Capital One

Product Lead

FAQulty

Founder

Amazon Web Services (AWS)

Senior Product Manager

JobsJobs

Key product: Onboarding solution for Gen
Ranked #1 by Founder institute in messaging, market research, and pitch delivery and mentioned by the World Economic Forum in Jobs Summit 2021.


 I launched JobsJobs to design better onboarding experiences for early-career talent. Education costs are out of control and off-track and everyone suffers. Why not use emerging EdTech to turn your first job into a career development opportunity?

Built a personalized B2B onboarding SaaS tool prototype aimed at Gen Z early-career talent

Founder/Product Lead

EF Education First

Global education travel leader since 1965, Switzerland-based
Key products: language training, educational travel, academic degree programs, cultural exchange, digital online learning solutions
52,000 employees worldwide, $10B annual revenue, presence in 50 countries

I led marketing strategy for 4 core products and restructured the marketing department at EF, uniting all marketing functions.

Head of Product Marketing

Skolkovo Institute of Science and Technology

Leading tech innovation & entrepreneurship university founded in partnership with MIT in 2011 to train next generation of science, technology and business leaders
2000 startups launched, 1500+ alumni

Created 4 digital education products on the Internet of Things managing a team of engineers and professors twice my age to condense their extensive knowledge and experience into a series of popular videos. Through this, I have learned to simplify complex topics and explain them in a way anyone would understand

Technical skills: visual storytelling (Microsoft Power Point, Canva, Adobe Photoshop & Illustrator), video editing (Camtasia), learning management systems, instructional design

Product Manager, E-learning

Global Conference on New Edu-Technologies #EdCrunch2018

EdCrunch is a global conference on education technology featuring Coursera, Minecraft EDU, Microsoft Education, Minerva University, Josh Bersin, Google, Wikipedia and others.

Product Manager, Education

I help you land a PM role with a non-traditional experience, without an MBA or tech background | ex-Amazon | Building FAQulty

When I landed a Product Manager role at Amazon, I: 

❌ Had just moved to the US from another country
❌ Didn’t have any other FAANG companies on my resume Never wrote a line of code in my life
❌ Didn’t have an MBA from a top school (or any other MBA)
❌ Didn’t graduate from an Ivy League university
❌ Failed 1 Amazon loop
❌ Had resume gaps and lots of diverse, all-over-the-place experiences 

Here is what helped me:

✅ Grit
✅ Work ethic
✅ Strong transferable skills   

And the truth is -  that’s all it takes. 

Everything else is nice to have.   

That’s why I built FAQulty. It’s a community-powered platform to help you:  

💪 Better Communicate Your Potential to employers 
💪 Package Your Expertise 
💪 Improve your job search strategy & interviewing skills 

👉 Check it out: https://joinfaqulty.com/

Victoria Rubanovich

Stevan Koncar

Turning your LinkedIn into a 6-figure Revenue Channel.

Imagine waking up to a simple business that works around you & consistently hits $10,000/month.

No more feast & famine cycles:

You do what you love. 

You make a difference in people's lives. 

You have time & energy to live your own life.

You can scale to $500k/year without overworking yourself.

You don't worry about the cash flow, as you have recurring revenue.

You don't sell dog shit. You show people what you do and invite them to do the same.

You don't chase Clients. You waste zero minutes talking to people who are not ready to buy. 

Btw, this isn't some unattainable dream reserved for the ones who found a magic pill.

In fact, you don't need a magic pill at all —

Chances are, you've already got what it takes:

You know how to get results for Clients, but lack a system to deliver results at scale.

A system that doesn't require 100k+ followers, 60+ hours a week, and posting guru fluff on Social Media.

That's where The Authority Solopreneur blueprint comes in handy.

Because you create unique targeted content,
↳ You attract people who resonate with you. 

Because you solve problems for them, 
↳ They become your customers.

Because you have an outcome-based Offer that's easy to understand & even easier to buy, 
↳ You turn these customers into clients.

Because you've set your funnel right, 
↳ You create 3 revenue streams from 1 product alone.

