Silber Consulting

Silber-Consult.com offers practical, hands-on visual brand design workshops and consultations tailored for participants in incubators and business development centers.

Founder

CVX Ventures

Partner in the CVX Ventures Advisory Team as an advisor, supporting the growth of Danish/Nordic startups.

Advisor

Export Playbook

The Export Playbook platform is a place to learn B2B export best practices, and to find a suitable local service provider. 
It started as B2B Export Setvices and was built as a tool to solve my own pain points as an export service provider. Our biggest asset is the right network and reliable partners. 
Secondly, educated customers. 

Export Playbook is a membership site where we give step-by-step guides to exporters, providing local professionals who bring their first hot leads way faster than anyone ever can, doing it themselves from a distance.

Tallinna Loomeinkubaator / Tallinn Creative Incubator

Mentoring and workshops on demand. The main topics are visual brand psychology, and selling globally through marketplaces like Etsy.

Business Mentor

Kunstimeistrid

Workshops for creative business owners, and working as mentor and educator for new and growing creative businesses for Tallinn Business Incubator for Creative Industries.

Workshops for Georgian and Ukrainian businesses via Tartu Creative Development Center. 

My main role is to educate my customers about marketing and visual branding. I published several e-publications and online courses and held seminars and workshops for different development centers and organizations in Estonia, and abroad.

Independent Entrepreneur

Tartu Centre for Creative Industries

Project Manager

IKEA

Coordination of the functionalities of the three IKEA eCommerce entities in the Baltic countries - Estonia, Latvia, and Lithuania, together with coordinators in LV and LT. Making sure that the current functionalities function well, but also working towards implementing updates, increasing user-friendliness, and suggesting new, helpful tools for the three sites. Working tightly together with developers, online sales specialists, marketing, and customer relations.

eCommerce Digital Integration Coordinator

BL Lashes

Freelance SEO Executive and Content Strategist for a South-Korean brand BL Lashes, improving their recently established website and online presence by using advanced SEO analytics, and relevant analytical tools, finding and implementing critical keywords, and planning out a new content marketing strategy. 

My most significant achievement: organic traffic from 2500 a month when I started, to 35,000+ a month after 9 months.

Search Engine Optimization Manager, Content Strategist

Linde

Product catalog management of AGA/Linde Gas online shops in the REN (Region Europe North) area - Denmark, Norway, Sweden, and Finland.
SEO, digital marketing. Working tightly together with sales representatives in Norway, Denmark, Sweden, and Finland in order to fill AGA's online shops with the right products and attributes in respective languages.

Working for AGA Natural Gas under Linde Group means constant development of knowledge in the gas industry as well as communicating daily in 4+ languages with our partners and colleagues who are based in Germany, the Uk, and Region North Europe.

The eCommerce team was a new project and opened AGA's three first online shops at the beginning of 2018. We were working on getting ready for the launch of an app that allows our customers to purchase their gas on the go.
Our main goal was to convert existing email/phone order customers into online order customers.
My main activities were to manage online product catalogs for each country, managing the content and keeping the SEO up to date. I also supported the work of digital marketing.

eCommerce Product Catalog Manager and SEO

Lõngamaania

I ran an online shop selling crafting products. 

For that, I launched the Norwegian brand Garnstudio DROPS and the Indian brand KnitPro. Both brands are still doing well in Estonia. 

My most significant achievement was launching the Garnstudio DROPS brand in the Estonian market and turning it into a widely used yarn brand.

Retailer

Your Export Localization Advisor In The Nordics: Denmark, Sweden, Norway, And Finland

Victoria Silber

Why high achievers burn out first.

High performers have a superpower: they can push through anything.

But that superpower has a cost.

Here's the pattern:

Stage 1: You optimize everything.
More systems. Better routines. Smarter workflows.

Stage 2: You hit a wall.
No amount of optimization fixes fatigue that comes from depletion, not inefficiency.

Stage 3: You push harder.
If optimization didn't work, maybe more discipline will.

Stage 4: You break.
Your body forces the stop your mind won't allow.

The trap: high achievers mistake burnout for a productivity problem.

It's not.

