Vladimir Druts 💪

FRWRD Skincare™

Experience the magic of 🍄 mushrooms with FRWRD Skincare, a pioneer in the beauty industry. Our mushroom-infused products are perfect for sensitive skin and designed to streamline your daily routine. Come find out why our customers love us.

Featured in 📣 Byrdie, Elle, Martha Stewart Living, Buzzfeed, Nuvo and many other prominent publications.

🖤 Canadian Crafted, Globally Minded: Our Canadian-made serum represents a commitment to your skin's health and our planet's future. Each use revitalizes your skin and centers your mind, embracing eco-conscious beauty.

🌲 Empowerment in Every Routine: Enhance your skincare with our Ritual Card Deck. These affirmations turn daily care into a moment of mental strength and positivity, transforming your bathroom into a sanctuary of self-care.

Founder

Reclaim Time Ltd

Building the Future of Deep Work, through the world's most robust digital distraction blocker.

Advisor

DoneSquad.io

DoneSquad is a personal growth accelerator where small wins compound into big successes through squad-based accountability. Join Up, Step Up, Scale Up

Tequila Sunrise

Tequila Sunrise is a team of daring, creative and data-driven retention marketers, obsessed with helping you stand the f*ck out, create irresistible offers and turn one-time buyers into raving fans. Our clients see an average email revenue growth of 963.76%

Head of sales and marketing

Intangible

Storytelling is the oldest and most powerful marketing tool. We harness it's power to transform your brand's story into a powerful tool for engagement and impact, turning abstract ideas into memorable experiences with tangible results.

Key achievements:
🏆 Clutch Leader in Canadian B2B Service Providers for Video Production (2019, 2020).
🎯 Successfully overachieved funding goals by 150%-300% in crowdfunding campaigns.
📈 Generated viral content with millions of views and substantial media engagement.
📰 Secured client features in top-tier publications like FastCompany, Forbes, Gizmodo, and more.

Vladimir Druts

Helping Technical Founders Grow Through Tailored Marketing Strategies & Data-Driven Insights:

Product-Market Fit & Value Propositions: Struggling to find your market niche? I guide you through pivotal shifts and user testing to hone your messaging, ensuring it resonates deeply with your ideal customer.

Data-Driven Marketing Strategies: Stalled growth is not a dead end. Together, we'll dissect your data, aligning marketing efforts with your core business objectives to drive meaningful ROI.

Beyond Shiny Object Syndrome: It's easy to get lost in the latest trends. I help you maintain focus on what truly works, blending innovation with proven strategies for a balanced approach to growth.

Customized Marketing Plans: No one-size-fits-all solutions here. Expect a bespoke marketing strategy that leverages your unique strengths and market position, designed for measurable success.

Streamlining Lead Generation: Complex funnels? Cumbersome email campaigns? Let's simplify. By implementing automation and crafting compelling content, we'll ensure your leads not only grow in number but also in quality.

🌟 Client Spotlight: Justin Hunt of Poodll 🌟

"We sought Vladimir 's help at a time when our business had stopped growing and we were struggling to get back on track. Some consultants just fire off commonly spouted saas wisdom. But Vlad was great. He took the time to research our market and our business and to really understand it. Only then did he come back with his advice. His advice included some quick wins (e.g ways get leads at trade shows) but mainly it was an actionable set of steps and processes that we could use to get our business growing again. The results have been fantastic. Life still is not easy, but we have so much more clarity on where to put our energy and its working. I recommend Vlad without any reservation and am happy to talk with you about our experience."

Growth Consultant

Valeyo

Strategic Leader in Systems Implementation and Customer Experience Enhancement: Successfully managed large-scale SAP system implementation and LOS rollouts for new customers, significantly improved customer satisfaction and communication channels through a comprehensive implementation of ticketing system, and maintained an efficient knowledge base. Supervised and mentored a team of 4 Tech Desk Support Analysts to achieve organizational objectives.

Client Support Lead / PM / Subject Matter Expert

MicroAge

Dynamic Project Manager in Technology Infrastructure: Spearheaded the deployment of technology infrastructure across new TD banking locations in Ontario and Manitoba. Excelled in ensuring timely, accurate, and cost-efficient execution of each project. Demonstrated strong leadership in managing complex logistical challenges, adhering to strict timelines and budget constraints, and consistently delivering high-quality results.

Project Manager

Founder. Marketer.

What a man needs is not some tension-less state but rather the striving and struggling for some goal worthy of him. - Victor Frankel

NielsenIQ

Continuing to leverage world-class data insights to help FMCG and other industries to drive sales, share, and broader business success. I particularly love supporting startups/SMB CPG/non-profit/non-CPG organizations who drive social impact/sustainability

CPG SMB (Small/Medium Business) Client Business Partner

Use world-class data insights to help FMCG and other industries to drive sales, share, and broader business success. I particularly love supporting startups/SMB CPG/non-profit/non-CPG organizations who drive social impact/sustainability

CPG SMB (Small/Medium Business) Strategic Insights

Use world-class consumer insights to help FMCG and other industries to drive sales & share. 

