Victoria Tollossa, MBA

Director of Marketing 

Illume

Founder & CEO

Mitchell Sandler LLC

Centre Law & Consulting, LLC.

Marketing Manager

First Edventures

Founder

IDL Entertainment Group

Co-Founder

Victoria Tollossa is a two-time founder, Grammy-nominated storyteller, and the creative force behind Illume — a personal branding agency helping executives and mission-driven entrepreneurs amplify their influence and visibility.

Blending business acumen and brand strategy, Victoria has helped clients secure funding from top firms, attract high-level talent, close multi-million-dollar deals, grow powerful social media platforms, earn industry awards, and land major speaking opportunities — not by chasing attention, but by owning their narrative.

Her work has been featured in Entrepreneur, Inc., Fortune, and Business Journals. She’s collaborated with both Fortune 500 brands and high-growth startups, including high-profile clients like Target, Ford, Seventh Generation and Bravo’s Real Housewives.

A trusted voice on storytelling, social media strategy, and the future of personal branding, Victoria is a frequent speaker, strategic advisor, and a fierce advocate for building businesses that reflect both purpose and power.

Victoria Tollossa

15: I recorded my first album.
16: Called Jive Records everyday for months (literally).
17: Got rejected by Jive Records.
18: Got into an Ivy League school, moved to NYC, heart of the music industry. 
19: Recorded more song, networked all over the city. The hustle was on.
20: Got rejected by everyone. Again.
21: I continued to practice, sing and dance... Every. Single. Day.
22: Met a big-time producer who gave me my first break.
24: Recorded more music, pitched all the record labels in NYC. This was gonna be it!
25: Got rejected by everyone — “We don’t get it, it’s just too different.”
26: Of course now I was now deemed “old” for the music industry, so I wrote for songs for others.
27: Moved to LA. Alone. 4+ writing sessions a week, grinding.
27: Launched an experiential marketing agency. A new lane.
28: Wrote a song that would later be nominated for a Grammy. Finally!
28: Also wrote 100+ songs that would never see the light of day. 
29: Got burnt out. Industry chewed me up and spit me out. Got out with low self esteem. Negative attitude. Totally jaded. 
29: Experiential marketing agency took off — 140+ team, huge clients.
30: Got pregnant and had my son.
31: Became a single mom. Everything changed.
32: Forced to exit the agency. 
33: Moved back east, lived with my mom. Did what’s best for my son.
34: Went back to school, got my MBA, moved out on my own.
35: Got a “real job” at a law firm.
36: Pandemic hit. Everything flipped again.
37: The struggle was real.
38: The struggle became even more real.
39: Quit corporate. Started a personal branding agency. A new chapter.
41: Scored a $10 million deal, sold the company and rode off into the sunset in my Maserati.

Ok… just kidding.
(About the last part, that is.)

We love to hear stories that resolve neatly at the end.
But real life doesn’t do that.

If you were hoping for a neat lesson, here it is:

The real win is NOT quitting.
It’s betting on yourself when the world says no.

So if you’re in the middle of your mess, your setback, your “I don’t know what’s next”…

Keep going.
The next chapter is still yours to write.

CEO @ Illume | Grammy-nominated Storyteller & Personal Branding Strategist for Executives

"Why do I need a personal brand? I'm not an influencer."
I hear this from execs all the time.

Ok fine, you're not trying to become TikTok famous.

But, I'm pretty sure you are trying to close deals faster, build credibility, and shorten the path to yes.

That’s exactly where a strong personal brand works in your favor.

A visible, authentic presence online creates familiarity.

Before a prospect ever meets you, they’ve already:

• seen your posts
• absorbed your insights
• connected with your story
• formed an opinion about who you are

So when you do get in the room, the heavy lifting is already done.
And the sales process accelerates.

Here’s how it shows up:

✅ Less time spent on introductions — your reputation gets there first
✅ Higher credibility — your content signals expertise
✅ Faster trust-building — people buy from people they feel they know
✅ Lower resistance — prospects are already warmed up
✅ Better-quality conversations — you’re treated like a peer, not a vendor
✅ Shorter sales cycles — recognized leaders get prioritized
✅ Stronger pricing power — trust increases perceived value

Personal branding is about leverage.