Burnout is what happens when you extract more energy than you deposit.

You can't optimize your way out of a math problem.

🧠 Advice from me, who paid a high price for this lesson:

1. Stop treating rest as an unreachable luxury. Rest is recovery. Recovery is productive.

2. Track your energy like you track your metrics. When does it rise? When does it crash? What depletes you fastest?

3. Build recovery into your week like you build meetings. Non-negotiable. And enjoy your walks, breathing exercises, music, and socializing!

4. Prioritize meaningful connection. Your conference-based network won't be there to catch you when you fall. Real friends will. People who see you, not your title. Your laughter, vulnerability, and presence.

Isolation amplifies burnout. Connection heals it.

5. Measure success differently. Not by what you produced, but by how much energy you have left.

The most powerful thing a high achiever can do isn't work harder.

Ready to understand where you are in your burnout journey? 

Download "The 5 Stages of Burnout" in the comments below- it'll show you exactly which stage you're in right now.



#ExecutiveBurnout 

#HighAchiever 

#BurnoutRecovery 

#EnergyManagement 

#LeadershipWellness

Mental Vacation Hub - Burnout Recovery for High Achievers

I'm back.

Seven months of severe burnout made me lose everything. My home. My savings. My ability to perform.

My business was growing. But the past year had been brutal. And living in a new country. Two daughters. No one to catch me if I fell.

Everything hit at the same time.

Many people don't come back from that.

But I did.

You see, I got angry.

Why is there so little awareness about the severity of this illness? So little understanding? Why do I have to keep the mask on while I am crumbling?

I decided to step in and help others to avoid the steep fall I ended up in.

Here's what I built: A website. An ebook. A framework for recovery that actually works.

Not because I had it figured out.

Because I had to.

Desperation is a hell of a motivator.

But here's what I learned: You don't need to hit rock bottom to build something that matters.

You just need to start.

During my burnout, all I was capable of doing was reading.

And that was enough. I read burnout-related books in Swedish, Danish and English. I researched for scientific answers to my burning questions. I read about hundreds of real-life experiences.

And I lived it all through myself.

Mental Vacation Hub is live. The Burnout SOS Handbook is done. And I'm here to help executives find their way back.

If you're burned out and ready to talk about recovery with someone who actually knows what it is like in real life, DM me.

Mental Vacation Hub - Burnout & High Achievers

70% of CEOs are chronically stressed.

77% of professionals are burned out.

66–82% are at risk.

When I hit severe burnout, I was forced to enter a whole new universe I had no idea about. And while it was full of layers to research, the experience wasn't pleasant.

Over time, one feels more and more broken as a professional.

Then I started speaking with other burnouts, pulled out the data, and realized thousands of executives and founders are suffering in isolation, keeping their masks on. 

Performing. But planning their exit.

The worst part of severe burnout is that the shame is real. The judgment from every part of life is real.

Show symptoms, and people assume you're lazy or incompetent. 

So we cave in, because negativity triggers panic attacks. And we don't want them.

Meanwhile, companies lose €322B/year to burnout. 
43% lost HALF their leadership in one year.

Do they ever ask: Why did they leave?
DO they dive into the reality of outburn, just for awareness?

The burnout crisis is here, spreading like an epidemic. And it's costing us everything: health, our teams, our futures.

I decided to work on that.

High-achievers deserve a shame-free, structured path to recovery. One that actually works. One that respects who you are.

Because no one should suffer alone when recovery is possible.

→ Read the full data: https://lnkd.in/dc-FsGem



#ExecutiveBurnout #FounderBurnout #Leadership #MentalHealth #HighAchievers

global burnout statistics - mental vacation hub

We are told: 'Never fail.' 

But I failed spectacularly. 

Lost my home, my savings, everything. And you know what? 

That failure taught me more about building than any success ever did. 

The real skill isn't avoiding the ground. It's knowing how to get back up.

It will not be easy. A lot to pick up, to clean up, to take accountability for. 

But it is all part of being in business. You fail, you learn and you grow.



#burnoutrecovery #accountability #healing #mentalhealth

Most people don't notice burnout coming.

