Victoria Tollossa, MBA

Director of Marketing 

Most leaders know their personal brand matters.
Few treat it like the strategic business asset it actually is.

In today’s Trust Economy, your reputation arrives before you do.
Your presence shapes perception.
Your voice influences revenue, recruiting, partnerships, investor confidence, and the way people respond to your company.

The problem is:
Most leaders aren’t showing up in a way that reflects the level of their work.

They’re credible, but not visible.
Experienced, but hard to find online.
Respected offline, but underrepresented in the digital world where decisions are increasingly made.

That’s where we come in.

At Illume, we help modern leaders turn their personal brand into a strategic business asset — one that strengthens trust, accelerates opportunity, and moves your company forward.

My approach blends narrative strategy, psychology, and social media to help leaders:

• articulate a clear, compelling story
• communicate with authority and humanity
• build trust at scale through their digital presence
• strengthen company reputation and influence
• convert visibility into meaningful business outcomes

I’ve built brands across Fortune 500 companies, high-growth startups, and professional services firms.

Whether through full-service brand management, strategic consulting, or AI-powered tools that help leaders gain clarity and consistency, my work centers one belief:

Your personal brand is strategic leverage.
And when used well, it becomes one of the most powerful assets in your business.

If you’re ready to build a personal brand that actually drives results (not just noise) let’s connect.

Founder & CEO

Victoria Tollossa

It’s wild to say, “My post only got 700 impressions,” when most people will never speak to 700 people at once in their entire career.
 
We’ve been trained to underestimate digital rooms.
 
We celebrate conference keynotes with 200 attendees,
then dismiss LinkedIn posts seen by 5× that many.
 
The math isn’t mathing, yall!
 
Yes, reach on LinkedIn is down.
That part is true.
 
But let’s not lose perspective.
 
Seven hundred people is still a large room. 
And LinkedIn gives you that room without a stage, a microphone, or a budget.
 
Here’s what those impressions actually represent:
 
A group of people who opted into the same professional ecosystem you’re in.
Peers, clients, decision-makers, operators, and future collaborators.
 
If someone offered you daily access to a room like that
you wouldn’t be asking about “impressions.”
 
You’d be asking, "how do I show up with impact?"
 
That’s what LinkedIn really is when you use it correctly.
 
So, let's stop treating impressions like a vanity metric.
These are people. 

Focus on intention and building real connection.

I help leaders turn their personal brand into a business asset | Grammy-Nominated Storyteller ft. in Fortune, Inc & Entrepreneur | CEO @ Illume

High performers hire me when they feel stuck, scattered, or disconnected from their vision | R³ Method Creator | Author | Speaker | Coach | Trusted by Google, Amazon and Verizon

Your industry is shifting. AI is everywhere. Your team knows they need to adapt, but training hasn't stuck and initiatives keep stalling.They have the skills. What's missing is confidence. And you can't lead through change when you're unclear on who you are.I help organizations solve both.AI Build Lab is a hands-on workshop that gets teams actually using AI instead of just talking about it. Everyone builds a working prototype using no-code tools. The apps aren't meant for production. They're proof that this is possible. When someone builds something themselves, the fear disappears. They go back to their desk thinking differently. No technical skills required. My 10-year-old daughter builds apps this way. Your team will leave doing the same thing. And they'll want to show everyone what they made.The Identity Reset is a keynote for leaders facing change. Through raw stories of rebuilding after getting fired from Facebook and losing my son TJ, I show why leaders struggle to lead when they're unclear on who they are, and how to stop reacting and start leading.For Entrepreneurs: I teach the same no-code tools I use to run my business. Build apps, automate workflows, capture leads. No technical skills required. Available through my courses at stan.store/terryrice.I've keynoted for Amazon, Google, EY, Berkshire Hathaway, and Verizon. Designed training programs for Walmart, Levi's, L'Oréal, and Red Bull. Taught at NYU and General Assembly for 10+ years. Featured on Good Morning America and SXSW.Brand Partnerships: I work with companies that value real relationships over transactions. Current and past partners include Verizon, Stan Store, and Superpower.Based in Brooklyn. Father of five. Youth sports coach. Gym six days a week.I train companies to build through change. My life is the proof of concept.Want to hear more? Kit made a documentary about how I rebuilt my life twice: terryrice.co/documentary📩 terry@terryrice.co🎤 terryrice.co/speaking

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The Battle

Victoria Tollossa

Terry Rice

Followers

Posts

Engagements

Likes

Performance ScoreVictoria Tollossa's LinkedIn Performance

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taplio

The Battle

Victoria Tollossa

Terry Rice

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Tollossa's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVictoria Tollossa's LinkedIn Performance