💥 Messaging that does justice to your solution.
🔥 Copy that resonates with your ideal buyer.

Sounds simple, right? 

And yet, in B2B tech, so many things get in the way:

❌ Agencies turn your website into a billboard — stroking boardroom egos but causing web visitors to bounce.

❌ Product marketers get too close to the product — forgetting to connect the dots for your ideal buyer.

❌ Too many cooks in the kitchen — causing your copy to get more cliche with every iteration.

And let's not forget:

❌ Everybody’s sycophantic ChatGPT is adding their two cents.

Well, I can help.

My process doesn’t just involve deep discovery, VoC research, and messaging strategy. 

I make the experience painless (and peaceful!) for your team. 

We’ll establish which stakeholders are involved and how they’ll contribute. So from Day 1, everyone knows what to expect and who's got the final say.

How do I do that?

➡️ Live or async Figma walkthroughs
➡️ Friendly but firm management of stakeholder feedback
➡️ Constructive handoff to design with creative direction

Here’s what clients say ⤵️

⭐⭐⭐⭐⭐
“She had this way of making people feel heard, managing different opinions and keeping everything moving forward at the same time. … She wireframed the pages so we could see exactly how the copy would actually work on a website in reality. And that's something that really saved us a lot of time when it came to design. She would record these short videos explaining … how the research shaped the structure. And those videos would make it really easy for everyone across the company, across different time zones to get aligned with what was happening.” — Christopher Garrett, Chief Revenue Officer, Hushmail 

⭐⭐⭐⭐⭐
“Vesna is strategic, mindful of nuance, a keen observer and a very good synthesizer of the most relevant pieces of information that matter to the reader. She is very knowledgeable of what makes websites great vs meh. … In the age where AI is actively displacing writing talent, Vesna’s expertise in crafting the right story and delivering the right message that matters is so refreshing (and renders AI helpless).” — Nadia Davis, VP of Marketing, CaliberMind

As for results? 📈

“ Within about three weeks of launching our new website, we've seen, depending on how you measure it, a 20 to 35% increase in our sales revenue.” — Christopher Garrett, Chief Revenue Officer, Hushmail


Whether your goal is more demo requests, more free trial starts, or more plan signups, I’ll work with you to boost conversions with better, bolder, buyer-aligned B2B copy. 🎯

Vesna M. – B2B Copywriter

Wanna know what my favorite tool is?

It's Gong.

🗣️ "But wait. You're a solo conversion copywriter & messaging strategist. Why would you need Gong?"

You're right. Gong is not part of MY stack.

But when I find out it's part of my client's stack, I get up from my office chair and do the "Gettin' Jiggy Wit It" dance (when no one's watching, of course).

I still remember the first time I got access to a client's Gong to watch product demos and sales call recordings to my heart's content. I was like a kid in a candy shop. 🍬🍭

I never needed to bother my client or ask them how to find what I'm looking for. It was intuitive. I could filter by AE and all kinds of other parameters to curate the types of recordings I needed to review for MY purposes.

Plus, AI summaries and key insights were already there. I could judge very quickly if the call was relevant for me to watch. 

(And yes, if you must know, I did bust out the popcorn once or twice. I like to, shall we say, immerse myself. 🍿)

I always get a-ha moments. And they're always immensely valuable as part of my website messaging strategy and copywriting process: 

➡️ I get to hear what in-market buyers are thinking out loud
➡️ Buyers don't have the curse of knowledge that existing customers do
➡️ I can identify any weird gaps between what your website says and what your AEs are saying about your product
➡️ I can see, firsthand, what sales verbiage resonates and what doesn't (honestly, you AEs, you impress me to no end)
➡️ I hear your prospects crack the occasional joke, and as you know, humor is how they cope with the familiar frustrations of the status quo

This is gold you will never get from surveys or product reviews.

It's also wild how only 8-12 calls can surface key patterns worth digging into. 

