Vicente Valencia

VILENTIA

Unfiltered advice about PPP and Infrastructure. 
PPP Training and Coaching
SPV Management and Advice
Strategy, Bids, Market Lead Proposals and much more.

Founder

Homizy

Love the challenges, the design and changing spaces and cities for the better. 

We give a second opportunity to old buildings and houses creating unique homes.

Co-Founder and Investor

Camarounds

Confounder and investor. 
If you can get a cab in 3 min with your mobile phone, why should be different for a plumber, electrician or cleaner. 
Camarounds is leading this community helping thousands of customers in Panama.

Co-Founder

VIP LIFE PANAMA

Leading VipLifePanama to become one of the biggest in the Santiago region in Panama

Cofounder and Board Member

NX2 Northern Express Group

The Pūhoi to Warkworth project is a PPP (Private Public Partnership) between the Government and a private consortium, the Northern Express Group (NX2). While the NX2 will be responsible for financing, designing, building, maintaining and operating the motorway for up to 25 years, the motorway will remain a public asset.

The new Pūhoi to Warkworth project will extend the four-lane Northern Motorway (SH1) 18.5km from the Johnstone’s Hill Tunnels to just north of Warkworth. It is the first stage of the Ara Tūhono – Pūhoi to Wellsford Road of National Significance. It will be open for traffic by late 2021. Ara Tūhono means a connecting pathway (Ara meaning pathway/passage and Ara Tūhono means connecting or linking one part to another).

Chief Executive Officer

A30 Express

A30 Express (former Nouvelle Autoroute 30 s.e.n.c) is the private partner responsible for the Highway 30 completion and operation, in accordance with a public-private partnership (PPP) agreement signed on September 25, 2008 by Nouvelle Autoroute 30, s.e.n.c. and Ministère des Transports du Québec. This agreement ensures the design, construction, financing, operation, maintenance and repair of the PPP completion project of the A30 and some complementary road sections as well as the operation of a toll plaza over a 30 year period. 

In total, A30 Express manages almost 2.0bn$ in assets which encompass approximately 75 km of highway, including two major structures over the St Laurent River and the Sea Way, the S. Marcil Bridge (1.8km) and the M. Parent Bridge (2.8km).

Board Member

A30 Express (former Nouvelle Autoroute 30 s.e.n.c) is the private partner responsible for the Highway 30 completion and operation, in accordance with a public-private partnership (PPP) agreement signed on September 25, 2008 by Nouvelle Autoroute 30, s.e.n.c. and Ministère des Transports du Québec. This agreement ensures the design, construction, financing, operation, maintenance and repair of the PPP completion project of the A30 and some complementary road sections as well as the operation of a toll plaza over a 30 year period. 

In total, A30 Express manages almost 2.0bn$ in assets which encompass approximately 75 km of highway, including two major structures over the St Laurent River and the Sea Way, the S. Marcil Bridge (1.8km) and the M. Parent Bridge (2.8km). 

Vicente Valencia holds the roles of CEO, Project Director and Private Partner Representative for A30 Express.

Responsible for all activities related to operations, maintenance and rehabilitation of the infrastructure 
Managing annual budget circa 10M$
Introducing new maintenance and asset management techniques in Quebec
Responsible for the design, installation and operations of the Electronic Toll System and Intelligent Traffic System (circa 20M$)
Finished on time and under budget the first classic toll system in more than 20 years in Quebec, a challenge from the point of view of technology, time-frame and pre-existing conditions
Evaluation of construction solutions from a financial model point of view
Responsible for the supervision of the civil infrastructure related directly to operations activities
Responsible for rehabilitation works on major infrastructures (+10M$)

Chief Operations Officer

LINK427

Wellap

In few simple steps, Wellap guides the consumers in an intuitive and fun way to purchase the product that meets best their needs without any external influence or pressure. Our application search in the whole internet the best deal that perfectly suits the need of the customer. 
We are a start-up adding value not just on-line distributors and their customers, we are now working in physical point of sales to change the way people choose products and make purchases. 

I have been mentoring and couching of key staff, as well as overseeing the changes in the business model and new strategies. I have contributed to the investor negotiations and board reorganization.

EADIC

Postgraduate studies related to PPP Projects, Finance, and International Management:
Postgraduate course at Alcalá University (UAH): “International Project Management” (Gestión de Proyectos Internacionales)
"Efficient Management of International Projects" (Gestión eficaz de proyectos de ámbito internacional)
“Internationalization of Engineering and Construction Firms” (Internacionalización de empresas de Ingeniería y Construcción)

Lecturer

MCPubliDesign

General guidance about all services related to design, marketing products and printing in all formats, corporate and general public.
Successfully purchased, reorganized, and sold the company
Oversaw increase in sales of 350% in 3 years
Successfully negotiated credit facilities with lenders
Lead new investors and business development negotiations
Mentoring and couching of key staff

Chairman

🤔 Risk-Averse Renegade 💪 | Helping others take the leap of faith | Entrepreneur & Investor | Personal Growth, Business. 🐭 Join the free rat race 🐭

If you need PPP Advice or Training that you WON'T get from the World Bank go to: https://vicentevalencia.com.

I love infrastructure delivery and I have good reasons for that. 

