Dwyer Enterprises

Dwyer Enterprises is a dynamic content marketing agency that specializes in empowering e-commerce businesses and agencies to grow their reach and impact through hosting podcasts and posting content. 

Our expertise lies in leveraging podcasts, social media, and personal branding to create engaging content that resonates with target audiences, driving brand awareness and customer acquisition.

Founder of Content Marketing Agency

pirawna - global amazon ad agency

My job is to increase the overall brand awareness of Pirawna through podcasts, conferences, and connecting with others. Roles -
• Go to conferences
• Speak on Podcasts
• Brand build and get business

Vice President of Marketing

Prime Guidance

Created the website for Prime Guidance, and now help optimize Amazon product pages using proven techniques to increase sales. Also, leverage social media to drive traffic to increase sales on Amazon.
• Amazon Optimizations
• Product Management
• Amazon Advertising

Amazon Marketing Specialist

BlueMatrix Media

Responsible for developing WordPress websites from scratch and increasing website traffic through SEO.  Analyze each business to determine the most appropriate design and website strategy.
• Search Engine Optimization(SEO)
• Website Development
• Search Engine Marketing(SEM)
• Social Media Optimization(SMO)

Business Web Developer

If you are an Amazon Agency that either:
1. Relies only on referrals
or
2. Wants a reliable source of Amazon Sellers Leads

We have an Amazon Seller Lead System to get you more leads. Just message me about it or email me at victor@dwyer-enterprises.com

Victor Dwyer is the Founder and CEO of Dwyer Enterprises, a content marketing agency dedicated to helping e-commerce tools and agencies expand their reach through podcasts and other digital channels. A recognized authority in e-commerce, Victor's background combines technology and marketing expertise.

Starting his career as a Web Developer at BlueMatrix, Victor developed a passion for marketing that led him to become a Marketing Specialist at Prime Guidance. Here, he mastered Amazon's platform and later joined Pirawna as VP of Marketing, where he bolstered brand awareness via podcasts, conferences, and networking. Victor founded Dwyer Enterprises in response to the growing demand for strategic marketing for e-commerce tools and service providers.

Known for his engaging content and high-energy approach, Victor shares cutting-edge strategies that allow marketers to leverage social media, podcasts, and personal branding. He is committed to empowering others, providing actionable insights that attendees can apply long after events end.

As a thought leader in the e-commerce marketing sphere, Victor Dwyer's innovative methods and dedication to helping others succeed continue to make a lasting impact on the e-commerce marketing industry.

Skills:

Public Speaker | Entrepreneur & Marketer | Advertising Specialist | Social Media Strategist  E-commerce Marketing Expert | Social Media Optimizations | Social Media Marketing | Website Developer | Content Creation | Video Editing | Graphic Designer | Marketing Services for Amazon | Strategic Planning |
Business Strategy | Marketing Specialist | Marketer | Online Marketing Manager | Advertising Specialist |

Victor Dwyer

Cold emailing Amazon sellers isn’t the hard part.

No, the real challenge is figuring out how to say something worth reading.

You can have perfect timing and endless patience, but if your message doesn’t hit the mark, you’re basically sending your emails into the void.

The trick? Getting them to actually care about what you’re saying.

When you’re cold emailing Amazon sellers, you really only need three things to make it work:

Something worth saying —
Because let’s be honest, no one wants to read another "Hey, how’s it going?" email. You need to offer value or solve a problem.

If you don’t have that, good luck.

Timing that isn’t chaotic —
Sure, you could send an email at 2 AM when they’re probably dreaming of their next big sale, but that might not be the best approach.

Timing matters—
just don’t make it a game of email roulette.

Patience —
This isn’t a sprint; it’s more of a marathon... in slow motion.

If you’ve nailed the first two steps, the patience will pay off.

If not, well, let’s just say good luck with your waiting game.

If you're missing #1, don’t bother with #3—you'll just be sitting there twiddling your thumbs while hoping for a miracle.

#AmazonSellers #ColdEmail #LeadGeneration #EmailMarketing

We Guarantee Amazon Agencies $150k In Added Pipeline of QUALIFIED Amazon Sellers In 120 Days or Get Money Back

The first time I worked with a struggling Amazon agency, the problem wasn’t their ads — it was their structure.

Their results were decent.

Their team was talented.

Their clients liked them.

But everything felt slow.

Projects dragged.

Reporting took days.

Fulfillment wasn’t synced to ad pacing.

After reviewing their workflow, one thing stood out:
They had no defined client journey or clear roles within the team.

Everyone was trying to help, but nobody owned the steps.

