Victoria Tollossa, MBA

Director of Marketing 

Most leaders know their personal brand matters.
Few treat it like the strategic business asset it actually is.

In today’s Trust Economy, your reputation arrives before you do.
Your presence shapes perception.
Your voice influences revenue, recruiting, partnerships, investor confidence, and the way people respond to your company.

The problem is:
Most leaders aren’t showing up in a way that reflects the level of their work.

They’re credible, but not visible.
Experienced, but hard to find online.
Respected offline, but underrepresented in the digital world where decisions are increasingly made.

That’s where we come in.

At Illume, we help modern leaders turn their personal brand into a strategic business asset — one that strengthens trust, accelerates opportunity, and moves your company forward.

My approach blends narrative strategy, psychology, and social media to help leaders:

• articulate a clear, compelling story
• communicate with authority and humanity
• build trust at scale through their digital presence
• strengthen company reputation and influence
• convert visibility into meaningful business outcomes

I’ve built brands across Fortune 500 companies, high-growth startups, and professional services firms.

Whether through full-service brand management, strategic consulting, or AI-powered tools that help leaders gain clarity and consistency, my work centers one belief:

Your personal brand is strategic leverage.
And when used well, it becomes one of the most powerful assets in your business.

If you’re ready to build a personal brand that actually drives results (not just noise) let’s connect.

Founder & CEO

Victoria Tollossa

It’s wild to say, “My post only got 700 impressions,” when most people will never speak to 700 people at once in their entire career.
 
We’ve been trained to underestimate digital rooms.
 
We celebrate conference keynotes with 200 attendees,
then dismiss LinkedIn posts seen by 5× that many.
 
The math isn’t mathing, yall!
 
Yes, reach on LinkedIn is down.
That part is true.
 
But let’s not lose perspective.
 
Seven hundred people is still a large room. 
And LinkedIn gives you that room without a stage, a microphone, or a budget.
 
Here’s what those impressions actually represent:
 
A group of people who opted into the same professional ecosystem you’re in.
Peers, clients, decision-makers, operators, and future collaborators.
 
If someone offered you daily access to a room like that
you wouldn’t be asking about “impressions.”
 
You’d be asking, "how do I show up with impact?"
 
That’s what LinkedIn really is when you use it correctly.
 
So, let's stop treating impressions like a vanity metric.
These are people. 

Focus on intention and building real connection.

I help leaders turn their personal brand into a business asset | Grammy-Nominated Storyteller ft. in Fortune, Inc & Entrepreneur | CEO @ Illume

Hala Taha

Young and Profiting Podcast 🚀 CEO & Founder 💁🏻‍♀️ YAP Media Network - #1 Business Podcast Network 🚀 The Podcast Princess 👸🏻 YAP Media - #1 Linkedin Marketing Agency 💁🏻‍♀️ LISTEN. LEARN. PROFIT 🤓💕🔥🚀

Hala Taha, known as “The Podcast Princess,” is the host of Young and Profiting (YAP) Podcast, a #1 Entrepreneurship podcast with over 30 million downloads. A Top 100 podcast globally, YAP features star-studded guests like Matthew McConaughey, Gary Vee, Alex Hormozi, Deepak Chopra, Daymond John, Mel Robbins, and countless others. The show was recognized as a 2022 Webby Honoree, and Hala graced the cover of Podcast Magazine in January 2021.

Hala is also the Founder and CEO of YAP Media, an award-winning, premier white-glove social media and podcast production agency for CEOs, celebrities, and top podcasters. With nearly 60 employees and a dozen high-profile clients, YAP Media was named the #1 LinkedIn Marketing Agency and voted Best Podcast Agency of 2022.

In 2022, Hala launched the YAP Media Network, a podcast network that helps top podcasts land sponsorship deals with major brands like LinkedIn, Airbnb, and Shopify. YAP Media is pacing to hit 8-figures in 2025, and represents some of the most popular business podcasters in the world including Jenna Kutcher, Russell Brunson, Neil Patel, and John Lee Dumas. 

Hala is well-known for her engaged following and influence on Linkedin, leading to the creation of YAP Academy. Her first two-day LinkedIn Secret Masterclass has had 9 cohorts with hundreds of new influencers following Hala’s expertise to achieve successful LinkedIn growth and monetization. The next YAP Academy Masterclass is currently in the works with a focus on podcast creation, growth and monetization.

Hala is a 2025 Real Leaders Top 50 Keynote Speaker, sharing her expertise in podcasting, LinkedIn, social media, personal branding, sales and entrepreneurship through in-person keynotes and panels such as Funnel Hacking Live 10 and IAB Upfronts.

Hala has had a knack for inventing successful products and motivating teams since a young age. She began her career in radio production while in college, working at HOT97 on The Angie Martinez Show. In her senior year of college she founded The Sorority of Hip Hop, building a community of 50 female bloggers who hosted a popular blog, events, concerts, and radio shows. When the blog boom slowed down, she got her MBA, graduating #1 in her class with a 4.0 gpa, and spent the next 6 years in various corporate marketing roles at Hewlett Packard and Disney Streaming Services.

