Silber Consulting

Silber-Consult.com offers practical, hands-on visual brand design workshops and consultations tailored for participants in incubators and business development centers.

Founder

CVX Ventures

Partner in the CVX Ventures Advisory Team as an advisor, supporting the growth of Danish/Nordic startups.

Advisor

Export Playbook

The Export Playbook platform is a place to learn B2B export best practices, and to find a suitable local service provider. 
It started as B2B Export Setvices and was built as a tool to solve my own pain points as an export service provider. Our biggest asset is the right network and reliable partners. 
Secondly, educated customers. 

Export Playbook is a membership site where we give step-by-step guides to exporters, providing local professionals who bring their first hot leads way faster than anyone ever can, doing it themselves from a distance.

Tallinna Loomeinkubaator / Tallinn Creative Incubator

Mentoring and workshops on demand. The main topics are visual brand psychology, and selling globally through marketplaces like Etsy.

Business Mentor

Kunstimeistrid

Workshops for creative business owners, and working as mentor and educator for new and growing creative businesses for Tallinn Business Incubator for Creative Industries.

Workshops for Georgian and Ukrainian businesses via Tartu Creative Development Center. 

My main role is to educate my customers about marketing and visual branding. I published several e-publications and online courses and held seminars and workshops for different development centers and organizations in Estonia, and abroad.

Independent Entrepreneur

Tartu Centre for Creative Industries

Project Manager

IKEA

Coordination of the functionalities of the three IKEA eCommerce entities in the Baltic countries - Estonia, Latvia, and Lithuania, together with coordinators in LV and LT. Making sure that the current functionalities function well, but also working towards implementing updates, increasing user-friendliness, and suggesting new, helpful tools for the three sites. Working tightly together with developers, online sales specialists, marketing, and customer relations.

eCommerce Digital Integration Coordinator

BL Lashes

Freelance SEO Executive and Content Strategist for a South-Korean brand BL Lashes, improving their recently established website and online presence by using advanced SEO analytics, and relevant analytical tools, finding and implementing critical keywords, and planning out a new content marketing strategy. 

My most significant achievement: organic traffic from 2500 a month when I started, to 35,000+ a month after 9 months.

Search Engine Optimization Manager, Content Strategist

Linde

Product catalog management of AGA/Linde Gas online shops in the REN (Region Europe North) area - Denmark, Norway, Sweden, and Finland.
SEO, digital marketing. Working tightly together with sales representatives in Norway, Denmark, Sweden, and Finland in order to fill AGA's online shops with the right products and attributes in respective languages.

Working for AGA Natural Gas under Linde Group means constant development of knowledge in the gas industry as well as communicating daily in 4+ languages with our partners and colleagues who are based in Germany, the Uk, and Region North Europe.

The eCommerce team was a new project and opened AGA's three first online shops at the beginning of 2018. We were working on getting ready for the launch of an app that allows our customers to purchase their gas on the go.
Our main goal was to convert existing email/phone order customers into online order customers.
My main activities were to manage online product catalogs for each country, managing the content and keeping the SEO up to date. I also supported the work of digital marketing.

eCommerce Product Catalog Manager and SEO

Lõngamaania

I ran an online shop selling crafting products. 

For that, I launched the Norwegian brand Garnstudio DROPS and the Indian brand KnitPro. Both brands are still doing well in Estonia. 

My most significant achievement was launching the Garnstudio DROPS brand in the Estonian market and turning it into a widely used yarn brand.

Retailer

Your Export Localization Advisor In The Nordics: Denmark, Sweden, Norway, And Finland

Victoria Silber

B2B Growth

I am currently the manager of B2B Growth France, but more importantly, I assist companies in leveraging the full potential of LinkedIn™️ to their advantage. I offer my knowledge and experience to support your growth with kindness and generosity.

My daily activities include:
✔ Creating and optimizing employer brand strategy
✔ Client project management
✔ Networking: developing partnerships, meeting with prospects
✔ Developing new services and skills
✔ Providing corporate training for your communication team: supporting employees, mentoring interns
✔ Soft selling
✔ Managing and creating personal and professional LinkedIn™️ profiles
✔ Posting on LinkedIn™️ / sharing value

Founder & Digital Brand Strategy Consultant

Bienvenue! The French-Speaking Relocation Network

Bienvenue - The French-Speaking Relocation Network regroups independent relocation companies worldwide that share the same values and that can accompany their clients in French, English, and the local language. 

My role:

✔ Implementing the network’s policies and its action plan
✔ Managing all the projects defined by the Board
✔ Developing the network in terms of members and partners
✔ Social Media management

Acting Coordinator

HELMA International

✔Redefining the business development and marketing strategy for Helma International and Smart Expatriation, an online compensation calculator (https://www.smart-expatriation.com/en/). 
--> Accélérateur 360° by BPI France
--> New brochures
--> New website (on-going)

✔Developing new partnerships for the Smart-Expatriation tool
--> contributors
--> referral partners
--> distributors

✔Representing the company at trade fares
--> EuRA (the European Relocation Network)
--> SNPRM (the French Relocation Experts)
--> FEM (the Forum for Expatriate Management)
--> Cercle Magellan (the International Human Ressources Networking Group)

✔Negociating memberships/partnerships
For example:
--> Bienvenue-the French Speaking Relocation Network
--> Choose Paris Region
--> Numeum

✔Redifining the company's digital marketing strategy
--> focused on LinkedIn B2B communication

✔Business development: 
--> Defining the sales cycle and setting up the HubSpot tool alongside with the Digital team; 
--> Responding to local or global tenders that include one or several services (relocation, immigration, advisory services)
--> Business intelligence 

✔Managing, mentoring and tutoring the amazing people on my team.