Once they implemented a structured, repeatable process — like the 5-stage journey in our guide — everything changed:

Onboarding became faster.

Reporting became more efficient.

Clients renewed faster because expectations were clear from day one.

Sometimes, the problem isn’t the work you’re doing.

It’s the structure you’ve built around it.

Simon and I created this guide for you — so you don’t have to learn the hard way.

We focus on systematizing your agency's workflow to streamline operations and scale effectively.

Comment or drop "ORGANIZE" to receive the "How to Organize an Amazon Agency" roadmap and start optimizing your agency’s structure today.

#AmazonAgencies #AgencyGrowth #BusinessSystems

A Good Reputation

People come to me when they want a brand, messaging, and content marketing strategy that connects with customers and decision-makers on a deeper level. Through storytelling-led marketing principles, I help you nail your positioning, get clear and confident in your messaging, and create a compelling brand narrative that informs all of your content. 

The result is a brand that resonates, messaging that attracts inbound opportunities, and a sustainable content engine that leads to a shorter sales cycle with a warm and aligned audience.

Brand Storyteller & Content Strategist

New Narratives Club

Every year, I get a handful of intentional business owners together in person in a magical location to workshop our businesses, create meaningful connections, and build stuff worth building.

Wanna join? Next one is May 13-16 in Mexico City.

Co-Founder & Host

Ridwell

Created storytelling-led content on Ridwell’s various social media channels that doubled engagement, grew accounts by 300-1,000 new followers a month, drove signups and grew the brand’s presence across markets.

Social Media Marketing Manager

Off the Grid

Ran the marketing department of an innovative and established event startup with a storytelling-led content approach. Biggest wins included: 
 
• Growing newsletter subscriber base by 10K and open rates to 36% from 6% in under 6 months.
• Leading editorial strategy and execution for weekly B2C & B2B blogs that increased clickthrough, engagement & leads by 25% in under 6 months. 
• Growing social media following on IG, FB & TikTok by over 10K in under 6 months and average engagement by 35% year over year.
• Recruiting and managing a team of talented content creation contractors. 
• Leading influencer marketing campaigns that drew over 1M impressions. 
• Launching PR, Partnership, Advertising & Social Media campaigns that doubled company’s revenue year-over-year for community markets and drew an estimated 10,000 people the grand reopening of Off the Grid’s marquee weekly Friday night destination market at Fort Mason Center in 2022.

Head of Marketing & Editorial Content

Taavi

Founded a content startup for mothers that got acquired as the marketing arm of a tech-enabled platform connecting new mothers with community and professional support. In a nutshell:

TAAVI (Takes a Village) is a micro-community platform that connects expectant and new parents in small, intimate chat groups based on lifestyle and location. TAAVI helps families find meaningful friendships, build supportive communities, and get instant access to critical services.

Co-Founder, Head of Marketing & Content

Renee Lynn Frojo

After having a baby, I knew it was time to build my own freelance business. Here's what I did for a handful of amazing companies over the course of four years:

• Researched, wrote and edited strategic SEO-rich content for startups looking to grow brand awareness and engage with new audiences. Clients included Amy's Organic, Bi-Rite Market, Tonal, Ziraffe Store, and Kettle & Fire. 
• Managed a team of freelance and contract writers on behalf of clients. Heavily edited some pretty bad content. 
• Researched and reported stories on a variety of topics within the hospitality, retail and nonprofit industries. Stories appeared in the San Francisco Chronicle, San Francisco Business Times, Marin Magazine, SF Weekly, Zagat and the SF Bay Guardian.
• Founded a successful a food blog—www.laurelstreetkitchen.com—and gained a 10K following on IG, which quickly became tiring and lame.

Freelance Content Strategist & Creator

Sun Basket

As a founding team member, I helped build Sunbasket’s website, brand and editorial content. Responsibilities included:

• Building and leading our editorial content strategy across channels. 
• Developing, researching and writing storytelling and  SEO-rich content. 
• Creating and maintaining company’s editorial calendar.
• Managing a team of in-house and remote writers.

Head of Content & Media Relations

San Francisco Business Times

My beats: Restaurants, retail, hospitality, philanthropy and startups. As one does in a newspaper job, I developed original story ideas, wrote breaking news and shot accompanying photographs for daily articles. 
Biggest accomplishment: I helped grow the paper's audience and credibility in the restaurant and hospitality space. I also helped them figure out the social media marketing thing.

Startup & Small Business Reporter

Freelance

I took a gap year to travel the world and did some reporting while I was at it! Published articles on travel and culture in Bay Nature Magazine, BBC Wildlife Magazine, Christian Science Monitor, Global Post, San Francisco Business Times and SF Bay Guardian.