I still remember my third day working in PPPs, around 20 years ago. 

I was put on a Board meeting, and my boss told the rest of the board members that "I was the new PPP advisor". 

Not bad for the third day. 

I didn't know what a PPP was, nor even a what a Board was, or shareholders, or construction contracts, or back-to-backs... and there I was. 

Now, after having tendered, managed, delivered, refinanced, sold, a few PPPs in Europe, North America and New Zealand, as a COO, CEO and Board Member, I can tell you many more stories... some of them, "terror stories": extra costs, claims, delays, incompetence, bad clients, terrible contractors, evil designers, etc. 

But I can also tell you many great stories about people. 

Happy people enjoying a new and fantastic piece of infrastructure. 

These assets have transformed for the better lives, cities and even countries. 

I’ll never forget the 15 December 2012, when I opened as the COO, the A30 Project in Montreal. 

I put my beautiful and very patient Spanish wife on a toll both to enjoy. 

Many nights working at night and she supported me all the way long, and I wanted her to live the experience. 

During a break to have diner – it was a long day – she told me that users thanked her saying “Gracias”. 
I’ll never forget the joy and happiness of thousands of people that wanted to cross the bridges that we built.
 
This is the power of great infrastructure, properly delivered. 

This is why, I love that business. 

I also have two secret passions: Real Estate Investing, and a popular newsletter. Everyday, I send a free tip about business, project management, investment, motivation and personal growth. All this comes with Spanish spice. Subscribe, join other +2k free minds and enjoy.

Behind the glamour of billion-dollar infrastructure projects lies a harsh reality: not all succeed... They failed or they were short in delivering what they promised. 

Here you are: 

🚧 15 PPP Projects That Failed and Why 🚧

From political turmoil to flawed traffic forecasts, explore the cautionary tales of PPPs from Spain, Australia, the USA, and beyond.

💡 Swipe through to discover the lessons these failures teach us about risk management, accurate forecasting, and the importance of well-structured contracts.

Lots of learnings for governments, bidders, contractors, lenders and advisors.


#InfrastructureFailures #PPPProjects #ProjectManagement #PPP #NewZealand #LessonsLearned #PublicPrivatePartnerships #RiskManagement #GlobalProjects #ConstructionInsights #PPPChallenges #SmartContracts #pipeline

PPP Executioner | Helping PPP Professionals, Agencies and Equity Providers to market and deliver better PPP Projects | Join the PPP MOVEMENT for Infra tips and stories. Click in My Newsletter

15 PPP Projects that did not deliver

Most PPP projects don’t fail because of construction issues.
Or financing.
Or KPIs.

They fail because people ignore the basics.
The fundamentals.

The principles nobody teaches you in those “PPP certifications.”
The laws I’ve learned after 20 years sitting on all four sides of the table:
government, contractor, equity, and operator.

So here they are.
The 15 Commandments of the PPP Movement.
The no-BS rules that separate a bankable project…
from a headline on the front page of the newspaper.

Swipe.

Learn them.

Break them at your own risk.

#PPP #Infrastructure #PublicPrivatePartnerships #MegaProjects #ProjectFinance #Governance #PublicSector #RiskManagement #InfrastructureInvestment #Construction

The 15 Commandments of the PPP Movement

🚧 The Top 10 PPP Projects to Watch in 2025 🚧

Love to be back from holidays... and what would be a better start than this post?

Remember. 

Infrastructure shapes the future, and Public-Private Partnerships (PPPs) are at the heart of delivering the most transformative projects worldwide.

In this carousel, I’ve highlighted 10 major PPP projects that stand out in 2025:

🌍 Spanning continents from Africa to Asia, Europe, and the Americas
💰 Representing billions in investment and innovation
⏳ Promising milestones, big challenges, and lessons for the industry

Whether you’re tracking aviation, transport, or urban development, these projects are setting benchmarks for collaboration between governments and the private sector.

🛠️ Curious which projects made the list? Swipe through to discover the top 10 and why they matter! 

And for my friends in #NewZealand... No. The Northern Corridor is not there yet... I'm looking forward to hearing some news!!!

✨ Did I miss any other? Share your thoughts in the comments—what’s the #PPP project you’re keeping an eye on this year?

#InfrastructureDevelopment
#PPPProjects
#PublicPrivatePartnership
#SmartInvestments
#GlobalInfrastructure
#RealEstateTrends
#UrbanDevelopment
#ProjectFinance
#ConstructionInnovation
#SustainableInfrastructure
#EconomicGrowth
#TransportInnovation
#MegaProjects
#InfrastructureInsights
#GlobalGrowth

Top 10 PPP Projects to Monitor this 2025

AMAZING FRIDAY. 
I still heard today someone thinking that PPPs are about “privatising the public.”

Wrong. Simply wrong... and not just because some people still don't understand PPPs as delivery method. 

PPPs are about accountability.
About delivering on time and on budget.
About getting real outcomes, not excuses.

When a project is 3 years late, 40% over budget, and falling apart after 5 years...
What’s the alternative?
Keep doing it the old way?

The truth?
Some public agencies, consultants, contractors, subbies fear PPPs not because they fail…

But because they expose failure. They break status quo. 

Think about it!

