Silber Consulting

Silber-Consult.com offers practical, hands-on visual brand design workshops and consultations tailored for participants in incubators and business development centers.

Founder

CVX Ventures

Partner in the CVX Ventures Advisory Team as an advisor, supporting the growth of Danish/Nordic startups.

Advisor

Export Playbook

The Export Playbook platform is a place to learn B2B export best practices, and to find a suitable local service provider. 
It started as B2B Export Setvices and was built as a tool to solve my own pain points as an export service provider. Our biggest asset is the right network and reliable partners. 
Secondly, educated customers. 

Export Playbook is a membership site where we give step-by-step guides to exporters, providing local professionals who bring their first hot leads way faster than anyone ever can, doing it themselves from a distance.

Tallinna Loomeinkubaator / Tallinn Creative Incubator

Mentoring and workshops on demand. The main topics are visual brand psychology, and selling globally through marketplaces like Etsy.

Business Mentor

Kunstimeistrid

Workshops for creative business owners, and working as mentor and educator for new and growing creative businesses for Tallinn Business Incubator for Creative Industries.

Workshops for Georgian and Ukrainian businesses via Tartu Creative Development Center. 

My main role is to educate my customers about marketing and visual branding. I published several e-publications and online courses and held seminars and workshops for different development centers and organizations in Estonia, and abroad.

Independent Entrepreneur

Tartu Centre for Creative Industries

Project Manager

IKEA

Coordination of the functionalities of the three IKEA eCommerce entities in the Baltic countries - Estonia, Latvia, and Lithuania, together with coordinators in LV and LT. Making sure that the current functionalities function well, but also working towards implementing updates, increasing user-friendliness, and suggesting new, helpful tools for the three sites. Working tightly together with developers, online sales specialists, marketing, and customer relations.

eCommerce Digital Integration Coordinator

BL Lashes

Freelance SEO Executive and Content Strategist for a South-Korean brand BL Lashes, improving their recently established website and online presence by using advanced SEO analytics, and relevant analytical tools, finding and implementing critical keywords, and planning out a new content marketing strategy. 

My most significant achievement: organic traffic from 2500 a month when I started, to 35,000+ a month after 9 months.

Search Engine Optimization Manager, Content Strategist

Linde

Product catalog management of AGA/Linde Gas online shops in the REN (Region Europe North) area - Denmark, Norway, Sweden, and Finland.
SEO, digital marketing. Working tightly together with sales representatives in Norway, Denmark, Sweden, and Finland in order to fill AGA's online shops with the right products and attributes in respective languages.

Working for AGA Natural Gas under Linde Group means constant development of knowledge in the gas industry as well as communicating daily in 4+ languages with our partners and colleagues who are based in Germany, the Uk, and Region North Europe.

The eCommerce team was a new project and opened AGA's three first online shops at the beginning of 2018. We were working on getting ready for the launch of an app that allows our customers to purchase their gas on the go.
Our main goal was to convert existing email/phone order customers into online order customers.
My main activities were to manage online product catalogs for each country, managing the content and keeping the SEO up to date. I also supported the work of digital marketing.

eCommerce Product Catalog Manager and SEO

Lõngamaania

I ran an online shop selling crafting products. 

For that, I launched the Norwegian brand Garnstudio DROPS and the Indian brand KnitPro. Both brands are still doing well in Estonia. 

My most significant achievement was launching the Garnstudio DROPS brand in the Estonian market and turning it into a widely used yarn brand.

Retailer

Your Export Localization Advisor In The Nordics: Denmark, Sweden, Norway, And Finland

Victoria Silber

Why high achievers burn out first.

High performers have a superpower: they can push through anything.

But that superpower has a cost.

Here's the pattern:

Stage 1: You optimize everything.
More systems. Better routines. Smarter workflows.

Stage 2: You hit a wall.
No amount of optimization fixes fatigue that comes from depletion, not inefficiency.

Stage 3: You push harder.
If optimization didn't work, maybe more discipline will.

Stage 4: You break.
Your body forces the stop your mind won't allow.

The trap: high achievers mistake burnout for a productivity problem.

It's not.

Burnout is what happens when you extract more energy than you deposit.

You can't optimize your way out of a math problem.

