.

She works with organizations at every stage—whether emerging startups, scaling enterprises, or seasoned market leaders—to navigate complexity, embrace diverse perspectives, and 𝐮𝐧𝐥𝐨𝐜𝐤 10𝐱 𝐠𝐫𝐨𝐰𝐭𝐡.

Vidhya Abhijith

Ankur Maheshwari

Avyan Global

Head of Technology

Oracle

Principal Consultant - CX & Marketing Cloud

Edureka

Primarily responsible for leading the growth engine via effective digital marketing, product marketing & data analysis strategies. Leading paid and earned media initiatives, content strategies, marketing campaigns planning and management, PPC tools such as Adwords, FB, LinkedIn, Quora, Display advertising, Conversion Rate Optimization through product enhancements and revenue maximization from the traffic generated on the website.  Effective marketing optimization and revenue generation through improved data analysis, problem solving, tapping new opportunities, and product enhancement techniques.

Associate Vice President - Digital Marketing

Havas Media

Owned & lead the P/L for Ecselis HYD/BLR, a specialized performance digital marketing unit of Havas Media APAC with dedicated offices in Bangalore & Hyderabad. Heading a 35 member mixed bag team with expertise in marketing, product management, technology & digital analytics, primarily working on the digital growth projects including consulting, planning, and executing the launch of end-to-end digital transformation strategies from web/app development, performance digital marketing, KPI tracking & analytics dash boarding along with marketing analytics for the APAC clients. Activities included conceptualizing, planning and transforming the businesses to digital platforms by identifying the existing problems, digital product creation, digital marketing and analytics support post product launch with varying objectives such as revenues, lead generation, product usage promotions, app downloads etc. Vertical expertise includes E-commerce, Education, BFSI, FMCG, software, telecom,  Real Estate, Travel and hospitality.

Head - Digital Operations

Medypal

Was heading Product Management and Digital Marketing Strategies.
Conceptualized, ideated, and curated the web & app product, post extensive market research, analytical market assessment, market sizing and landscaping activities, spearheaded the story telling animation product video. Negotiations with products and marketing vendors, track, manage and ensure effective vendor utilization to achieve the objectives.
Developed, strategised and executed the digital marketing plans for search, display, social, emailers & re-targeting.

Associate Vice President - Product Management

www.holidayiq.com

Responsible for business analytics & operations. 
Initiated, managed and curated various products and business functions such as reporting automation, digital marketing, B2B products, and vendor management system. innovative pricing models, creation of effective vendor management systems, initiating digital marketing activities. Creation of data models, to forecast, plan, track and execute business KPIs including traffic, monetizable interactions and revenues, based on trends & revenue pipelines. Improved visitor interactions and monetization via effective customer segmentation and analysis, A/B testings and conversion rate improvements. 
Managed, and mentored the teams in various analytical aspects such as marketing analytics, customer analytics, product analytics, segmentation analytics & pricing analytics.

Senior Manager

Ozone Media

Handling team of campaign analysts, involved in digital ad-operations, campaign analytics and optimization. Responsible for delivery of campaigns through performance and inventory utilization optimizations.

Assistant Manager

Evalueserve

Responsible for consulting clients on wide and varied problem statements, converting the problems into effective workable solutions. Leading a team of analysts to work towards the required deliverable objectives. Few of the activities involved market assessments, revenue analysis, competitive landscaping, studying existing trends, data modeling, forecasting and success factors analysis. Supported sales team with presales collateral and consultation. Scoping budgets, costs and effective utilization of resources.

Senior Business Analyst

Wipro Technologies

Worked as software engineer in embedded systems domain, developing virtual simulation model for SOC.

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Vidhya Abhijith

Ankur Maheshwari

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