#PPP #Infrastructure #PublicPrivatePartnership #Construction #ProjectManagement #Accountability #BigProjects #PPPNZ #InfraStrategy

Most governments say they want world-class infrastructure.
But then they panic when world-class people show up.
The Ministry of Transport of Quebec didn’t.
They opened the door.
To foreigners.
To competition.
To courage.
The result?
A-30 Expressway. In my modest opinion, one of the most successful PPPs in North America.
Delivered on time. 
On budget. 
With pride.
I was there.
And I still remember the chaos, the cold, and that night before opening when we almost forgot to put live the tolling system.
Today's article is about courage.
Not the PowerPoint kind. 
The real one.

#Leadership #PPP #Infrastructure #Courage #ProjectManagement #PublicPrivatePartnerships #Canada #Construction

View newsletter: PPP & Real Estate stories

Most governments say they want world-class infrastructure. But few have the guts to bring in world-class people. But the Ministry of Transport of Queb

Open article: Dark and Cold by Vicente Valencia • 2 min read

Why do PPPs fail?
Not because of “complexity.”
Not because of “market conditions.”
And definitely not because “it was unforeseeable.”

The real reasons repeat.... 
Over. And over. And over.

Risk pushed to the wrong side.
KPIs that punish instead of perform.
Bureaucrats negotiating with Excel instead of brains.
Everyone says lessons were learned.

But somehow, the next project looks suspiciously familiar.
Here are the 20 real reasons PPPs fail.

#PPP #Infrastructure #PublicPrivatePartnership #ProjectFinance #Construction #Procurement #Leadership #RiskManagement #PPPProjects #LessonsLearned

In a recent interview, an expensive consultant… those that charge you for their offices in the middle of Manhattan and all the MBA fees of the Ivy Lea

Open article: The causes of PPP failure by Vicente Valencia • 3 min read

I like saying that many PPPs don’t fail in construction.
In fact, they tend to fail much earlier.
In meeting rooms full of PowerPoints, optimism, and zero understanding of risk.

In this case, the government tried to transfer every single risk to the private partner… and killed the project before it was even born.

A great case study from Kenya:
A highway that should have been a PPP,
but died in the “market sounding” phase…
and then cost twice as much when delivered traditionally... plus time and reputation lost.

Take a look. 
It’s a story about what happens everywhere when people confuse risk transfer with avoiding responsibility.

And don't get me wrong. 
This project at the end was successful. But this is not what the article is about. 

By the way, have you seen a PPP collapse because the risk matrix was a suicide note?
Comment below. 

#PublicPrivatePartnerships #Infrastructure #PPP #ProjectFinance #RiskTransfer #Construction #Procurement #ValueForMoney #RiskManagement #AfricaInfrastructure #Kenya #Transport #PPPFails #LessonsLearned #Megaprojects #Leadership #Government #Engineering #Policy #InfrastructureDevelopment

“We want a PPP… but we don’t want to take any risk.” That scream comes from the public and private sectors alike… And every time I hear that, I alread

Open article: Let's transfer all the risks by Vicente Valencia • 3 min read

Everyone talks about “value for money.”
Nobody talks about scope for money.

Because when the scope is a guess, the only certainty is that someone’s getting rich fixing it later.

Sydney’s light rail PPP proved it.

The contract had grey areas. 

The ground didn't. It had many other things. 

What Happens When the Scope Is a Guess... enjoy. 

#PPP #Infrastructure #PPPHorrorStories #PublicPrivatePartnership #Procurement #InfrastructureFinance #PPPs #Australia #PFI #ValueForMoney #InfrastructureLessons #VicenteValencia

Early brief: “Deliver a shiny new light rail through Sydney’s CBD. Easy. Everyone loves trams.” Translation: scope unclear, assumptions heroic, risks 

Open article: What Happens When the Scope Is a Guess by Vicente Valencia • 2 min read

Most contracts fail before they’re signed.
Not because of bad lawyers. To keep those nice offices with views they get the best guys. 
No. 
They fail because they forget about alignment and partnership. 
There are clauses that change everything. 

Today, I propose you this one. And it can change lots of things. 
How partners behave, how risks are shared, how money moves.
I’ve seen it turn adversaries into allies…
and billion-dollar disasters into success stories.
If your contract doesn’t have it, you’re already losing.

Read the full post. Then tell me:
What’s the one clause you’ll never sign without?

#Infrastructure #PPP #PublicPrivatePartnership #RiskManagement #ProjectManagement #Procurement #DealMaking   #InfrastructureInvestment #LegalDesign #ProjectFinance #AssetManagement #VicenteValencia

PPP Executioner | Helping PPP Professionals, Agencies and Equity Providers to market and deliver better PPP Projects | Real Estate Investor | Join 2k Subscribers for this Infra tips and stories

Most projects fail for boring reasons. Not for lack of brains. Not for lack of money. For lack of aligned incentives. Boring, because they repeat over

Open article: A clause you must have in your contract by Vicente Valencia • 2 min read

Would you use a whip to make it happen?
4,500 years ago they built the Great Pyramid.
No consultants. 
No “alignment sessions.”
Just vision, purpose, and execution.
Today we drown in frameworks, governance, and fear.
We lead with consensus instead of conviction.
We manage meetings, not missions.
This article is not about cruelty, but clarity. 
The kind that built wonders.
👉 Read it here.
#Leadership #PPP #Infrastructure #ProjectManagement #Mindset #Construction #PublicPrivatePartnerships

Behind my computer I have a painting from Egypt. And this makes me remember how those guys used to work. They built the Great Pyramid of Giza 4,500 ye

Open article: Would you use a whip to make it happen? by Vicente Valencia • 2 min read

How to make the other party to understand. 
This is one of the key problems that more often I receive on my desk. 
I always start by one question. 
“Have you talked to them?”. 
“Many times”.
“And…?”
“They don’t understand”
“Then, you have not dig enough” 
 
Yeah. 
This is a typical frustration. 
“How the other side can’t understand this”. 
 
