Roe Communications Limited

Co-Founder

Flourish PR Ltd

Senior Account Director

The PR Network

Experian – supported their UK press team to increase media awareness and coverage for their Business Information Services division. Involved advising them on PR strategy, writing press releases, blogs and opinion articles and selling these into the press, media training key executives, looking for media/promotional opportunities.

Results: over 400 pieces of press coverage in the first ten months alone, including significant national press hits. In year two, generated over 30 pieces of national coverage for their monthly business insolvency index alone. 

LIMA - ran the UK PR for the worldwide trade association for licensing professionals, to raise awareness of licensing and help recruit new members. This included writing a PR strategy, crisis management, messaging and implementation of a B2B media relations plan including running the press office, a pro-active media relations programme, supporting their social media initiatives, liaising with member companies and supporting LIMA’s educational and trade event programmes. 

Results: media coverage in BA Business Life, Management Today, BBC Breakfast, Radio 5 Live and weekly coverage across their trade press.

PR Associate

Spotlight Consulting Limited

PR Consultant

Victoria Roe PR Limited

Freelance PR consultant providing public relations advice and services, media relations, crisis and issues management and copywriting both direct to clients and through PR agencies. Current and recent clients include Head on PR, Spotlight Consulting and Cuban Eight.

Owner

Head On PR

Freelance PR Consultant

CubanEight

Brazil

Account Director and key client contact for three PR accounts, responsible for building their media profiles in national, regional and specialist press. 

Ran proactive trade and national media relations programmes for the construction and infrastructure practices of leading law firm, Pinsent Masons 
Ran the personal finance press programme and helped establish a national small business competition for swiftcover.com, AXA-owned car insurer
Managed the media relations and events programme and edited Milton Park’s intranet – part of the MEPC property group

Account Director (freelance)

Pinsent Masons

PR Manager responsible for running the press office, developing PR plans, building relationships with key media, advising senior partners and managing two press officers.

Interim PR Manager

The JJ Group

Account Director for two major PR accounts, responsible for developing PR strategy and executing PR programmes. Line manager for two staff.

PR Account Director

Do you see other business schools in the media and wonder why journalists don't cover your stories?

Are you frustrated that your business school's research and teaching aren’t getting the press coverage they deserve?

It's disappointing when you aren't getting the profile you want - especially when you feel that your business school is brimming over with news.

Maybe you are the head of marketing communications who is juggling multiple priorities. The Dean is pressuring you to improve your press profile, but you don't have the time or resources to give it regular attention.

Maybe you head up an MBA or executive education programme. You've tried to get media coverage to support student recruitment, but it hasn't had the impact you hoped for.

You might lead an entrepreneurship or research centre. You want to dip your toe into media relations but don't know where to start.  

It's hard to build visibility in the media when you are being pulled in different directions, or have limited internal resources or knowledge. 

Often, it leads to business schools falling back on 'volume tactics' such as sending press releases to non-specific media lists or pitching overtechnical or irrelevant information.

At best these end up being ignored or, worse, can damage your relationships with the press.

Fortunately, there is another way. 

With a combined experience of 50 years in PR and media relations, Toby Roe and I have used our knowledge and insights to create programmes for business schools that want a better profile in the media. Kick Start Your PR and Reboot Your Reputation use proven processes and tools to help you stop wasting time on activities that don't make an impact - and build the reputation you want.

We help you to:

⭐Identify which media outlets will have the most impact on your school
⭐Develop story angles that journalists want to use
⭐Understand how journalists work and how to approach them
⭐Get clear about your messaging
⭐Identify and overcome internal barriers to success
⭐Create a flow of newsworthy stories

This approach has helped the likes of Saïd Business School, IESE, King's Business School, Sasin School of Management, Grenoble Ecole de Management and the University of Exeter Business School get featured in top business media outlets including the Financial Times, The Economist, the Wall Street Journal, The Guardian, The Times and the BBC. 

So, if you've decided you want a better profile for your business school, message me now!

Victoria Roe

👉Business school communications teams face a new challenge: how to build and maintain meaningful relationships with fewer, busier journalists.

