Spectrum ITEC Consulting & Solutions Ltd. O/A Spectrum Copywriting

🔸 Conversion copy for core website conversion pages in B2B tech and SaaS
🔸 Conversion copy for landing pages
🔸 Voice-of-customer research services
🔸 Positioning and messaging strategy

Conversion Copywriter and Messaging Strategist

🔸 Wrote and edited video scripts for eLearning developer serving clients in the gas, oil, mining, and construction sectors. 
🔸 Copyedited 30+ books for publishers and self-publishing clients.
🔸 Copyedited doctoral dissertations and master's theses.
🔸 Copyedited proposals, reports, and corporate policy documents.
🔸 Wrote press releases for marketing and communications for a private university.
🔸 Wrote copy for landing pages, brochures, web copy, social media ads, and email campaigns.
🔸 Interviewed subject matter experts for feature articles and wrote story-style articles.
🔸 Wrote copy for brochures, websites, and ads as needed by clients
🔸 Wrote copy for fundraising campaigns and proposals
🔸 Wrote copy for digital marketing campaigns

Freelance Copyeditor and Content Writer

Olds College

🔸 Edited eLearning courseware and instructors’ guides in more than 10 disciplines, including:

▪️ information technology
▪️ agricultural science and technology
▪️ farm management information systems (FMIS)
▪️ CAN bus
▪️ turf science
▪️ brewing and distilling industry & alcohol science
▪️ veterinary care
▪️ hospitality and tourism
▪️ professional communications.

🔸 Provided constructive feedback to improve rubric documentation.
🔸 Collaborated with editors, SMEs, writers, and college administrators to produce learning and teaching materials for courses uniquely offered at Olds College.
🔸 Edited program proposals submitted to Alberta’s Ministry of Higher Education.

Contract Editor

Advanced Systems (IT Consulting Firm and Tech Retailer)

🔸 Worked as administrative assistant and receptionist at a B2B IT consulting company and computer retailer.
🔸 Wrote and designed advertisements for computer products, published in the local paper
🔸 Assisted technicians with customer support
🔸 Assisted the company president with his charitable organization, A Better World. (Communicated with A Better World donors and maintained files pertaining to various projects; mailed packages, collected donors’ cheques, etc. Composed and designed newsletters; gathered news stories from agency workers and volunteers; assigned, edited, or wrote articles for publication.)
🔸 Designed advertisements, event invitations, brochures, and programs for charity fundraising events

Administrative Assistant and Writer/Editor

There are sooo many B2B SaaS copywriters on this platform. I know. 

So, rapid-fire, here’s how I can help you:

✨ Pricing Page Audit ✨

Your SaaS pricing page is not pulling its weight on your site. It's leaving money on the table. 😬

Let's fix that. 

It all starts with my Pricing Page Powerlift. 💪💰

//

✨ Website + Landing Page Copywriting and Wireframing ✨

Your landing pages aren't bringing in as many qualified leads as you know they could be.

I'll figure out why they're not hitting the mark. And then I'll create designer-ready wireframes so you can publish landing pages that resonate with your ICP. 💕

//

✨ LinkedIn Ad Strategy, Copy, and Creative Direction ✨

Your LinkedIn ads are safe and forgettable. 🥱

Let's turn them into scroll-stoppers. 👀 So your differentiated message lives rent-free in your ICP's brain until they're ready to buy.

//

I book 4 to 8 weeks out. So if you're interested in working with me, send a DM and we'll schedule a call.

Vesna M. – B2B Copywriter

Frank Bone Industries

Lead

Lurker

You all come snooping round here, bent on content, no doubt.

No-one engages.
You creep in, and out, never seen again.

We see you come our hearts leap
... but off you go, disdaining us.

If you’d engage where you meet us, instead of coming here and spying on us, you'd find us amenable.

Content isn't life, it is loneliness.
Always consumed alone.

& BS. Largely.

Mundane repetitive nonsense.

The National Debt is huge

the Attention Debt is more … thanks to content.

Here is our idea: 
Onboard it, ponder it, as we have:

Disdain the front page, rock the comment space.
& make the proactive advancer accountable to the reactive other.

i.e. acknowledge, listen to, and respond to, those who you presume to educate.

Yes? 

Together will we solve the polycrisis. 

Content informs. 
It also normalises non-accountability. 

Sooner than try to educate a stranger, by default, talk to that person

Stop lurking. 
Go and lurk elsewhere. 
We didn’t send you here. 

We prefer civility.

Our DOGE imperative dictates the astro-banner.
If we had our way it would say : RETURN TO SOURCE

i.e. Go back to the comment that induced this visit. React there. We will appear, closest to our present selves.

Frank Bone Industries.

taplio

The Battle

Vesna M. – B2B Copywriter

Huw Edwards

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