Look. 
There are no miracles. 
But there are lawyers. 
They have the incredible capacity of grabbing people’s attention… specially through letters. 
They can also point out that your “crystal clearness” is not such. 
 
One of the advantages of using lawyers is that you must make the effort to explain to an alien what’s going on. 
 
But I leave that for another day. 
For today, think about that project where the other party does not understand. 
Then, click below. 
https://lnkd.in/gXuiU6Ux

PPP Executioner | Helping PPP Professionals, Agencies and Equity Providers to market and deliver better PPP Projects | Join the PPP MOVEMENT for Infra tips and stories

I loved this interview so much! Thank you Andy!

Vicente Valencia breaks it down: PPPs aren’t a magic fix, they’re a delivery model.

But when you’re dealing with large, complex infrastructure, the model works. That’s why countries building massive networks use PPPs consistently. We just need to use the right model for the right project and use it properly.

📌 From: Yarns with Andy – Episode 62
📌 Timestamp: 00:03:31

🔗 Watch full episode here: https://lnkd.in/gWpCjeem
🔗 Follow us: https://lnkd.in/gtrDfhHm

#PPPNZ #InfrastructureNZ #ConstructionIndustry #NationBuilding #DeliveryModels #BuildBetter #YarnsWithAndy

The New York Times (1920)
“A rocket will never leave the Earth’s atmosphere.”
— The New York Times, editorial.

49 years later… 

“The Times regrets the error.”
— The New York Times, July 17, 1969 (the day after Apollo 11 launched)

1952 – Lee de Forest, a legendary and respected engineer, (Father of Radio)
“Man will never reach the Moon… Mortals must live and die on Earth.”

1956 – Sir Richard Woolley, Britain’s top astronomer.
“Space travel is utter bilge.”
— Sir Richard Woolley, Astronomer Royal, 1956

Twelve years after calling it “bilge”, Apollo 8 orbited the Moon and Apollo 11 landed on it.

1957 – Lee de Forest again (Associated Press)
(Yes, he doubled down… and was wrong twice.)

“They will never reach the Moon.”
— Lee de Forest, AP interview, 1957

This was an actual newspaper headline in 1957, by the way. 

1957 – Former Astronomer Royal, Sir Harold Spencer Jones
“Generations will pass before man ever lands on the Moon… and even then he won’t return.”
— Sir Harold Spencer Jones, 1957

Twelve years later:
Humans go, land, walk, take samples, take photos, return home, do interviews, and sign autographs.

1958 – Commander George Van Pelt (U.S. Navy). Director of missiles programme. 

“We are far closer to creating a robot that can think than to sending a man to the Moon.”
— U.S. Navy Commander G. Van Pelt, 1958

1958 – John Rinehart, Director, National Bureau of Standards. The top materials expert in the United States

“We are a long, long way from manned spaceflight.
Not in my lifetime, nor yours.”
— John Rinehart, 1958
 
1959 – Dr. Thomas Gold (cornell), Physicists and Astrophysicists. One of the most famous astrophysicists in the world at the time. 

“The Moon is covered in a deep layer of dust.
Any spacecraft would sink instantly.”
— Thomas Gold, 1959
 
NASA had to model the risk that the lunar module might ‘sink’ into the surface.
 The real outcome: the Moon had only 1–2 centimeters of firm dust

1961 – British Interplanetary Society internal memo

“A manned lunar landing before 1970 is a dream.
We simply do not possess the materials, computing power or propulsion technology.”
— British Interplanetary Society, 1961
 
1964 – The Royal Aeronautical Society (UK)

“Even if America reaches the Moon, returning safely will be beyond current engineering capability.”
— RAeS panel, 1964
 
1967 – After the Apollo 1 fire (pessimistic engineering groups)

“Human beings will not reach the Moon in this decade. The risks and engineering complexity have now surpassed what is achievable.”
— Multiple aerospace safety committees, 1967

1968 – French science magazine Science et Avenir

“There is less than a 10% chance the Apollo program will land a man on the Moon before 1975.”
— Science et Avenir, 1968
 
#Leadership #Engineering #Innovation #Mindset #ThinkBigger
 #MakeItHappen #Strategy #LeadershipDevelopment  #ProjectManagement #ComplexProjects

One of the most read posts of the year... the reason? It's so common... and so true!

Want to kill a PPP project slowly and painfully?

Just let the agency treat the design review like a control exercise.

Instead of validating risks, they turn it into a line-by-line approval process.

