Roe Communications Limited

Co-Founder

Flourish PR Ltd

Senior Account Director

The PR Network

Experian – supported their UK press team to increase media awareness and coverage for their Business Information Services division. Involved advising them on PR strategy, writing press releases, blogs and opinion articles and selling these into the press, media training key executives, looking for media/promotional opportunities.

Results: over 400 pieces of press coverage in the first ten months alone, including significant national press hits. In year two, generated over 30 pieces of national coverage for their monthly business insolvency index alone. 

LIMA - ran the UK PR for the worldwide trade association for licensing professionals, to raise awareness of licensing and help recruit new members. This included writing a PR strategy, crisis management, messaging and implementation of a B2B media relations plan including running the press office, a pro-active media relations programme, supporting their social media initiatives, liaising with member companies and supporting LIMA’s educational and trade event programmes. 

Results: media coverage in BA Business Life, Management Today, BBC Breakfast, Radio 5 Live and weekly coverage across their trade press.

PR Associate

Spotlight Consulting Limited

PR Consultant

Victoria Roe PR Limited

Freelance PR consultant providing public relations advice and services, media relations, crisis and issues management and copywriting both direct to clients and through PR agencies. Current and recent clients include Head on PR, Spotlight Consulting and Cuban Eight.

Owner

Head On PR

Freelance PR Consultant

CubanEight

Brazil

Account Director and key client contact for three PR accounts, responsible for building their media profiles in national, regional and specialist press. 

Ran proactive trade and national media relations programmes for the construction and infrastructure practices of leading law firm, Pinsent Masons 
Ran the personal finance press programme and helped establish a national small business competition for swiftcover.com, AXA-owned car insurer
Managed the media relations and events programme and edited Milton Park’s intranet – part of the MEPC property group

Account Director (freelance)

Pinsent Masons

PR Manager responsible for running the press office, developing PR plans, building relationships with key media, advising senior partners and managing two press officers.

Interim PR Manager

The JJ Group

Account Director for two major PR accounts, responsible for developing PR strategy and executing PR programmes. Line manager for two staff.

PR Account Director

Do you see other business schools in the media and wonder why journalists don't cover your stories?

Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve?

It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news.

Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention.

Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for.

You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start.  

It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. 

Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information.

At best these end up being ignored or, worse, can damage your relationships with the press.

Fortunately, there is another way. 

With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want.

We help you to:

⭐Identify which media outlets will have the most impact on your school
⭐Develop story angles that journalists want to use
⭐Understand how journalists work and how to approach them
⭐Get clear about your messaging
⭐Identify and overcome internal barriers to success
⭐Create a flow of newsworthy stories

This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. 

So, if you've decided you want a better profile for your business school, message me now!

Victoria Roe

👉Business school communications teams face a new challenge: how to build and maintain meaningful relationships with fewer, busier journalists.

💡The media landscape has changed dramatically: 

- Traditional newsrooms have shrunk
- More journalists are turning to freelance or hybrid roles
- Often, they are juggling multiple beats and deadlines
- At the same time, media outlets are inundated with AI-generated stories.

In this environment, how can business school communications teams build genuine, trust-based connections with the press?

🙂Read our latest blog for some strategies that might work for you.

Toby Roe Roe Communications Limited #mediarelations #publicrelations #businessschools #highereducation

Helping business schools to build powerful reputations

Open article: As newsrooms shrink, how can business schools stay on journalists’ radar? by roecomms.com

As newsrooms shrink, how can business schools stay on journalists’ radar?

Communications consultancy working with clients across business education. Clients include University of Exeter Business School, CarringtonCrisp, Grenoble Ecole de Management, Sasin School of Management, Highered EFMD, University of Sydney Business School, ESSCA School of Management and Saïd Business School, University of Oxford.

Hult International Business School

Following Ashridge's merger with Hult, directed internal and external communications, supporting the recruitment of students from 120 countries to seven international campuses. As a member of the Leadership Team, responsible for building brand awareness amongst individuals (B2C) and corporates (B2B) for Undergraduate, Graduate and Executive Education operations. Headed up crisis communications globally.

Vice President Communications

Ashridge Business School

Led Ashridge’s communications strategy. Reporting to the CEO, managed the communications department encompassing PR, alumni relations, digital marketing, website, social media, publications, print, design, internal communications and events. The communications strategy resulted in a significant increase in awareness of the school’s brand, positioning it as a leading executive education provider, whose research and teaching has a significant impact on leadership and management thinking and practice.

Corporate Communications Director

Radius PR

Partner in a consultancy specialising in the professional services and leadership development sectors - clients included The Boston Consulting Group (BCG) and Celemi. Director for The Boston Consulting Group account focussed on raising firm’s profile in the Financial Times and Economist and working with its global network of consultants.

Director

Sector PR / Ogilvy PR Worldwide

UK PR representative for Barclaycard and leadership development consultancy Celemi, working with colleagues in the US and Sweden.	Editor of newsletter focussed on trends in the payments and retail banking sector.

Account Manager

Roe Communications is a specialist communications consultancy for business schools, executive education providers, individual authors and academics. It works with business education clients to deliver communications strategies that deliver rapid results, attracting students, clients, corporate partners and research funding. 

I have worked in communications for over 25 years. Prior to establishing Roe Communications, I was the Communications Director at Ashridge Business School, responsible for promoting the school’s executive education and degree programme portfolios. Before that I worked as a communications consultant with a range of clients including The Boston Consulting Group.

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The Battle

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Engagements

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