When we put The Authority Solopreneur blueprint in place, 

We made $36,347 in 20 days — while working less.

And yes, you're right —

It's simple in theory, but a nightmare to execute all by yourself.

I know because I've made every mistake in the book, and learned how to make six figures a year the hard way.

Now I know better:

The fastest, easiest & least stressful way to scale your business is to find someone who's done it, steal their blueprint and implement it for yourself.

That's how our Club members accomplished in days what they couldn't in months before they joined.

Like S.S., who added $16,103 MRR to their bottom line in 5 weeks.

Or S.G., who doubled their revenue in 2.5 months and bought their dream home.

If you want to learn how they did it, you can join our free newsletter:

↳ Sign up here: https://authoritymarketing.kit.com/sign-up

If you want to explore joining The Authority Club & do it yourself:

↳ DM me "CLUB" and I'll send you the details.

If you want my 1:1 help to solve your biggest bottleneck fast:

↳  DM me "1:1" and I'll send you the details.

Co-Founder

You can go from "I have no idea what I'm doing" to "LinkedIn is my 6-figure revenue channel" IN 6 MONTHS ALONE.

When Dina approached me in mid-2020, she was starting to get traction as a Copywriter on LinkedIn.

She was getting clients but still struggled with:

∙ Attracting MORE IDEAL CLIENTS, and fewer window shoppers.
∙ Creating QUALITY CONTENT without spending hours on it.
∙ Charging WHAT SHE DESERVED.

I saw an opportunity, so I started working with Dina.

We were classic freelancers. No company brand. No website. No email list. Nothing.

But even without all that, in less than 6 months, we were getting 5 QUALIFIED LEADS A DAY.

All that with ZERO LinkedIn Ads, Pods, Outbound Messages, Automation Tools, or sleazy trick-the-algorithm tactics.

Soon after that, we raised our prices, started being more selective with Clients, and wrote 2 ebooks that made us $60,000+ in revenue.

But most important of all, we created something way bigger —

The LinkedIn Authority Blueprint.

A replicable, PROVEN PROCESS to build Authority & attract high-ticket Clients on LinkedIn for Coaches, Consultants, and service-based business Founders. 

Using the LinkedIn Authority Blueprint, our Clients got involved in 9-figure deals, crossed $10,000 in 6 weeks, and made $3,000 in their first week on LinkedIn.

If you want similar results, here's how we can help you:

✔️ 1:1 COACHING. 

Let's help you implement the exact strategy that made LinkedIn the most profitable channel for both our clients & us.

✔️ LINKEDIN PROFILE. 

→ Get your Profile Review with tips on how to improve it, or 
→ Let us turn your Profile into a 24/7 Sales Rep.

✔️ LINKEDIN CONTENT. 

→ Get your Content Review with tips on how to improve it, or 
→ Hire us to teach your team to build Authority & score high-ticket Clients through LinkedIn.

If you're serious about turning your LinkedIn into a 6-figure revenue channel, shoot me a DM now.

A client asked last week: “How do I sell higher-ticket deals?”

One thing was missing:

His experience was real.
His delivery was great.
His results were solid.

But the way he described his offer?

It positioned him as a low-ticket freelancer instead of a high-ticket consultant.

And here’s the part most solopreneurs never see:

Your offer speaks before you do.

It decides whether people put you in the

👎 $500 freelancer bucket, 

or the

👍 $5,000–$15,000 consultant bucket.

Most solopreneurs never notice this shift,

But people who buy consulting and services notice it instantly.

Because buyers aren’t listening to your knowledge.

They’re listening for structure.
They’re listening for outcomes.
They’re listening for confidence.

A freelancer will often say:

“I can help you with X, Y, and Z. Let me know what you need and I’ll deliver.”

A consultant says:

“Here’s the exact transformation you’ll get.

Here’s the process.
Here’s why it works.
Here’s the timeline.
Here’s the investment.”

Same person.
Same skills.

Different positioning.
Different price.
Different respect.

This is why offers matter more than most solopreneurs think.

