"Changing the way people think about Web3" 

Catchy and intriguing titles are all in a day’s work, especially when you’re not just investing as a fund, but also building the next co-working & community space of tomorrow and building Web3 infrastructure. 

For years, I've accumulated experience in marketing, community and product management, until in 2021, I fully plunged into the Web3 rabbit hole.

I founded nft studio Berlin, an agency catering to brands. We developed our own NFT & Metaverse projects, until eventually, we transitioned to the other side.

At w3, we have not only established ourselves as a authentic brand but also distinguished ourselves as one of the few funds in Germany that invest in Web3 startups and the community culture, which plays a significant role in the scene.

What we do:
- w3.fund Ventures: Investing in early stage Web3 start ups building on the application layer.
- w3.wave: Liquid Token Investemtns
- w3.hub: Building Berlin's Home of Web3. We offer co-working, offices and an event space
- w3.vision: Our community owned media house
- w3.labs: Contribution to the Web3 infrastructure with next gen staking and tooling

To summarize my learnings and keep my community informed, I share our weekly industry newsletter, the 🎣w3.catch-of-the-week, as well as a podcast that delves into digital culture.

I am happy to also share my learnings and insights regularly on stage.

👉🏽 For speaking inquiries: gm@w3.fund

If you’ve made it this far, the title has served its purpose. Web3 is more than just JPEGs & Crypto Trading. We are driven by the transformative potential of Web3. This wave of digital innovation is reshaping the internet, organizations, and society at large, and we are dedicated to ensuring that everyone benefits from this.

Vicktoria Klich

Big News: w3.hub is joining forces with betahaus!

Building a co-working and event space from scratch with Henrik Bredenbals and Jonathan Kuhl has been a wild ride. We started in early 2023 with an empty building in Möckernstraße and a vision to create a true home for the Web3 community in Berlin (I think we nailed it).

Today, that vision has officially outgrown its "startup" shoes.

We never just wanted to provide desks. We wanted to build the epicenter for the Web3 ecosystem in Germany. All within our w3.group ecosystem.

Up until now we’ve grown from three floors to five, plus the courtyard and our (infamous) "Rave Labor" in the basement.

Now, taking over the entire house is a massive responsibility, but it’s also an opportunity to let more companies join a community that has built itself organically and successfully.

I know we’ve earned a strong reputation in this space, and honestly? I’m just really proud of that.

Why we decided to work with betahaus:

Scaling a physical space is a different beast, and joining forces with Maximilian von der Ahé, LL.M. and Madeleine Gummer v. Mohl 👋 was the most logical move. They’ve built and scaled coworking spaces globally for years - they understand "expansion" better than anyone.

We want to become the most important Web3 space in Europe. To achieve that, we are now looking forward to work with the best in the business.

So big GG to the betahaus team who have been working hard in the past few weeks to make this transition as smooth as possible.

What this means for the community:

The vibe remains exactly the same. That’s why Quinn Wilhelm has leveled up to become the self-appointed "President of w3hub." 

Our focus remains 100% on providing a unique space for the community, just more professional.

We know the 4th-floor trek for events was... a workout. We’re moving the heart of our community and events to the ground floor for better access and even bigger setups.

With the entire building now under professional management, the potential for high-level networking and events has just doubled.

I am incredibly proud to see this partnership come to life and to watch our "baby" grow AND am excited for everything that’s coming - but mostly, I’m looking forward to spending the summer in the courtyard with all of you.

Even though this announcement is about the involvement of betahaus, I need to highlight Kushal Singhs and Quinns work during this transition phase. Both of them are doing an amazing job to make this process smooth and easy for everyone.

If you are interested in becoming a member or hosting your next events with us, check out the link in the comments.

Side note: The photo of Nate, Henrik and myself is one of the first we've shot in the empty building 🤍

Co-Founder @ w3.group | Entrepreneurship, Content Marketing, Investments | Speaker

20,000 EUR for a trade show booth. The result: Maybe 5 leads and a mountain of plastic waste. The traditional event concept feels outdated.

I’ve seen both sides. I’ve attended these events and I’ve organized them.

The reality check: Most attendees ignore the talks. 
They’d rather stand outside, drink free beer, and network away from the booths (if you have different examples, please enlighten me).

Maybe, it's because I am not even 30 (very close though), but this can't be the status quo.

Lifestyle-Brands are already doing it: 

Pop-Ups instead of trade fair booths.

Experiences instead of logo walls.

