Victoria Tollossa, MBA

Director of Marketing 

Most leaders know their personal brand matters.
Few treat it like the strategic business asset it actually is.

In today’s Trust Economy, your reputation arrives before you do.
Your presence shapes perception.
Your voice influences revenue, recruiting, partnerships, investor confidence, and the way people respond to your company.

The problem is:
Most leaders aren’t showing up in a way that reflects the level of their work.

They’re credible, but not visible.
Experienced, but hard to find online.
Respected offline, but underrepresented in the digital world where decisions are increasingly made.

That’s where we come in.

At Illume, we help modern leaders turn their personal brand into a strategic business asset — one that strengthens trust, accelerates opportunity, and moves your company forward.

My approach blends narrative strategy, psychology, and social media to help leaders:

• articulate a clear, compelling story
• communicate with authority and humanity
• build trust at scale through their digital presence
• strengthen company reputation and influence
• convert visibility into meaningful business outcomes

I’ve built brands across Fortune 500 companies, high-growth startups, and professional services firms.

Whether through full-service brand management, strategic consulting, or AI-powered tools that help leaders gain clarity and consistency, my work centers one belief:

Your personal brand is strategic leverage.
And when used well, it becomes one of the most powerful assets in your business.

If you’re ready to build a personal brand that actually drives results (not just noise) let’s connect.

Founder & CEO

Victoria Tollossa

It’s wild to say, “My post only got 700 impressions,” when most people will never speak to 700 people at once in their entire career.
 
We’ve been trained to underestimate digital rooms.
 
We celebrate conference keynotes with 200 attendees,
then dismiss LinkedIn posts seen by 5× that many.
 
The math isn’t mathing, yall!
 
Yes, reach on LinkedIn is down.
That part is true.
 
But let’s not lose perspective.
 
Seven hundred people is still a large room. 
And LinkedIn gives you that room without a stage, a microphone, or a budget.
 
Here’s what those impressions actually represent:
 
A group of people who opted into the same professional ecosystem you’re in.
Peers, clients, decision-makers, operators, and future collaborators.
 
If someone offered you daily access to a room like that
you wouldn’t be asking about “impressions.”
 
You’d be asking, "how do I show up with impact?"
 
That’s what LinkedIn really is when you use it correctly.
 
So, let's stop treating impressions like a vanity metric.
These are people. 

Focus on intention and building real connection.

I help leaders turn their personal brand into a business asset | Grammy-Nominated Storyteller ft. in Fortune, Inc & Entrepreneur | CEO @ Illume

Personal Branding for Multi-Passionates | Certified Business Coach

It’s time for every multi-passionate to build a career that evolves with you.

I'm looking at you 👀

The woman in tech with a get-shit-done career who secretly dreams of having her own coaching or consulting business and building a freedom lifestyle that creates space for more travel, wellness, community, and ease.

You’re likely:

→ Outgrowing the linear career model that tells you to stick to one thing (and be grateful for it!)

→ Feeling uninspired by your existing circles, yet unsure how to build a new community from scratch.

→ Sitting on a decade of wisdom, but unsure how to package it into something valuable.

This was me. Feeling like I was “all over the place” and not enough of an "expert" to deserve my dream career.

So, I settled for second-in-command roles for world-class founders. That's when I saw the pattern:

Personal branding unleashes multi-passionate superpowers. ⚡️

It was everywhere:

At Shopify.
→ Where I helped 100+ of our top partners scale their agencies and service-based businesses.

At Mindvalley.
→ Where I worked alongside Vishen to help shape the early days of the online thought leadership industry.

As a Brand and Business Coach.
→ Where I've spent 10+ years helping coaches craft magnetic messaging, scale global influence, and build communities.

It's what elevates someone from “ordinary professional” to unforgettable thought leader.

That's when I tested it on myself and stepped into the arena as a perfectionist, introvert, overthinker, and behind-the-scenes hustler. In no time, I built a 50k+ audience on LinkedIn and then, a fully-booked coaching business.

I can confidently say: if you're willing to build a personal brand online, you'll be rewarded with a portfolio career.

It's that simple.

You can spend the next 10+ years figuring it out like I did or skip the line:

Enroll in The Multi-Passionate Method™ to build your message and body of work.

Join the waitlist today or send me a DM to learn more.

If you don’t build your personal brand in today's digital age, you'll forever be a cog in someone else's machine. Never getting to live your truly abundant life... the one you've been dreaming of since you were a young, ambitious hustler:

Living with passion. Travelling the world. Getting paid for being you. Waking up excited. Doing meaningful work. Collaborating with your idols. Leaving in impact.

It's all yours…

… on the other side of you facing the LinkedIn cringe dragon 🐉

taplio

The Battle

Victoria Tollossa

Sigute Zitikyte

Followers

Posts

Engagements

Likes

Performance ScoreVictoria Tollossa's LinkedIn Performance

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taplio

The Battle

Victoria Tollossa

Sigute Zitikyte

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Tollossa's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVictoria Tollossa's LinkedIn Performance