Roe Communications Limited

Co-Founder

Flourish PR Ltd

Senior Account Director

The PR Network

Experian – supported their UK press team to increase media awareness and coverage for their Business Information Services division. Involved advising them on PR strategy, writing press releases, blogs and opinion articles and selling these into the press, media training key executives, looking for media/promotional opportunities.

Results: over 400 pieces of press coverage in the first ten months alone, including significant national press hits. In year two, generated over 30 pieces of national coverage for their monthly business insolvency index alone. 

LIMA - ran the UK PR for the worldwide trade association for licensing professionals, to raise awareness of licensing and help recruit new members. This included writing a PR strategy, crisis management, messaging and implementation of a B2B media relations plan including running the press office, a pro-active media relations programme, supporting their social media initiatives, liaising with member companies and supporting LIMA’s educational and trade event programmes. 

Results: media coverage in BA Business Life, Management Today, BBC Breakfast, Radio 5 Live and weekly coverage across their trade press.

PR Associate

Spotlight Consulting Limited

PR Consultant

Victoria Roe PR Limited

Freelance PR consultant providing public relations advice and services, media relations, crisis and issues management and copywriting both direct to clients and through PR agencies. Current and recent clients include Head on PR, Spotlight Consulting and Cuban Eight.

Owner

Head On PR

Freelance PR Consultant

CubanEight

Brazil

Account Director and key client contact for three PR accounts, responsible for building their media profiles in national, regional and specialist press. 

Ran proactive trade and national media relations programmes for the construction and infrastructure practices of leading law firm, Pinsent Masons 
Ran the personal finance press programme and helped establish a national small business competition for swiftcover.com, AXA-owned car insurer
Managed the media relations and events programme and edited Milton Park’s intranet – part of the MEPC property group

Account Director (freelance)

Pinsent Masons

PR Manager responsible for running the press office, developing PR plans, building relationships with key media, advising senior partners and managing two press officers.

Interim PR Manager

The JJ Group

Account Director for two major PR accounts, responsible for developing PR strategy and executing PR programmes. Line manager for two staff.

PR Account Director

Do you see other business schools in the media and wonder why journalists don't cover your stories?

Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve?

It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news.

Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention.

Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for.

You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start.  

It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. 

Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information.

At best these end up being ignored or, worse, can damage your relationships with the press.

Fortunately, there is another way. 

With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want.

We help you to:

⭐Identify which media outlets will have the most impact on your school
⭐Develop story angles that journalists want to use
⭐Understand how journalists work and how to approach them
⭐Get clear about your messaging
⭐Identify and overcome internal barriers to success
⭐Create a flow of newsworthy stories

This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. 

So, if you've decided you want a better profile for your business school, message me now!

Victoria Roe

👉Business school communications teams face a new challenge: how to build and maintain meaningful relationships with fewer, busier journalists.

💡The media landscape has changed dramatically: 

- Traditional newsrooms have shrunk
- More journalists are turning to freelance or hybrid roles
- Often, they are juggling multiple beats and deadlines
- At the same time, media outlets are inundated with AI-generated stories.

In this environment, how can business school communications teams build genuine, trust-based connections with the press?

🙂Read our latest blog for some strategies that might work for you.

Toby Roe Roe Communications Limited #mediarelations #publicrelations #businessschools #highereducation

Helping business schools to build powerful reputations

Open article: As newsrooms shrink, how can business schools stay on journalists’ radar? by roecomms.com

As newsrooms shrink, how can business schools stay on journalists’ radar?

Nijmegen School of Management / Faculteit der Managementwetenschappen

I am responsible for working with the Board to advise on policy and strategy for strategic engagement and internationalisation in enhancing NSM's impact, reputation and visibility

Policy Director Internationalisation and Strategic Engagement

I am responsible for developing international strategy and operations to enhance global reputation, engagement and rankings

Policy Director, Internationalisation

EFMD

Serving a 5 year term as a Steering Committee Member. Conference. Invited speaker for EFMD conferences in 2018, 2019, 2022 and 2023 annual conferences. Responsible for dissemination of best practice and planning EFMD's annual conference for International, External Relations, PR, Marketing, Communications and Alumni Relations Professionals

External Relations Steering Group Member

Newcastle University Business School

Responsible for building and managing relationships with global influencers in strengthening the external profile and reputation of the School and enhancing student recruitment, experience and employability through high profile partnerships. The External Relations team communicates with Newcastle University Business School's students, alumni, advisory boards and partners to build purposeful relationships regionally, nationally and globally to realise our ambition to be an 'internationally excellent business school'.