Freelance Writer, Editor & Photographer

Atlantic Information Services

Reported on regulatory, business and legal issues concerning the healthcare industry. Got plenty of insight into the disfunction on Capitol Hill.

Editor

The curious content marketer who cares ✨ Partnering with purpose-led small businesses, startups, and entrepreneurs to connect through storytelling and collaboration.

My ability to spot a good story is what landed me my first job in journalism. But it was my decade of profiling startups, small businesses, nonprofits and some of San Francisco’s most influential people that taught me how to tell one. 

A move into marketing and another decade dabbling in the creator economy—first with a food blog, then a motherhood magazine—taught me how to use those stories to build communities through content and collaborations.  

Now, my mission is to help purpose-driven people and brands build loyal audiences who don't just want what you offer, but love what you stand for.  

Founders and business owners come to me when they need a strategic storyteller and networked creator. 

The results?

1. A clear brand narrative.
2. A simple, sustainable plan and process for consistently sharing that narrative through content across all channels. 
3. A bank of differentiated ideas pulled from stories and experiences to use everywhere. 
4. A shorter sales cycle. 
5. A community of collaborators.
6. An overall less time-consuming (and more enjoyable) way to do content marketing. 

In short: I help you figure out what you need to say and where you need to say it to develop your brand, find a community of collaborators, and connect with the right people.

Because with so much noise and competition, we all need a reason to care—we need to feel a connection. 

If you can do that, not only will you stand out, you will find exactly where you fit in. 

Ready to get started?

Renee Lynn Frojo ✨

I’m certain I’ll lose a few of you over this, but I have a confession. About once a year, around this time or in the spring, I consult my psychic. 

Her name is Robyn, and I’ve been talking to her for over a decade. 

Robyn has told me things I can’t explain. She predicted with spectacular accuracy the end of my marriage, the exact day my second child would be born, the place and time I’d buy my first house, and the personality and profession of my current partner. She even named my mom’s weird left foot issue before my mom mentioned it to me.  

And yes, these insights make me feel like I have an ounce of control over what’s coming. But that’s not why I call her.

The times I feel compelled to talk to Robyn are when I’m standing at a crossroads—some turning point in my life or career where I need to make a big decision. One where I already feel the answer in my gut and have accepted the consequences, but am afraid to make the wrong choice.

What I’m really looking for, I now realize, isn’t a prediction. 
It’s permission.

It’s confidence that the answer I want is the one I’ve already decided is best with the information I have.

The funny thing is that when Robyn affirms what I already believe, I go for it without a doubt. And when she doesn’t, I feel even more sure that my instinct is right anyway, despite what she sees in her crystal ball.

I mention this because I think we’re all just looking for permission when we seek advice from anyone. 

Whether it’s a coach, a therapist, a peer, a trusted partner, or successful people who’ve accomplished the things we’re striving for, we’re looking for the confidence to make our move. Or validation that our bet will pay off because it’s paid off for someone else. 

But the truth is that no one can predict the outcome of your choices for you. No one can give you advice that will work for you in the same way it worked for them. 

What we can do is ask questions of each other (and ourselves) that help us figure out what we really want and what consequences we're willing to put up with.

It’s why I’ve built spaces like my retreat and my storytelling community. It’s why I ask more questions than give advice in my newsletter. 

The goal is to give you room to listen to yourself. To pause and reflect. To get out of your head so you can feel confident shaping the story.

So that even if you consult a psychic—or anyone—you’re not waiting for their blessing because you’re already grounded in your own.

They tell you to tell your story. I show you how. 🧡 Brand storytelling & strategy for any type of content. Ask about my Short-Form Storytelling Workshop for your community, team or organization.

My seven-year-old learned two opposing views of Thanksgiving at school yesterday, and it gives me hope for the future.

Some people, she told me, view Thanksgiving as an opportunity to practice gratitude and celebrate togetherness.

Other people observe it as a day of mourning for the land that was stolen. They see it as a necessary day to protest ongoing oppression. 

I told her that when I was in second grade, I was cutting out paper turkeys on construction paper. 

Then I asked her how she sees Thanksgiving. 

“I guess both can be right,” she said. “It’s just good to understand all perspectives.”

Why can’t adults be this civilized?

They tell you to tell your story. I show you how. 🧡 Brand storytelling & content strategy for creators, founders, solos & startup teams. Ask about my Short-Form Storytelling Workshop for your community or organization.

In case you need to hear it today: You can build a fully inbound business without relying on social media. 

I have. And it’s what saves me from feeling like I’m at the mercy of every algorithm change or posting when I’d rather be offline doing the deeper work or engaging with humans in the real world.