They think it's one bad week. Then another. Then they're six months in and something's broken.

Here's how it actually goes:

Stage 1: The Honeymoon Phase 🌟 
High energy masks building stress. You're excited. Warning signs are easy to miss.

Stage 2: Stress Onset 📉
Stress becomes normal. Sleep fails. Brain fog sets in.

Stage 3: Chronic Stress ⚠️
Performance drops visibly. You can't ignore it. You keep pushing anyway.

Stage 4: Acute Burnout 🔥
Functioning on autopilot. Health deteriorates. Work feels unbearable.

Stage 5: Habitual Burnout 💔
Complete breakdown. Your body forces the change.

Most executives don't know which stage they're in until it's too late.

Download a deeper description of each stage and see where you are on this path. Link for the download is in the first comment!

PS! Commenting and sharing this post will bring this important material closer to those who need it. I wish I had it when I collapsed. 🧠





#ExecutiveBurnout #BurnoutRecovery #MentalHealth #Leadership #ExecutiveWellness #BurnoutAwareness

What 'Mental Vacation' Actually Means

It's not a retreat. It's not a day off.

It's the ability to step away from crisis mode and into clarity.

To feel your own thoughts again. To remember what matters.
That's a mental vacation.

And most executives haven't had one in years.

#burnout #executiveburnout #mentalhealth #mentalvacation

"I just wish to have someone to talk to."

This is one of the major wishes of a severely burned-out person.

Someone to talk to: 

- someone who is ready to take time to listen actively
- someone who follows up daily
- someone who has experienced the same trauma, or
- someone who has taken the time to research severe burnout symptoms
- someone who doesn't come with unsolicited advice (that tends to be so off track and undoable for a burnout, that it works as a major trigger)

Basically, someone who puts effort into understanding and supporting.

A severely burned-out person is not capable of teaching how to be supportive. 

Actually, they tend to isolate themselves after several failed attempts to connect with people, causing their symptoms to get even worse. 

So look around, and reach out to people in your network and be there for them. They will remember your kindness long after that.

🙋‍♀️  PS: I you are burned out and need someone to ask questions about it, or share your thoughts, send me a message. I am here for you. 

#burnout #burnoutrecovery #mentalhealth

Panic attacks are incredibly common in severe burnout.

Most people try to think their way out.

Please don't.

An easy way to stop them is to simply:

Remove the trigger
Protect your nervous system
Give it time to recover
Repeat until it works

That's it.

So many people forget this simple thing.
They try breathing exercises.
They journal.
They meditate.

Then they go right back to the trigger and wonder why the attacks return.

But your nervous system doesn't need techniques.
It needs safety.

One email. One Slack ping. One news alert.

And you're back on the floor.

The squeaky wheel gets the oil.

I had to remove my phone, close my laptop, and stop consuming news. Not because I'm weak or avoiding reality.

But because my nervous system needed to hear it multiple times, you're safe now.

Some people need days of this.
Some need weeks.

And that's okay.

Your job isn't to outthink panic.

It's to consistently remove what triggers it until your body believes you're safe again.

If you're experiencing severe burnout and panic attacks, learn more about how to tackle them from my blog.

Link in comments.

#BurnoutRecovery #MentalHealth #ExecutiveBurnout

This was my mental vacation spot in Sweden.

You could meet me here every morning around 6-7 am last Summer, and this place played the key role in my acute burnout recovery.

The ducks, geese, moorhens and the rabbits running around it helped, too. 🐇 

To heal from burnout's cognitive and emotional load, one needs daily dopamine and serotonin doses. In other words - as many blissful and happy moments as possible.

Burned out people have extremely high level of stress and anxiety hormones, and their out-balancing is critical for recovery.

How to speed up burnout recovery?

There is no medicine for it. 

Beside other approaches, find your happy place, go to esthetically beautiful environments, have chats with calm people who stand by you, and go for daily walks, matched with breathing exercises.

It helps, I can sign that. 

Thank you,Adrian Kee 🍀for the meaningful chat today, your mission with Networking Hike Tribe reminded me about the importance of nature in emotional healing process, and inspired me to think how to help other burnouts in a similar way.