Head of External Relations

Newcastle Preparatory School

I contribute to the work of the governing body in raising standards of achievement for all pupils reading at Newcastle Preparatory School, which involves providing a strategic view for the school, acting as a critical friend and ensuring accountability

Governor

Newcastle University

Responsible for strategic planning and operationalisation to raise the external profile of the School globally through development of  academic and corporate partnerships, influencing student recruitment and engagement. 

Negotiated the School's founding membership of the Academic Collaboration Network for Global Business Ethics with the Business Schools of Boston University, Tsinghua University, Fudan University, St Gallen University, Yonsei University, Indian Institute of Management, Ahmedabad and the Gordon Institute of Business Science.

Managed the School's internationalization of student experience outside the class room through the 'GEO' programme with the view of developing globally employable graduates. Some organizations engaged include the Reserve Bank of India, SEWA, YSC, Santander, Bharti Foundation, HSBC, Atom Bank, Thomas Swan & Co etc

Worked  with the International Advisory board. Established the regional advisory boards in USA and India to increase brand presence, visibility and impact in these regions and other key markets .

Head of International Relations

Responsible for identifying and commercializing international business development opportunities. Account managed contacts and stakeholders at CEO level within key industry groups.

Founded the school’s student recruitment function and initiated in-country offer making initiatives to boost international recruitment by 47%.

Developed the School’s international plans in key overseas markets for student recruitment and alumni engagement. 

Initiated and implemented strategic alliances to raise the School's profile  internationally.

Successfully  solicited a significant endowment to create scholarship for the Economics doctoral programme.

International Business Development Manager

Established the Alumni Relations function of Newcastle University Business School. Developed the alumni strategy and a strategic plan for implementing alumni engagement including country specific programmes.

Established alumni chapters in China, Singapore, Malaysia and North East England.

Produced and Edited Newcastle University Business School's biannual corporate publication.

Developed and delivered Marketing and Recruitment plans for the School’s Masters programmes in Marketing and Finance.

Marketing and Alumni Manager

Southampton Solent University

I was successful in achieving this highly competitive HEFCE funded post, responsible for marketing and public relations activities ranging from operational to strategic levels. I was primarily responsible for market research, student recruitment and project management. 

I established the University’s Development Fund and launched the first development campaign.

External Relations Officer

Cunard Line

I was responsible for developing promotional marketing and identifying potential sales opportunities. Part of Cunard's Re-Branding team in the UK

Marketing Consultant

Global Email Company

Responsible for managing web interaction on behalf of client companies  and identifying sales opportunities from online buying behaviour in real time. Conducted pre-investigative studies for pre-sales analysis

I am an Entrepreneurial External and International Relations leader with 10+ years in Higher Education Management, with a record for driving sustainable growth in organisations through innovative thinking, creative operations, astute financial management and by making a difference to the people I work with. 

I have built effective multi-dimensional global networks by building strong connections and loyalty through actively engaging students, alumni, international, corporate and government partners to create business opportunities for key stake holders, including the award winning Global Experience Opportunity (GEO) programme which has been recognised with national and international accolades. As a strategic marketing professional, I have influenced brands, strategies and business models positively to build distinctive offers, create impact and implement change. 

I have successfully recruited global business leaders to form 3 influential advisory boards for Newcastle University Business School in UK, USA and India, which has positioned the School to gain greater visibility, expand brand presence, enhance student employability and build prestigious strategic academic and organisational alliances globally. 


Specialities -

- Global Engagement
- Partnership building and stakeholder management
- New market entry and positioning
- Strategic Brand positioning
- Intercultural Communications
- Globalising student experience and employability
- Strategic planning and implementation of international partnerships
- Advisory Boards
- Global alumni engagement
- Corporate relations and business development

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Sharmishta Chatterjee-Banerjee

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The Battle

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Sharmishta Chatterjee-Banerjee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victoria Roe's LinkedIn Performance

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