Regardless of the industry.

I get it. KPIs need to be hit. Business needs to be done. 

But business happens where people actually want to be - not where they feel trapped in an aisle.

We are radically challenging this for our festival this summer. Our courtyard will be a "Kiez." Real vibes. Fair prices for Döner (and this is just one of many ideas). 

No pitch deck beats an atmosphere where people actually connect.

I’m looking for brands that want "Späti-vibes" instead of trade show sadness.

For everyone else who has been reading until here: What’s the best brand activation you’ve ever seen at an event? Who is actually getting it right? Need some inspo!

Because of this team, I've been a LinkedIn Top Voice for years. And now I'm spending the next weeks with my friends at notus - to take my personal brand to the next level.

When I co-founded our first company in 2021, I knew one thing: We needed to be visible.

And LinkedIn was the place.

The problem? I had zero (!) confidence that I had anything worth saying.

Marvin Sanginés had briefly lived with my best friend in Berlin and that's how we met. And somehow, he managed to do what felt impossible at the time: He got me out of my own head.

The inner cringe. The "I have nothing interesting to share." He helped me see that actually there was a lot to tell.

Within a year, I became a LinkedIn Top Voice (yay).

We then started a podcast together and recorded over 100 episodes.

Both the posting consistency and showing up on the mic did something to me. 

It opened doors for the company, yes. 

But more than that: It built my confidence, sharpened how I tell stories, and taught me what it actually means to communicate authentically (all of which became my favorite part of my job).

At some point, I didn't need his support anymore. We stayed friends, but life moved on.

Fast forward to 2026. 

I've been travelling since mid-January - Sri Lanka, Barcelona, Málaga, and now Lisbon. The last two months I've been quietly recording.

🪄 One TB of video content. ~50 Posts in my backlog. A lot of ideas I want to roll out across LinkedIn, Instagram, and YouTube. But ideas without strategy are just noise.

So when I thought about where to be for the next chapter - the answer was obvious.

🇵🇹 I'm at the notus villa in Lisbon.

Not as a client. Not as a collaborator in the traditional sense. But as someone who wants to do this properly again - and who knows there's no better environment than being surrounded by people who live and breathe this stuff daily.

FYI: Marvin just hit 10k subscribers on YouTube (go watch his videos, they're genuinely good).

What you can expect from me over the next weeks:

1️⃣ I'll be sharing my process aka “Build in Public”.

2️⃣ How I work with their tool & playbook.

3️⃣ What I learn on the fly from Marvin, Selim Burcu and Max Radman (and many other guest that will join).

4️⃣ The strategic decisions I make. The wins, the blockers, the rewrites.

A little side note after being here for a week:

I'm eating cleaner than I have in a long time & working out every single day, lol

I had no idea you could buy a portable steam sauna

I've never seen this many supplements in one place

The boys got me watching Drive to Survive - I pretend to finally understand how Formula 1 works

Selim makes the best cacao every night

Their "productivity" is contagious. Super cheesy, and I don't think hustling 24/7 is something to brag about - but I came here with a list of things I want to accomplish, and this is the perfect setup to actually do it.

That's it. :D

The plan was simple: Tag the people I want to work with on LinkedIn and wait.

Our campaign for the Berlin Blockchain Festival is off to a great start.

But let’s be real:

You can’t just repeat the same formula and expect LinkedIn to do the work for you.

Over the last few weeks, I’ve shared three posts documenting the process. 

The first two were huge. The third? Not so much. 

Maybe I wasn't creative enough that day, or maybe the algorithm just wasn't feeling it.

In the world of "vanity metrics," some might call that a decline. But I look at it differently:

Time invested: Under 5 hours.

Output: A direct line to the most important intros in the industry.

Leverage: Our reputation and the trust we’ve built at w3.group.

People literally slid into my DMs to help. This is why I love storytelling because people feel emotionally attached. Sounds cheesy (and we love that) but listen to me:

We are currently in talks with a massive lineup: Bitvavo, Ledger, Google, Solana Foundation, Klarna, PayPal, OKX, NEAR Foundation, Cardano Foundation, Bitpanda just to name a few. 

We all like the name dropping so here it is. I’m not saying who’s confirmed yet, so you need to stay tuned and follow my storytelling throughout the next weeks.

Converting these players isn't a "finger snap" moment. It requires deep alignment of goals. 

Thanks to the head start we took in Q4 2025 (shoutout to Alina Straub and the Better Life GmbH team), we are exactly where we need to be.