When we installed a proper offer for one client, their $1,300/month service became a $10,000/month consulting engagement.

Another went from $500 audits to $6,000 strategic engagements.

Another from $2,500/month to $8,000 upfront.

None of them skyrocketed their delivery overnight.

They simply started speaking the language of a high-ticket expert instead of a low-ticket freelancer.

A friendly reminder:

If your work is excellent but your offer is unclear,

You’ll keep getting low-ticket buyers.

If your work is excellent and your offer is structured,

You’ll attract people who want to pay for outcomes, not hours.

You can love it or hate it, but that's how it works.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

Helping Coaches & Consultants grow a simple $10k/month business built around them. → $7.5M+ in Client Sales. → Learn how: authoritymarketing.kit.com/sign-up

A common mistake I see with solopreneurs:

You’re focused on scaling a business even though you’re not in a scaling phase.

Here’s what I mean.

“I want $50,000/month.”
“I want 10,000 newsletter subscribers.”
“I want to automate everything so I make money on autopilot.”

All of these sound smart.

They look strategic.
They feel productive.
They’re easy to brag about.

But most people are chasing these goals when:

→ They don’t have 3 paying clients yet.
→ Their offer hasn’t even been seen by 100 ideal buyers.
→ They haven’t hit $10,000/month and already want $50,000.

So why do we do it?

Because huge goals are emotionally safer than solving our current bottlenecks.

If you say “I want $50,000/month,” you can always tell yourself:

“I’m on the way. It just takes time.”

If you say “I want this offer seen by 10 people,” you’ll know very clearly if you failed.

Audience-building also feels like progress:

You’re posting.
You’re tweaking carousels.
You’re watching analytics.

But here’s the hard truth:

You can have 10,000 followers and still not have a business.

Until strangers pay you, you’re still in the “maybe” phase.

So what should you focus on instead?

Here’s what I recommend before you chase any “scaling” goal:

1. Choose a problem you’ve solved before — for yourself or someone else.
Map out how you did it. Go deep.

2. Find a proven framework to make your core offer.
Not 3 core offers. Not ten custom offers. One clear, outcome-based offer.

3. Get that offer in front of 100 ideal buyers.
100 right people. That’s all you need.

That might mean:

→ DM-ing old contacts
→ Sending emails to your network
→ Asking for intros from people who already trust you
→ Posting simple, direct content that leads to your offer.

Your goal here is not scale.

It’s to get 3–5 clients to say “yes.”

4. Deliver like your life depends on it.
Forget scaling. Focus on getting results.

This is where:

→ You refine your process
→ You find your real strengths
→ You earn the right to charge more

5. When you’ve done it 10 times, then think about systems and scaling.

Once:

→ Your offer converts
→ You’ve helped multiple clients get results
→ You know where your best clients come from

Then you can ask:

“How do I make this smoother, simpler, more scalable?”

Not before.

A friendly reminder:

You’re not behind because you don’t have 1,000,000 people in your audience.

You’re behind if you don’t have 3 people you’ve genuinely helped with a problem they’d happily pay to solve again.

Start there.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

The most underrated skill for solopreneurs isn’t “being good at what you do.”

It’s something else:

Knowing what to prioritize and what to ruthlessly ditch.

Because when you run a solo business, you’re not just:

- Chief Marketing Officer
- Chief Sales Officer
- Chief Delivery Officer
- Chief Scaling Officer
- Chief Finance Officer

You’re all of them. Every day.

And if you don’t know what actually moves the needle, you’ll drown in “important” things that change nothing.

Here’s what I see with most solopreneurs:

They’re not lazy.
They’re not clueless.
They’re not unqualified.

They’re simply overwhelmed by options.

One part of you says:
“I should post every day on LinkedIn.”

Another says:
“I should finally launch that newsletter.”

Then you remember:
“You still don’t have a proper website… and your offer needs work… and you haven’t spoken to a lead all week… and you ‘really should’ fix your branding.”

So you try to do a bit of everything.