🧠 Advice from me, who paid a high price for this lesson:

1. Stop treating rest as an unreachable luxury. Rest is recovery. Recovery is productive.

2. Track your energy like you track your metrics. When does it rise? When does it crash? What depletes you fastest?

3. Build recovery into your week like you build meetings. Non-negotiable. And enjoy your walks, breathing exercises, music, and socializing!

4. Prioritize meaningful connection. Your conference-based network won't be there to catch you when you fall. Real friends will. People who see you, not your title. Your laughter, vulnerability, and presence.

Isolation amplifies burnout. Connection heals it.

5. Measure success differently. Not by what you produced, but by how much energy you have left.

The most powerful thing a high achiever can do isn't work harder.

Ready to understand where you are in your burnout journey? 

Download "The 5 Stages of Burnout" in the comments below- it'll show you exactly which stage you're in right now.



#ExecutiveBurnout 

#HighAchiever 

#BurnoutRecovery 

#EnergyManagement 

#LeadershipWellness

Mental Vacation Hub - Burnout Recovery for High Achievers

I'm back.

Seven months of severe burnout made me lose everything. My home. My savings. My ability to perform.

My business was growing. But the past year had been brutal. And living in a new country. Two daughters. No one to catch me if I fell.

Everything hit at the same time.

Many people don't come back from that.

But I did.

You see, I got angry.

Why is there so little awareness about the severity of this illness? So little understanding? Why do I have to keep the mask on while I am crumbling?

I decided to step in and help others to avoid the steep fall I ended up in.

Here's what I built: A website. An ebook. A framework for recovery that actually works.

Not because I had it figured out.

Because I had to.

Desperation is a hell of a motivator.

But here's what I learned: You don't need to hit rock bottom to build something that matters.

You just need to start.

During my burnout, all I was capable of doing was reading.

And that was enough. I read burnout-related books in Swedish, Danish and English. I researched for scientific answers to my burning questions. I read about hundreds of real-life experiences.

And I lived it all through myself.

Mental Vacation Hub is live. The Burnout SOS Handbook is done. And I'm here to help executives find their way back.

If you're burned out and ready to talk about recovery with someone who actually knows what it is like in real life, DM me.

Mental Vacation Hub - Burnout & High Achievers

70% of CEOs are chronically stressed.

77% of professionals are burned out.

66–82% are at risk.

When I hit severe burnout, I was forced to enter a whole new universe I had no idea about. And while it was full of layers to research, the experience wasn't pleasant.

Over time, one feels more and more broken as a professional.

Then I started speaking with other burnouts, pulled out the data, and realized thousands of executives and founders are suffering in isolation, keeping their masks on. 

Performing. But planning their exit.

The worst part of severe burnout is that the shame is real. The judgment from every part of life is real.

Show symptoms, and people assume you're lazy or incompetent. 

So we cave in, because negativity triggers panic attacks. And we don't want them.

Meanwhile, companies lose €322B/year to burnout. 
43% lost HALF their leadership in one year.

Do they ever ask: Why did they leave?
DO they dive into the reality of outburn, just for awareness?

The burnout crisis is here, spreading like an epidemic. And it's costing us everything: health, our teams, our futures.

I decided to work on that.

High-achievers deserve a shame-free, structured path to recovery. One that actually works. One that respects who you are.

Because no one should suffer alone when recovery is possible.

→ Read the full data: https://lnkd.in/dc-FsGem



#ExecutiveBurnout #FounderBurnout #Leadership #MentalHealth #HighAchievers

global burnout statistics - mental vacation hub

We are told: 'Never fail.' 

But I failed spectacularly. 

Lost my home, my savings, everything. And you know what? 

That failure taught me more about building than any success ever did. 

The real skill isn't avoiding the ground. It's knowing how to get back up.

It will not be easy. A lot to pick up, to clean up, to take accountability for. 

But it is all part of being in business. You fail, you learn and you grow.



#burnoutrecovery #accountability #healing #mentalhealth

Most people don't notice burnout coming.

They think it's one bad week. Then another. Then they're six months in and something's broken.

Here's how it actually goes:

Stage 1: The Honeymoon Phase 🌟 
High energy masks building stress. You're excited. Warning signs are easy to miss.

Stage 2: Stress Onset 📉
Stress becomes normal. Sleep fails. Brain fog sets in.

