Vladimir Druts 💪

Founder. Marketer.

What a man needs is not some tension-less state but rather the striving and struggling for some goal worthy of him. - Victor Frankel

Founder

Experience the magic of 🍄 mushrooms with FRWRD Skincare, a pioneer in the beauty industry. Our mushroom-infused products are perfect for sensitive skin and designed to streamline your daily routine. Come find out why our customers love us.

Featured in 📣 Byrdie, Elle, Martha Stewart Living, Buzzfeed, Nuvo and many other prominent publications.

🖤 Canadian Crafted, Globally Minded: Our Canadian-made serum represents a commitment to your skin's health and our planet's future. Each use revitalizes your skin and centers your mind, embracing eco-conscious beauty.

🌲 Empowerment in Every Routine: Enhance your skincare with our Ritual Card Deck. These affirmations turn daily care into a moment of mental strength and positivity, transforming your bathroom into a sanctuary of self-care.

NielsenIQ

Continuing to leverage world-class data insights to help FMCG and other industries to drive sales, share, and broader business success. I particularly love supporting startups/SMB CPG/non-profit/non-CPG organizations who drive social impact/sustainability

CPG SMB (Small/Medium Business) Client Business Partner

Use world-class data insights to help FMCG and other industries to drive sales, share, and broader business success. I particularly love supporting startups/SMB CPG/non-profit/non-CPG organizations who drive social impact/sustainability

CPG SMB (Small/Medium Business) Strategic Insights

Use world-class consumer insights to help FMCG and other industries to drive sales & share. 

Particular passion for using insights that drive sustainability and social impact. If this is something that interests you too, let's talk!

Consumer Insights Consultant

Supported a major Canadian retail client to make better business decisions through data and consulting support, including around social impact and sustainability.

Retail Insights Consultant

Our Better Selves

Our Better Selves is a community of change agents who are focused on building their careers & lives around values of personal development, service and impact. They are sick of the status quo but get overwhelmed by the noise in the world around us. In this community, they find a place to ignite their journey surrounded by quality people who care and share their values.

Each community member will do things in their own way: leveraging different skillsets, passions, and social impact issues. However, everyone is united by the need to align our individual flourishing with the flourishing of the world around us.

Given all the challenges we face, the best time to have started this community would have been 10 years ago, but the next best time is today. If this is of interest to you, message me!

Looking forward to meeting you!

Independent

Have supported a set of clients from the US and Canada in strategic planning, market research, leadership development training, and leadership and personal coaching. 

Specific experience includes:
-consult on curriculum development and evaluation
-understanding the audience, and preparing forms of needs assessments
-delivering to a variety of audiences, ranging from ages 18 to 60

Independent Facilitator, Trainer and Coach, Consultant

Building upon my previous role, this role has higher expectations of client satisfaction, actionable insights, and creative problem solving to drive client growth strategies in an ever-changing and exceedingly difficult CPG market. This includes more interactions with the client and more senior internal stakeholders.

Currently, I work directly with insights, marketing, and category management departments at Shoppers Drug Mart (SDM) to drive actionable analytic insights. I leverage a variety of data sources, including Nielsen MarketTrack and Homescan to help drive share for SDM.

Market Analyst - Retail Services

• Work in Continuous Analytics supporting a variety of consumer goods manufacturers on an on-going basis
• Leverage research from Nielsen (such as MarketTrack, Homescan, etc) and beyond to drive actionable insights and recommendations for clients
• Deal with a range of business issues, including promotional effectiveness, product assortment, distribution strategy, consumer segmentation and innovation

Associate Analyst

WLU Students' Union

Responsibilities and Competencies:

•Responsible for strategic direction of the organization
•Supervised a management team of six Vice-Presidents  and a Chief Operating Officer/General Manager
•Advised the Board of Directors on matters of governance policy to enhance organizational efficiency and accountability to stakeholders
•Responsible for creating, managing and maintaining a multi-million dollar operating budget

Major Accomplishments:

•Through a research-intensive and consultative process, I led a multi-site governance and operational structure review, and implementation of the findings
•Through advocacy efforts along with internal organizational changes, I led the process to reverse the poor performance of the food service operations at Laurier
•Led the creation of an innovative first-in-country program at Laurier which would provide comprehensive counseling advice on numerous matters ranging from mental health and diet to legal and financial advice
•Reformed several programs which were performing unsatisfactorily

President and CEO

The world needs people to stand up and solve problems.

I am focusing on two main things to do this in 2024:
1) I will continue to build out my Our Better Selves Community: a community of change agents working on themselves, supporting each other, and re-orienting their careers & lives to work on important social impact issues.
2) Given my interests, skills, and professional work, I will be a catalyst for driving health and sustainability in the CPG/FMCG industry. In particular, I see myself supporting the up and coming David's (vs Goliath's)

For more information on Our Better Selves: check out our website: ourbetterselves.org

To keep up with my work around driving sustainability in CPG, you have a few options:
1) Follow me here on LinkedIn
2) Reach out to me if you just want to chat about these issues, or you think I can help. I love jamming on these issues, and learning along the way!

We have a tough road ahead of us in 2024, but such an opportunity to build a better world. I hope you will join me.

taplio

The Battle

Vladimir Druts 💪

Nick Gibson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?