💡The media landscape has changed dramatically: 

- Traditional newsrooms have shrunk
- More journalists are turning to freelance or hybrid roles
- Often, they are juggling multiple beats and deadlines
- At the same time, media outlets are inundated with AI-generated stories.

In this environment, how can business school communications teams build genuine, trust-based connections with the press?

🙂Read our latest blog for some strategies that might work for you.

Toby Roe Roe Communications Limited #mediarelations #publicrelations #businessschools #highereducation

Helping business schools to build powerful reputations

Open article: As newsrooms shrink, how can business schools stay on journalists’ radar? by roecomms.com

As newsrooms shrink, how can business schools stay on journalists’ radar?

JobTeaser

- Create and lead the JobTeaser University Advisory Board (UAB), with 40 universities from 10 countries represented, and a three-fold objective: deepen relationships amongst Career Services professionals and JobTeaser, shape the development of the product offering and platform to enhance student employability and success, and provide input to be included in key JobTeaser events.
- Serve on the JobTeaser Executive Committee, reporting directly to the Managing Director and providing strategic direction in representation of the University Partnerships team.
- Directly manage a team across three offices in France, Germany and Denmark, focusing on hiring top talent and fostering a collaborative, high-performing team environment.
- Build and sustain strong relationships with Career Services at leading European Universities, Business Schools and Engineering Schools, establishing recognition as an expert in the Education field.
- Develop comprehensive knowledge of the Education sector, staying current with market trends and insights to inform strategic decisions.
- Design and facilitate organization-wide trainings on “Public Speaking & Assertiveness” and “Cross-Cultural Competence,” achieving top-tier participant satisfaction and high repeat demand.
- Impact the Product Roadmap by aligning product features with the expectations and needs of university partners, ensuring relevant and effective solutions.
- Secure and maintain the JobTeaser university network, achieving a high partner Net Promoter Score (NPS), ensuring positive and lasting relationships.
- Coordinate actions with various internal departments, including Product, Tech, Sales, Marketing, Finance and Human Resources, to streamline operations and achieve common goals.
- Ensure the successful go-to-market strategy for new product features, driving adoption and satisfaction within the network.
- Contribute to JobTeaser's student acquisition and engagement by promoting active usage of the Career Service platform.

Chief University Partnerships Officer

Universidad Loyola

- Instruct undergraduate students from the Faculty of Economic and Business Sciences and the Faculty of Legal and Political Sciences in "Management Skills" (Seville campus) and "People Management" (Córdoba campus), within the Business Management discipline.

Associate Professor

IE Business School

- Teach in the areas of Human Resources, Entrepreneurship and Career Strategy (range of topics include organizational behavior, executive presence, non-verbal communication, personal branding, networking, interviewing, salary negotiation and onboarding), in blended formats (in-person during residential periods and webinars via Blackboard and Adobe Breeze platforms).
- Taught “Career Strategy” to Ph.D. students enrolled in IE’s Accelerate program on “Building Business from Science & Technology”, as well as advised every student on the program individually from October 2012 to October 2017.
- Served as Professor and Ambassador of the unique Inside LVMH talent program (Paris, France), involving more than 40 universities and 5,000 students and interns in 6 countries, addressing business challenges in the luxury industry.
- Conducted workshops for Human Resources professionals worldwide on topics including succession planning, diversity, inclusion and the use of neuroscience and gamification for recruiting.

- Managed team of 35 professionals based in Madrid, plus an additional 8 Careers & Corporate Relations Directors based in several of IE’s 29 international offices, including the United States, Colombia, Mexico, UAE, Germany, Singapore and India; service provided to more than 5,000 students from 5 schools (IE Business School, IE Law School, IE School of Human Sciences & Technology, IE School of Global & Public Affairs and IE School of Architecture & Design), as well as an alumni community of more than 65,000.
- Restructured IE Talent & Careers by integrating corporate outreach functions with more than 4,000 corporate partners, achieving broader and deeper coverage of 20+ industry areas, and improving quality and relevancy of career guidance to both students and alumni.