Stage 3: Chronic Stress ⚠️
Performance drops visibly. You can't ignore it. You keep pushing anyway.

Stage 4: Acute Burnout 🔥
Functioning on autopilot. Health deteriorates. Work feels unbearable.

Stage 5: Habitual Burnout 💔
Complete breakdown. Your body forces the change.

Most executives don't know which stage they're in until it's too late.

Download a deeper description of each stage and see where you are on this path. Link for the download is in the first comment!

PS! Commenting and sharing this post will bring this important material closer to those who need it. I wish I had it when I collapsed. 🧠





#ExecutiveBurnout #BurnoutRecovery #MentalHealth #Leadership #ExecutiveWellness #BurnoutAwareness

What 'Mental Vacation' Actually Means

It's not a retreat. It's not a day off.

It's the ability to step away from crisis mode and into clarity.

To feel your own thoughts again. To remember what matters.
That's a mental vacation.

And most executives haven't had one in years.

#burnout #executiveburnout #mentalhealth #mentalvacation

"I just wish to have someone to talk to."

This is one of the major wishes of a severely burned-out person.

Someone to talk to: 

- someone who is ready to take time to listen actively
- someone who follows up daily
- someone who has experienced the same trauma, or
- someone who has taken the time to research severe burnout symptoms
- someone who doesn't come with unsolicited advice (that tends to be so off track and undoable for a burnout, that it works as a major trigger)

Basically, someone who puts effort into understanding and supporting.

A severely burned-out person is not capable of teaching how to be supportive. 

Actually, they tend to isolate themselves after several failed attempts to connect with people, causing their symptoms to get even worse. 

So look around, and reach out to people in your network and be there for them. They will remember your kindness long after that.

🙋‍♀️  PS: I you are burned out and need someone to ask questions about it, or share your thoughts, send me a message. I am here for you. 

#burnout #burnoutrecovery #mentalhealth

Panic attacks are incredibly common in severe burnout.

Most people try to think their way out.

Please don't.

An easy way to stop them is to simply:

Remove the trigger
Protect your nervous system
Give it time to recover
Repeat until it works

That's it.

So many people forget this simple thing.
They try breathing exercises.
They journal.
They meditate.

Then they go right back to the trigger and wonder why the attacks return.

But your nervous system doesn't need techniques.
It needs safety.

One email. One Slack ping. One news alert.

And you're back on the floor.

The squeaky wheel gets the oil.

I had to remove my phone, close my laptop, and stop consuming news. Not because I'm weak or avoiding reality.

But because my nervous system needed to hear it multiple times, you're safe now.

Some people need days of this.
Some need weeks.

And that's okay.

Your job isn't to outthink panic.

It's to consistently remove what triggers it until your body believes you're safe again.

If you're experiencing severe burnout and panic attacks, learn more about how to tackle them from my blog.

Link in comments.

#BurnoutRecovery #MentalHealth #ExecutiveBurnout

This was my mental vacation spot in Sweden.

You could meet me here every morning around 6-7 am last Summer, and this place played the key role in my acute burnout recovery.

The ducks, geese, moorhens and the rabbits running around it helped, too. 🐇 

To heal from burnout's cognitive and emotional load, one needs daily dopamine and serotonin doses. In other words - as many blissful and happy moments as possible.

Burned out people have extremely high level of stress and anxiety hormones, and their out-balancing is critical for recovery.

How to speed up burnout recovery?

There is no medicine for it. 

Beside other approaches, find your happy place, go to esthetically beautiful environments, have chats with calm people who stand by you, and go for daily walks, matched with breathing exercises.

It helps, I can sign that. 

Thank you,Adrian Kee 🍀for the meaningful chat today, your mission with Networking Hike Tribe reminded me about the importance of nature in emotional healing process, and inspired me to think how to help other burnouts in a similar way.

#burnoutrecovery #mentalhealth #executiveburnout #community

Can burnout cause brain damage?

I asked myself this after another panic attack during one of my walks in the park. I was in acute burnout and terrified.

My brain felt like porridge.

So I did some research.

It doesn't cause permanent brain damage. Our brains are flexible.

But it can lower your IQ temporarily. 🤯 

And if burnout stays untreated, other problems appear.

Read more about what actually happens with your brain during burnout in my latest blog.

Link in the comments.