Host of Young and Profiting Podcast

Host and Producer of #1 Education Podcast, Young and Profiting.

I'm 5'1" and I run an 8-figure business.

I wear 5 inch heels to every in-person meeting.

Not because I need them to be taken seriously…

But because I like looking people in the eye when I prove them wrong. 😂

My whole life, people have looked down at me.

Literally.

They see a small woman and make assumptions.

Too young.
Too tiny.
Not intimidating enough to be the one in charge.

And honestly? I love it. 💯

Because while they're busy underestimating me…

I'm busy building.

100M+ podcast downloads.
50+ employees.
The # 1 Business & Self-Improvement Podcast Network.

Turns out you don't need to be tall to build something big. 🚀

So if you've ever been counted out because of how you look, your age, your size, your background…

Use it.

Let them underestimate you.

Then make them watch.

And yes, my sweater today says "Though she be but little, she is fierce." 

Because sometimes you just gotta wear the truth. 💁🏻‍♀️

Year 1 (2019): $0
Year 2 (2020): $0
Year 3 (2021): $22,000
Year 4 (2022): $158,000
Year 5 (2023): $250,000
Year 6 (2024): $623,000
Year 7 (2025): $1,230,000

☝🏼 That's my revenue on podcast sponsorships, year by year. 

Two years of making NOTHING.

And now? Over a million dollars in sponsorship revenue alone. ( And that’s not including the leads I get for my agency and podcast network)  💰

On January 21st at 12PM ET, I'm hosting a FREE webinar breaking down exactly how I did it 
👉🏼 https://lnkd.in/gR3ZTQby

But I already know what you're thinking…

❌ "I don't have a big audience yet."
Neither did I. I focused on building my audience first.

❌ "The podcast space is too saturated."
Most podcasters quit before episode 10 🤷🏼‍♀️. There's more room than you think.

❌ "I don't know how to monetize."
That's exactly what I'm teaching. Sponsorships, lead gen, cross-platform revenue - the full playbook.

❌ "It takes too long to see results."
It took me years to figure this out on my own. With what I'm sharing, you could do it way FASTER.

Podcasting is one of the most profitable content businesses you can build. 🎙️

I went from recording in my mom's basement to running the #1 Self-Improvement Podcast Network.

So if you want to grow and monetize your podcast…

Or finally make 2026 the year you change your life…

This webinar is your shortcut.

Spots are limited. Save yours now ☝🏼

This is the ONLY post you need to read today…

If you want to scale your podcast to 7 figures (just like I did) 👇🏼

Most podcasters think downloads = dollars.

WRONG ❌

Downloads don't pay your bills. Monetization does.

Here's the playbook I used to make $1.5 million in sponsorships last year alone: 

💰 Sponsorships (done right)
👉🏼 You can secure sponsorships independently or by joining a network. Host-read ads, programmatic commercials. CPMs range from $20-$40 depending on your niche. But here's the real secret: I position my show so brands come to ME. Not the other way around.

💰 Interview your ideal CLIENTS
👉🏼 Every podcast guest of mine is a potential client. Throughout the booking and recording process, my team and I hint at YAP Media’s services. Our conversations build trust and by the end of it, THEY end up asking how we can work together. 

💰 Cross-channel monetization
👉🏼 52% of listeners follow their favorite hosts on social media - so why would you only monetize audio? I monetize across YouTube, LinkedIn, email, everywhere. Same content. Multiple revenue streams. 

💰 Drive leads, not just listens
👉🏼 On-demand courses. Live events. Services. Every single episode funnels elsewhere. If your content isn't driving leads, you're leaving serious money on the table.

This is how I built the # 1 Self-Improvement Podcast Network. 🧠

But this is still the tip of the iceberg…

I’ll be spilling EVERYTHING on 🗓️ January 21st at 12PM ET, in a FREE webinar: https://lnkd.in/gpBrDHiX

The exact playbook that took me from recording in my mom's basement to making MILLIONS of dollars from my podcast ALONE.

I've tested these strategies on dozens of podcasters in our network.

And the results are INSANE. 📈

So if you're done playing small, grab your spot before it fills up ☝🏼 

See you there. 🎙️

You are not your job ‼️

I just had Cognitive scientist, Dr. Maya Shankar on Young and Profiting and she said something that hit HARD:

(Watch the full episode on Youtube - https://lnkd.in/dDkz47xX)

So many entrepreneurs tie 100% of who they are to their business.

When the company wins, they feel like winners.

When the company struggles, they feel like failures.

And that's a dangerous game. 💯

Maya explained that role-based identities have benefits: they give us purpose, and instant comradery with other founders.