I don't want to make a fourth post just tagging people again. 

Everyone can talk, especially on this platform lol <3

In the next round, I’m going to show you what we’ve actually planned. 

Most people need to see the vision to truly understand what we’re building for June.

Thank you for 30k+ impressions on a piece of content I created on a public bus in Sri Lanka.

In the last few weeks, I’ve started experimenting with using LinkedIn in a more 'playful' way to share a different kind of content. 

On one hand, there’s the tagging of all the companies we’d love to work with (I’ll definitely give you an update on that later this week). On the other hand, there are our vlog and reaction videos (my favorite part, to be honest).

It’s all part of a campaign that the people in my network seem to enjoy (and me too because I love humor).

My Marketing Manager, Quinn Wilhelm, and I are 'roasting' each other across our profiles - using LinkedIn and X (Twitter) to create a narrative leading up to the Berlin Blockchain Festival.

Last week I was on the road and had to get a lot done in very little time. 

Funnily enough, the two LinkedIn posts that required the least effort last week generated more impressions than the posts I sometimes spend 1–2 hours on.

I think it’s time to give my creativity more freedom. After all, it seems like I managed to keep you guys entertained.

Next time my parents ask me what I do for a living, I am just going to show them this.

My Operations Manager Kushal got tired of manual spreadsheets and paper checklists, so he simply built his own app. Total cost? €50 and some "addictive" late-night sessions with Lovable and Gemini.

☀️ "Good morning, sunshine. Ready for another thrilling day of pretending the printer isn't out of place?"

That’s the greeting our front desk staff at w3.hub got this morning. 

Not from a human, but from an AI agent Kushal Singh built because he was tired of paper checklists.

Kushal is our Operations Manager. He didn't ask for permission or a tech budget. 

He just saw a problem: Rotating staff felt no "ownership" over manual tasks.

So, he spent his evenings at home manifesting ideas into code.

What he built in just a few months (of learning everything from scratch): 

→ Smart Inventory: A drinks tracker. Before that, the runners just shared screenshots in Whatsapp chats.

→ AI Briefings: Daily task summaries with actual humor and personality. 

→ Asset Management: Real-time tracking of movement and damages across all floors of our community space.

When I asked him why, he said it’s "addictive" to see an idea become a functional tool in hours.

We talk a lot about AI replacing jobs. 

But seeing Kushal work on this shows the opposite: He uses the tools to solve a problem and to make HIS work easier. 

I am super happy to see this solution-oriented mindset in our companies. 

I love being impressed by things like this, even though I believe this kind of mindset should be at the forefront of everyone's mind (to some extent).

"Build in public" is a great until you realize you’ve been talking for weeks without actually showing the goods. It’s time to change that. Let me introduce you to our biggest project of this year: 

The Berlin Blockchain Festival (aka the BBF) which is taking place during Berlin Blockchain Week (this sentence sounds like a Zungenbrecher, sorry).

To be honest: Last year was wild. 

Managing four floors of activity simultaneously (and soon there will be more!) was beautiful, but behind the scenes, it was pure chaos. 

I joke about being a "certified event manager," and my co-founders Henrik Bredenbals and Jonathan Kuhl usually just roll their eyes because they know how close we were to our breaking point.

But here’s the thing: The demand for authentic, community-led experiences is skyrocketing. 

Most companies simply can’t pull this off on their own anymore. Facts.

So we learned. We evolved. And we brought in the pros at Better Life GmbH to make sure this year is the next evolution.

The result: The "Own Your Floor" model 💖

Instead of a cramped 2x2 booth, we’re giving companies an entire floor. Your branding, your topic, your community. 

I mean it literally: No limits.

What does that vibe feel like? 

In the past, it meant lying in the "grass" of our content studio during the Bitvavo launch, or sipping an Espresso Martini at a rave in an old basement lab. 

It meant playing soccer in a gallery during the OneFootball and Coinbase (BASE) events.

For 2026? 

I’ve heard rumors of us building an entire "Kiez" in our courtyard, complete with 4€ Döner (in Germany we compare inflating Döner prices). 

And that’s just one of many ideas.

In the image below, you can see how Alina is currently piecing the agenda together. This draft uses partners from previous years to show the flow - my transparency has limits until the contracts are signed, hihi.

We are ready for the next round. If you want to be part of the madness and own your own floor, hit me up.

Content Creator, Founder of Melationship & Rawr Ventures and Business Angel

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