Do you see other business schools in the media and wonder why journalists don't cover your stories?

Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve?

It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news.

Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention.

Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for.

You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start.  

It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. 

Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information.

At best these end up being ignored or, worse, can damage your relationships with the press.

Fortunately, there is another way. 

With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want.

We help you to:

⭐Identify which media outlets will have the most impact on your school
⭐Develop story angles that journalists want to use
⭐Understand how journalists work and how to approach them
⭐Get clear about your messaging
⭐Identify and overcome internal barriers to success
⭐Create a flow of newsworthy stories

This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. 

So, if you've decided you want a better profile for your business school, message me now!

Victoria Roe

🙂Top day out with fellow marketing and comms professionals at the Marketing Camp annual conference in Oxford yesterday. 

Great speakers and the latest intel on topics such as SEO, AI Search, copywriting and digital PR. 

Great to hang out with Rachel Blake, Nikki Shield and Becky Fishman, and to meet David Fisher. 

👏Congratulations to Bethany Joy and the team for another great event.

If you are a marketing comms person in Oxford, I can definitely recommend it!

#mediarelations #publicrelations #marketing

Helping business schools to build powerful reputations

🙂Our latest newsletter is out!
  
🎧Episode 4 of our podcast - Campus Comms Unplugged - is now live. In this episode, we focus on a big challenge for business schools: student recruitment. 

Our interviewees are Leyla Gilbey and Helen Robertson, Co-Founders of Capstone Consultants, and student recruitment specialists. Host, Toby Roe, talked to them about the challenges and how schools can build their student recruitment capabilities.

🎯We look at the importance of tying media relations campaigns to institutional goals and why choosing the right media is critical to influencing your audiences.

💡All this, plus the thorny issue of how to manage pressure from internal colleagues to put out "non-stories", and some practical pointers on how to make your PR campaigns work for AI search.

😊If you want to join the business school communicators staying ahead with our PR insights, click the link in the first comment. 
  
#businessschools #mediarelations #publicrelations #highereducation

👉Getting your business school into top-tier media is hard. Newsrooms are shrinking. Journalists are being bombarded and competition for column inches is tighter than ever. 

🙂The good news is that top-tier media outlets want big, relevant stories, and business schools are in a strong position to provide them.

In our latest blog, we suggest five strategies to help business schools move from cold pitching to becoming top-of-mind for journalists. 

💡Top tip? Stop thinking about "getting our name in" and start thinking about audiences and challenges.

Link to the blog in the first comment. 

#mediarelations #publicrelations #businessschools #businesseducation Toby Roe Roe Communications Limited

Roe Communications Limited

Communications consultancy working with clients across business education. Clients include University of Exeter Business School, CarringtonCrisp, Grenoble Ecole de Management, Sasin School of Management, Highered EFMD, University of Sydney Business School, ESSCA School of Management and Saïd Business School, University of Oxford.

Co-Founder

Hult International Business School

Following Ashridge's merger with Hult, directed internal and external communications, supporting the recruitment of students from 120 countries to seven international campuses. As a member of the Leadership Team, responsible for building brand awareness amongst individuals (B2C) and corporates (B2B) for Undergraduate, Graduate and Executive Education operations. Headed up crisis communications globally.

Vice President Communications

Ashridge Business School

Led Ashridge’s communications strategy. Reporting to the CEO, managed the communications department encompassing PR, alumni relations, digital marketing, website, social media, publications, print, design, internal communications and events. The communications strategy resulted in a significant increase in awareness of the school’s brand, positioning it as a leading executive education provider, whose research and teaching has a significant impact on leadership and management thinking and practice.

Corporate Communications Director

Radius PR

Partner in a consultancy specialising in the professional services and leadership development sectors - clients included The Boston Consulting Group (BCG) and Celemi. Director for The Boston Consulting Group account focussed on raising firm’s profile in the Financial Times and Economist and working with its global network of consultants.

Director

Sector PR / Ogilvy PR Worldwide

UK PR representative for Barclaycard and leadership development consultancy Celemi, working with colleagues in the US and Sweden.	Editor of newsletter focussed on trends in the payments and retail banking sector.

Account Manager

Roe Communications is a specialist communications consultancy for business schools, executive education providers, individual authors and academics. It works with business education clients to deliver communications strategies that deliver rapid results, attracting students, clients, corporate partners and research funding. 

I have worked in communications for over 25 years. Prior to establishing Roe Communications, I was the Communications Director at Ashridge Business School, responsible for promoting the school’s executive education and degree programme portfolios. Before that I worked as a communications consultant with a range of clients including The Boston Consulting Group.

Toby Roe

🔊The latest edition of Campus Comms Unplugged from Roe Communications Limited is now out. 🔊

In this episode, I talk to andrew crisp from CarringtonCrisp about the trends shaping business education and what it means for business school brands and how they communicate to their audiences, including:

💡The increasing role of technology.
💡The impact of globalisation and transnational education.
💡The growth of lifelong learning and changing employer demands. 
💡The importance of innovation and brand differentiation. 

Many thanks Andrew, fantastic to talk to you and get your insights on all of these topics. 

This edition and previous episodes can be accessed via the link in the comment below. 👇

#businessschools #businesseducation #branding #mediarelations #publicrelations

Victoria Roe

Helping business schools stand out in a competitive market. Host of the Campus Comms Unplugged Podcast.

🙏Many thanks Oonagh Bates, Roxhill Media and Oliver Ralph, Financial Times for a really useful Q&A looking at the FT's Special Reports and how to work with its journalists.🙏 

Some key reminders for PR pros:

💡The story and the 'so what' is everything! What can your organisation say that has not already been said before?
💡Honesty from spokespeople - journalists don't just want to hear all the positives, what are the real challenges and problems being faced?
💡Timing is critical - FT Special Reports operate on long lead times - however good the pitch is, no good if it is late! 

#mediarelations #publicrelations #businessschools 

Victoria Roe Roe Communications Limited

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