#burnoutrecovery #mentalhealth #executiveburnout #community

Can burnout cause brain damage?

I asked myself this after another panic attack during one of my walks in the park. I was in acute burnout and terrified.

My brain felt like porridge.

So I did some research.

It doesn't cause permanent brain damage. Our brains are flexible.

But it can lower your IQ temporarily. 🤯 

And if burnout stays untreated, other problems appear.

Read more about what actually happens with your brain during burnout in my latest blog.

Link in the comments.

#BurnoutRecovery #MentalHealth #ExecutiveBurnout #BrainHealth

Book review

"The Trauma of Burnout" is by far the best book about burnout I have read so far.

And I have read many.

It is written by Dr. Claire Plumbly, and is pretty scientific, explaining well what is going on with the body and mind of a burned-out person. 

She describes the symptoms and the reason behind them well, and gives advice for healing. 

When matched with guidance from a person who understands you well and helps you through the trauma, it is a very useful resource.

I have a thorough review in the blog, link in the comments!

#burnout #burnoutrecovery #burnouttrauma

I have 4 Burnout Emergency Plan sessions available this week (€97, 60 min). You get:

1. Burnout stage assessment

2. Your #1 energy drain identified

3. 3 immediate actions to stop the spiral

4. 30-day recovery roadmap

5. BONUS: Workshop recording (€147 value)

I'm in stage 4-5 myself, so I have brutal clarity on what works. DM if you want one of the 4 spots.


More info about the workshops in the comments.

💪 Burnouts - we can do it - clarity, focus, and brain-fog free days can be regained!

Franz Raver

Fashion Designer

Code|Lab

Back-end or front-end, we’ve got you covered. We are experienced in developing solutions that optimize core business processes.

Business Development/Sales Strategist for B2B

CAMO Digital

Partner

Sales Manager

Youth Fashion Summit

Participant

Ready to transform your team's (corporate) clothing? As a professional fashion designer, I create unique uniforms and merchandise that reflect your brand's personality. Let's ditch the boring and make your team or staff look memorable. Ready for the bold? Let's connect!

Susanna Peters

Su bränd on bare minimum?

Logoga pusa on bare minimum.
Aga tööriie võiks olla statement. Enesetunne. Nähtavus. Osa brändikultuurist.

SEB x Franz Raver erikollektsioon sündis koostöös, kus iga detail sai teadlikult paika (kõike muud kui bare minimum).

Ei, me ei läinud lihtsamat teed ega kasutanud olemasolevaid valmislahendusi.

Disainisime ja arendasime kogu kollektsiooni nullist ning just sellele brändile ja nende inimestele mõeldes.

See ongi meie spetsiifika: luua riideid, mis ei varja, vaid toetavad.
Mis ei sunni kandjat sobituma vormi, vaid lasevad tal esindada väärtusi, mida ta kannab niikuinii.

Lavale astusid SEB enda inimesed.
Mitte modellid agentuurist, vaid need, kes iga päev ise brändi loovad.

Ja laval nad ei kandnud seda kollektsiooni, vaid nad esindasid seda.

Reaktsioonid?
"Ebareaalne kui äge 😭 KUST neid osta saab?"
"PS: see tote ja see bomber - ostaks kohe ! 🤤"
"Nii cool merch ja milliste sõnumitega veel 🔥"
"I want that jacket! Do I need to apply for work for SEB?"
 
 
See ongi see hetk, kui disain teeb midagi enamat kui lihtsalt hea visuaali.
Aitäh SEB usalduse ja julguse eest. 💚

I create uniforms & merch that make brands and teams look great and showcase their identity everywhere.

Kas Eestis tootmine on üldse oluline?

Ma mõtlen sellele tihti.
Kas see, et me toodame kõik oma asjad Eestis, päriselt ka loeb veel?
Või on see lihtsalt ilus lause, mida kodulehele panna?

Tootmine siin tähendab kõrgemat hinda, aeglasemat tempot ja väiksemaid koguseid.

Aga see tähendab ka, et ma tean täpselt, mis toimub.

