Victoria Tollossa, MBA

Director of Marketing 

Illume

Founder & CEO

Mitchell Sandler LLC

Centre Law & Consulting, LLC.

Marketing Manager

First Edventures

Founder

IDL Entertainment Group

Co-Founder

Victoria Tollossa is a two-time founder, Grammy-nominated storyteller, and the creative force behind Illume — a personal branding agency helping executives and mission-driven entrepreneurs amplify their influence and visibility.

Blending business acumen and brand strategy, Victoria has helped clients secure funding from top firms, attract high-level talent, close multi-million-dollar deals, grow powerful social media platforms, earn industry awards, and land major speaking opportunities — not by chasing attention, but by owning their narrative.

Her work has been featured in Entrepreneur, Inc., Fortune, and Business Journals. She’s collaborated with both Fortune 500 brands and high-growth startups, including high-profile clients like Target, Ford, Seventh Generation and Bravo’s Real Housewives.

A trusted voice on storytelling, social media strategy, and the future of personal branding, Victoria is a frequent speaker, strategic advisor, and a fierce advocate for building businesses that reflect both purpose and power.

Victoria Tollossa

15: I recorded my first album.
16: Called Jive Records everyday for months (literally).
17: Got rejected by Jive Records.
18: Got into an Ivy League school, moved to NYC, heart of the music industry. 
19: Recorded more song, networked all over the city. The hustle was on.
20: Got rejected by everyone. Again.
21: I continued to practice, sing and dance... Every. Single. Day.
22: Met a big-time producer who gave me my first break.
24: Recorded more music, pitched all the record labels in NYC. This was gonna be it!
25: Got rejected by everyone — “We don’t get it, it’s just too different.”
26: Of course now I was now deemed “old” for the music industry, so I wrote for songs for others.
27: Moved to LA. Alone. 4+ writing sessions a week, grinding.
27: Launched an experiential marketing agency. A new lane.
28: Wrote a song that would later be nominated for a Grammy. Finally!
28: Also wrote 100+ songs that would never see the light of day. 
29: Got burnt out. Industry chewed me up and spit me out. Got out with low self esteem. Negative attitude. Totally jaded. 
29: Experiential marketing agency took off — 140+ team, huge clients.
30: Got pregnant and had my son.
31: Became a single mom. Everything changed.
32: Forced to exit the agency. 
33: Moved back east, lived with my mom. Did what’s best for my son.
34: Went back to school, got my MBA, moved out on my own.
35: Got a “real job” at a law firm.
36: Pandemic hit. Everything flipped again.
37: The struggle was real.
38: The struggle became even more real.
39: Quit corporate. Started a personal branding agency. A new chapter.
41: Scored a $10 million deal, sold the company and rode off into the sunset in my Maserati.

Ok… just kidding.
(About the last part, that is.)

We love to hear stories that resolve neatly at the end.
But real life doesn’t do that.

If you were hoping for a neat lesson, here it is:

The real win is NOT quitting.
It’s betting on yourself when the world says no.

So if you’re in the middle of your mess, your setback, your “I don’t know what’s next”…

Keep going.
The next chapter is still yours to write.

CEO @ Illume | Grammy-nominated Storyteller & Personal Branding Strategist for Executives

"Why do I need a personal brand? I'm not an influencer."
I hear this from execs all the time.

Ok fine, you're not trying to become TikTok famous.

But, I'm pretty sure you are trying to close deals faster, build credibility, and shorten the path to yes.

That’s exactly where a strong personal brand works in your favor.

A visible, authentic presence online creates familiarity.

Before a prospect ever meets you, they’ve already:

• seen your posts
• absorbed your insights
• connected with your story
• formed an opinion about who you are

So when you do get in the room, the heavy lifting is already done.
And the sales process accelerates.