Executive Director of Talent & Careers

- Managed a team of 10 specialized Career Advisors responsible for providing guidance to students and alumni across IE’s 5 schools, continuously monitoring the quality of the services provided.

Director of Career Advising

EFMD Global

- Serve as Program Director of the Career Professionals Development Institute (CPDI), a training program for Talent & Careers professionals to acquire state-of-the-art competencies and to remain up to date with the latest trends relevant for their professional work.
- Facilitate the "Tech Behind Talent Analytics" module, as well as oversee content development and facilitators delivering the Leadership, Career Advising, Career Education and Recruiter Relations modules.

Program Director CPDI

Esade

-	Teach Career Strategy related sessions and interactive workshops to profiles ranging from undergraduate (BBA, BGEL…) to graduate-level (MSc, MBA, EMBA, Executive Master’s), in both English and Spanish, in-person (Barcelona, Sant Cugat and Madrid campuses) and online, across a wide range of topics: Reengineering Your Career Planning, Job Search Strategy, CV & Cover Letter Clinics, Networking, Interviewing, Salary Negotiation, HR Tech, Going Abroad, Elevator Pitch, Personal Branding, Executive Presence…
-	Conduct individual career advising sessions covering job search strategy, CV and Cover Letter review for MBA, MSc and Bachelor program profiles.
-	Film employability related videos for Esade’s Executive Education division.

Academic Collaborator/Lecturer

Wigmore & Alvarez

- Facilitate courses on Intercultural Management and Breakthrough Leadership Programs, including Communications, Growth Mindset, Emotional Intelligence and Leadership in Multinational, Cross-Cultural Teams workshops.
- Conduct sessions on “Intercultural Management” and cross-cultural training for foreign executives at companies such as P&G, Dow Chemical, BP, Biogen Idec, PepsiCo, J&J Medical, Abbott Laboratories, Westinghouse, Bristol-Myers Squibb, Danone, Berlitz, Cisco Systems, Horizon Wind Energy, Cemex, AIG, Bunge, etc.

Co-Founder/Managing Director

Highered

- Taught masterclasses for Audencia Business School (FR), Avans University of Applied Sciences (NL), BI Norwegian Business School (NO), Boston University (US), Centrum PUCP (PE), EDC Paris (FR), ESADE (ES), EU Business School (ES, CH, DE), European University Cyprus (CY), IÉSEG (FR), ISEG – Lisbon School of Economics & Management (PT), Narxoz University (KZ), Toulouse Business School (FR), University of Dubai (UAE), University of Liverpool (UK) and UNSW (AU).
- Created and hosted the Highered masterclass webinar series, achieving audiences of 3,200+ per webinar, from 250+ EFMD academic institutions in 60 geographies.
- Moderated live digital conferences during the EFMD Virtual Career Fair Series by Highered and hosted CV Clinics for talent, attracting 30,000+ talent and 1,000+ recruiters.
- Served as a spokesperson and reference in Employability and the Future of Work on a global scale, having been quoted in the Financial Times, Bloomberg Businessweek, CNN, amongst others.
- Represented Highered and EFMD at conferences worldwide: Association for HR Management in International Organizations (AHRMIO), Heads of University Management & Administration Network in Europe (HUMANE), Australia New Zealand MBA Directors Forum, European Industrial Research Management Association (EIRMA), Global Business School Network (GBSN) and MeetHR (China).
- Executed digital leadership with a focus on talent, continuously striving to increase talent engagement on the Highered platform by offering tools such as the most sophisticated assessments on the market, relevant content and connections with leading global employers and opportunities, while monitoring talent analytics to align with the Company’s strategy in order to reach business objectives and generate value.
- Served as Program Director for the Career Professionals Development Institute (CPDI), an initiative of Highered and EFMD, and facilitated “The HR Tech Behind Talent Analytics” module; participated in program creation.