#BurnoutRecovery #MentalHealth #ExecutiveBurnout #BrainHealth

Book review

"The Trauma of Burnout" is by far the best book about burnout I have read so far.

And I have read many.

It is written by Dr. Claire Plumbly, and is pretty scientific, explaining well what is going on with the body and mind of a burned-out person. 

She describes the symptoms and the reason behind them well, and gives advice for healing. 

When matched with guidance from a person who understands you well and helps you through the trauma, it is a very useful resource.

I have a thorough review in the blog, link in the comments!

#burnout #burnoutrecovery #burnouttrauma

I have 4 Burnout Emergency Plan sessions available this week (€97, 60 min). You get:

1. Burnout stage assessment

2. Your #1 energy drain identified

3. 3 immediate actions to stop the spiral

4. 30-day recovery roadmap

5. BONUS: Workshop recording (€147 value)

I'm in stage 4-5 myself, so I have brutal clarity on what works. DM if you want one of the 4 spots.


More info about the workshops in the comments.

💪 Burnouts - we can do it - clarity, focus, and brain-fog free days can be regained!

B2B Growth

B2BGrowth burst onto the scene in 2019 with a mission to help companies expand internationally. 

Our initial focus is LinkedIn, the world’s largest business platform. Unfortunately, most Estonian companies have yet to tap into its full potential. We are here to change that.

Our team is stacked with experienced, ambitious, divergent thinkers. We don’t do 9-to-5. We do whenever and whatever in order to get the job done to the highest standards.  

Our motto: Alone you can go fast, with others you can go far. 

Our philosophy: When our partners grow; we grow. 

What I do:
💪 Find partnerships to grow 
🧘‍♂️ Find the right mindset for people to join us 
🕺 Building systems
🙌 Training and consulting 
🔥 And whatever needs to be done to move the company forward

Nr 1 LinkedIn ™️ expert in the Baltics! Sales and marketing coach!

Ajujaht

Ajujaht is the best-known start-up accelerator in Estonia, where you can put your business idea and team to the test.

The Ajujaht accelerator programme and TV competition is a collaboration between the public and private sectors and is created by Enterprise Estonia.

As a key mentor, I help in the following topics:
⚙️ the basic sales, introducing sales tools to automate the sales process
⚙️ the importance of teamwork and relevant communication in the team
⚙️ market product fit
⚙️ how to use LinkedIn for social marketing and social sales
⚙️ how to implement experiential education

Buisness mentor

Beamline Accelerator

Happy to share my experience with Bealine Accelerator teams.
I am a mentor inf the following topics:
 LinkedIn
 Startup mentality
 Building your sales pipeline

Having defined cleantech in the region, Beamline is established to meet the needs of the market – there is a sudden growth in the number of specific cleantech startups and segments, but mainly generic accelerator programs exist. 

Beamline’s team has the longest hands-on experience and vision-driven specialization in cleantech in Estonia. Best accelerators need to focus on specific areas in order to provide the necessary growth for startups. For that, Beamline’s first Batch #1 focuses on energy and smart cities. 
Check more on

Sales, LinkedIn, Startup mentor for startups

Buildit Accelerator

Buildit is accelerating new global success stories in hardware and its participants are building the coolest things you can imagine. Buildit is the first accelerator in the Baltics and Nordics focusing on physical devices, i.e. hardware in combination with software.

I coach, teach, and mentor the Buildit's techies and engineers in
⚙️ the basic sales, introducing sales tools to automate the sales process
⚙️ the importance of teamwork and relevant communication in the team
⚙️ market product fit
⚙️ how to use LinkedIn for social marketing and social sales
⚙️ blitz recommendations for ten teams
⚙️ how to implement experiential education

I shared my experience of being part of a startup going through two different accelerators in a very short time, with all its ups and downs

⚙️ Mentor

Enterprise Estonia

Mentor & Coach

Minu Lugu

Do you want to boost your progress exceptionally within just a few weeks? If yes, you should start keeping a gratitude journal, a diary-like positive thinking tool/concept, where people write down things for what they are grateful. Gratitude journals are widely used for personal development to focus the attention on positive things in life.

I had used a similar tool for focusing during my own turbulent early startup times and I knew the potential of it, but I lacked one in Estonian to give it to my mentoring and coaching clients. Therefore, following my ‘Done is better than perfect’ motto, I co-published it together with my partner-in-crime Kristi. 

