Vaughan Broderick

Wiley

Co-Author, Innovation in Action

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder - Innovation Lab

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Impact Lead - Centre for Entrepreneurship - July 2023 - Present

Innovation Lecturer - Executive MBA Coach - Startup Coach

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Innovation shouldn’t feel like pressure without progress.

Yet many leaders I work with are stuck in exactly that space.

They’re expected to move fast—but don’t have time to think.
They’re leading innovation—but unclear whether they’re solving the right problem.
They’ve run strategy sessions and pilots—but can’t make the change stick.

I help leaders and teams slow down where it matters—so they can move faster where it counts.

My work focuses on four key challenges:

Understanding the real problem behind the problem (no more jumping to solutions)
Designing smarter decisions in complexity (move forward with clarity, not chaos)
Aligning teams and stakeholders (so change feels shared, not forced)
Implementing innovation that sticks (not stalls)

I blend psychology, human-centred design, and practical strategy to help people turn insight into action - especially when the stakes are high and the path isn’t obvious.

As an innovation coach, advisor and educator, I’ve supported 225+ teams across business, government, and education to design smarter decisions and lead real change.

I’m known as The Slow Strategist - not because I move slowly, but because I help leaders pause where it matters most. Before assumptions harden. Before decisions get baked in. Before “solution mode” derails the real work.

I’m the co-author of Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Method, and I write a weekly newsletter read by 10,000+ professionals who want to lead with confidence - not chaos.

Earlier in my career, I founded and scaled a financial services business to 2,000+ clients and $500M in assets. Burnout led to a complete reinvention: I sold the company, travelled through 23 countries with my family, completed an Exec MBA, and retrained in human-centred innovation.

That reset equipped me with the real skills leaders need to thrive in a VUCA world: slowing down to think clearly, making human-centred decisions in ambiguity, and turning insight into action.

If you’re:
	•	Leading innovation on a complex challenge
	•	Building something new from scratch
	•	Or stuck trying to make change stick

…here’s how I can help:

1. Read by 10,000+ smart professionals each week
-> https://vaughanbroderick.com/newsletter/

2. Join 275+ smart innovators on the Innovation in Action book waitlist:
-> https://vaughanbroderick.com/the-ductri-playbook/

3. Workshops | Consulting | Speaking | Innovation Training
-> Let’s have a conversation: DM me

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Vaughan Broderick 🦆🌳

Rosendo Travieso ⭕️

BT Group

• Defined product vision, strategy, and roadmap for BT Active Intelligence Data and AI Products.
• Led and mentored a team to deliver valuable products, marketing strategies, and sales enablement plans.
• Collaborated with Product Managers, Business Analysts, and Data Scientists to drive product innovation.

Head of Product Management - BT Active Intelligence - Etc.

Productia Consulting

- Define Product strategy, mission, vision, OKRs
- Build product culture 
- Manage Product teams 
- Recruit talent and expand teams.

Product Advisor & Fractional CPO 

Product Partners France

Co-Founder

Out There Media

Leading the definition and execution of the product strategy for a mobile AdTech scaleup.  The SaaS platform runs in 15 countries across Europe, Africa and AsiaPac to deliver innovative mobile advertising services to Ad Agencies, brands and Mobile Operators. Managing a high performing multinational team of Product Managers, designers and data analysts. 

• Implemented a product lifecycle management across development, design and data to deliver on the North Star product vision and roadmap. 
• Improved metrics of success (Audience engagement, CTRs and Ad completion)
•Implemented an AI conversational bot into the SaaS platform to increase engagement and attention value.   

Member of the Senior Leadership Team -reporting to the CEO.

Chief Product Officer

Responsible for the definition of the product vision, strategy, and roadmap execution of the NXT SaaS Platform across EMEA and APAC.

Defined and implemented performance KPIs to track usage, adoption, engagement and revenue growth delivering a CSAT of 90% and NPS 75.

Built and mentored a distributed agile product and experience team of 15 based in Paris, London, Frankfurt and Madrid. 

Reporting to the EMEA Chief Digital Officer.

Vice President Product

Momentum London

Mentoring support and product team training for high-tech scale-ups to expand and implement agile methodologies. 

Organised Product Masterclasses, Product and Business Model Audits and mentoring sessions.

Lecturer & Startup mentor

Kinetic Worldwide

Leading the product strategy for Out of Home programmatic planning, trading and analytics products suite of Out of Home AdTech solutions. 

•	Delivered the Programmatic Planning and Automated Trading global product with direct integration with Exchanges, PMPs, DMPs, Space, Route and WPP legacy billing systems (Kinetic Journeys/ Aureus 2.0+).