That's when I'll schedule a chat with someone like your principal sales engineer who understands both your ICP and your product like the back of their hand. This often leads to further messaging-related a-ha moments easily missed (or simply forgotten) by busy, overburdened marketers.

So Gong, as a non-paying (vicarious?) customer, thank you. You make my job easier. For everyone involved. 💜

Vesna Miro

🟣 Buyer-aligned website copy for sales-led B2B Tech & SaaS // 🟠 Home - product - landing - pricing & demo pages that resonate with jaded buyers // 🥇 Copyhackers Certified SaaS Copywriter

GIF of a music video clip from the Will Smith song "Gettin' Jiggy Wit It" showing the famous dance

POV: Your AI gives you "perfect" copy. 

✅ Syntax is tight
✅ Cognitive load is light
✅ Audience focus is right

But something ... "Je ne sais quoi" ... feels off. 🤔

So you step back and ask yourself, "But what is this copy actually saying?"

And then it hits you: the whole thing is contrived.

The "assembly" of components is perfect enough to create the illusion of substance. 

But when you examine closely, when you disassemble the components, there are assumptions that just don't belong there.

Good thing you know:
➡️ The subject matter
➡️ The business
➡️ The market
➡️ The product
➡️ The customer
...

Get my point?

Most website revamps start in Figma.

New layout.
New visuals.
New words.

It feels productive.

But if you don’t revisit the foundation first, you’re just rearranging furniture.

Here are the 5Cs I look at to audit current messaging, buyer alignment, and conversion gaps:

1️⃣ Company

• What are we (the company) saying right now? On the homepage. Across product pages. Ads. Sales decks. Demos. Social. Etc.
• Is there alignment? Is Marketing telling one story while Sales is telling another?
• What has changed in the product, the ICP, or the strategy that the website hasn’t caught up to yet?
• Where are the disconnects? Where is there a mismatch?


2️⃣ Customers

• What are our best customers saying about our solution? What are our in-market buyers saying? Across sales call recordings, customer interviews, case studies, win-loss notes, reviews?
• How does it compare to the messages we have been putting out there? Does our website align with how buyers actually buy?


3️⃣ Competitors

• How are competitors and competing alternatives positioned?
• What are they all saying? What are they *not* saying? Is there an opportunity in the gap?
• Which of our differences can we highlight while also checking all the other boxes?
• What do we do that is unique in our customers’ eyes that they don’t get from a competitor?


4️⃣ Conversion Clues

• Now we dig into more granular detail like website visitor behavior
• What clues can we dig up in our web analytics tools (GA4, heatmapping, etc.)
• What are our most visited pages? Which pages have the highest bounce? How long do people stay, how far do they scroll? 
• What about engagement data across the rest of the marketing funnel?


5️⃣ Continuous Learning

• Before we go live (and after), how will we validate our webpage so we know it has the best chance of resonating? (Wynter message testing, Lyssna 5-second tests, etc.)?
• Do we have the traffic and budget to do a proper A/B test?
• How will we continually challenge our assumptions, keep learning from buyer behavior, and iterate so our website keeps working harder over time?


This work is foundational. Without it, you will always end up with just another new website that isn’t hitting the mark. 

If you’ve been there before and are finally ready to do it right this time, you know where to find me. 😉


\\\\

Hi, I’m Vesna, and I help sales-led B2B SaaS companies get higher-quality leads with better, bolder, buyer-aligned website messaging. If you need equal parts strategy and execution, let’s connect.✌

Itaú Unibanco

Product Content & Data Design Lead | Credit Cards

The CMOs Marketers

Membro

Azion

# Edge Computing, IT, Cybersecurity / Scale-up / B2B2C / SaaS
# Reported directly to the Product Education Director
# Managed a team of 7 technical writers and translators to support product adoption and growth.