Instead of trusting the performance specs, they try to redesign the asset through comments.

And instead of letting the Independent Engineer lead, they flood the process with consultants who were never briefed on how PPPs actually work.

The result?
Confusion about who’s responsible.
Endless design iterations.
Delays. Claims. Resentment.
And a clear message to the private partner: we don’t trust you.

Let’s be clear: in a PPP, the public sector is not buying drawings.
It’s buying a service.
Delivered by an asset.
Maintained over 25-30 years.

The mindset has to shift.
From “we must approve everything”
To:
“We’ve transferred risk. Let’s manage outcomes.”

Until that happens, many PPPs will keep falling into the same trap:

Pretending it’s a traditional contract, while expecting extraordinary results.

#PPP  #PublicPrivatePartnership  #Infrastructure  #ProjectDelivery  #DesignReview  #RiskAllocation  #IndependentEngineer  #ConstructionContracts  #InfrastructureLeadership  #MindsetShift

GrowthX

Pantech Digital

🚀 The journey from 0 to 1 is much tougher than 1 to 100. Whether launching new products, entering new markets, or reaching fresh customer segments, the 0 to 1 path is full of hurdles—and only 1% of these initiatives survive the first year.

🎯 We know the struggle—because we've been there too.

As Smarketers, we’ve helped drive $100M+ in incremental revenue for Unicorns and Super Unicorns looking to scale, innovate, and boost revenue. With Pantech, marketing isn’t just an expense—it's a Sales engine fueling revenues and profits.

💡 Our secret? A world-class team of specialists in performance and influencer marketing. We've partnered with powerhouse brands like TikTok Shop, Temu, Shein, Ulike, and Mobile Legends, helping them crush their growth KPIs and dominate the market.

⚡ It’s not easy. There are challenges at every turn. But we thrive in the hustle—and we absolutely love what we do!

Managing Director and CEO

As an investor and board member, I offered strategic guidance during the early stages of the organization's development, helping the core team establish foundational processes, infrastructure, and delivery capabilities.

Investor / Board Member

Quickads

Over the past decade, I've had the privilege of working with industry giants like Google, Disney+, TikTok, and more. In doing so, it became abundantly clear that our reliance on ad creatives was a fundamental pillar of any successful Go-To-Market strategy. Yet, it often felt like millions of marketing dollars were left on the table, affecting agencies, publishers, and marketers worldwide.

I always yearned for a straightforward, scalable solution—one that could be effortlessly implemented by countless clients. It was during a casual conversation over coffee with Nitin Mahajan that my decade-long aspiration finally found its purpose. Our mission? To create ads with a single click in just 30 seconds!

The utilization of generative AI to automate ad creation is poised to revolutionize the marketing landscape. I'm eagerly anticipating the opportunity to collaborate with the Quickads team, and together, we aim to make a profound impact for global SMBs and agencies.

Onward and upward! 🚀🚀

Advisor

Insight

Investor / Advisor

ByteDance

► Role Summary: As Category head - drove Growth and Marketing for Key Clients across categories.
► Impact: Setup and Grew Banking, Financial Services, Insurance and Auto Category P&L to $100k+ within 2 quarters
▪ Growth Marketing: Drove growth marketing for key clients along with full-funnel activations:
▪ Upper and Mid Funnel: Branding, awareness and engagement through innovative solutions like Hashtag Challenges, 
Brand Takeovers and Impact properties on Tiktok and Helo.
▪ Lower funnel solutions: Performance marketing solutions to deliver on lower funnel goals:
✓ Shallow Goals: Optimized campaigns to enhance CTR (click-through-rate), CPC (cost-per-click) and C2V 
(click to visit) 
✓ Deep Goals: Used advanced AI/ML (artificial intelligence/machine learning) and predictive models to 
optimize for deep goal KPI’s like CPI (cost-per-install), CPR (cost-per-registration), CPFD (cost-per-first-deposit) etc.

Vertical Head <> Revenue Growth and Monetization

Disney+ Hotstar

► Role Summary: As client partner - managed trusted relationships with Key Clients across Mobile Handsets, Consumer Durables & IT.
► Impact: Drove Revenue and Growth for the Vertical through Focused Initiatives, Custom Solutions and Innovation.
▪ Entertainment: Sponsorships and Inventory Deals across Genres - English (Koffee with Karan, Ted Talks), Hindi (Nach Baliye, 
Bigg Boss), GEC’s, Movies > 10X uplift in Revenue to ~$1Mn/Quarter.
▪ Sports: >$Multi Million Revenue across IPL, World Cup, EPL, PKL etc.
▪ Innovation: Innovative Solutions to Drive Growth & Engagement -> Live Streaming, In-show Integrations, Content Solutions etc.

Vertical Manager <> Revenue Growth

Lava International Limited

►Role Summary: Led the Digital Vertical at Lava Mobiles.
► GTM and Product Launches: Conceptualized and launched campaigns across Search, GDN, FB to drive Awareness, Preference & Sales.
▪ Moneyback Challenge: PAN India campaign with over 300M impressions >3X uplift in Brand Searches, 1.6X uplift in sales).
▪ 2 Years Warranty: First of its kind program launched across India with over 100M impressions >1.5X uplift in sales, <1% return.

