Do you see other business schools in the media and wonder why journalists don't cover your stories?

Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve?

It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news.

Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention.

Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for.

You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start.  

It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. 

Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information.

At best these end up being ignored or, worse, can damage your relationships with the press.

Fortunately, there is another way. 

With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want.

We help you to:

⭐Identify which media outlets will have the most impact on your school
⭐Develop story angles that journalists want to use
⭐Understand how journalists work and how to approach them
⭐Get clear about your messaging
⭐Identify and overcome internal barriers to success
⭐Create a flow of newsworthy stories

This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. 

So, if you've decided you want a better profile for your business school, message me now!

Victoria Roe

🙂Top day out with fellow marketing and comms professionals at the Marketing Camp annual conference in Oxford yesterday. 

Great speakers and the latest intel on topics such as SEO, AI Search, copywriting and digital PR. 

Great to hang out with Rachel Blake, Nikki Shield and Becky Fishman, and to meet David Fisher. 

👏Congratulations to Bethany Joy and the team for another great event.

If you are a marketing comms person in Oxford, I can definitely recommend it!

#mediarelations #publicrelations #marketing

Helping business schools to build powerful reputations

🙂Our latest newsletter is out!
  
🎧Episode 4 of our podcast - Campus Comms Unplugged - is now live. In this episode, we focus on a big challenge for business schools: student recruitment. 

Our interviewees are Leyla Gilbey and Helen Robertson, Co-Founders of Capstone Consultants, and student recruitment specialists. Host, Toby Roe, talked to them about the challenges and how schools can build their student recruitment capabilities.

🎯We look at the importance of tying media relations campaigns to institutional goals and why choosing the right media is critical to influencing your audiences.

💡All this, plus the thorny issue of how to manage pressure from internal colleagues to put out "non-stories", and some practical pointers on how to make your PR campaigns work for AI search.

😊If you want to join the business school communicators staying ahead with our PR insights, click the link in the first comment. 
  
#businessschools #mediarelations #publicrelations #highereducation

👉Getting your business school into top-tier media is hard. Newsrooms are shrinking. Journalists are being bombarded and competition for column inches is tighter than ever. 

🙂The good news is that top-tier media outlets want big, relevant stories, and business schools are in a strong position to provide them.

In our latest blog, we suggest five strategies to help business schools move from cold pitching to becoming top-of-mind for journalists. 

💡Top tip? Stop thinking about "getting our name in" and start thinking about audiences and challenges.

Link to the blog in the first comment. 

#mediarelations #publicrelations #businessschools #businesseducation Toby Roe Roe Communications Limited

University of London Careers Service

Careers Consultant 

Saint Olave's Grammar School

	Creating Careers scheme of work for each year group within the school 
	Organising and hosting weekly lunchtime careers talks with speakers from various industries for all pupils in the school as well as sourcing speakers for the Year 13 lecture series 
	Part of the UCAS Team (along with the Deputy Head and Head of the Sixth Form) ensuring all pupils are supported throughout the university application process 
	Organisation, promotion and running of Careers Fair for sixth form and years 9, 10 & 11, including a speed networking event. Fair attended by representatives from over 10 industry fields including law, finance, medicine, the creative industries and politics 
	 Organisation and management of Provider Access Legislation events for pupils 
	Promoting all virtual and in person work experience opportunities to pupils in the appropriate year groups, as well as providing information on post 18 options to sixth form students 
	Scheduling and conducting Year 10 and Year 12 career guidance interviews for the entire year groups
	Organising and hosting the Higher Education evening for Year 12s and their parents. Inviting both internal and external speakers to the event to give the Year 12s an insight into the UCAS process and their options post A level 
	Creating a schedule of careers activities for Activity Weeks for Years 7, 8 & 9 and delivering those activities 
	Researching and writing a weekly careers newsletter for inclusion in the Head Teacher’s newsletter 
	Communicating with parents regularly regarding careers related activities 
	Managing Careers Assistant

Careers Lead

Freelance PR Consultant & Copywriter

Working on a number of communications projects for a wide range of clients, including Crossogue Preserves, Nordic Agencies, La Palanque, Heaven Publicity and Lodestar UK

Part Time Freelance PR Consultant & Copywriter

Career Moves Group

Liaised routinely with the owner of the business to discuss key PR and events strategies
Developed blogs for the consultancy’s website
Managed the end to end delivery of all networking events, involving all pre and post publicity (press release/ blog development, media liaison), adhering to budgetary requirements, sourcing event speakers, developing guest lists and ensuring all operational issues were effectively resolved
Created and implemented effective communication strategies in line with Career Moves Group’s goals
Demonstrated an advanced knowledge of the Career Moves Group’s brand 
Created surveys and mail shots for the company’s clients, on behalf of consultants
Organised all company charity events, such as sponsored runs, pub quizzes, coffee mornings and bake offs

PR & Events Consultant

Head of PR Moves (Part of Career Moves Group) 

Team management – responsible for 2/3 recruitment consultants’ performances, training and progression. Interviewing  - PR candidates for agency and In house PR roles. 

Client servicing – meeting clients, receiving job briefs from them and selecting competent candidates for their job vacancies. New Business – contacting PR agencies and companies re PR staff requirements.  PR & Marketing  – planned and held events with topical speakers for clients & candidates to gain trade press coverage.

Other: Attended management meetings as division head, managed divisions’ annual budget, managed PR Moves’ database & website. Attended meetings at Institute of Recruitment Professionals (REC) and helped to form an ethical marketing recruitment group.

Head of PR Moves

Qualified Level 7 Careers Advisor - AGCAS & CDI Member 

Spring 2023 Awarded MA in Career Development & Employability from The University of Huddersfield 

Career Changer from Public Relations (and Comms Recruiter) to Careers Consultant 
 
Employment:

Careers Consultant, Royal Veterinary College (University of London) - October 2024 - present 

Careers Lead, Saint Olave's Grammar School -  September 2022 - September 2024

Part Time Freelance PR Consultant & Copywriter April 2015 - Jan 2021

PR & Marketing Consultant Career Moves Group April 2011 - March 2015

Head of PR Moves (Part of Career Moves Group) Oct 2004 - Feb 2010

Millennium PR - Consultant in Travel & Leisure PR Oct 2002 - Oct 2004

GCI UK - Account Executive in Marketing Communications Team May 2001 - Oct 2002

Morgan Stanley - Lateral Recruitment & Training and Development Team in the Investment Banking Division Mar 2000 - May 2001

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The Battle

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Tessa Molloy

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Engagements

Likes

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