- Developed and implemented product content strategies to simplify self-service support, increasing user adoption, retention, and community engagement.
- Led content initiatives across multiple channels (docs portal, in-product messaging, emails, social media, Medium) to support product launches and drive user engagement.
- Designed content to support GTM, product onboarding, and growth, improving the overall user experience and satisfaction.
- Collaborated with cross-functional teams such as Developer Experience, Design, Marketing, QA, CS, Engineering, Product Marketing, and Product Management to ensure product content consistency, alignment with product positioning, and seamless brand messaging across touchpoints.
- Spearheaded the revamp of technical documentation to cover 100% of product features, aligning content with the needs of developers and end-users.

_
Azion is a leading Edge Computing platform that enables companies to build and run modern applications anywhere, closer to end-users and devices. The company has been recognized as a Market Leader by GigaOm, a Strong Performer by Forrester, and for Product Innovation by Frost & Sullivan.

Product Content Manager

Parcelex

# Fintech / Startup early stage / B2B2C 
# Reported directly to the VP of Business Development
#  Led a cross-functional team of 6 analysts and coordinators across marketing, customer experience, and product positions.

As a Chief Experience Officer, I managed the end-to-end B2B2C experience, including the brand, content, product marketing, product growth, customer success, and support channels.

- Drove end-to-end product and marketing strategies, overseeing the brand’s positioning, go-to-market execution, and customer lifecycle touchpoints for B2C and B2B (social media, SEO, PR, CRM, support, partnerships, and events).
- Led product adoption and onboarding initiatives, streamlining processes for improved user engagement and satisfaction.
- Collaborated closely with product and sales teams to align product messaging with customer needs and market trends, enhancing product-market fit and driving demand generation.
- Utilized customer feedback loops and ICP research to fine-tune product offerings and refine positioning, ensuring optimal engagement and value delivery across segments.
- Managed crisis communications and brand reputation enhancement, addressing user pain points, particularly around credit denials.

—
BNPL solution for eCommerce in Brazil. 
Parcelex is a financial lender of installment loans for consumers to use to finance a purchase at the point of sale. The mission is simple: democratize the credit in Brazil to help people improve their lives.

Head of Brand & Product Experience

Genial Care

# Health tech / Startup: seed / B2C / Services
# Directly reported to the CEO
# Led a team of 3 designers and content analysts to drive awareness, demand generation, product adoption, and growth.

- As a founding team member, developed and executed product marketing strategies to accelerate market presence and achieve product-market fit.
- Developed and implemented growth initiatives, expanding user base and enhancing customer engagement/retention.
- Conducted extensive market research and customer interviews to inform product development, pricing, and positioning decisions.
- Optimized sales processes by improving CRM workflows and enhancing sales efficiency.
- Managed SEO and PR initiatives, working with third-party agencies to boost online presence and public relations efforts.
- Led cross-functional collaboration to align marketing, product, engineering, and sales teams with growth objectives.

__
Genial Care occupies 1st place in Latin America as one of the 100 Startups with the greatest global impact, also occupying 5th position worldwide.

Founding team | Product Marketing & Growth Manager

Linx

[Acquired by StoneCo]

# Reported directly to the Director of Product Marketing and Growth within Linx Digital
# Led a team of 5 designers and marketing analysts to drive product awareness, adoption, and business growth.

Responsible for improving product awareness, adoption, retention, and customer experience through B2B product marketing and content strategies. Working side by side with board executives, sales, BI, customer success, corporate mkt, and product teams to ensure a unified go-to-market approach.

Collaborated across three business verticals: Linx Commerce (e-commerce platform and marketplace hub), Linx Omni (omnichannel solutions), and Linx Impulse (conversion and performance technologies for online retailers).