Head <> Digital Marketing and Revenue Growth

Max Healthcare

►Role Summary: Led the Digital Team - drove Digital Transformation, Performance and Revenue.
► Digital Revenue Channel: Setup and grew the channel to ₹50cr+.
▪ Lead generation: Organic (SEO) & Paid (Search, GDN & FB) >CPA: < ₹1k, LTV: >₹30k.
▪ Sales: Setup the sales team for lead management and conversion >Lead Conversion: 10%+.
▪ Attribution: Integrated analytics & multiple systems (CRM, HMS) for tracking Customer Journey and Revenue.
► SEO, Social Media and Asset Management.
▪ Website Launch: Launched responsive & adaptive website (April ’16) in Drupal.
▪ SEO and content marketing: Optimized 8k+ KW’s, added 400 blogs/infographics & 250 videos.

Lead <> Digital Marketing and Revenue Growth

Google

►Role Summary: 3 Years of experience in Client Management, Business Development & Consultative Sales.
► Key Client Management: Managed trusted relationships with a Multi-million $ portfolio.
	Conceptualized, implemented & optimized Campaigns on Search, Display & YouTube.
	Tailored strategies for PC’s, Tablets and Mobiles (Mobile first, multi-device campaigns).
► Performance Marketing
	Optimized campaigns for higher ROI >4X uplift in optimizations, 5X uplift in adoptions.
	Enhanced Campaigns Migration Lead: 250 Accounts migrated in 2 weeks (EC’s allow multi-device campaign management).
	Success Story: Optimization for an ecommerce client >5X CPA reduction, 40X conversion uplift, 10X budget uplift.
► Success Metrics
	 Global #1 in multiple metrics for 3 quarters with over 120% attainment of targets in a 200+ strong sales organization.
	 Fastest Promotion in Sales Team within a year by exceeding expectations, driving innovation & leadership initiatives.

► Left Google: After completing three truly amazing years at Google, joined the PG. Program at the Indian School of Business (Hyd.)

Senior Account Manager <> Australia - New Zealand

[𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞 𝐏𝐄𝐏 𝐇𝐨𝐥𝐝𝐞𝐫] ▶️𝗖𝗠𝗢@𝗣𝗮𝗻𝘁𝗲𝗰𝗵> Delivered 𝟭𝗕𝗻+ Impressions @ 𝟮.𝟱𝗫 𝗥𝗢𝗜 with Integrated 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Campaigns🚀🚀▶️ISB'15 ▶️Ex Google/Disney+/Bytedance

✅ Still treating marketing like a cost center?
You're not alone.
But the best in the game? 

They know better.

Marketing that doesn't convert isn't marketing.
It's a silent leak —
Draining your growth, your team’s energy, and your budget.

That’s why we do things differently.
We blend Sales + Marketing into a single growth machine.
We call it  𝐒𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 — and it’s not just a buzzword.
It’s how we helped brands like  𝗦𝗵𝗲𝗶𝗻, 𝗔𝗹𝗶𝗯𝗮𝗯𝗮, 𝗧𝗲𝗻𝗰𝗲𝗻𝘁 𝗚𝗮𝗺𝗲𝘀, 𝗦𝗵𝗼𝗽𝗲𝗲, 𝗟𝗮𝘇𝗮𝗱𝗮 etc. drive 𝗨𝗦$ 𝟮𝗕𝗡+ 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮e with 4-6x ROAS.

We’ve got boots on the ground in Singapore, Hong Kong, India, China, and the US,
And hearts set on building performance systems that don’t just scale, they stick.

🌱We don’t chase growth.
We engineer it.
Across borders. Across product lines. Across customer journeys.
And yes, we have a damn good time doing it.

💬 Curious what your marketing could do if it actually worked like a business engine?
Let’s have a real conversation: 
https://calendly.com/sam-pant

Sam Pant

You know that heavy feeling in your chest?
The one that makes you question everything?

I know it well.

My journey started with two big dreams: IIT and IIM. I got a "no" from both.

Then came the job interviews. One rejection after another. Even my dream company, Bytedance, said no.

Each "no" felt like a door slamming shut. I started to wonder if I was on the wrong path entirely.

But life has a funny way of working out.

Today, I run an agency that does millions in revenue. We work with amazing brands I once only admired from afar. And the most beautiful part?

I get to provide employment to a wonderful team.

Looking back, I see it clearly now: every single rejection was a redirection.

If I had gotten any of those "yeses," I wouldn't be here. I wouldn't have this business, this team, or this purpose.

The "perfect plan" I had for my life was actually too small. The universe had something bigger in store, but it had to close those doors to guide me to the right one.

So if you're hearing "no" right now, please remember:

Your worth is not defined by a rejection. It’s defined by your courage to keep going.

Trust the timing of your life. Sometimes the most beautiful stories begin with a chapter of "no's."

What rejection set you on a better path? I’m listening.

#Rejection #Resilience #CareerJourney #Entrepreneurship #PersonalGrowth

💲🅰️Ⓜ️     / /   The Smarketer aka Sametravels 🌍✈️

💰💰 $5B+ in Revenue for Global Brands like SHEIN, Alibaba, Shopee & more! ➡️➡️ CPA • CPS • REV-SHARE Campaigns ➡️➡️ Premium • Direct • High-Quality Traffic ➡️➡️ DM for Growth 🚀🚀

I Thought I Was Building a Business. I Was Actually Building a Coffin.