Here’s how it shows up:

✅ Less time spent on introductions — your reputation gets there first
✅ Higher credibility — your content signals expertise
✅ Faster trust-building — people buy from people they feel they know
✅ Lower resistance — prospects are already warmed up
✅ Better-quality conversations — you’re treated like a peer, not a vendor
✅ Shorter sales cycles — recognized leaders get prioritized
✅ Stronger pricing power — trust increases perceived value

Personal branding is about leverage.

It reduces friction, increases trust, and drives revenue.

So if you’re a CEO, founder, or senior leader?

It’s time to step into the spotlight.
Share your insights.
Tell your story.
Build the connection before the first call.

Your bottom line will thank you.

DA Future Retail Agency

 EXPONEA (A BLOOMREACH COMPANY)

Exponea transforms data into customer relationships. Built on top of a Customer Data Platform (CDP), Exponea’s marketing execution channels are fuelled by AI-supported decision making.  This enables the world’s top brands to deliver a personalized, omnichannel experience throughout the entire customer lifecycle.

VP of Sales

Oracle

Bronto Software, An Oracle Company  (NYSE: ORCL), Bronto provides a cloud-based commerce marketing automation platform to Enterprise organizations worldwide. The Bronto Marketing Platform is deeply integrated with eCommerce platforms, such as NetSuite, Magento, Demandware and MarketLive. The company is headquartered in Durham, NC, with additional offices in London, Sydney, New York and Los Angeles. 

Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of over 1400 brands, including leading retailers such as Armani Exchange, Timex, Samsonite, Theory and Vince Camuto. 

Bronto is frequently recognized for business leadership, as well as within the areas of marketing technology and customer service. Recent awards include: 

- Leading Email Marketing Partner to the IR 1000 3 Consecutive Years 2013-2016
-Ten Time Finalist, Stevie Award for Best Customer Service Department (2008-2015) and seven-time winner (2008, 2009, 2010, 2012, 2013, 2014, 2015) 
-CODiE Finalist for Best Marketing Software in 2011, 2012, 2015 and for Best Marketing Automation Solution in 2014 and 2015. 
-Inc. Magazine’s Top 5000 Fastest Growing Companies, 2009-2014 
-Best Place to Work by Triangle Business Journal in 2010, 2011, 2012 and 2014 
-N.C. Technology Association Award for Software Company of the Year 2011 and 2014 

Bronto has experienced impressive growth in customers, employees and revenue. We believe there are two main reasons for this – one is that we fill an important need within the multichannel commerce market. The second is that transparency, approachability, award-winning customer service and a passion for marketing are built into Bronto's DNA and this way of doing business is shared by customers, employees and partners.

Enterprise Sales Executive

Freestyle Solutions

Senior Account Executive - SAAS Based Commerce Solution Sales 

Highly successful and award-winning sales leader with focus on the Hunter Role. Unparalleled determination to succeed. 16+ years proven ability to exceed sales goals selling to new business accounts ranging from 20 to 5000 employees, small business to Fortune 500. 
Freestyle Solutions is changing the way the industry thinks about order and inventory management. This spirit of innovation, ingenuity and insight backed by integrity are at the heart our company.

We are dedicated to providing growing multichannel retailers, etailers, catalogers, fulfillment and distribution firms with best-in-class inventory, order, and customer management software solutions that help them increase sales and grow their business.

Over 2,000 multichannel merchants rely on Freestyle Solutions to automate their back office operations and drive business growth. Freestyle’s clients engage over a million shoppers daily, generating nearly 10 million in gross merchandise sales every day.

Our experience sets the foundation for our cloud-based Software-as-a-Service (SaaS) products, which integrate easily with eCommerce platforms to drive efficiency, productivity, insight and growth.

Freestyle Commerce is our proven cloud-based SaaS solution, which enables small-to-medium sized retail & fulfillment businesses to grow faster. We do this by expanding their eCommerce presence & automating back office operations to manage critical aspects of their business, including multichannel order management, inventory visibility & control across multiple channels, drop ship management, reliable order fulfillment, and customer management.