- Led product marketing strategies, aligning positioning and messaging with business goals to drive awareness, adoption, retention, and revenue growth. 
- Developed multi-channel product content strategies (case studies, ebooks, landing pages, blog posts, email marketing, sales enablement materials, etc) to support launches, demand generation, and enhance customer engagement.
- Spearheaded product storytelling, ensuring consistency across acquisitions, managing crisis communication, and maintaining customer trust during M&A.
- Directed adoption, retention, cross-sell, and upsell campaigns, increasing customer lifetime value.
Created customer-facing content (how-to guides, tutorials, etc) to improve onboarding, reduce customer friction, and lower support ticket volume. 
- Managed marketing and design assets, ensuring alignment with brand guidelines for high quality and consistent delivery.
- Conducted customer surveys, including NPS, to gather insights for product improvements, refine messaging, and enhance customer satisfaction and retention strategies.

__
Linx is the biggest software company for retail in Brazil, with 42,3% of the market share. The ﬁrst Brazilian software company listed on NYSE; more than 3k employees in Brazil and LATAM.

Head of Product Content Experience (Linx Digital)

Product Experience Team.

Linx Impulse was formed by Neemu, Chaordic, Shopback and Percycle (acquired startups)

Head of Product Marketing (Linx Impulse)

Product Experience Coordinator

Labtrans

- Led a team of 11 writers, translators, and designers, ensuring cohesive content and design output.
- Created and enforced editorial guidelines for consistency and quality across all projects.
- Managed development of complex technical content focused on transportation and logistics.
- Collaborated with engineers to produce content meeting market needs and technical standards.
- Enhanced team productivity and streamlined workflows, improving project delivery times.
__
LabTrans is an R&D lab that focuses its studies and projects on the areas of transportation and logistics, preparing engineers who are capable of performing works of the highest level of complexity and technical relevance, according to the market needs.

Head of Editorial: Content and Design (Government R&D)

Chaordic

- Develop and implement brand and content strategies to enhance market presence and engagement.
- Conduct market research to inform brand positioning, value propositions, and messaging frameworks.
- Collaborate across teams to ensure brand consistency and create compelling product content.
- Lead internal training on branding, tone of voice, and positioning, and support the PeopleCare team.
- Analyze performance metrics to refine strategies, ensuring alignment with SEO best practices.

__
A pioneer in recommendation algorithms in Brazil, impacted 95% of all consumers who purchased online, generating sales of more than double-digit billions. Chaordic has been acquired by Linx in 2016.

Brand and Product Content Strategist (B2B)

Meritt - Cada aluno é único

Product Content Strategist (B2B2C)

BRADDA | Branding & Design

Graphic Designer

As a senior professional, I bring over a decade of experience in communication-related fields such as Product Marketing, Content (strategy, editing, writing, ghostwriting, etc), Sales Enablement, Graphic Design, Community, Storytelling, Branding, Customer Satisfaction and Retention, Product Adoption, Copywriting, CRM, and overall martech stacks.

I have a versatile T-shaped skill set that enables me to undertake projects end-to-end independently while also adapting and excelling in the face of any challenge. You can rely on me to lead a team or be a hands-on individual contributor.

I lead my teams with empathy and manage projects with agility. I have worked in diverse industries such as SaaS / PLG, B2B, B2C, B2B2C, E-Commerce, Fintech, Healthtech, Edtech, IT, and Services.

Throughout my career, I have helped tech companies from seed to exit stages, including mergers & acquisitions.

🇺🇸🇧🇷🇮🇹🇦🇷
Advanced English, native Brazilian Portuguese, learning Italian, 𝘢𝘯𝘥... 𝘵𝘩𝘢𝘵 𝘉𝘳𝘢𝘻𝘪𝘭𝘪𝘢𝘯 𝘣𝘪𝘵 𝘰𝘧 𝘚𝘱𝘢𝘯𝘪𝘴𝘩 :)

taplio

The Battle

Vesna M. – B2B Copywriter

Ana Flavia Maestri

Followers

Posts

Engagements

Likes

Performance ScoreVesna M. – B2B Copywriter's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Vesna M. – B2B Copywriter

Ana Flavia Maestri

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vesna M. – B2B Copywriter's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVesna M. – B2B Copywriter's LinkedIn Performance