5 years ago, my "office" was a door on sawhorses. I had the plan, the fire, the dream. What I didn’t have was armor for the soul-crushing silence and 3 AM panic attacks.

The Hard Truth Nobody Tells You: Your "Why" is Your Only Lifeline.

Your idea is not your "why." Your product is not your "why." Your "why" is the deep, emotional, non-negotiable reason you are willing to suffer for this. 

In 2025, with AI churning out business plans and automation handling grunt work, your "why" is the only thing that can't be replicated or automated.

I didn't start my agency to "leverage creator economies." I started it because I saw talented creators being exploited by big brands, and I believed there was a more human, ethical way. 

On the days I wanted to quit, and there were many, it was the thought of fighting for those creators that got me out of bed. 

Your "why" is your oxygen mask. Put it on before you help anyone else.

The Drama Isn't Funding, It's Fueling.

Forget hustle porn. Audit your three fuels quarterly:

1. Financial: Is a revenue stream growing predictably?
2. Emotional: What work made you feel alive? Do more of that.
3. Creative: What new tool or strategy did you master? If you aren’t learning, you’re dying.

Hire the Human, Not the Resume.

My worst hire had a glittering MBA. My best was a former retail manager with immense empathy. Your first hires define your company's soul. Hire for integrity and resilience. Skills can be taught.

I keep a "Crisis Kit": a thank-you note from a creator, a screenshot of my first terrible website. It reminds me of my "why" and how far I’ve come.

This journey breaks and rebuilds you. But if your "why" is strong, the person you become will be someone you can finally be proud of.

And one day, you’ll be sitting in a real office, with a real team, and you’ll get a message from a stranger starting out. And you’ll have the chance to tell them the truth you wish you’d known.

That’s the real success.

#HardTruths #FounderStruggle #StartupStruggle #BuildingInPublic #MentalHealth #EntrepreneurLife #NoFilter

I’m Attending Affiliate World Asia 2025, Bangkok! 

Excited to share that I’ll be at Affiliate World Conferences Asia in Bangkok on 3–4 December 2025.

If you’re attending as well, I would love to catch up, exchange ideas, and explore opportunities to work together.

We’re scaling fast across performance marketing, influencer growth, native, and AdTech, and are always open to connecting with great partners.

 Feel free to DM me or email me at: sp@pantech.digital

If you’d like to lock in a time in advance, just ping me and we’ll set up a slot during the event.

Looking forward to meeting founders, media buyers, networks, advertisers, publishers, and anyone building cool things in the performance ecosystem.

See you in Bangkok! 
— Sam

𝐓𝐡𝐞 𝐠𝐫𝐞𝐚𝐭𝐞𝐬𝐭 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐢𝐧 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐬 𝐚𝐥𝐬𝐨 𝐢𝐭𝐬 𝐠𝐫𝐞𝐚𝐭𝐞𝐬𝐭 𝐭𝐫𝐚𝐩.
And for most, it costs them their fortune.

Warren Buffett shared a profound truth: you don’t need to be a genius to build wealth.
In fact, making just one great decision every two years is enough.
He points out that someone who bought Berkshire Hathaway 50 years ago only had to make one decision.

The problem isn't a lack of opportunity.
It's the illusion of constant action.

We can trade stocks with a click. They’re liquid, cheap to move, and always available.
This should be an advantage.
But for most, it becomes a crippling disadvantage.

Why?
Because we treat our portfolios like a social media feed, constantly checking, refreshing, and reacting.

We feel the need to do something, just because we can.
And each "do something" incurs a cost: a commission, a spread, and most importantly, the cost of a potential mistake.

We would never do this with a farm or an apartment building we owned.
We’d buy it, tend to it, and hold it for years.

But with stocks, the daily noise tricks us into being speculators instead of owners.

Here’s what I learned from his wisdom:
💡 Wealth is built through inaction, not constant reaction.
💡 Your best investment is often the one you forget you have.
💡 Liquidity is a test of patience, not an invitation to trade.

The goal isn't to have more activity.
It's to have more clarity.

To buy a wonderful business and simply hold on.
To let compounding do the heavy lifting while you live your life.

𝐀𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟:
Are you building a portfolio, or are you just keeping your broker busy?

If this resonates, take a step back.
Turn off the screen.
The most powerful move you can make today might be no move at all.

Because in the pursuit of wealth, patience isn't just a virtue, it's a strategy.

#Investing #WarrenBuffett #LongTermThinking #WealthBuilding #StockMarket #Compounding #FinancialFreedom

✦ Everyone talks about what they did right to build a business.
Let me tell you the 3 things I did wrong — and what I’ll never repeat when building a billion-dollar company.

✦ For the first 5 years of my journey, I wasn’t “failing forward.”
I was simply failing… because of myself.

➞ I hired fast because I was impatient.
➞ I scaled fast because I was insecure.
➞ I agreed to bad deals because I wanted validation.