Particular passion for using insights that drive sustainability and social impact. If this is something that interests you too, let's talk!

Consumer Insights Consultant

Supported a major Canadian retail client to make better business decisions through data and consulting support, including around social impact and sustainability.

Retail Insights Consultant

Our Better Selves

Our Better Selves is a community of change agents who are focused on building their careers & lives around values of personal development, service and impact. They are sick of the status quo but get overwhelmed by the noise in the world around us. In this community, they find a place to ignite their journey surrounded by quality people who care and share their values.

Each community member will do things in their own way: leveraging different skillsets, passions, and social impact issues. However, everyone is united by the need to align our individual flourishing with the flourishing of the world around us.

Given all the challenges we face, the best time to have started this community would have been 10 years ago, but the next best time is today. If this is of interest to you, message me!

Looking forward to meeting you!

Independent

Have supported a set of clients from the US and Canada in strategic planning, market research, leadership development training, and leadership and personal coaching. 

Specific experience includes:
-consult on curriculum development and evaluation
-understanding the audience, and preparing forms of needs assessments
-delivering to a variety of audiences, ranging from ages 18 to 60

Independent Facilitator, Trainer and Coach, Consultant

Building upon my previous role, this role has higher expectations of client satisfaction, actionable insights, and creative problem solving to drive client growth strategies in an ever-changing and exceedingly difficult CPG market. This includes more interactions with the client and more senior internal stakeholders.

Currently, I work directly with insights, marketing, and category management departments at Shoppers Drug Mart (SDM) to drive actionable analytic insights. I leverage a variety of data sources, including Nielsen MarketTrack and Homescan to help drive share for SDM.

Market Analyst - Retail Services

• Work in Continuous Analytics supporting a variety of consumer goods manufacturers on an on-going basis
• Leverage research from Nielsen (such as MarketTrack, Homescan, etc) and beyond to drive actionable insights and recommendations for clients
• Deal with a range of business issues, including promotional effectiveness, product assortment, distribution strategy, consumer segmentation and innovation

Associate Analyst

WLU Students' Union

Responsibilities and Competencies:

•Responsible for strategic direction of the organization
•Supervised a management team of six Vice-Presidents  and a Chief Operating Officer/General Manager
•Advised the Board of Directors on matters of governance policy to enhance organizational efficiency and accountability to stakeholders
•Responsible for creating, managing and maintaining a multi-million dollar operating budget

Major Accomplishments:

•Through a research-intensive and consultative process, I led a multi-site governance and operational structure review, and implementation of the findings
•Through advocacy efforts along with internal organizational changes, I led the process to reverse the poor performance of the food service operations at Laurier
•Led the creation of an innovative first-in-country program at Laurier which would provide comprehensive counseling advice on numerous matters ranging from mental health and diet to legal and financial advice
•Reformed several programs which were performing unsatisfactorily

President and CEO

The world needs people to stand up and solve problems.

I am focusing on two main things to do this in 2024:
1) I will continue to build out my Our Better Selves Community: a community of change agents working on themselves, supporting each other, and re-orienting their careers & lives to work on important social impact issues.
2) Given my interests, skills, and professional work, I will be a catalyst for driving health and sustainability in the CPG/FMCG industry. In particular, I see myself supporting the up and coming David's (vs Goliath's)

For more information on Our Better Selves: check out our website: ourbetterselves.org

To keep up with my work around driving sustainability in CPG, you have a few options:
1) Follow me here on LinkedIn
2) Reach out to me if you just want to chat about these issues, or you think I can help. I love jamming on these issues, and learning along the way!

We have a tough road ahead of us in 2024, but such an opportunity to build a better world. I hope you will join me.

Nick Gibson

Are you in the health policy world? 



Government, non-profit, research, think tanks... you name it...

NielsenIQ Canada has something for you: we are running a webinar on December 11th at 1pm ET called "The Health Shift: What Consumers Want & How Policy May Help" 

If you have been paying attention to much of what I have shared over the last couple years, you will have noticed that health-conscious trends are accelerating. And in my conversations with policy makers and advisors - it is clear that folks are taking notice. 

This webinar explores the state of consumer priorities around health and wellness, grounded in actual purchase data, and how policy makers and advisors can support further shifts towards healthier living. 

This is great for anyone in the health policy world who wants to get the ground truth on what consumers are thinking and what they are actually buying in order to formulate sound policy.

If you are interested: 
-Like this post
-Comment: "I'm in"
-Fill out our quick registration form in the comments

Perhaps you can tag a friend or colleague that you think would be a good fit!

Pierre-Marc Denault and I look forward to hosting you in a couple weeks!

Unleashing David's (vs Goliath's) in CPG & Trying to Solve Big Problems in the World

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Vladimir Druts 💪

Nick Gibson

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The Battle

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Nick Gibson

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Gibson's LinkedIn Performance

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