Kust kangas tuleb. Kes seda õmbleb. Kuidas see toode päriselt kestab.
Ma saan disaini muuta, teha väikseid eritellimusi ja panna igasse esemesse oma hinge (mitte ainult logo).

Hiljuti küsiti mult hinnapäringus:
“Kus tooted on toodetud ja kuidas on tagatud ringmajanduse ja taaskasutuse põhimõtted?”

See on õige küsimus. Aga minu jaoks ei tule vastused ühest sertifikaadist.
Need tulevad teadmisest, et ma olen ise iga sammu juures.

Ja siis tulevad need teised kirjad:
 “Hi dear, we can produce your merch cheaper, faster, any design.”
 
Kõik need lähevad prügikasti. Sest odav ei ole minu jaoks väärtus.

Täna hommikul käisin tootmises, kus tooted olid veel värske aurutuse järele soojad ja mõtlesin, et kõik see, mis sünnib siin, ei mahu ühe hinnasildi sisse.

Võib-olla pole küsimus selles, kas Eestis tootmine on oluline, vaid selles, kas meil on veel julgust väärtustada seda, mis on aeglane, aus ja oma.

Made in Estonia? See on minu jaoks oluline olnud brändi alustamisest saati. Kõik meie tooted on tehtud siinsamas.

Pilt tehtud Tallinn Design Festival | Disainiöö moeetenduse DOM lavaproovis.

Fun fact: kunagi visati mind sellest koolist välja.

Vähem fun fact: hiljem lõpetasin nii bakalaureuse kui magistri.
 
Nüüd olen tagasi aga hoopis teise fookusega.

Franz Raver brändi alt loon ma visuaalseid terviklahendusi äridele ja tiimidele, kus stilistika on lahutamatu osa nii rõivadisainist kui ka brändi identiteedist.

Minu jaoks ei ole stilistika ainult ilu küsimus vaid pigem on see strateegiline tööriist, mis aitab tugevdada sõnumit ja väärtusi, mida tiimid ja organisatsioonid kannavad.

Mida rohkem sellega igapäevaselt tegelen, seda selgemalt näen, kui oluline on sügavus ja teadlikkus:
 
* kuidas ühendada esteetika ja eetika
* kuidas pakkuda klientidele lahendusi, mis ei ole ainult visuaalselt tugevad, vaid ka kestlikud
* kuidas mõtestada loovprotsessi laiemalt ja vastutustundlikumalt

Just seetõttu otsustasin tulla tagasi õppima stilistikat, seekord siis jätkusuutliku stilistika mikrokursusele.

Esimesed koolipäevad kinnitasid, et see otsus oli õige.
Tuttavaid nägusid, uued vaatenurgad ja hea oli näha õppejõuna ka Key Külaots, kes räägib jätkusuutlikust stilistikast läbi reaalse kogemuse, olles ise Estonian Fashion Festivali tegevjuht.

Tagasitulek ei ole märk feilist.
See on märk sellest, et sa valid teadlikult kasvu.

Tiimi välimus ON bränd ehk mida siis ikkagi messile või esinemisele selga panna?

Tiimina, ettevõtet või organisatsiooni esindades.
See küsimus on viimasel ajal kuidagi õhus. Kõik küsivad, aga keegi ei vasta otse.

Kui sa lähed esindama oma brändi, siis sa oledki bränd.

Sina, su tiim, teie energia, liikumine, isegi see, kuidas pusa istub.
See kas mõjub “ah nad lihtsalt tulid kohale” või “vau, kes need on?” algab sellest, mida seljas kannad.

Ei, see ei pea olema klassikaline valge särk ja pastapliiats rinnataskus.
Aga see ka ei tähenda, et paned logoga T-särgi ja loodad parimat.

Hea merch või vormiriietus on nagu turundus, mis hingab ja liigub.
See räägib su ettevõtte loo enne, kui keegi üldse jõuab sinult midagi küsida.

Meil on tihti tunne, et “ah, pole vahet, peaasi et mugav.”

Aga vahe on.

Sest kui sa ise tunned, et näed välja nagu oma brändi parim versioon siis see tunne on juba 50% edust.

