Do you see other business schools in the media and wonder why journalists don't cover your stories?

Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve?

It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news.

Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention.

Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for.

You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start.  

It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. 

Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information.

At best these end up being ignored or, worse, can damage your relationships with the press.

Fortunately, there is another way. 

With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want.

We help you to:

⭐Identify which media outlets will have the most impact on your school
⭐Develop story angles that journalists want to use
⭐Understand how journalists work and how to approach them
⭐Get clear about your messaging
⭐Identify and overcome internal barriers to success
⭐Create a flow of newsworthy stories

This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. 

So, if you've decided you want a better profile for your business school, message me now!

Victoria Roe

🙂Good to be in London to hear journalist Elliot Gulliver-Needham talk about his work at POLITICO, the stories he is covering in 2026, and how best to connect with him. Followed by a little walk through an old stomping ground - Borough Market!

👉Thanks, Roxhill Media, for an insightful session!

#mediarelations 
#publicrelations 
#businessschools 
Toby Roe Roe Communications Limited

Helping business schools to build powerful reputations

💡 Most business schools are working hard to raise their profile, but is their media coverage appearing in the places that matter most?

👉 Our new blog suggests that media outreach shouldn’t start with “how many outlets can we send this to?” but with “who do we actually need to reach and why?”

🙂It explores how business schools can be more intentional about the outlets they target, the stories they tell, and the audiences they prioritise, so that coverage supports goals such as student recruitment, growing executive education and influencing policymakers.

👇Link to the blog in the comment below. 

#mediarelations #publicrelations #businessschools #businesseducation

Roe Communications Limited

Communications consultancy working with clients across business education. Clients include University of Exeter Business School, CarringtonCrisp, Grenoble Ecole de Management, Sasin School of Management, Highered EFMD, University of Sydney Business School, ESSCA School of Management and Saïd Business School, University of Oxford.

Co-Founder

Hult International Business School

Following Ashridge's merger with Hult, directed internal and external communications, supporting the recruitment of students from 120 countries to seven international campuses. As a member of the Leadership Team, responsible for building brand awareness amongst individuals (B2C) and corporates (B2B) for Undergraduate, Graduate and Executive Education operations. Headed up crisis communications globally.

Vice President Communications

Ashridge Business School

Led Ashridge’s communications strategy. Reporting to the CEO, managed the communications department encompassing PR, alumni relations, digital marketing, website, social media, publications, print, design, internal communications and events. The communications strategy resulted in a significant increase in awareness of the school’s brand, positioning it as a leading executive education provider, whose research and teaching has a significant impact on leadership and management thinking and practice.

Corporate Communications Director

Radius PR

Partner in a consultancy specialising in the professional services and leadership development sectors - clients included The Boston Consulting Group (BCG) and Celemi. Director for The Boston Consulting Group account focussed on raising firm’s profile in the Financial Times and Economist and working with its global network of consultants.

Director

Sector PR / Ogilvy PR Worldwide

UK PR representative for Barclaycard and leadership development consultancy Celemi, working with colleagues in the US and Sweden.	Editor of newsletter focussed on trends in the payments and retail banking sector.

Account Manager

Roe Communications is a specialist communications consultancy for business schools, executive education providers, individual authors and academics. It works with business education clients to deliver communications strategies that deliver rapid results, attracting students, clients, corporate partners and research funding. 

I have worked in communications for over 25 years. Prior to establishing Roe Communications, I was the Communications Director at Ashridge Business School, responsible for promoting the school’s executive education and degree programme portfolios. Before that I worked as a communications consultant with a range of clients including The Boston Consulting Group.

Toby Roe

🙌Happy New Year!🙌 What will be the most important work trends in 2026 and what are the key skills needed by job seekers? Experts from our business school clients share their insights in BusinessBecause by GMAC.

Key skills for business school graduates include intercultural working,  adaptability, critical thinking, flexibility, networking, curiosity and resilience.

Thanks to Dibyendu Bose, Sasin School of Management; Rodrigo Cetina-Presuel, UPF Barcelona School of Management; Jerome Troiano, ESSCA and Francesco Rattalino, ESCP Business School.

#businessschools #mediarelations #publicrelations

Matt Kefford Siân Phillips Ian Fenwick Supakanda Tongboonrawd Dean Outerson Nacho Cecilia Irene Garcia-Arnau Marguerite MOULIN Pascale Moreau Cloé Bousseau Emily Olyarchuk Sera Royal Victoria Roe Roe Communications Limited

Helping business schools stand out in a competitive market. Host of the Campus Comms Unplugged Podcast.

Open article: Workplace trends for 2026: AI, human skills and more expert job market predictions | BusinessBecause by businessbecause.com

Preparing to make 2026 an important year in your career? Experts give their predictions on workplace trends to look out for, plus where b-school graduates will find opportunities in the job market

Workplace trends for 2026: AI, human skills and more expert job market predictions | BusinessBecause

💡What does 2026 have in store for business schools, the MBA and graduate careers?💡

"Rapid advances in technology, persistent geopolitical volatility, and a job market that can feel uneven..."

Some thoughts in Poets&Quants from business education leaders from leading schools: 

Leon Laulusa, Francesco Rattalino and Benoît Heilbrunn from ESCP Business School.
Ian Fenwick, Digital Marketing and Dibyendu Bose from Sasin School of Management.
Rodrigo Cetina-Presuel and Katharine D’ Amico PhD from UPF Barcelona School of Management.
Orsolya Sadik-Rozsnyai, Ph.D. and Jerome Troiano at ESSCA.
 
Many thanks Marc Ethier

#businessschools #mediarelations #publicrelations #2026

Emily Olyarchuk Sera Royal Supakanda Tongboonrawd Dean Outerson Nacho Cecilia Irene Garcia-Arnau Marguerite MOULIN Pascale Moreau Cloé Bousseau Victoria Roe Roe Communications Limited

Open article: New Year's Predictions: Business School Thought Leaders On What Lies Ahead In 2026 by poetsandquants.com

New Year's Predictions: Business School Thought Leaders On What Lies Ahead In 2026

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