💥 Messaging that does justice to your solution.
🔥 Copy that resonates with your ideal buyer.

Sounds simple, right? 

And yet, in B2B tech, so many things get in the way:

❌ Agencies turn your website into a billboard — stroking boardroom egos but causing web visitors to bounce.

❌ Product marketers get too close to the product — forgetting to connect the dots for your ideal buyer.

❌ Too many cooks in the kitchen — causing your copy to get more cliche with every iteration.

And let's not forget:

❌ Everybody’s sycophantic ChatGPT is adding their two cents.

Well, I can help.

My process doesn’t just involve deep discovery, VoC research, and messaging strategy. 

I make the experience painless (and peaceful!) for your team. 

We’ll establish which stakeholders are involved and how they’ll contribute. So from Day 1, everyone knows what to expect and who's got the final say.

How do I do that?

➡️ Live or async Figma walkthroughs
➡️ Friendly but firm management of stakeholder feedback
➡️ Constructive handoff to design with creative direction

Here’s what clients say ⤵️

⭐⭐⭐⭐⭐
“She had this way of making people feel heard, managing different opinions and keeping everything moving forward at the same time. … She wireframed the pages so we could see exactly how the copy would actually work on a website in reality. And that's something that really saved us a lot of time when it came to design. She would record these short videos explaining … how the research shaped the structure. And those videos would make it really easy for everyone across the company, across different time zones to get aligned with what was happening.” — Christopher Garrett, Chief Revenue Officer, Hushmail 

⭐⭐⭐⭐⭐
“Vesna is strategic, mindful of nuance, a keen observer and a very good synthesizer of the most relevant pieces of information that matter to the reader. She is very knowledgeable of what makes websites great vs meh. … In the age where AI is actively displacing writing talent, Vesna’s expertise in crafting the right story and delivering the right message that matters is so refreshing (and renders AI helpless).” — Nadia Davis, VP of Marketing, CaliberMind

As for results? 📈

“ Within about three weeks of launching our new website, we've seen, depending on how you measure it, a 20 to 35% increase in our sales revenue.” — Christopher Garrett, Chief Revenue Officer, Hushmail


Whether your goal is more demo requests, more free trial starts, or more plan signups, I’ll work with you to boost conversions with better, bolder, buyer-aligned B2B copy. 🎯

Vesna M. – B2B Copywriter

Too good not to repost.

This is valuable for everyone.

- B2C, B2B
- Freelancers, consultants, and solopreneurs
- Startups
- Mature companies & orgs
...

What a cool framework!

Vesna Miro

🟣 Fixer of mediocre messaging for B2B SaaS, tech, cybersecurity // 🟠 Home - product - pricing - demo - landing pages & LinkedIn ads that convert jaded buyers // 🥇 Copyhackers Certified SaaS Copywriter

Illustrator • Graphic Designer • Fluffer of Ideas

This is it my friends. This is the year. The year you finally decide to pull up your elasticated (although now slightly perished due to overuse) underpants and sort out that branding of yours.

No longer will you sit in envy, surrounded by sodden tissues, watching as others smash it/crush it/pummel it (delete as appropriate) with their fancy branding.

This year, you’re taking them all on by turning your company branding into a fecking masterpiece.

“But Dave, I know nothing about this branding malarkey, where on earth would I even begin?”

You begin right here 👇 Right down there 👇 On this here video I’ve just uploaded 👇 On you go 👇

Steve Harrison

Dad. Change Agent. Facilitator. Strategist. Linkybrain PM @ Scottish Enterprise & Hon. Executive Fellow Uni@Aberdeen

loves finding interesting ideas and people. Knitting. Gardening. Trying to make the world a better place. Learning to be Delightful ....and delightful to be learning.

Dreams: Creating a world where good ideas flourish and poor ideas perish. Where planet positive is the norm not the exception. 

Ambitions: Growing a thriving economy in Scotland, based upon 21st Century technologies & services seeking to deliver ever increasing levls of customer delight.

Next 12 months Goal: To help more companies and founders  thrive than last year.

Successes: Ranging from crafting strategies for a billion growth to a million to a thousand  and helping many be achieved. Coaching many folk at all ages and levels to become and do more.

Specialties: Thinking differently,creative problem solving, opportunity finding, facilitation, project management, root cause analysis

Strategy development, strategic marketing, demand creation, facilitation, business improvement, people development, 
coaching.

An avid user of tools and techniques helping to turn theories into practical methods of achieving results. 

Favoured approaches: Theory of Constraints, NLP, lean, TQM, SL2, MHBS, MHGS, SPIN, De Bono, Buzan, Trusted advisor, AI, 5D.....

Project Manager

Working with Scottish Government on Green Datacentres and Digital Infrastructure. Exploring ways to use renewable energy to power the digital engine rooms. 

Working in the Mission Portfolio Management Office helping transition Scottish Enterprise & Team Scotland to deliver the bold levels of economic transformation within : 

https://www.scottish-enterprise.com/our-organisation/what-we-do/our-ambition

Working on the Future Economy & National Programmes - a bold initiative to  help Scotland #buildbackbetter, greener , fairer and stronger. Green Energy ( incl Offshore Wind) , Hydrogen Economy , De- Carbonised Heat and NZ Heavy Duty Vehicles make up the Climate and NZ theme, Space and Future Healthcare Manufacturing make up the High Value Manufacturing theme, Health for Wealth seeks to align improved citizen health and economic prosperity and Digital Scaling seeks to address the challenges identified by the Scottish Technology Ecosystem Review.

Working to co-create, develop and manage projects which create significant & sustainable positive economic impact across Scotland.

Experienced Project Manager  in a range of sectors: Forestry & Timber Technologies, Sustainable Construction, Creative Industries, Energy, Food/Drink, Life Sciences, Technology & Engineering.

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