Silber Consulting

Silber-Consult.com offers practical, hands-on visual brand design workshops and consultations tailored for participants in incubators and business development centers.

Founder

CVX Ventures

Partner in the CVX Ventures Advisory Team as an advisor, supporting the growth of Danish/Nordic startups.

Advisor

Export Playbook

The Export Playbook platform is a place to learn B2B export best practices, and to find a suitable local service provider. 
It started as B2B Export Setvices and was built as a tool to solve my own pain points as an export service provider. Our biggest asset is the right network and reliable partners. 
Secondly, educated customers. 

Export Playbook is a membership site where we give step-by-step guides to exporters, providing local professionals who bring their first hot leads way faster than anyone ever can, doing it themselves from a distance.

Tallinna Loomeinkubaator / Tallinn Creative Incubator

Mentoring and workshops on demand. The main topics are visual brand psychology, and selling globally through marketplaces like Etsy.

Business Mentor

Kunstimeistrid

Workshops for creative business owners, and working as mentor and educator for new and growing creative businesses for Tallinn Business Incubator for Creative Industries.

Workshops for Georgian and Ukrainian businesses via Tartu Creative Development Center. 

My main role is to educate my customers about marketing and visual branding. I published several e-publications and online courses and held seminars and workshops for different development centers and organizations in Estonia, and abroad.

Independent Entrepreneur

Tartu Centre for Creative Industries

Project Manager

IKEA

Coordination of the functionalities of the three IKEA eCommerce entities in the Baltic countries - Estonia, Latvia, and Lithuania, together with coordinators in LV and LT. Making sure that the current functionalities function well, but also working towards implementing updates, increasing user-friendliness, and suggesting new, helpful tools for the three sites. Working tightly together with developers, online sales specialists, marketing, and customer relations.

eCommerce Digital Integration Coordinator

BL Lashes

Freelance SEO Executive and Content Strategist for a South-Korean brand BL Lashes, improving their recently established website and online presence by using advanced SEO analytics, and relevant analytical tools, finding and implementing critical keywords, and planning out a new content marketing strategy. 

My most significant achievement: organic traffic from 2500 a month when I started, to 35,000+ a month after 9 months.

Search Engine Optimization Manager, Content Strategist

Linde

Product catalog management of AGA/Linde Gas online shops in the REN (Region Europe North) area - Denmark, Norway, Sweden, and Finland.
SEO, digital marketing. Working tightly together with sales representatives in Norway, Denmark, Sweden, and Finland in order to fill AGA's online shops with the right products and attributes in respective languages.

Working for AGA Natural Gas under Linde Group means constant development of knowledge in the gas industry as well as communicating daily in 4+ languages with our partners and colleagues who are based in Germany, the Uk, and Region North Europe.

The eCommerce team was a new project and opened AGA's three first online shops at the beginning of 2018. We were working on getting ready for the launch of an app that allows our customers to purchase their gas on the go.
Our main goal was to convert existing email/phone order customers into online order customers.
My main activities were to manage online product catalogs for each country, managing the content and keeping the SEO up to date. I also supported the work of digital marketing.

eCommerce Product Catalog Manager and SEO

Lõngamaania

I ran an online shop selling crafting products. 

For that, I launched the Norwegian brand Garnstudio DROPS and the Indian brand KnitPro. Both brands are still doing well in Estonia. 

My most significant achievement was launching the Garnstudio DROPS brand in the Estonian market and turning it into a widely used yarn brand.

Retailer

Your Export Localization Advisor In The Nordics: Denmark, Sweden, Norway, And Finland

Victoria Silber

Tenity

As a Lead Mentor and part of the mentor community at Tenity, I’m helping drive startups toward their goals and unlock their full potential.

Lead Mentor

AhviKunn - Marketing at your service.

- serving as a content partner for SILEN, writing on workspace wellbeing, ESG impact, and office space innovation to support their brand's mission and drive engagement
- developed and executed B2B SaaS growth strategies for FLEETGURU, incl. building brand awareness across the Baltics, Poland, and Finland, implementing digital marketing, content marketing, and PR strategies, and contributing to successful fundraising efforts
- executed a rebranding for B2B SaaS company PROMINION with a new name (formerly IP Callcenters), fresh website and brand identity
- launched an international brand and shaped the marketing strategies for one of the largest HR companies in the Baltics - FINESTA BALTIC
- cooperation with Estonia´s largest electricity network operator ELEKTRILEVI in brand management, marketing strategies, event marketing etc
- cooperated with intelligent talent search and job matching engine provider SKILLIFIC in building  customer relations and sales process
- cooperated with FUNDWISE in launching the first equity crowdfunding platform in the Baltics
- cooperated with the awarded Estonian crowdfunding platform HOOANDJA in consulting the project creators and launching the project campaigns
- provided public relations and marketing communications services for top Estonian and global companies (Google, Lufthansa, Air Baltic, Bonduelle, Rimi Baltic, Novartis, Coca-Cola, Santa Maria, Baltic Agro, Valnes etc)
- cooperated with the cross-media production studio IMEPILT in cross-media and animation projects
- cooperated with the ESTONIAN SLEEP MEDICINE ASSOCIATION in the implementation of the Europe-wide PR campaign initiated by the European Sleep Research Society
- cooperated with PR and advertising agencies Idea PR, Agency 602 and Brandbook.