•	Owned the development of the global roadmap across EMEA.

•	Managed a team of product and UX designers together with an offshore development team.

•	Led the development of new standards and integration of OpenRTB across the advertising industry (OpenDirect, OpenData for OOH Performance).

•	 Digital Evangelist across Kinetic. Member of the Senior Leadership Team, reporting to the UK Chief Operating Officer.

Head of Advertising Programmatic Products

Unibail-Rodamco-Westfield

Responsible for management of a portfolio of Retail Digital Products and Services to increase revenue, visitation and dwell at the Centres.  

•	Developed the digital products strategy and roadmap across EMEA for Online and Mobile applications achieving the digital transformation targets set by the business.	 

•	Supervised, mentored and coached a team of agile product and UX owners using agile tools. Delivered improved team productivity and reduced turnover. 

•	Designed, delivered and managed multichannel ecommerce products: Food Ordering, Smart Parking, Product Search, Bookable Services & Ticketing. 

•	Conducted competitive market research analysis and positioning. Identified key opportunities, segment & acorn targeting and personalisation to increase revenue growth.

•	Crafted the Value Report KPI dashboard to track all digital product measures of success, quality and performance metrics (revenue, funnel, AOV, etc.)

•	Delivered Product Search to increase visitation at the centres and generate affiliated revenues. 

•	Digital Evangelist across Westfield. Reporting to the CMO.

Head of Product Management 

Telefónica Tech

Global mobile products and services leader responsible for the vision, design and deployment of global mobile platforms (PaaS) to customers in 20 countries generating revenues in excess of €20m across the multinational segment P&L (Shadow P&L €680m). 

•	Managed and developed a large team of international product managers, UX designers and developers (UK & Spain) including training and performance reviews. Improved productivity by aligning documentation and ways of working with UK teams.  

•	Designed and deployed Telefónica Blue: a Secure Mobile HD Voice over IP mobile app with voice conferencing increasing MAU by 20% (1,700 users).

•	Deployed a Universal Wi-Fi mobile app (http://bit.ly/1c9vDuG); a zero-touch worldwide Wi-Fi aggregation app that allows using any commercial wi-fi service in the world. Monthly active users: 3,500+ lines.

Global Head of Mobile Products

Responsible for the product lifecycle management services for multinational products and services (B2B and B2B2C segments) supporting the multinational segment P&L. 

•	Launched the Managed Mobility Global Service in more than 20 countries delivering a YoY revenue uplift of 8%.
•	Improved the rating of the Global Mobile Services by Industry Analysts from Challenger to Visionary (Gartner). 

•	Produced all Sales & Marketing materials and technical presales support with the Head of Mobile. Supported consultative selling with Sales and Pre-Sales teams to achieve sales targets.

Managed Mobility Product Manager

O2 (Telefónica UK)

Served as product/project manager, designing and delivering Consumer Digital Products Portfolio Projects (B2C) for the O2UK residential market (Prepay+Contract). 

Achievements: 
•	Deployed the ‘O2 More’ (Priority) proposition, a permission-based advertising service using aggregated customer data to deliver targeted messaging and offers reaching 10 million customers by 2012.

•	Launched ‘O2 Bluebook’, a service that enabled customers to back up and store all the valuable information held on their mobile phones. The service managed to reach 500,000 users with 1.5m+ messages per day being submitted during peak usage of the service.

Senior Product Manager

CPO / VP Product | Product Leader | AdTech, Telecoms, Proptech

As the Head of Product at BT Active Intelligence, I lead the definition and execution of the product strategy for Location Intelligence products that deliver data services to Transport, Government and Ad Agencies and brands in the UK. 

I have over 10+ years of experience in building and managing data-driven products and teams in the AdTech, Telecoms, and Proptech sectors.

My core competencies include product lifecycle management, product roadmap definition and delivery, global team management, agile methodologies, UX and CX design, web and mobile apps, and multilingual communication. I am passionate about creating products that solve real problems, generate value, and delight customers. 

Fluent in English, Spanish and French.  

Skills
• Product Management
• Innovation and Strategy
• Product Roadmap definition and delivery
• Global Team Management (OKRs setting and Performance Reviews)
• Agile experience as Product Owner (Scrum, XP, Kanban, Jira, Confluence)
• UX experience and CX design (Figma)
• Web and Mobile Apps (iOS, Android) 
• Multilingual

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Vaughan Broderick 🦆🌳

Rosendo Travieso ⭕️

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