A bit of posting.
A bit of tweaking the website.
A bit of reworking your offer.
A bit of planning a funnel.
A bit of random “learning.”

You go to bed exhausted,
But nothing big actually moved.

That’s not a discipline problem.
That’s a priority problem.

If everything is a priority, nothing is.

Here’s what I’ve learned the hard way:

At the beginning (and honestly, for much longer than people admit), your priorities are simple:

1. Have something worth buying.
A clear, outcome-based offer that solves a painful problem for someone specific.

2. Put it in front of the right people.
Not "the audience." Real humans who already trust you and fit your ideal client profile.

3. Deliver so well they’d feel stupid not to recommend you.
This is where you refine your process and earn the right to charge more.

If your calendar is full of things that don’t support these three, you’re not working hard — but staying busy.

Even at a later stage, you do not need:

- A perfect brand.
- A complex funnel.
- Ten different content formats.
- Three active platforms.
- Five core offers.

You need one clear offer, one way to get in front of buyers, and enough mental space to actually deliver and think.

That’s why, inside my own business and with my clients, we build a Freedom-First Business Model:

- One core offer at the center.
- A simple path to get in front of ideal buyers.
- A model where your time is protected and your income is not tied to “doing everything.”

Because once your priorities are clear, everything else gets easier:

Saying no.
Choosing what not to do.
Dropping things that don’t move the needle.
Letting go of the guilt that you’re “not doing enough.”

A friendly reminder:

You’re not stuck because you don’t work hard.

You’re stuck because you work hard on too many things that don’t matter.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

There are two types of value you can provide in your content:

1. Hard value: how-to guides, frameworks, templates, etc.
2. Soft value: insights, personal stories, myth-busting, etc.

Hard value gets you tons of:

→ Likes, reach and engagement
→ “I’ll try your free guide and get back to you”
→ “You’re giving me so much free value. I’ll definitely buy soon”
→ “I’m going to see if this works first, and if it does, I’ll ask about the next steps”

But only a few people follow through.

The other 99.9% never buy.

Everything changes when you switch to soft-value content.

Our 1:1 clients and Club members know this well:

S.H. published his first post and got his first high-ticket lead.

J.F. got 10 leads and 4 yeses from a single post that had only 8 likes.

K.S. closed $3,000 from LinkedIn in her first week with just 300 followers.

All inbound.

A friendly reminder:

Choose your content wisely because it directly affects your revenue.

P.S. Today you can get our “Hard Value vs. Soft Value” Masterclass that made us $90K in 3 months for FREE as part of our Black Friday deal.

Find it in my featured section before we take it down at midnight.

When your messaging screams fear, your Ideal Clients don't come.

This is why many solopreneurs struggle to attract business —

They're afraid of making hard decisions so they stay vanilla.

😬 "I'll solve many problems for many different ICPs (because I'm afraid to choose one problem)."
😬 "I won't exclude this type of Client although they're shitty (because I'm afraid to lose options)."
😬 "I won't say what my service is NOT (because I'm afraid that this means fewer leads)."

Usually, the opposite happens.

When you say it out loud:

💪 "I'll state who I am for and for whom my service is."
💪 "I'll state who I am not and for whom my service is not."
💪 "I'll focus on my Ideal Clients and say no to everyone else."
💪 "I'll be straight to the point without beating around the bush."
💪 "I'll find a way to make it work even with the constraints I have."
💪 "I'll find people who'll help me solve what I struggle with and make it work."

You manage to build authority and attract your best clients.

It's the same in life and business:

The more intentional you are to achieve a certain goal,

The higher the chance to achieve it.

The truer to yourself you are,

The more attractive you'll be and the easier it will be to play the game.

That's how you build Authority online and make your best Clients come your way. 

The best part?

You've already got all the pieces of the puzzle. 

They're your Authority Assets and already in your head. 

All you need is to extract them and make them fit together.

---

You can still grab our Black Friday bundle in my featured section.

It’s called "Stand Out From Generic AI Content in 2026: The Ultimate Content Bundle" it's down from $197 to $47 until tomorrow.