BUT… they shouldn't be your ONLY identity.

Build a more robust, expansive identity that's resilient when life throws curveballs.

So one setback doesn’t feel like losing your entire self.

I learned this the hard way.
 
I dropped out of college to work at Hot97 for free for THREE years.

I was "Hala from Hot 97." It was my whole identity – my social handles, my intro, everything.

Then I finally asked to get paid… and they fired me. 

It felt like a part of me had died.

But that failure taught me everything:
🔥 Own what you do
🔥 Start your own thing
🔥 Never let anyone dictate your career

Now, YAP Media is an eight figure company 💰

That would have NEVER happened if I didn't get fired.

Your "what" will change. Life will throw curveballs.

But your "why" can carry you through anything.

Entrepreneurs, what's YOUR why? Drop it below 👇🏼

I’ve officially cracked the code to podcast growth and monetization.

Not just for myself, or the world’s top podcasters like Amy Porterfield and Neil Patel…

I’m ready to share my exact playbook with YOU on Wednesday 1/21 at 12PM ET: https://lnkd.in/gzR27XvS

I started podcasting in 2018.

I've been known as the industry’s "Podcast Princess" since 2021.

By 2022, I was signing the biggest names in the space to my podcast network, like Jenna Kutcher, Amy Porterfield, Neil Patel, and SO many more… 

And on average I DOUBLED and in some cases TRIPLED their monthly revenues.

Just this past year alone my podcast generated over a MILLION dollars in sponsorships.

I was recently ranked # 2 best performing podcaster for advertisers in the Self-Improvement category.

I've been grinding in the industry for nearly 8 years innovating, setting trends and shaping the podcast advertising industry as a whole.

NONE of this happened because I'm the best podcast host in the world.

It was because I’ve dominated all aspects of podcasting with my company, YAP Media: from production to growth to monetization.

I have ALWAYS been obsessed with the BUSINESS of podcasting – not just being a podcaster.

The real key to making millions as a podcaster? 

Getting RENEWALS and long-term annual sponsorships.

But there’s a specific formula to this process that most people don’t know about.

And I’m ready to give it away to you for 100% FREE. 

If you want in, secure your spot for next week’s webinar NOW ☝🏼

Dr. Maya Shankar:The Mindset Shift You Need When Life Doesn’t Go as Planned

Life doesn’t ALWAYS go according to plan… and that’s okay! 🍃

This week on YAP, I’m joined by cognitive scientist and behavioral economist, Dr. Maya Shankar, where she reveals how small mindset shifts can help us make smarter and better decisions. 🧠

Dr. Maya used to have a violin career… not until she had a hand injury at 15. And that incident ended her career and shook her sense of identity.

But ever since that moment she turned to behavioral and cognitive science to better understand how people can navigate through sudden changes… which not only helped her but this made her want to help others too! 🤝

If you want to learn more about navigating through sudden changes…

Watch the full episode whenever you want on Youtube: https://lnkd.in/gMQE6j6E

Shawn French: Conquer Fear and Self-Doubt to Build an Unstoppable Mindset

The thing that’s holding you back ISN’T your talent… so take it easy! 
​
This week on YAP, I’m joined by a high-performance coach and keynote speaker, Shawn French, where he reveals how to break through the invisible limits that are holding you back! ⛓️
​
What I love about Shawn’s story is how simple yet profound his turnaround really was. He didn’t find success through luck or magic…
​
He found it through clarity, preparation, and discipline.
​
When he realized he was failing because he wasn’t prepared, he didn’t make excuses.
​
He started planning his days down to the zip code, logging every action, and executing with intention.
​
If you’re looking for a sign to confront your old mindset patterns…
​
Watch the full episode whenever you want on Youtube: https://yap.show/sfonyt

Dr Michael Gervais: Perform Under Pressure Without Destroying Mental Health

Be honest: How badly do you perform under pressure? 🤔
​
This week on YAP, I sat down with high-performance psychologist and bestselling author, Dr. Michael Gervais, where he explains how mastering the mind is for everyone who wants to fully show up in life!
​
We had such a transformative conversation and the truth that landed hardest for me was: mastery isn’t some distant goal reserved for the elite.
​
Another thing that stuck with me is Dr. Michael’s ridiculously simple 8 minute daily practice that can activate our rest and digest systems and expand our ability to handle stress!
​
If you want to listen to the full episode… stay tuned!
​
Or watch the full episode whenever you want – on Youtube: https://yap.show/drmgonyt

taplio

The Battle

Victoria Tollossa

Hala Taha

Followers

Posts

Engagements

Likes

Performance ScoreVictoria Tollossa's LinkedIn Performance

Performance ScoreHala Taha's LinkedIn Performance

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taplio

The Battle

Victoria Tollossa

Hala Taha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Tollossa's LinkedIn Performance

Performance ScoreHala Taha's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVictoria Tollossa's LinkedIn Performance