Private Marketing Contractor

KLAR Banking

I partnered with KLAR Banking to refine their growth strategy for new market expansion and fundraising by:

* Defining Target Groups: Identifying and segmenting ideal customers for precise engagement.

* Tailoring Messaging: Developing targeted communication strategies to maximize impact.

* Fundraising Readiness: Providing strategic insights to secure funding and accelerate scaling.

Marketing Mentor

Silen

I'm serving as a strategic content partner for Silen, a leading provider of soundproof workspace solutions, delivering engaging content on workspace wellbeing, ESG impact, and office space innovation to amplify their brand, elevate thought leadership, and drive engagement.

Content Partner

FleetGuru

- developing and executing B2B SaaS growth hacking strategies
- shaping and building FleetGuru brand awareness in the Baltics, Poland and Finland
- setting off systematic digital marketing, content marketing and PR traditions
- startup fundraising - helping FleetGuru lock sizable investments

Visiting CMO

Prominion

- developing and executing B2B SaaS growth hacking strategies. Since execution the YoY annual revenue growth in 2021 was 51% (vs 2020) and quarterly revenue growth 54% (Q4 2020 vs Q4 2021).
- leading the rebranding project, shaping and building brand awareness
- setting off systematic digital, content and event marketing traditions
- growing meaningful partnership networks
- developing and launching a new website.

Finesta Baltic

- leading the corporate identity rebranding (launched April 2018)
- developing and executing B2B and B2C growth hacking marketing and PR strategies
- setting off systematic PR, digital and content marketing traditions
- launching a new website

Chief Marketing Officer

Fundwise

In first 9 months after the launch I helped 7 companies to build successful campaigns and raise 375K from 250 investors in Estonia, US, Finland, UK, Germany and other parts of Europe and Scandinavia.

- launching the first equity crowdfunding platform in the Baltics
- setting up the process - drafting guidelines and instruction materials, consulting crowdfunding companies with their fundraising & marketing campaigns.
- scouting companies who are looking to raise investments, consulting and coordinating the launch of their crowdfunding campaigns and building strong partnerships

Chief Campaign Manager

Hooandja - where great ideas come to life

- Consulting the project creators and launching the crowdfunding campaigns. 
- Under my watch 88 projects were successfully funded raising over 250 000 euros. 
- I was the guardian of Hooandja’s social media channels which put together have now 12 000+followers.

Project Funding Consultant

IDEA PR (Idea Public)

Managing PR and marketing communications projects, including:
- strategic consultation and customer relations
- execution of PR and marketing campaigns
- media relations
- content creation, social media administration
- event management.

Communications Consultant

Your Strategic Marketer of the North :: B2B & B2C

I’m a Marketing and Growth Lead with proven experience in building corporate branding, rebranding, developing and executing growth hacking strategies. Along with a mission to work with dedicated professionals I invest my time and funds in startups & companies that change the way of thinking and doing things. 

I know from experience that strategic planning, consistency in execution and curious mind make great things happen. This has been my motto all along my diverse work experience with many top companies and brands like GOOGLE, LUFTHANSA, AIR BALTIC, NOVARTIS, NORTH ESTONIA MEDICAL CENTRE, BONDUELLE, COCA-COLA, FUNDWISE, FINESTA BALTIC, RIMI BALTIC, FLEETGURU, SANTA MARIA, PROMINION, VALNES, FERRERO and many others.

Main fields of expertise: B2B SaaS, startup ecosystem, fintech, crowdfunding, investing, health care and medical, HR & recruiting.

Career highlights include:

Spring-summer 2020 I executed a successful rebrand for B2B SaaS company PROMINION with a new name (formerly IP Callcenters), fresh website and brand identity and set off systematic digital, content and event marketing traditions in Estonian and Lithuanian markets. Since executing growth hacking strategies the YoY annual revenue growth in 2021 was 51% (vs 2020) and quarterly revenue growth 54% (Q4 2020 vs Q4 2021). 

In April 2018 I launched an international brand for one of the top HR companies in the Baltics - FINESTA BALTIC. Along with Finesta’s new brand identity I developed their marketing and PR strategy, launched new website and set off systematic PR, content and digital marketing traditions.

In August 2015 launching the first equity crowdfunding platform in the Baltics – FUNDWISE. The first months I was onboarding 7 companies to build successful campaigns and raise €375K from investors in Europe and Scandinavia. 

In 2013-2014, when co-operating with the awarded Estonian crowdfunding platform HOOANDJA, I consulted the project creators and launched their crowdfunding campaigns. Under my watch 88 projects were successfully funded raising over €250K. Also I was the guardian of Hooandja’s social media channels, which put together have now 12 000+ followers.

In 2010 while working for the NORTH ESTONIA MEDICAL CENTRE I launched the campaign for young people aged 18-25 in Estonia to become blood donors, which grew the number by 20% in just one year. I created and managed the blood donors Facebook page Doonorid ja Sõbrad that has now 25 000+ followers.

taplio

The Battle

Victoria Silber

Eva Maimre 🇺🇦 🇪🇪

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