Freestyle Commerce is tightly integrated with leading third-party eCommerce platforms, including Magento, Bigcommerce, Amazon, eBay, QuickBooks and more, providing users with the smartest order management dashboards for the always up-to-date business insight they need to grow sales.

Enterprise Sales Director

Recycling Services, Inc

Consulting role with this organization introduced new CRM  implementation of Salesforce. Assisted in developing the new activity program for the sales department. I was there through Hurricane Irene. I was grateful that I had the opportunity to work with a number of builders and developers but also homeowners and communities impacted. This is a unique industry to service outside my professional scope.

RECYCLING SERVICES INC.

Garden State Payroll Incorporated

Garden State Payroll Inc
(GSP) has combined 40 years of Accounting and Payroll experience to offer the most complete payroll solution. GSP service model is simple deliver service the way we would like to be treated. GSP provides wide range of solutions services including: Payroll and Tax Service, Human Resources, and Benefits Administration.
GSP has become one of the most desired companies to partner with in the Tri-State Area. In our first year of business we were recognized as a small business leader.

Vice President of Sales/CO-Founder

All Duties of Sales Training Manager with the Addition of:

 1. Full Team and Compensation Based on Associates Performance and Region Performance
 2. Monthly and Annual Quota 
 3. Team Expense Management 
 3. Interviewing of Candidates 
 4. Retention Development
 5. Management Training 
 6. Executive Development Meetings 
 7. Channel Management 
 8. Acquisition Marketing 
 9. Channel Development 
 10. Regional Trainings

Associate Sales Manager

Maintaing all duties of District Manager In addition:

1. Training and development of 2 additional associates 
2. Reporting and Forecasting Teams Sales Numbers 
3. Associate Development and Lead Regional Training's
4. Field Rides
5. Associate Development Meetings
6. Recognition and Reward
7. Data Base Management-SALES FORCE CRM
8. Managing Corporate Partnerships
9. Develop and Lead Strategic Marketing Campaigns
10.All Duties of prior position in addition to above detail

Sales Training Manager

Responsible for:
1. generating new business clients in the small to mid-size business market.
2. maintaining existing client base and upselling of ADP services as needed.
3. managing business relationships with centers of influence.
4. developing marketing campaigns for different business markets
5. forecasting of business on weekly and monthly basis reported to upper level management
6. CRM Datbase Management (Sales Logix)
7. Expense Management 
8. Individual Associate Development

District Manager

Systemax

Responsible for Inside Phone Business to Business Sales
                       Developing Business Relationships through Cold Calling
                       Maintain existing business relationships probing for additional business opportunity
                       Using Sales Techniques and selling Skills to become target company's preferred vendor
                       Top Sales Associate in Region last 3 months of employment for Dollars/Percentage Above
                         Quota/ Gross Profit Margin

Inside Sales Executive

Powerhouse Gym Freehold NJ

Responsible for establishing rapport with the members showing proper exercise motions and technique. These relationships would be cultivated into a paying client base. I received several certifications ACE as a Certified Trainer.

Trainer

Experienced Sales Professional in B2B and B2C Sales, delivering results as VP of Sales specializing in SAAS-Based Solutions in Retail and Ecommerce Markets. I have worked with leading brands like Armani Exchange, Timex, Samsonite, Vince Camuto, and Olukai delivering personalized, data-driven customer experiences that will increase sales, drive revenue and foster retention.

As the former VP of Sales at Exponea, a Bloomreach company, I led a team of enterprise sales executives who sold a customer data platform (CDP) powered by AI-supported decision making. I increased the sales pipeline by 50%, closing deals, securing partnerships, and building on North America Business Opportunities. As a team we were recognized as thought leaders at delivering an industry leading platform that would increase sales by delivering targeted messaging and value based content, featured in Forbes Magazine as an expert in eCommerce, Customer Data Platforms. My goal is to bring value to every relationship I enter, prospective or existing, get results, support team members, being the best team player I can be

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Victoria Tollossa

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The Battle

Victoria Tollossa

Pete J.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Tollossa's LinkedIn Performance

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