Chief Talent Officer

- Introduced Highered to corporate recruiters, providing schools and organizations with insight for data driven decisions and strengthening Highered’s positioning as the global leader in placement.
- Actively engaged in Investor Relations activities, including for both government investment funds and presentations to private investors, as part of Highered’s fundraising strategy required to move from start-up to scaling-up.
- Led the Highered Micro Virtual Internship for 14 University of Liverpool Management School MSc students, resulting in incalculable contributions from the student teams in the areas of Social Media Marketing (SMM) strategy, development and analysis.
- Provided thesis mentoring and tutoring for the “Marketing Strategy Consulting Final Degree Project” undergraduate thesis for 24 Frankfurt School of Finance & Management MSc students, allowing them to apply their academic training to complex and dynamic realities (2019).
- Provided formal bachelor thesis supervision and direction for 3 Norwegian University of Science and Technology (NTNU) Computer Science students (2020).
- Led the Career Services Steering Committee and served as Chair for Highered Global Talent Summits (China), crafting content and programming for unique forums bringing together HR and Careers Professionals for strategic dialogue.
- Developed and executed Highered’s Global Corporate Relations Program with a “Pay It Forward” strategy, in order to effectively build the network of global corporate partners.

Chief Innovation Officer (CIO)

- Served as Program Director of the Career Professionals Development Institute (CPDI), a training program for Talent & Careers professionals to acquire state-of-the-art competencies and to remain up to date with the latest trends relevant for their professional work.
- Facilitated the HR Tech module, as well as oversaw content development and facilitators delivering the Leadership, Career Advising, Career Education and Recruiter Relations modules.

Brown University School of Professional Studies

- Taught "Career Management" sessions, with an emphasis on Organizational Behavior in Leadership, to students pursuing the IE Brown Executive MBA.

Visiting Professor

- Taught a broad range of Human Resources topics to students pursuing graduate studies in the Master of People Management and Talent Management.

Considered one of the foremost references in Employability and the Future of Work on a global scale, Dr. Amber Wigmore Álvarez is Chief University Partnerships Officer at JobTeaser and Associate Professor at Universidad Loyola and IE University. Prior she was Chief Talent Officer of Highered, EFMD's strategic careers partner, with 800+ business schools and universities in 92 countries. She is Program Director of the EFMD's Career Professionals Development Institute (CPDI), and Facilitator of the HR Tech module. Dr. Wigmore Álvarez is a recognized thought leader in talent, known for research that shapes the future of work. She led Highered's global employability upskilling partnership with Coursera.

Dr. Wigmore Álvarez brings more than 8 years of experience from the world of global career services at top-ranked IE, where she was Executive Director of Talent & Careers, managing a team of more than 40 talent professionals who delivered services to 6,000 students, 65,000 alumni and 4,000 corporate partners.

Dr. Wigmore Álvarez teaches people management, HR, executive presence, and salary negotiation. She leads global workshops and moderates conferences on employability, DEI, and early careers. Dr. Wigmore Álvarez moderates panels in 30+ countries and has been quoted in publications such as the Financial Times, Bloomberg Businessweek, CNN, BusinessBecause, Expansión, El País, El Economista, Forbes and Elle.

Dr. Wigmore Álvarez was Executive Fellow at Woxsen University (India) and has held numerous leadership and advisory roles in global higher education. She was the creator of the EFMD Career Services Steering Committee in 2013 and served as a member of the EFMD Annual Conference Steering Committee. She was a member of the Academic Advisory Board of EAE Business School (Spain), the Highered Advisory Board, and the Career Services & Employer Alliance (CSEA) Standards Committee. She is currently a CSEA member. Dr. Wigmore Álvarez has also been active in the MBACSWP Alliance and GNAM Careers.

As Co-Founder of Wigmore & Álvarez, Dr. Wigmore Álvarez teaches courses on Intercultural Management and Breakthrough Leadership, including Communications, Growth Mindset, Emotional Intelligence and Leadership in Cross-Cultural Teams.

As a Doctor of Economics and Business Science (Universidad Loyola), Dr. Wigmore Álvarez's research focuses on University Social Responsibility (USR) and business ethics. She holds an International MBA from IE Business School (Spain) and a BA in Hispanic Studies & International Economics from Wheaton College (Massachusetts, USA).

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Amber Wigmore Alvarez, PhD

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