Vaughan Broderick

Wiley

Co-Author, Innovation in Action

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder - Innovation Lab

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Impact Lead - Centre for Entrepreneurship - July 2023 - Present

Innovation Lecturer - Executive MBA Coach - Startup Coach

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Innovation shouldn’t feel like pressure without progress.

Yet many leaders I work with are stuck in exactly that space.

They’re expected to move fast—but don’t have time to think.
They’re leading innovation—but unclear whether they’re solving the right problem.
They’ve run strategy sessions and pilots—but can’t make the change stick.

I help leaders and teams slow down where it matters—so they can move faster where it counts.

My work focuses on four key challenges:

Understanding the real problem behind the problem (no more jumping to solutions)
Designing smarter decisions in complexity (move forward with clarity, not chaos)
Aligning teams and stakeholders (so change feels shared, not forced)
Implementing innovation that sticks (not stalls)

I blend psychology, human-centred design, and practical strategy to help people turn insight into action - especially when the stakes are high and the path isn’t obvious.

As an innovation coach, advisor and educator, I’ve supported 225+ teams across business, government, and education to design smarter decisions and lead real change.

I’m known as The Slow Strategist - not because I move slowly, but because I help leaders pause where it matters most. Before assumptions harden. Before decisions get baked in. Before “solution mode” derails the real work.

I’m the co-author of Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Method, and I write a weekly newsletter read by 10,000+ professionals who want to lead with confidence - not chaos.

Earlier in my career, I founded and scaled a financial services business to 2,000+ clients and $500M in assets. Burnout led to a complete reinvention: I sold the company, travelled through 23 countries with my family, completed an Exec MBA, and retrained in human-centred innovation.

That reset equipped me with the real skills leaders need to thrive in a VUCA world: slowing down to think clearly, making human-centred decisions in ambiguity, and turning insight into action.

If you’re:
	•	Leading innovation on a complex challenge
	•	Building something new from scratch
	•	Or stuck trying to make change stick

…here’s how I can help:

1. Read by 10,000+ smart professionals each week
-> https://vaughanbroderick.com/newsletter/

2. Join 275+ smart innovators on the Innovation in Action book waitlist:
-> https://vaughanbroderick.com/the-ductri-playbook/

3. Workshops | Consulting | Speaking | Innovation Training
-> Let’s have a conversation: DM me

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Vaughan Broderick 🦆🌳

Superindep.fr

Superindep's mission is to support self-employed entrepreneurs and make their lives easier by automating VAT and sales declarations.

Head of Customer Success

MA Incubator

As a skilled facilitator I am passionate about helping businesses develop and implement effective strategies. I have led workshops, mentored startups and worked with teams to provide ongoing support and guidance.

I facilitated workshops to help start-ups and companies develop business strategies
Mentored startups and companies to develop their products, go-to-market strategies and pitch decks.
Worked with other facilitators and team members to ensure successful delivery of programmes and workshops
Maintained strong relationships with startups and companies, providing ongoing support and guidance
Contributed to the development of new programmes and workshops to better meet the needs of startups and companies.

Facilitateur

Vaistra

Global Discovery Platform for Sustainable Startups
Partnerships with institutions and incubators in the EMEA zone

Head of Partnerships

LynkBooster

LynkBooster is a web and mobile development agency specialized in the development of e-commerce platforms apps linking supply and demand.

Customer Relation Manager

Coco Veda

Coco Veda is a Philippines based Socially Sustainable Enterprise
initiative with a Responsible Mission and a strong Ethical Value
System focused on being able to make a difference in the Coconut
Farmer communities as well as the lives of those connected with us

We are Inspired by the Plant based Science of Ayurveda as a result of which we
have developed about 20 Lifestyle Wellness Massage Oils & Balms as a testimony
to “There’s an Oil for Everything !”
Our range of Products are an output of the Kaizen Philosophy of Continuous
Improvement that we abide by and their Quality speak for themselves – Plant
Based , Waterless , No Animal Cruelty , Chemical & Alcohol Free

Coco Veda’s long term Vision includes an integrated Coconut Processing Farm
in The Philippines that will commit to uplifting the Livelihoods of the Farmers &
Women Community from below USD 2 a day to above USD 5 a day. We intend to
incorporate eco tourism as an offering in this farm and also to setup a Coconut
Academy for the Industry to collaborate towards achieving the U.N. Goals on a
wider scale.

Market Development & SDG’s Advocate Partner at Coco Veda

Hudson's Bay

As head of the luxury department i offered exceptional customer service, I have built strong and lasting relationships with customers and contributed to increasing sales volume by offering innovative loyalty solutions.

Head of Luxury, Travel and Olympic Department

Rogers Communications

My position as Team Manager Sales & Loyalty consisted of : 
Build customer loyalty (B2B and B2C) with dedicated offers 
Create offers, loyalty programs and promote them 
Helping customers of wireless, internet and cable TV services 
Increase sales and customer satisfaction 
Make life easier for customers by offering them value added services 
During this experience I had the chance to develop my knowledge and skills in customer relationship and customer service. I was responsible of a team of  more than 200 customer service agents that I trained and coached to excel in customer service by phone, chat email and face 2 face. During these 2 years I trained dozens of POS managers and their teams to offer international quality service for customer success.

Team Manager Sales, Loyalty & Customer Success

Group Indigo Canada

I performed supervisory duties and general parking operations. I was responsible for ensuring the proper functioning of the equipment, several parking lots and supervising a work team composed of ticket clerks, valets and controllers. I had to ensure that the standards and procedures were followed by the teams. I also had the pleasure to offer and outstanding customer service to our clients.

Team Manager

Chocrawlate

Cacao Origin was born out of passion, a passion for the original flavours of cocoa. Selecting grand cru chocolates from around the world is our priority. After visiting plantations and chocolate makers in different countries we wanted to offer the most ethical and delicious chocolates via direct trade. We also offer coffee and tea from direct trade. I became a chocolate sommelier. I can make you discover the complex flavours of cacao during tasting sessions that turn into a journey once the chocolate square is in mouth.

Founder

Styliste haute-couture et prêt-à-porter pour plusieurs marques françaises et internationales.

Styliste de mode

I'm passionate about helping organisations achieve exponential impact through effective leadership and positive culture. As an experienced facilitator, 

I understand the importance of building a team that is passionate about their work and committed to achieving success.

I believe that true success comes from a thriving team of people who are inspired to make a positive impact on society. I offer a compass to navigate your corporate culture and to guide the performance of your leadership and all your people towards your mission.

I believe that the key to achieving natural growth and making a real difference in the world is to create a culture of passion. I analyse the state of your culture using science-based insights, my experience and intuition. I inspire leaders and raise awareness within teams in the right direction at the right time.

I work with founders and their teams who have their feet on the ground, their heads in the stars, their hearts connected to nature and a voice that inspires many. Let me help you build the stepping stones that will enable you to make a significant impact and achieve meaningful and rewarding success.

taplio

The Battle

Vaughan Broderick 🦆🌳

Salah Bouchma

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