Spectrum ITEC Consulting & Solutions Ltd. O/A Spectrum Copywriting

🔸 Conversion copy for core website conversion pages in B2B tech and SaaS
🔸 Conversion copy for landing pages
🔸 Voice-of-customer research services
🔸 Positioning and messaging strategy

Conversion Copywriter and Messaging Strategist

🔸 Wrote and edited video scripts for eLearning developer serving clients in the gas, oil, mining, and construction sectors. 
🔸 Copyedited 30+ books for publishers and self-publishing clients.
🔸 Copyedited doctoral dissertations and master's theses.
🔸 Copyedited proposals, reports, and corporate policy documents.
🔸 Wrote press releases for marketing and communications for a private university.
🔸 Wrote copy for landing pages, brochures, web copy, social media ads, and email campaigns.
🔸 Interviewed subject matter experts for feature articles and wrote story-style articles.
🔸 Wrote copy for brochures, websites, and ads as needed by clients
🔸 Wrote copy for fundraising campaigns and proposals
🔸 Wrote copy for digital marketing campaigns

Freelance Copyeditor and Content Writer

Olds College

🔸 Edited eLearning courseware and instructors’ guides in more than 10 disciplines, including:

▪️ information technology
▪️ agricultural science and technology
▪️ farm management information systems (FMIS)
▪️ CAN bus
▪️ turf science
▪️ brewing and distilling industry & alcohol science
▪️ veterinary care
▪️ hospitality and tourism
▪️ professional communications.

🔸 Provided constructive feedback to improve rubric documentation.
🔸 Collaborated with editors, SMEs, writers, and college administrators to produce learning and teaching materials for courses uniquely offered at Olds College.
🔸 Edited program proposals submitted to Alberta’s Ministry of Higher Education.

Contract Editor

Advanced Systems (IT Consulting Firm and Tech Retailer)

🔸 Worked as administrative assistant and receptionist at a B2B IT consulting company and computer retailer.
🔸 Wrote and designed advertisements for computer products, published in the local paper
🔸 Assisted technicians with customer support
🔸 Assisted the company president with his charitable organization, A Better World. (Communicated with A Better World donors and maintained files pertaining to various projects; mailed packages, collected donors’ cheques, etc. Composed and designed newsletters; gathered news stories from agency workers and volunteers; assigned, edited, or wrote articles for publication.)
🔸 Designed advertisements, event invitations, brochures, and programs for charity fundraising events

Administrative Assistant and Writer/Editor

There are sooo many B2B SaaS copywriters on this platform. I know. 

So, rapid-fire, here’s how I can help you:

✨ Pricing Page Audit ✨

Your SaaS pricing page is not pulling its weight on your site. It's leaving money on the table. 😬

Let's fix that. 

It all starts with my Pricing Page Powerlift. 💪💰

//

✨ Website + Landing Page Copywriting and Wireframing ✨

Your landing pages aren't bringing in as many qualified leads as you know they could be.

I'll figure out why they're not hitting the mark. And then I'll create designer-ready wireframes so you can publish landing pages that resonate with your ICP. 💕

//

✨ LinkedIn Ad Strategy, Copy, and Creative Direction ✨

Your LinkedIn ads are safe and forgettable. 🥱

Let's turn them into scroll-stoppers. 👀 So your differentiated message lives rent-free in your ICP's brain until they're ready to buy.

//

I book 4 to 8 weeks out. So if you're interested in working with me, send a DM and we'll schedule a call.

Vesna M. – B2B Copywriter

Holy Gusto

We specialize in growing your email marketing, giving you back your time, and obsessing over your email metrics so you don't have to.

Principal and Founder

Homofactus Press

Creating and publishing complex books for complicated people.
Oversee the acquisition and production of books exploring topics related to youth homelessness, chronic illness and sex, masculinity and gender presentation.

President and Co-Founder

Pendaran Inc.

Interactive Content Development and Delivery Team

University of Michigan School of Social Work

Responsible for the day-to-day operations of 7,900 square foot study and computing area with approximately 70,000 annual customer contacts.
Hire, train and supervise a staff of 10-12 student employees annually.
Create and maintain all procedure manuals related to the student employees job responsibilities.
Work collaboratively with IT staff to troubleshoot IT problems as well as create procedures for IT equipment in area.
Created and maintain scheduling database in Sharepoint for all resource reservations within the school - reduced redundancy by 80%.
Created electronic training materials for this Sharepoint database. 
Create and maintain a kanban tracking work flow and identifying problems that create false emergencies - implemented new pro-active procedures when I learned that 80% of our last-minute calls were because we failed to plan ahead.

Facilities and Logistic Operations

I help you identify the email metrics that improve your business revenue.

The Email List Doctor

Spoofers threaten your domain. 

They damage your reputation. 

They steal your revenue.

I stop them cold.

What I do:

- Halt spoofers in their tracks
- Secure domains from criminal enterprises
- Boost email deliverability
- Protect sender reputations

Results:

- Improved inbox placement
- Eliminated phishing attempts
- Enhanced email ROI

My approach:

Direct. No fluff. Just results.

Who I help:
Any business facing email spoofing issues. Size doesn't matter. Security does.

Ready to safeguard your email reputation?

Message 'PROTECT' now. 

Let's secure your email future.

#EmailDeliverability #AntiSpoofing #EmailSecurity

taplio

The Battle

Vesna M. – B2B Copywriter

Jay Sennett

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