Publishing the gratitude journal proved to be a thriving success, we have sold over 2,000 copies and counting. Numerous colleagues of mine have implemented it to their mentoring practice and have reported back similar success to mine. 

When you purchase it, please refer back to our website where you can view a short e-course about how to get the most out of it. Oops, the course is yet under construction, so check back frequently, or subscribe for the early course launch warning.

📚 Managing Editor

Executive Coach & Mentor

My mentoring and coaching started when I began my journey as a podcaster and working in a startup. After talking with over 50+ entrepreneurial-minded people over 100 hours about burnouts, how to start a company, how to pick an idea etc. 
I used these lessons to start giving back to startups by mentoring and coaching. Helping new entrepreneurs to begin their journey and helping them to ask better questions from himself. Expanding their thinking and giving new ideas. 
One of my methods is Gratitude and habits training that has been quite successful to turn around people lives and starting a new chapter in their lives. 
Started to teach Linkedin profiles building, company profiles as I see in Estonia a lot of entrepreneurs and companies don't take advantage of this huge network that we have.

Entrepreneurial Mindset Coach & Mentor

Podcast "Let's Get Busy"​/ "Hakkame tegutsema"​

'Hakkame tegutsema' or 'Let's get busy' in English is the most popular weekly privately produced entrepreneurial podcast in the Estonian language. I launched it in 2017, and it was counting over 150 thousand downloads by the end of May 2019. 

I interview people with an entrepreneurial mindset, a societal phenomenon frequently enacted on all scenes of human life. My guests are not A-class celebrities, but all of them have exceptional stories to tell. Some of the topics cover: 

☛ Entrepreneurial mindset and attitude, and why business is not always the one solution fitting 
☛ Talk to people, move around, be active, and great ideas will come
☛ How to tune your mindset towards the result-oriented approach
☛ How to avoid and recover from burnout

The podcast has also evolved into a group Mastermind three-month hands-on fast track program to address and collectively find unique solutions to unusual challenges. Want to find out more? Drop me a line, and let's talk. 

🎧 iTunes https://www.instagram.com/hakkametegutsema/?hl=en
🎧 Eesti podcastid https://podcast.ee/hakkame-tegutsema/
🎧 Instagram https://www.instagram.com/hakkametegutsema/
🎧 Delfi Ärileht https://arileht.delfi.ee/news/uudised/kuula-delfi-saatesarjas-hakkame-tegutsema-raagivad-ettevotlikud-inimesed-oma-huvitavaid-elulugusid?id=83782625

🎙️ Host and producer, Hakkametegutsema.ee

Estonian Entrepreneurship University of Applied Sciences

EUAS is a university of entrepreneurs, by entrepreneurs, and for future and present entrepreneurs. EUAS students are in intense contact with the business world throughout their studies in the form of visiting lecturers, regular informal meetups with businesses, and internships. EUAS is for reason located in one of Europe's startup hot spots. 

As a visiting lecturer, my classes cover the following topics and disciplines: 
🎓 starting a company
🎓 finding cofounders and what a proper co-founder agreement should include 
🎓 effective solution-oriented pitching and presenting to the investors
🎓 marketing your product, finding product-market fit, and finding your first customers
🎓 sales overview, creating scalable B2B sales models, sales automation
🎓 fundraising
🎓 mental mindset
🎓 team-building tools

I have been teaching 2 semesters and over 20 students

🎓 Lecturer

Sorry As A Service

Sorry as a Service is a customer retention solution that enables businesses to send apologies (chocolate, cookies, etc. + a handwritten personalised postcard), measure, track and optimise their retention activities, and reduce churn and negative sentiment. It integrates with CRM and help desk systems and make it easy for support agents to dispatch a physical apology through the network of apology partners like chocolateries, restaurants, and flower shops.

Sorry as a Service was born during the Garage 48 Hackathon in September 2014 in Pärnu, and the concept was so good our Nordic international team won the event. We liked the concept so much we actually set up a company and I was able to onboard our first clients within just a few weeks.

