Spectrum ITEC Consulting & Solutions Ltd. O/A Spectrum Copywriting

🔸 Conversion copy for core website conversion pages in B2B tech and SaaS
🔸 Conversion copy for landing pages
🔸 Voice-of-customer research services
🔸 Positioning and messaging strategy

Conversion Copywriter and Messaging Strategist

🔸 Wrote and edited video scripts for eLearning developer serving clients in the gas, oil, mining, and construction sectors. 
🔸 Copyedited 30+ books for publishers and self-publishing clients.
🔸 Copyedited doctoral dissertations and master's theses.
🔸 Copyedited proposals, reports, and corporate policy documents.
🔸 Wrote press releases for marketing and communications for a private university.
🔸 Wrote copy for landing pages, brochures, web copy, social media ads, and email campaigns.
🔸 Interviewed subject matter experts for feature articles and wrote story-style articles.
🔸 Wrote copy for brochures, websites, and ads as needed by clients
🔸 Wrote copy for fundraising campaigns and proposals
🔸 Wrote copy for digital marketing campaigns

Freelance Copyeditor and Content Writer

Olds College

🔸 Edited eLearning courseware and instructors’ guides in more than 10 disciplines, including:

▪️ information technology
▪️ agricultural science and technology
▪️ farm management information systems (FMIS)
▪️ CAN bus
▪️ turf science
▪️ brewing and distilling industry & alcohol science
▪️ veterinary care
▪️ hospitality and tourism
▪️ professional communications.

🔸 Provided constructive feedback to improve rubric documentation.
🔸 Collaborated with editors, SMEs, writers, and college administrators to produce learning and teaching materials for courses uniquely offered at Olds College.
🔸 Edited program proposals submitted to Alberta’s Ministry of Higher Education.

Contract Editor

Advanced Systems (IT Consulting Firm and Tech Retailer)

🔸 Worked as administrative assistant and receptionist at a B2B IT consulting company and computer retailer.
🔸 Wrote and designed advertisements for computer products, published in the local paper
🔸 Assisted technicians with customer support
🔸 Assisted the company president with his charitable organization, A Better World. (Communicated with A Better World donors and maintained files pertaining to various projects; mailed packages, collected donors’ cheques, etc. Composed and designed newsletters; gathered news stories from agency workers and volunteers; assigned, edited, or wrote articles for publication.)
🔸 Designed advertisements, event invitations, brochures, and programs for charity fundraising events

Administrative Assistant and Writer/Editor

There are sooo many B2B SaaS copywriters on this platform. I know. 

So, rapid-fire, here’s how I can help you:

✨ Pricing Page Audit ✨

Your SaaS pricing page is not pulling its weight on your site. It's leaving money on the table. 😬

Let's fix that. 

It all starts with my Pricing Page Powerlift. 💪💰

//

✨ Website + Landing Page Copywriting and Wireframing ✨

Your landing pages aren't bringing in as many qualified leads as you know they could be.

I'll figure out why they're not hitting the mark. And then I'll create designer-ready wireframes so you can publish landing pages that resonate with your ICP. 💕

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✨ LinkedIn Ad Strategy, Copy, and Creative Direction ✨

Your LinkedIn ads are safe and forgettable. 🥱

Let's turn them into scroll-stoppers. 👀 So your differentiated message lives rent-free in your ICP's brain until they're ready to buy.

//

I book 4 to 8 weeks out. So if you're interested in working with me, send a DM and we'll schedule a call.

Vesna M. – B2B Copywriter

Cain Smith Copywriter Ltd

Direct Response Marketing Consultant

Forge Skin

Chief Funnel Strategist

V SHRED

Copywriter

Grant Cardone Enterprises

Senior Copywriter

Southbank Investment Research

Direct Response Copywriter

I’ve spent most of my copywriting career in the trenches of direct response - architecting offers, building funnels, and yes, writing the copy - that’s generated well over $20 million in sales for some of the biggest names in e-com, supplements, coaching, and info publishing.

I started as a security manager writing content part-time, charging $25 an article — learning the craft at night while working 12 hour shifts in my day job.

Somewhere  along the way, I realised I had knack for copywriting and decided to take the leap full-time in the world of direct response.

Since then, I’ve worked with brands doing 8 and 9 figures a year in revenue — such as VShred, Grant Cardone, Forge Skin, Dr. Pompa, Truegenics, Sun Coast Sciences, Healthy Back Institute, Agora, and more.

I’ve helped them launch front-end offers and scale winning campaigns - whether that’s a broken acquisition funnel, an under-performing upsell, or a whole new offer from scratch.

Some highlights:

- Helped a men’s skincare brand scale from $900k/month to $3M/month as the business's sole copywriter.

- Created a new front-end offer for a $200m/year brand that hit 11x lifetime ROAS.

-Advised and built new customer acquisition systems for multiple 8-figure founders.

In 2024, I moved from DFY copywriting to more strategic roles - I’ve led teams, trained creative departments, and built systems that turn one-off “campaigns” into repeatable, scalable revenue engines.

I love the direct response marketing game because it's given me so much - I live and breathe it.  And at this point, I just want to fill my world with people who are smart, capable, and building cool things. 

The rest tends to take care of itself.

taplio

The Battle

Vesna M. – B2B Copywriter

Cain Smith

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