While it's true that showing up on social keeps you visible and helps you stay connected with your online community, I've found that investing my time in other activities pays off even more for getting better quality inbound leads. 

They include:
-Podcast appearances where I can just be myself
-Newsletters where I can speak directly to an audience that takes immediate action
-Blogs and other discovery platforms where I repurpose my work
-Guest teaching in communities that house my ideal audience
-Speaking at local live events to build authority
-In-person networking that creates immediate trust
-Referral partners who cross-promote
-Keeping up with past clients who already know, like, and trust me

Some of these bring leads in a day, while some take seasons. But all of them compound.

Social media can be a great discovery platform, but it’s just one place to tell your story. And it's not worth spending all your time here.

So if you need permission to post a couple of times per week while you focus on other high-impact marketing things, here you go. Permission granted. 

Where else can you tell your story that I missed?

My kid with a bad cold, miserable and sobbing because she can't sleep: "Can you give me anything to make it better?"

Me: "Unfortunately, there is no cure for the common cold."

Her: "So they're making robots to replace us, but they haven't invented anything that could solve my actual problems?"

Me: "Sam Altman works in mysterious ways."

Most of us don’t quit because the work is hard. We quit because the work feels empty.

When I left journalism to start my first online content business, I figured the best way to make it sustainable was to build it around something I loved.

So, I started a food blog to marry my passion for storytelling with my passion for cooking.

It took off faster than I expected. Within a few months, I built a large online following, was closing brand deals, and fielding plenty of freelance opportunities to keep me very busy. 

Not only was the work steady, but the hours were flexible and the food was great (if I do say so myself). 

On paper, it looked like every solo entrepreneur’s dream.

But before I even hit year two, I started to feel worn out.

It wasn’t that the hours were long. (The most I put in was 30 a week.) Or that I didn’t enjoy it. (I was getting paid to make food and take pretty pictures of it.)

It was that I didn’t care enough about why I was doing it or why any of it mattered to keep me motivated.

I felt like I wasn’t solving any real problems in the world or making an impact on anyone’s life. It felt kind of…empty.

By building something around my passion, instead of a deep sense of purpose, the work got harder and the hours felt longer.

Now, three years into my fourth go at building a sustainable business, I finally understand that the meaning you give your work plays an oversized role in determining its difficulty. 

And the more you care about the problem you’re solving—and believe in the impact of your solution—the more clarity, creative fuel, and resilience you have to keep going when things get hard.

It’s why a 12-hour day working toward something that deeply matters will energize you, but a 2-hour task on something that feels meaningless will drain you.

For me, that meaning is anchored in helping people connect with themselves so that their ideal audience can connect with their work.

It’s why I built  New Narratives Club as a space to step back from your daily routine, reflect on what truly matters, and get clear on the next chapter you want to write—both personally and professionally. 

(Because, as hard as we try, we can’t untangle the two.)

And speaking this stuff out loud with a group of people who get it helps you see what you’re missing. 

So if you’re feeling drained, stuck, or uninspired by your work, ask yourself: Do I actually believe in what I’m building? 

If not, the problem might not be the work. It might be the meaning you’ve attached to it. 

And my purpose is to help you find it.

I had big, ambitious plans for hitting my goals today. I even woke up with the bros and did one of those 6 a.m. workouts before most people brushed their teeth (never again). But then...

An earthquake led to a water main break at my kid's school, and now they're home all day. 

Life, like kids, doesn't care how many meetings you had planned. 'Tis the season for rolling with it.

Creating content for social media means experiencing every possible emotion about the same post.

Writing it: Genius.
Posting it: Meh.
5 minutes later: Why did I do this?
First comment: Oh thank god.
Analytics: What even is engagement?
24 hours later: We go again.

My 7-year-old just admitted that she doesn’t actually like Christmas very much. 

The day itself is disappointing, she said. There’s just too much buildup and pressure on one day to be special. 

But what she does love are all the rituals leading up to Christmas, like decorating the tree, hunting for the perfect gifts, wrapping presents, and counting down the days on her advent calendar. 

“That’s interesting,” I said after she made her proclamation this morning. “Where’d you hear that?”

“I didn’t hear it anywhere,” she responded. “I just feel that way.”

What she doesn’t realize is that I said those exact words last year after we all had a depressing and disenchanted Christmas Day. 

I tried to make the girls feel better by saying it’s not about Christmas, it’s about all the fun we had preparing and participating in a holiday that, for our family, is about giving and being present together.

So she heard those words, internalized my perspective, and this year made it her own—all without even realizing it.