✦ The world will tell you:
“Failure is good. Failure teaches you.”
Here’s the truth nobody likes saying out loud:

➞ Most failures are avoidable.
➞ Most failures come from ego, not effort.
➞ Most failures set you back years, not weeks.

✦ Failure isn’t a badge of honour.
It’s a bill you pay — with time, money, mental health.

✦ But here’s the snapback:
After burning years and making stupid decisions…
I realised something I wish someone told me earlier:

➞ You don’t need to fail big to win big.
You just need to correct fast.

✦ Today, with sharper judgment, better people around me, and brutal honesty with myself, I’m rewriting the playbook.

And if you’ve been failing recently — just remember:
You’re not broken.
You’re just mid-pivot.

👉 Follow Sam Pant
For founder mindsets, scaling lessons & hard-earned truths.

#Entrepreneurship #FounderMindset #ContrarianWisdom #Startups #Growth

✦ Somewhere along the way, we turned burnout into a status symbol.
Long hours became a personality.
Exhaustion became a flex.
“Look how tired I am.”
quietly replaced
“Look how effective I am.”

✦ You’re not “hustling.”
You’re not “built different.”
You’re not “on the grind.”
You’re just terrified of slowing down
because you don’t know who you are
without the chaos.

✦ Let’s be real:
➞ Skipping meals isn’t discipline.
➞ Answering emails at 1 AM isn’t commitment.
➞ Feeling dead every weekend isn’t ambition.
That’s not high performance.
That’s self-harm with a LinkedIn caption.

✦ I’m not preaching from a pedestal.
I used to be that clown too.
I wore eye-bags like trophies.
I thought being the most drained person in the room
meant I was the most driven.
I told myself I was “doing it for the future.”
In reality, I was doing it for validation.

✦ Here’s the part nobody likes hearing:
Burnout isn’t caused by work alone.
It’s caused by needing to prove you’re never enough.
That’s not ambition.
That’s insecurity with a productivity filter.

✦ And the cruel joke?
The world doesn’t reward you for burning out.
It just replaces you.

Quietly.
Quickly.
Effortlessly.

✦ So here’s the snapback:
Real power is not in showing how much you can suffer.
Real power is doing exceptional work
without setting yourself on fire to impress people
who won’t even remember your name in 3 years.
If this stings a bit, good.
That’s your body and your brain asking for a different strategy.

👉 Follow me for uncomfortable truths about growth, work & ambition.

#Growth #Burnout #SustainableDevelopment

China America: A Brave New World!
Part1

#china #america #trade #jobs #future

Your next interview might feel more like a puzzle than a Q&A.
And that’s exactly how companies are seeing through resumes made perfect by AI.

These days, AI can make anyone look perfect on paper.
But a resume can't show the real you.
It can't show your grit, your creativity, or how you collaborate when things get tough.

That’s why companies are trying something new.
Imagine you’re asked to solve a puzzle or build a virtual ecosystem.
No right or wrong answers. Just you, navigating a challenge.

This isn’t about being the best gamer.
It’s about showing who you are when no one is watching.
Your approach. Your judgment. Your potential.

Why I believe in this shift:

It’s Fairer. It gives everyone a true shot—no matter your school, background, or resume gaps. Your skills do the talking.

It’s Real. You can’t rehearse your way through it. It shows how you actually think, not just what you say you think.

It Finds Potential. It uncovers raw talent that a traditional interview might miss. The kind of talent every company needs.

For me, this is the future of hiring.
It’s less about your polished story and more about your raw potential.
It’s about seeing a person, not just a profile.

What do you think? Would you welcome an interview that felt more like a challenge than a test?

#Hiring #FutureOfWork #Recruitment #HumanPotential #FairChance

✦ People worship “yeses.” Let me tell you how every bad yes I chased would’ve ruined my life — and how the “no’s” I hated saved me.

✦ For years, I thought the world was unfair.
 IIT said no.
 IIM said no.
 Bytedance said no.
 A dozen other interviews said no.
Back then, I thought rejection was a verdict.
 Now I realise it was protection.

✦ Here’s the uncomfortable truth nobody tells you:
 A “yes” at the wrong time is far more dangerous than a “no” at the right time.
If IIT had said yes, I would’ve walked someone else’s path.
 If IIM had said yes, I would’ve built someone else’s dreams.
 If Bytedance had said yes, I would’ve been just another employee — not a founder.

✦ The universe wasn’t blocking me.
 It was editing my script.
Every “no” forced me to confront myself.
 Forced me to learn.
 Forced me to build.
 Forced me to stop playing small.

✦ Today I run a multi-million dollar agency.
 I work with brands I used to admire from a distance.
 And the best part?
 I get to create jobs for people — something none of those “dream yeses” would’ve given me.
So here’s the snapback:
 Rejection is not humiliation.
 Rejection is direction.

✦ If you’re drowning in “no’s” right now, don’t romanticize them…
 Just understand them.
A “no” is the universe quietly saying:
 Not this. Not yet. Not here.
 Because something bigger needs space to arrive.

👉 What rejection pushed you onto a better path? I’d love to hear your story.

#Rejection #FounderMindset #ContrarianWisdom #Growth #LifeLessons

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Vicente Valencia

Sam Pant

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The Battle

Vicente Valencia

Sam Pant

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vicente Valencia's LinkedIn Performance

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