Ja seda tunnet näevad ka teised.
Ärge alahinnake riiete jõudu esindussituatsioonis.

See on teie visiitkaart enne visiitkaarti.

Ja, kui tahad, et su tiim näeks välja nagu “me teame, mida teeme” mitte “me tulime kohvi jooma” siis sellest saab alguse kogu vibe.

Mulle meeldivad koostööd, mis on natuke ootamatud.. kus me saame koostöös luua midagi, mida keegi ei oota, ja lõpuks on meil endal ka see vau moment.

Need hetked ongi põhjuseks, miks ma teen seda, mida ma teen. 
Koostöö SEB Eesti tiimiga oli just selline.

Algas ühest LinkedIni sõnumist ja jõudis lavale vaid mõne nädalaga - tulemusena erikollektsioon, mis tõestab, et vormiriided võivad olla sama stiilsed, mugavad ja enesekindlad kui bränd ise.

See pole lihtsalt disain.

See on viis, kuidas bränd saab oma loo päriselt ellu tuua. Läbi inimeste, kes neid riideid iga päev kannavad. 

Aitäh Susann Kõomägi see oli koostöö, kus klappis kõik: mõtted, tempo ja tunne. 💚

Creative direction, marketing & a bit of biotechnology. Passionate about creative thinking, creating content & campaign strategies. The quirkier, the better.

Pankurid = pintsaklipslased? 👔
Nope.

Mõned nädalad tagasi kirjutas mulle Linkedinis mu nimekaim Susanna, kes ütles, et otsib Tallinn Design Week’i moeetendusele partnerit, kellega koos teha ettevõttele uus merch… ja TÄPSELT samal ajal mõtlesin mina, et hakkan SEB-le uut merchi tegema. Mul olid isegi sõnumid juba valmis mõeldud, mida tahtsin merchil kasutada.

Vaid mõne nädalaga disainisime Susannaga koos 5 modelli jagu riideid ja ma ei tea kuidas, aga Susanna ja Franz Raveri tiim jõudsid need veel kõik Tallinn Design Festival | Disainiöö etenduseks valmis ka õmmelda. 

Lavale ei pannud me mitte mingeid professionaalseid modelle, vaid hoopis SEB oma inimesed. Ja see kõik kukkus paremini välja, kui ma arvasin.

Minu enda jaoks oli selle koostöö eesmärk näidata, et pank ühest küljest väärtustab kogenud professionaalne, aga samal ajal kuulab ka noori, kes ei kanna edasi pintsaklipslaste kuvandit, vaid toovad olevikku värske vaate, mida me läbi disaini ka proovisime edasi anda.

Kollektsiooni luues lähtusime Susannaga järgmistest asjaoludest:

1️⃣ Et need riided oleksid sellised, mida saab kanda Tornimäe kontoris kl 8 hommikul, Impact Day laval kl 15:10 (sel reedel btw!) kui ka Investeerimisfestivali äftekal kl 2 öösel.

2️⃣ Et sõnumid oleksid julged ja ingliskeelsed, et saaksime neid baltiüleselt kasutada. 

3️⃣ Ja, et välja oleks toodud ka meie panga uus roheline värv, mis mu meelest on päriselt ka šikk ja torkab nii hästi silma.

Lisaks aitas kogu see koostöö kaasa ka väiksele nihestatusele meie turunduses, kus me vahepeal ronime välimeedia plakatitest kaugemale ja oleme kohal täiesti teise nurga alt – Baltikumi suurima disainifestivali laval.

💚 Kniks ja kraaps mu imetoredale tiimile –  Victoria Tkatš, Sille Hallang, Turgut Asadov ja Sten Mattias Oksaar, Marlene Leppänen.

💜 Ja muidugi Susanna Petersile, kelleta me poleks midagi nii lahedat nii kiiresti suutnud elu sees toota! Täiesti telepaatiline koostöö 👉🏻👈🏻

Elagu nimekaimud!

#SusannEnjoysBanking
#SEBeesti
SEB Eesti

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The Battle

Victoria Silber

Susanna Peters

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taplio

The Battle

Victoria Silber

Susanna Peters

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Silber's LinkedIn Performance

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