Content isn’t dead.

It just stopped doing all the heavy lifting for you.

Back in 2023, I’d write a LinkedIn post.

End it with: “DM me ‘WORD’ and I’ll send you the details.”

5,000 views.
10 inbound leads.
3 new clients.

From one post.

It worked beautifully — until it didn’t.

Now?

My posts get seen by 500 people, not 5,000.

And the game changed.

Most people assume this means:

“Content doesn’t work anymore.”

Wrong.

I closed three 4-figure clients in the last three weeks.

All inbound.
All came through content.
All without reach numbers that would impress anyone.

So what changed?

I adapted.

I kept writing.
I added more conversations.
I showed up even when the numbers didn’t “motivate” me.

And here’s the part nobody likes hearing:

The more you post, the easier it becomes to get inbound leads.

Even in 2025.

Just look around:

Everyone who’s reporting $$$

(not likes, not followers)

is still writing.

Even cold outreach people (and their writing has improved a ton).

So yes — content still works.

You just need to stop wishing it worked like 2023,

And start adapting to how it works now.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

"Hi Stevan. Would you remind me of the terms of your '1:1 & in our private community', please?"

A message from an inbound lead after reading this in my post:

"Hi, I'm Stevan, and I help solo coaches & consultants grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more."

I add that sentence to most of my posts these days.

But here’s the truth:

That one line doesn’t bring the leads. Everything before it does.

My lived experience.

Everything I’ve done over the last 37 years.

The mistakes, the lessons, the breakthroughs.

The conversations I have with clients every day.

The stories from my real life that people recognize themselves in.

Shared in a way that builds trust fast and is almost impossible to copy.

That’s the part that makes people DM me.

That’s the part that drives inbound.

That’s the part that works on both LinkedIn and in my newsletter.

And yes — it works even in the era of AI.

I'd even add: especially now.

Which is exactly why we created “Stand Out From Generic AI Content in 2026: The Ultimate Content Bundle.”

It’s the exact system with templates we use to turn your lived experience into content no AI can replicate.

And because it’s Black Friday, you can get it for $47.

Plus, if you grab it before Wednesday, you’ll also get a bonus $97 training video completely free.

Find it in the featured section of my LinkedIn Profile.

I just jumped off a call with a client who asked me: “How do I attract clients without sounding like a sleazy guru?”

And it’s actually simple, just not easy.

Here’s what I told him:

1. Show, don’t tell.

Don’t scream about how good you are.
Don’t tell people you’re “the best.”
Don’t call yourself an expert.

Just show your work.

Show what you notice about your audience.
Show insights from real situations.
Show client conversations that taught you something.
Show results you’ve created. Even small ones.

People trust what they see.
Not what you say about yourself.

This is why my content attracts clients, even with lower reach:

Every single thing I write comes from:

- Real client calls
- Real mistakes
- Real wins
- Real patterns I see every day.

No claims I can’t back up.
No “guru energy.”
No theatrics.

Just lived experience.

2. Sell only what you’ve done for yourself or your clients.

This wipes out the sleazy vibe instantly.

If you’ve solved the problem:

- for yourself
- for a client
- for a past employer,

Then you’re not selling hype.

My best offers came from things I actually lived through:

We built a $100k+ revenue system → we teach it.
We built offers that convert at $1k–$20k → we install them.
We built a Freedom-First Business → we help others do the same.

Nothing else.

No pretending.
No “fake it till you make it.”
No borrowing other people’s stories and calling them your own.

Just truth.

And that’s the whole point:

If your business is rooted in honesty, you’ll never sound like a guru.

A friendly reminder:

You don’t need louder marketing.

You need more realness in your marketing.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

taplio

The Battle

Victoria Rubanovich

Stevan Koncar

Followers

Posts

Engagements

Likes

Performance ScoreStevan Koncar's LinkedIn Performance

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taplio

The Battle

Victoria Rubanovich

Stevan Koncar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stevan Koncar's LinkedIn Performance

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Performance ScoreStevan Koncar's LinkedIn Performance