It made me think about all the opinions, experiences, and perspectives that we all internalize throughout our lives. The stories that other people tell us that become part of our own.

We carry these stories into adulthood, where they shape our worldview and approach to relationships, work, and ourselves. 

Sometimes these stories serve us. But sometimes they don’t.

And the only way to really understand what stories you’re telling yourself that are yours (and still serve you) or someone else’s is to unpack them alongside people you trust and respect.

Examining the stories we tell ourselves from a new lens is just one of the things we do at our New Narratives Club retreats. But it might just be the most transformative. 

If you’re curious about joining the retreat and want a taste of what to expect, we’re hosting a sort of “open house” next week with past and returning attendees. It's for any entrepreneur who wants to make sure the script you're writing for the next chapter of your business is entirely your own. 

Come to listen, ask questions, and—if you’re ready to dive right in—sign up for a hot seat where you’ll have the group’s attention and brilliant minds on your most pressing question or current struggle in business. (I'll drop the signup in the comments.)

And, if you're feeling brave, share a story you've been telling yourself that you're starting to question as your own.

As for my daughter's thoughts on Christmas? Well, all I can do is teach her to keep questioning and exploring how she really feels.

Now here's one of the best examples of someone using their story to stand out and sell their services. 

I spotted this flyer at my coworking space this morning. Unlike the dozens of other flyers on the bulletin board listing facts and features, this one had a story that kept me reading all the way down.

It has everything a good story should have:

Stakes.
Tension.
Conflict.
Resolution. 
An unexpected twist! 
Humor. (Lots of humor.)

In two short paragraphs, Courtney demonstrates her values, explains how she helps, answers all of my questions, and—most importantly—makes me care.

Even if I wasn't looking for a private chef, I'm considering hiring this one now. 

Or maybe I should ask her to be my marketing intern? Because this girl's got skills.

Unless you’ve already cracked the code with tons of engagement and a waitlist full of dream clients, I guarantee you’re either too expert or too elite.

And until you figure out your primary archetype and make some adjustments to position yourself somewhere in the middle, no amount of storytelling will get you both the reach and resonance you might be after.

According to Rob Henderson (who first introduced me to this framework), experts are people who know things, like specialists, beat reporters, or engineers. It's anyone whose credibility comes from technical competence.

Experts tend to be detail-oriented and cautious, and focused more on what’s right than on who’s listening.

Their biggest problem is that they lack reach.

Their work is only as influential as the number of people who understand it, and they tend to talk within their field instead of to the public.

Elites, on the other hand, are people “who move things,” and their mission is to influence people to act.

These are your politicians, executives, media personalities, and influencers. They’re the big-picture thinkers and persuasive communicators who can rally people around a shared goal and tend to shape culture.

But because they depend on status and consensus without any poof to back up their ideas, their problem is that we don’t trust them to deliver.

Here’s why it matters: The people we tend to trust, follow, and hire are often performing both roles at once.

And while it’s a spectrum, most of us tend to lean toward one archetype or the other.

I work with lots of experts who are credible and experienced but virtually invisible. People respect them, but their ideal clients don’t know they exist because their reach is usually limited to other experts.

On the other end, I have plenty of peers who are elites. They're popular and get tons of engagement, but have no real influence that leads to meaningful business outcomes. Without proof that what they’re selling works, we don’t trust them enough to take action.

The bottom line is that to build a brand online (or anywhere), you need to be both right and resonant.

You need to tell stories that inspire and demonstrate your expertise.

You need to build a body of work that not only proves you know something worth hearing, but also communicates it in a way worth spreading.

When I first started building my brand online, I went all in on expertise and managed to capture the attention of peers who respected me, but weren’t buying what I was selling.

Then I swung in the opposite direction (my true nature) with big ideas that got tons of reach, but failed to show the concrete steps or tactical application to help my ideal client understand my process or see proof that it worked.

When I finally understood my primary archetype and shifted to land somewhere in the middle, both my content and my inbound took off.

That's where I am now. My content generates lots of likes and brings in plenty of business.

Where are you?

A question (for science): You've been given the chance to travel into the future to see how the world will change over the next 50 years. What change are you most interested in?

taplio

The Battle

Victor Dwyer

Renee Lynn Frojo ✨

Followers

Posts

Engagements

Likes

Performance ScoreVictor Dwyer's LinkedIn Performance

Performance ScoreRenee Lynn Frojo ✨'s LinkedIn Performance

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taplio

The Battle

Victor Dwyer

Renee Lynn Frojo ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victor Dwyer's LinkedIn Performance

Performance ScoreRenee Lynn Frojo ✨'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVictor Dwyer's LinkedIn Performance