Some noteworthy milestones: 
☆ joined business accelerators Startup WiseGuys, and later Techstars London
☆ raised investments in total over € 250,000. Investors incl. e.g. Belron Group
☆ almost went bankrupt twice
☆ some clients: TransferWise, Pipedrive, DPD UK, British Telekom
☆ full one-click system automation in 2018
☆ 36,545 items sent to customers in 2018
☆ 2019 the company was acquired
☆ Techstars award-winner 👕 No 201

Key learning:
☛ how to launch, scale-up, and sell a startup business

If you want to succeed with your startup, if you want to learn more about the ups and down, if you want to check out our startupper toolbox, please contact me. I am here for you, and willing to help.

www.sorryasaservice.com

Customer Development/Co-Founder

Your LinkedIn ™️ Brand Architects. Building your Personal & Company Brand! Get in touch!

You want yourself and your company to grow, but you need help figuring out where to start. That is where I can help.

Hi, I am Indrek, Indrek from Estonia. I am an entrepreneur whose passion and skills lie in helping others grow. But it wasn’t always this way. 
While growing up, I just wanted a regular job with routine and stability. It seemed an easy way to make a living. But over time, I realized that this was no way to grow and develop. 

So as part of a start-up hackathon in 2014 here in Estonia, my team, Sorry as a Service, attended two different start-up accelerators. One was Techstars London, which accepts 1% of startups that apply.
To be sure, we weren’t instant tech stars, having come close to going bankrupt more than once and experiencing other “fun” moments. Then things started to change and near the middle of 2019, we sold the company and turned a nice profit.

But money wasn’t the only reward. As the person responsible for the sale, I learned a lot, primarily the value of open communication and maintaining a positive mindset. Furthermore, I realized my mission. I want to facilitate the development of people and companies. That is why I mentor start-ups, study coaching, and head my newest company, B2B Growth. 

B2B Growth helps people and companies grow internationally via
LinkedIn. Helping unlock LinkedIn’s power for finding new sales leads, building brands, and locating new talents.

✅ Making your LinkedIn profile stand out;
✅ Create a LinkedIn strategy for your personal and company page
✅ Helping to build personal brands 
✅ Writing copy that enhances and builds your reputation on LinkedIn;
✅ Offering company training to enhance LinkedIn usage for key personnel, sales/marketing, and HR.

Whether you are an individual, an entrepreneur, or a company determined to improve your brand awareness locally and internationally, my team and I have the expertise to go beyond the
normal LinkedIn profile writing.
We can’t tell you all our tricks, but we can assure a thorough overhaul of your profile, introducing you to some hacks we’ve created and providing specialist copywriting that avoids clichés and some hacks we’ve created.

Indrek Põldvee

Many people tell me they feel strange posting on LinkedIn, including me sometimes :)

Posting on LinkedIn is not egotistical or to show off how amazing you are; some do, though. 

It’s how you build your community, people who get inspired or think like you, or you show off your results for customers so that they know what is possible.

I hear things like:
 “I’m not an expert, so why should I post?”
 “Everyone already knows what I know.”
 “Sharing my thoughts feels egotistic.”
 “What if people don’t agree with me?”
 “I’m too shy to put myself out there.”

I understand these feelings. 

For a long time, I thought I needed to be the best in my field before saying anything online.

But here’s what I learned:

You do not need to be the top expert to share your point of view.

Your experience, your story, your daily work-these are all valuable.

LinkedIn is not about showing off all the time :) Some people show off more than others, and that's fine, as that is theyr strategy here. re. 

But, its also about sharing your journey, your learnings, and your ideas.

Even if you think your story is “normal” or “not special,” there are people who want to hear it.

Maybe someone will disagree with you. Maybe someone will agree a lot. Both are fine.

Your post will never reach everyone.

But it can reach the right people.

90% of people never comment, like, etc here, but they still read your post if it's good and authentic.

They see your post, learn something, and move on.

You may never know how your words help someone else.

That one post can spark a new conversation, open a door, or inspire a quiet reader.

Every time you share, you build your own community.

You find people who think like you (or challenge you!) and you learn together.

Here’s my advice:
✅ Don’t overthink it, just start. 
✅ Share what you know, what you see, and what you feel and what people are asking from you. Trust me, others also would like to know :)
✅ You don’t have to be perfect.
✅ Each post is practice.
✅ You learn by doing.

I still feel a bit nervous before I hit “Post.” But I do it anyway and sometimes I get it very wrong, so what, it's life :)

What has been your biggest struggle with posting on LinkedIn?
Remember, your voice matters. Keep sharing.

