𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 | 𝐇𝐞𝐚𝐝 - 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠

Vidhya is the 𝐜𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐂𝐨𝐝𝐞𝐰𝐚𝐯𝐞.𝐜𝐨𝐦, a Design Thinking Led Digital Innovation company headquartered in Bangalore, India. She was named one of the '𝐏𝐨𝐰𝐞𝐫 100 𝐖𝐨𝐦𝐞𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚' by the Confederation of Indian Industry (CII) and PwC, and is a 𝐅𝐮𝐭𝐮𝐫𝐞50 𝐇𝐨𝐧𝐨𝐮𝐫𝐞𝐞 by the Project Management Institute (PMI). Vidhya is also an educator and 𝐔𝐗 𝐟𝐚𝐜𝐮𝐥𝐭𝐲 at top-tier B-schools in India.

With over 𝐭𝐰𝐨 𝐝𝐞𝐜𝐚𝐝𝐞𝐬 of experience in the IT industry, she has served in various roles—from programmer to analyst, product manager, designer, and entrepreneur. In the last 12 years of her entrepreneurial journey, she has worked with 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐕𝐂 𝐟𝐢𝐫𝐦𝐬 to enable their portfolio companies to go from startup to scaleup. She has solved 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 of Karnataka during COVID and 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐨𝐯𝐞𝐫 1000 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬 with design thinking skills.

Championing the idea that "𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐚 𝐜𝐫𝐞𝐚𝐭𝐨𝐫," in her leadership, Codewave became the 𝐨𝐧𝐥𝐲 𝐈𝐓 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐢𝐚 in 2024 to win the global ZeroDX Award for its 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 of "Employee as Entrepreneur" and its ethos of 'Zero distance' between customers and employees.

Over the past decade, she has partnered with over 100 businesses globally across 10+ industries to craft digital experiences that are both engaging and delightful—while 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭.

She works with organizations at every stage—whether emerging startups, scaling enterprises, or seasoned market leaders—to navigate complexity, embrace diverse perspectives, and 𝐮𝐧𝐥𝐨𝐜𝐤 10𝐱 𝐠𝐫𝐨𝐰𝐭𝐡.

Vidhya Abhijith

Codewave Technologies

I help businesses deliver maximum value with modern technology and generate predictable revenue, without having to spend heavily on design & tech.

Most people get technology wrong. They are trying to improve software, but that is not the problem.

The real problem is lack of holistic thinking, clarity and simplicity. 

Technology is both a formula and a medium, shaping how your business delivers value.  

We've created a new way to construct your digital business.

We serve businesses who need help with launching a new product/service or improving existing offerings. We also diagnose process gaps in how businesses go about delivering their services and eliminate the unnecessary.

What makes us different?

1. Our signature process that helps nail need identification.
2. Our people who drive high clarity of thinking, making simplicity a permanent fashion.
3. Our software engineering practice, that runs your business on cloud/edge with high flexibility to change.

How it works? 

1. Foundation: Identify needs & architect the solution
2. Construction: Develop the solution, in a way it's flexible to change [Modularity & Agility]
3. Continuous Evolution: Launch the solution, get feedback & improve iteratively

Ready to talk?
Send an email to abhijith@codewave.com 

Need more info?
Visit https://www.codewave.com/

CEO, Head - Business & Digital Transformation Consultant

Codewave Australia

Co-Founder & Director of Technology

HolidayIQ

Built key mobile products, CRM & Analytics.

Senior Software Engineer

BORQS

Android Developer

11 years ago, I was a PS3 addict, a coder, a guitarist - 'comfortably numb' with no regrets. This was the ‘calm’ before the storm—a moment that changed my life forever.

I woke up from the ‘Groundhog's Day’ of my daily job, refusing to be treated like a ‘cog in a machine’, dreaming to break free and do creative work.

2013 was a time when ‘mobility’ was on the rise, the digital space saw a revolution—mobile apps and responsive websites. Designers and Techies united like never before, appreciating the need for collaboration - to create delightful digital experiences. 

Bangalore was emerging to be a ‘Startup’ hub, where it became more fashionable to have a failed startup than climbing the corporate ladder.

My partner Vidhya & I co-founded Codewave - we envisioned an Org that runs like a ‘social network’, thriving with autonomy, authenticity, and creativity. We dumped traditional ‘JDs’ and made every job a ‘Product thinking’ job. 

We wanted everyone to ‘Start with Why’ and do intentional, purpose-led work.

Codewave’s unique culture of self-management, transparency & empathy sparked curiosity in the Startup world.

We were known to be an ‘innovation force’ of design-thinkers that intervened and transformed businesses. We’ve seen a record level employee and customer retention, organically growing through referrals - that we spent “Zero” money on ads, for a good few years in business.

Codewave is now a company of companies, with people building new products & services, apart from the design thinking & digital transformation services we offer for our customers.

What we want to prove to the world?

-- That everyone is a creator, every job is a creative job.
-- Ideas can come from anywhere - listening is the real hot skill.
-- You don’t need hierarchies & managers to bring out the best in people.
-- Degrees don’t matter, with the right tools & team - everyone can be a design-thinker.
-- A culture of freedom & accountability can scale from 20 people to 200, and even more - with the right values.

We’ve transformed 400+ businesses including Govts, to create a positive social impact with digital technologies. 

I welcome you to visit us, learn about our culture, and the way of life at Codewave (codewave.com).

If you like who we are and what we're doing, I’m sure - you’ll enjoy interacting with us. Let’s start a chat!

If you’d like to experience Codewave - you can sign up for a ‘Design thinking workshop’ or a ‘Gen AI Workshop’ and experience rapid prototyping with us. 

Reach out to me on: hello@codewave.com

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