Head Of Business Development

France Global Relocation

✔Redefining the business development and marketing strategy
--> Accélérateur 360° by BPI France
--> New brochures
--> New website

✔ Developing and maintaining trust relationships with business partners, consultants and employees

✔Implementing new procedures and improving the existing ones 
--> Obtaining the EuRA Global Quality Seal (similar to ISO 9001 in the International Mobility industry)

✔Accompanying the company in digital transformation
--> Implementng a new CRM tool to facilitate the collection of client data as well as progress and performance monitoring
--> Participating in the creation of the new website, enabling our clients to contact us directly
--> Setting up the Hubspot tool with the Digital team

✔Business Development 
--> Redefining the company's digital marketing strategy (Facebook and LinkedIn)
--> Sales prospecting and client retention (B2B)
--> Responding to national and international tenders
--> Customer satisfaction survey and needs analysis

✔Managing, mentoring and tutoring the amazing people on my team.

Local Manager

✔ Business Development
--> Targeting both B2B and B2C clients
--> Sales prospecting (cold calling, LinkedIn Sales, propositions, RFPs)
--> Increasing social media visibility (>850% on Facebook, >467% on LinkedIn)

✔ Representing the company at different national and international conferences

✔Maintaining long-standing relationships with partners in France and abroad

✔Managing Operations
--> Client relations and retention 
--> Advising clients on immigration, home search, settling in, departure etc.

Business Development Manager

✔Providing assistance to the managing directors : property finding, administrative procedures, settling in

✔Updating company's external and internal communication documents

✔Setting up a Facebook and a Linkedin account for France Global Relocation 

✔Establishing a cost-effective communication strategy

Relocation Consultant

NOVALYS SAS

Internship: the development and execution of marketing strategy and communication for the launch of a new product (Visual Expert for Oracle).

Assistant Project Manager

MOME SWEET MOME

✔ Managing one of the language centres in Paris
--> Supervising and evaluating the teachers in the centre
--> Replacing teachers when they were absent
--> Making sure that the centre is well equipped and functional 

✔ Finding prospective clients
--> Distributing flyers on the streets
--> Hosting Open Days
--> Making sure that the number of students in language classes (at schools) would increase every year

✔ Teaching English as a foreign language 
--> in the same language centre
--> in different public and private schools
--> Intensive trainings during school holidays

Local manager and Teacher of English

NPO Sports Club Biomechanics Group

I fulfilled the role of the club’s representative judge in different national competitions, in the category of difficulty, execution and synchronized jumping. On daily basis, I gave ballet and gymnastics lessons.

Gymnastics Coach

Digipuuk Ltd

Helped the project manager with different tasks, e.g. contacting authors in order to publish their work online; helping with translations.

Assistant project manager

Looking to enhance your brand presence on LinkedIn™️? Want to attract and retain top talent for your company? Need to align your messaging with your brand identity and the expectations of potential candidates?
You're making a smart choice!

👉 82% of candidates review the LinkedIn™️ profile of a company's leader or manager before accepting a job offer.
👉 LinkedIn™️ is the second most popular source, after company websites, for gathering information about an employer.
👉 Almost 65% of LinkedIn™️ users now belong to Generations Y and Z.

Let's elevate your 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 together!

My name is Mari-Liis Garcia, and I'm the founder of B2B Growth France.

B2B Growth boosts companies' visibility on LinkedIn™️, standing as the go-to expert in Northeastern Europe. Originating from Estonia — the country with the highest number of unicorns per capita 🦄, the most digitally advanced in the world, and my homeland — B2B Growth has made a significant impact.

In 2023, I expanded B2B Growth to France, inspired by our philosophy: "Alone we go faster; together we go further" 💪 This philosophy resonates deeply with me, especially as a former competitive gymnast.

Every day, I apply my diverse experiences 𝘁𝗼 𝗴𝘂𝗶𝗱𝗲 𝗦𝗠𝗘 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗹𝗮𝗿𝗴𝗲𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀:

✅ I provide thoughtful strategic consulting.
✅ I enhance talent recruitment and retention: a compelling profile is key.
✅ I train teams on maximizing LinkedIn for visibility (keyword optimization, SOSEO analysis, and more).

I'll admit, my days often feel like a marathon, but I absolutely thrive on it!

𝗠𝘆 𝗸𝗲𝘆 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 𝗶𝗻 𝗯𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱:
👉 5 years of expertise in developing employer brands.
👉 8 years of success in B2B sales and the international mobility sector.
👉 Successful support for 2,000 expatriates across 100 companies.
👉 Trained 133 employees on leveraging LinkedIn’s algorithm in 2023.
👉 Passionate about sharing and imparting my skills.
👉 My methods are proven effective: B2B Growth France is an official partner of Choose Paris Region.

And when I'm not working? You might find me practising outdoor yoga 🧘‍♀️ or baking delicious Nordic pastries 🥨. I’m as passionate about fitness as I am about food!

Ready to talk about your project?

📧 Reach out via LinkedIn™️ messaging or email me at mariliis@b2bgrowth.fr

taplio

The Battle

Victoria Silber

Mari-Liis Garcia

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