No alternative text description for this image

Stop accepting every connection request from people you know you are not going to talk to at all :) LinkedIn is for networking, not collecting people with whom you never talk.
More connections, more success, right?
The value is not in the number. The value lies in the people you actually talk to and who are your target group. People you want to speak to, sell to, or influence.

 But if you accept every connection and never speak to those people, what is the point? A silent network does not help anyone grow.

Here’s what I do now:

✅ I look at every request. Does the person fit my audience? Do we have something in common? Is there a reason to connect? Maybe it's a fascinating person.

✅ If there is no note or message, I pause. If I do not see any interest or goal, I often ignore the request.

✅ When I accept, I send a message. A simple “Thanks for adding me. How can I help you?” or “Why did you add me?” starts a real conversation.

✅ If someone never answers or shows no interest, I do not keep the connection for long. I want my network to be alive, not just a list. 

✅ When people accept my connection and do not respond, I will follow up with that person again in 1-3 days 

A few lines in a message can open doors. Sometimes a short chat leads to a new project or a great idea. Even if you do not talk every day, a simple hello can make all the difference.

LinkedIn is for communication. For creating opportunities. For building something real. A big network with no life does not help you or your business. We are here to network, grow and learn. 

Next time you get a request, think: Will we talk? Can we help each other? If the answer is no, it’s okay to skip.

Let me know what you think about building a real LinkedIn network. How do you choose who to connect with?

“Company pages are dead in LinkedIn”
Most companeis ignore company pages here.

I think that’s one of the biggest mistake to make it here.

After working with more than 50 companies in the last four years, I can tell you-company pages are not dead at all.

The real problem is bad content and zero strategy, no consistant posting. Posts are now made a lot with AI and people think as long as content comes out of the company page then it works. NO, it does not work.

I seen a lot of pages that have 10 000 or 100 000 followers and getting no engagement when they post and our customers who have 1000 or 200 followers get more engagement then most of the personal pages.

Here’s are some of the biggest problems:
✅ 90-95% of companies on LinkedIn post boring content, no plan, no direction (% number is my own made up, it just what I have seen)
✅ No one on the team knows how to run the page well
✅ The result? It looks like nothing is happening

But that’s not LinkedIn’s fault. It’s a missed opportunity.

Yes, personal pages get 5-10x more visibility. That’s true. But here’s what most leaders forget:

→ Only 2-3% of LinkedIn members post content at all
→ 90-95% never share anything, never want to be brand ambassadors, never want to post weekly

Most employees feel nervous about sharing. They worry about making mistakes. They wonder what’s “right” or “wrong.” (I know, I’ve heard these questions hundreds of times.)

That’s why company pages matter. They are the first gateway for your team to start being active, to see how it’s done, and to be inspired.

When you build a strong company page:
🔹 Your people see real examples of good content, start liking, sharing and commenting posts
🔹 They get ideas and confidence to try posting themselves, if they see quality posts
🔹 They start to become brand ambassadors-step by step, if you train people share what is the plan with the company page etc.
🔹 Yes it takes time and recourses and its a long game you need to play. It does not work short term and management needs to support this.

In my own work, we have watched teams go from zero engagement to consistent growth.

We focused on:
✅ Sharing real stories about customers
✅ Showing team wins and behind-the-scenes
✅ Posting valuable insights-not just talking about ourselves

After couple of years, the results speak for themselves:
→ Employees WANT to be active
→ The company gets more visibility, collaboration partners notice the content, new people that get hired talk about the content the company posts and we get leads
→ The content is more human, more helpful, and more trusted

Company pages are not dead. They’re just ignored and it's

If you want your team to grow, your brand to stand out, and your business to win on LinkedIn, don’t leave your company page behind.

Let me know what you think about company page strategies-what’s working for you, and what’s not. I’ll share real numbers and results next month. Stay tuned

taplio

The Battle

Victoria Silber

Indrek Põldvee

Followers

Posts

Engagements

Likes

Performance ScoreVictoria Silber's LinkedIn Performance

Performance ScoreIndrek Põldvee's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Victoria Silber

Indrek Põldvee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Silber's LinkedIn Performance

Performance ScoreIndrek Põldvee's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVictoria Silber's LinkedIn Performance