Veronica Llorca-Smith 🍋

Want to find a speaker for your next leadership event?

I design customized keynotes and workshops to motivate and build high-performing teams and help develop new leadership skills.

Blending my 20-year corporate experience (Apple, Estée Lauder), my personal experience living in 9 countries and my journey as an amateur triathlete, I create engaging sessions that bring both inspiration and actionable frameworks. 

Topics:

Inclusive leadership
Unconscious Bias
Cultural Agility
Inclusive Language
Allyship

Growth Mindset: 
An Athlete's Mindset
Becoming Your Best Ambassador

Previous clients: UBS, AIA, ManpowerGroup, BioRad, Native Union, UK Cabinet, Michael Page, DASH...

Motivational Speaker & Author: DEI & growth mindset

🎙Public Speaking: I create customized presentations and workshops for organizations and events. My content leverages my 15-year corporate experience (Apple, Estée Lauder) as well as my personal experience as a triathlete and an author. 

🎓 Topics:

- Cultural agility as a competitive advantage in the workplace

- Inclusive leadership: mindset, behavior and processes

- Inclusive language as a catalyst for inclusion 

- An athlete's mindset: mental frameworks to get results 
  
- Thriving as a woman in the workplace

- Maximizing your influence with a personal brand

Languages available: English, Spanish, French, Italian & Portuguese

Veronica Llorca-Smith 💎

LVMH

Head of Europe and Africa TR, responsible of a network of +250 airports and more than 1.5k POS. Accountable for the long-term vision of the channel, and for developing the commercial strategy and its implementation across KAs. Full P&L responsibility with a clear objective to improve both operating profit and contribution margin. In charge of building and achieving the division’s results: revenues, sell-out, market share and ranking, while ensuring a distribution compliant with the high standards of the maison, and a flawless execution in the POS. Lead a team of 3 KAMs and 7 Retail Managers.

Sales Director TR EU&A - Bulgari

Full accountability for the sales’ strategy in the assigned region, and for creating and achieving yearly budget (sell-in & sell-out), OP goals and market share growth. Own full P&L and innovation forecast. Lead team of Retail Managers and Beauty Advisors. Drive negotiation of commercial conditions, marketing plan and opening of new accounts. Responsible for brand image and equity. Build collaborative relationship with clients, suppliers and other departments within the organization.

Area Sales Manager - Bulgari

Estee Lauder Group of Companies

Development of brand equity, sales, profit and market share in the territory within company guidelines and strategies. Adapt marketing, investment, HR and distribution strategy to local needs. Full Profit and Loss responsibility. Budget preparation. Responsible for the achievement of budget goals: sales, OPEX, OP. Responsible for the brand image and highest possible standards utilizing existing guidelines. Responsible for the management of Account Coordinators and Beauty Advisors. Preparation of marketing calendar and marketing support negotiations.

Area Sales Manager

Vidrepur of America

Product: luxury glass mosaics. Create and implement sales and marketing expansion strategy for the US. Prepare annual budget and forecast. Follow up its implementation and analyse sales. Open new markets. Managing and training outside sales reps. Develop relationship with clients, assisting and visiting main accounts. Supervision of the administrative activities of the office and warehouse, with focus on implementing new procedures and structure. Coordinate Vidrepur’s attendance to trade shows (Coverings Orlando, CHIC, ASCTEX Chicago, AIA California). Reporting to headquarters in Spain.

Regional Sales Manager

Spanish Trade Commission in Shanghai

Provide & develop market research analysis to Spanish enterprises in the exportation of commercial goods into the Chinese market, with guidance to those firms wishing to settle in China. In addition, activities include: press and media relationship, events organization and public relations (i.e.: Shanghai Spanish Footwear Exhibition), answering market enquiries, visiting trade shows, interviewing Chinese manufacturers and distributors, and writing market researches, examples: “The Chinese Furniture Market”, “The Chinese Lighting Market”, “The Chinese Tile Market” and “The Chinese Natural Stone Market” (published by ICEX – Spanish Institute of International Trade).

Trade Officer - Department of Economic & Commercial Business

Enterprising, results-oriented senior executive specialized in international trade and business administration, with 18 years sales experience in the European, African, American and Chinese markets. Extensive knowledge of travel retail, working for leading luxury groups and key accounts: Dufry, WDFG, Aerianta, Lagardère, Kappe and Heinemann. Good command of 6 languages. Self-starter and solution driven personality with the ability to build, manage, motivate and engage teams in a common vision. Great energy, persuasive, and with outstanding interpersonal and negotiation skills.

taplio

The Battle

Veronica Llorca-Smith 💎

Javier Molina

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