Do you see other business schools in the media and wonder why journalists don't cover your stories?

Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve?

It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news.

Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention.

Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for.

You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start.  

It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. 

Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information.

At best these end up being ignored or, worse, can damage your relationships with the press.

Fortunately, there is another way. 

With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want.

We help you to:

⭐Identify which media outlets will have the most impact on your school
⭐Develop story angles that journalists want to use
⭐Understand how journalists work and how to approach them
⭐Get clear about your messaging
⭐Identify and overcome internal barriers to success
⭐Create a flow of newsworthy stories

This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. 

So, if you've decided you want a better profile for your business school, message me now!

Victoria Roe

🙂Top day out with fellow marketing and comms professionals at the Marketing Camp annual conference in Oxford yesterday. 

Great speakers and the latest intel on topics such as SEO, AI Search, copywriting and digital PR. 

Great to hang out with Rachel Blake, Nikki Shield and Becky Fishman, and to meet David Fisher. 

👏Congratulations to Bethany Joy and the team for another great event.

If you are a marketing comms person in Oxford, I can definitely recommend it!

#mediarelations #publicrelations #marketing

Helping business schools to build powerful reputations

🙂Our latest newsletter is out!
  
🎧Episode 4 of our podcast - Campus Comms Unplugged - is now live. In this episode, we focus on a big challenge for business schools: student recruitment. 

Our interviewees are Leyla Gilbey and Helen Robertson, Co-Founders of Capstone Consultants, and student recruitment specialists. Host, Toby Roe, talked to them about the challenges and how schools can build their student recruitment capabilities.

🎯We look at the importance of tying media relations campaigns to institutional goals and why choosing the right media is critical to influencing your audiences.

💡All this, plus the thorny issue of how to manage pressure from internal colleagues to put out "non-stories", and some practical pointers on how to make your PR campaigns work for AI search.

😊If you want to join the business school communicators staying ahead with our PR insights, click the link in the first comment. 
  
#businessschools #mediarelations #publicrelations #highereducation

👉Getting your business school into top-tier media is hard. Newsrooms are shrinking. Journalists are being bombarded and competition for column inches is tighter than ever. 

🙂The good news is that top-tier media outlets want big, relevant stories, and business schools are in a strong position to provide them.

In our latest blog, we suggest five strategies to help business schools move from cold pitching to becoming top-of-mind for journalists. 

💡Top tip? Stop thinking about "getting our name in" and start thinking about audiences and challenges.

Link to the blog in the first comment. 

#mediarelations #publicrelations #businessschools #businesseducation Toby Roe Roe Communications Limited

Over 20 years experience designing innovative, online and offline marketing and recruitment strategies for European universities. 

Sometimes the simplest idea wins the biggest!

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