It reduces friction, increases trust, and drives revenue.

So if you’re a CEO, founder, or senior leader?

It’s time to step into the spotlight.
Share your insights.
Tell your story.
Build the connection before the first call.

Your bottom line will thank you.

Victoria Huff, The Happy Executive

Helping YOU (CEOs, Founders, Executives) to Be Heard, Get Seen and Earn More - Introverted Executive Sales Coach - LinkedIn Top Voice - Fractional Sales & Happiness - Speaker - Brand Ambassador - Adoption Advocate

How do you find clients?That was a question I was asked frequently when I founded The Happy Executive 11 years ago.It was then that I realized how many super smart individuals don’t have sales experience and therefore don’t know how to get clients.I wanted to help them. They may even feel cringey thinking that they have to “sell” their business’s services. Hanging a shingle does not work. Neither does hope marketing. What does work is building a platform where your ideal prospects can see you and hear you. Be the Thought Leader. As their Thought Leader, you will effectively attract them instead of expecting them to show up automatically and hand you their credit card without asking.Chasing them does not typically work either. That could cause them to run the other way though. As the Chief Revenue and Happiness Officer at The Happy Executive, our team helps Founders and CEOs implement our proprietary and easy-to-follow sales and enrollment process with a tech stack and proven processes. We also teach social media strategies, create lead magnets and offers, and host virtual events for our clients, enabling them to focus on delivering their content and solutions to their communities.I am passionate about empowering and inspiring others to achieve their desired outcomes and live a happy and fulfilling life. That's why I co-authored The Road to Success, Volume 2 with Jack Canfield, a best selling book that debuted at #9 on Amazon. I am also a certified executive coach, a speaker, and a workshop leader on topics such as success, leadership, and well-being. I am currently enrolled in the Executive Scholars Program at Northwestern University - Kellogg School of Management, where I am learning from Dr. Deepak Chopra and Dr. Michelle Buck on The Soul of Leadership.

Chief Revenue and Happiness Officer

We help businesses, executives, coaches, consultants and service providers implement our proprietary and easy to follow sales/enrollment process. 

It’s effective and it’s non-salesy.

What people want are solutions to their problems. They may not know exactly what the problem is although we can help them identify and solve it.

We offer 3 levels of service:
1. Done by you with our instruction. 
2. Done with you. We’ll have your back;)
3. Done for you. Application-only. Limited offering. 

We help them achieve their successful and desired outcomes because life is way too short to settle for less. We identify where YOU are and where YOU  want to be. . .

“O” stands for outcome. 

What’s the “O” that you desire to create? 

We fill the gap with proven processes and sales frameworks that work. You will have access to our million dollar library. All the tools and processes you need to get you where you want to be. We guarantee it! 

We are also certified SAAS partners with Keap. Formerly Infusionsoft. This partnership has helped us scale and get our clients an average of a 300% return on their investment.

In today’s world, relationships and technology provide solutions for clients. 

Business Development. Sales Frameworks. CRM mastery. Building sales funnels that convert. Building teams. Instilling confidence in leaders. Identifying “blind spots” and doing the work to clear those.

You are not running out of time. 

You do not have clarity.

The brain performs at its highest level when it knows exactly what to do next.

When your steps are defined, your stress decreases and your confidence increases.

This is why strategy minded leaders thrive inside a clear framework.

Your brain wants direction.

Your mind wants certainty.

Your energy wants a plan to follow.

If your year felt chaotic or unpredictable, that was not a personal flaw.

That was cognitive overload.

Thirty days left is more than enough time to reset your clarity, strengthen your direction,
and prepare yourself for a powerful start to the new year.

Your life is your symphony and clarity is the sheet music.

When you know what to do, the whole score changes.

Start today with intention.

Start today with focus.

Start today with a plan you can execute.

Ways we can help:
 1. The Happy Starter 👉 bit.ly/45d4FGU
 2. Turn tax liability into cash flow if your company has 20 or more employees. DM CASH
 3. Join 6,600 readers 👉 http://bit.ly/46vOdka

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The Battle

Victoria Tollossa

Victoria Huff, The Happy Executive

Followers

Posts

Engagements

Likes

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