Vaughan Broderick

Wiley

Co-Author, Innovation in Action

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder - Innovation Lab

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Impact Lead - Centre for Entrepreneurship - July 2023 - Present

Innovation Lecturer - Executive MBA Coach - Startup Coach

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Innovation shouldn’t feel like pressure without progress.

Yet many leaders I work with are stuck in exactly that space.

They’re expected to move fast—but don’t have time to think.
They’re leading innovation—but unclear whether they’re solving the right problem.
They’ve run strategy sessions and pilots—but can’t make the change stick.

I help leaders and teams slow down where it matters—so they can move faster where it counts.

My work focuses on four key challenges:

Understanding the real problem behind the problem (no more jumping to solutions)
Designing smarter decisions in complexity (move forward with clarity, not chaos)
Aligning teams and stakeholders (so change feels shared, not forced)
Implementing innovation that sticks (not stalls)

I blend psychology, human-centred design, and practical strategy to help people turn insight into action - especially when the stakes are high and the path isn’t obvious.

As an innovation coach, advisor and educator, I’ve supported 225+ teams across business, government, and education to design smarter decisions and lead real change.

I’m known as The Slow Strategist - not because I move slowly, but because I help leaders pause where it matters most. Before assumptions harden. Before decisions get baked in. Before “solution mode” derails the real work.

I’m the co-author of Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Method, and I write a weekly newsletter read by 10,000+ professionals who want to lead with confidence - not chaos.

Earlier in my career, I founded and scaled a financial services business to 2,000+ clients and $500M in assets. Burnout led to a complete reinvention: I sold the company, travelled through 23 countries with my family, completed an Exec MBA, and retrained in human-centred innovation.

That reset equipped me with the real skills leaders need to thrive in a VUCA world: slowing down to think clearly, making human-centred decisions in ambiguity, and turning insight into action.

If you’re:
	•	Leading innovation on a complex challenge
	•	Building something new from scratch
	•	Or stuck trying to make change stick

…here’s how I can help:

1. Read by 10,000+ smart professionals each week
-> https://vaughanbroderick.com/newsletter/

2. Join 275+ smart innovators on the Innovation in Action book waitlist:
-> https://vaughanbroderick.com/the-ductri-playbook/

3. Workshops | Consulting | Speaking | Innovation Training
-> Let’s have a conversation: DM me

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Vaughan Broderick 🦆🌳

Systems Limited

★ UX Strategy for International retail, healthcare, e-commerce, education, and file Sharing products
★ Research Taking a design thinking approach to improve the user experience 
★ Understand product specification and user psychology
★ Collaboration with product directors and managers to understand the problems
★ Ensure that user experience is maintained as products are updated, in accordance to UX best practices
★ Usability & Auditing of existing site for better UX
★ Solve current UX and UI problems creatively
★ Research on Market Competitor's website
★ Wireframes after gathering requirements 
★ Building Design Systems which could help scale the product in future
★ High Fidelity Mock-Ups Designs & Prototyping
★ Communicate effectively design ideas and prototype functionality to developers and testers 
★ Conduct concept and usability testing and gather feedback
★ Worked on all stages of product design—defining specifications, creating website architectures, creating user flows, UX and visual designs and user testing sessions

Principle UX Consultant

• Gathering design requirements from clients
• UI/UX design for International retail, healthcare, e-commerce products
• Designed and enhanced the UX for the entire product by following user-centered design practices.
• Wireframes High/Low-fidelity
• Mockups High-fidelity
• Prototyping
• Interactive Animation

Senior UX Consultant

Soft Solutions Pakistan

• Team Management
• Gathering design requirements from stakeholders
• Designing user interfaces (UI), wireframes (low and high res), non-functional prototypes
• Design of existing and new web applications, dashboard, Power BI app, reports, and mobile applications for both iPhone and Android
• Implementing the templates in WordPress.
• UI/UX Design
• UX Audit

Lead UI/UX Designer

IntellectualWorks

• Team Management
• Requirements gathering and documentation Analysis
• UI/UX Design for startups, Mobile apps, B2B, and Fortune 500 Enterprises
• Corporate identity all the graphic related work Including Print media, Social Media and website banners 
• Insightful, strategic, top-level digital design
• PSD to HTML5/CSS3
• Animations

NexGen Technologies, Inc.

• Design the website, interfaces, collateral, and the complete visual presence for a successful brands.
• Design the UX and UI of the company website.
• Translated a design into a responsive website based on HTML, CSS, and jQuery.

Web Designer & front end developer

Product Designer @ Systems || Helping SaaS Companies Build Products That Stick Through Better UI/UX Design || Creating User Experiences That Inspire and Delight

I'm specialised in designing user-centric experiences and elegant interfaces for the web and mobile apps.
✅ 12+ years experience in design
✅ UX/UI Design, UX Audit and world-class experience design
✅ Quick response and communications.

𝗠𝗬 𝗦𝗞𝗜𝗟𝗟𝗦:
→ Generative User Research
→ Emerging Trends and Behaviour
→ Heuristic and Competitor analysis
→ Experience Design
→ UX/UI Design and Audit
→ Design Systems for Product
→ Web design & Mobile Design
→ Digital Innovation & Branding
→ Wireframes, Interactive design, Prototyping & Product Mockups
→ SaaS Design, Fintech App Design and E-commerce Specialist

𝗠𝗬 𝗣𝗥𝗢𝗖𝗘𝗦𝗦:
✔ Discover
To kick off the discovery phase for understanding user requirements, business goals, and analyzing the current state of the product.

✔ Strategy / Research
Next, I assess the effective approach to strategically achieve the design objectives for your brand.

✔ Design
The design phase is where I explore unique concepts, ideas, and solutions and craft the design systems, user experience design, and prototype the product.

✔ Delivery
Finally, I package it all up and deliver the product to you. On-time, On-budget and On-Point
Let’s craft brilliance together and build long-term business relationships.

𝗧𝗢𝗢𝗟𝗦 𝗜 𝗨𝗦𝗘𝗗:
→ Figma
→ SketchApp
→ Framer
→ Invision
→ Principle
→ Adobe Photoshop
→ Adobe Illustrator
→ Zeplin
→ Google Slides
→ Microsoft Powerpoint

✔ Hands-on design experience in all above tools.

𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖H
I dive deep into understanding your users need, business goals, and design trends. My design solutions have not only won hearts and people, but also various awards. I research for insights and design for users.

Let's craft or improve your digital product: Whether you're launching a new product, revamping an existing app, or starting from scratch, I'm here to add value and building a smart design ecosystem.

𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝘁𝗼 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗠𝗲:
• Tailored to deliver the best for your business
• Expert UI/UX Designer specializing in Websites, Mobile Apps and SaaS Products
• Emphasis on Transparency and Trustworthiness
• Committed to Meeting Deadlines
• Prioritizes Privacy
• Dedicated to Building Long-Term Relationships
• Collaborative Skills with Developers and Stakeholders
• Strong Teamwork Ethic
• Effective Communication Abilities
• Working in fast-moving teams of product managers, designers, and developers in agile environments

taplio

The Battle

Vaughan Broderick 🦆🌳

Oman Javed 💥

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