Vaughan Broderick

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

If you're leading change in your organisation, you've probably seen this pattern:

Smart people working hard, moving fast - and still building things that don't stick, don't scale, and don't really matter.

I know, because I lived it for over a decade.

By 2018, I'd built an award-winning mortgage and insurance brokerage - and was completely burnt out. Brilliant people exhausting themselves on work that didn't last.

That experience changed how I see innovation.

I sold the business, took my family backpacking through 23 countries, searching for a better way.

I found an approach that changed everything:

Stop guessing. Start discovering.
Stop doing innovation to people. Start designing with them.

Today, I help leaders and teams make change work inside real organisations - with real constraints.
I've worked with hundreds of leaders across NZ and Australia - founders, executives, government teams - all asking the same question: "There has to be a better way, right?"

My work focuses on the part most innovation efforts fail at: turning good ideas into implemented change.

My approach is called DUCTRI - a framework that extends design thinking to include Resourcing and Implementation. It combines design thinking, AI tools, and behavioural science for making change work in complex organisations.

I've captured this in Innovation in Action, co-authored with Christian Walsh, including the complete toolkit and case studies from 300+ real-world projects.

What happens when you work this way:
→ Solve the right problems before committing resources
→ Teams align with clarity, not pressure
→ Change actually sticks

If you're tired of workshops that go nowhere, pilots that never scale, and good ideas dying in PowerPoint - I understand.

There is a better way.

I know because I've lived both.

INNOVATION IN ACTION (Book)
A practical system for solving the right problems and creating lasting change.

"The essential playbook for turning ideas into impact."
Jeremy Utley, Stanford d.school

"A book for people tired of innovation theatre."
David J. Bland, Co-author, Testing Business Ideas

“This is a book that helps you not just innovate, but truly change systems for good.”
David Meates, MNZM (Ex NZ Health CEO) 

→ Join the waitlist: https://innovationinactionbook.com

FUTURE-STATE THINKING NEWSLETTER
Weekly insights on design thinking, AI & behavioural science.
→ Subscribe: https://vaughanbroderick.com

CONSULTING · WORKSHOPS · TRAINING
Advisory, workshops, and training to move from stuck ideas to implemented change.
→ Get in touch: https://vaughanbroderick.com/connect/

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Vaughan Broderick 🦆🌳

Longevity & Health Tech Expert | Biohacker | Unconventional & Strategic Insights To Get Healthy + Wealthy 👑 High Performance Coaching | Ecom Entrepreneur, Investor, Agency Owner

I've been building online since I was 9. Self-taught coder. Early internet native. 20+ years watching entrepreneurs build empires on burnt-out biology, then wonder why success feels like suffocation.

🧬 Sick cells don't scale empires.

Most coaches teach you to optimize your business OR your body. I teach you to optimize both.

The real constraint isn't your strategy. It's your capacity.

In the AI era, everyone will have perfect content, perfect hooks, perfect positioning. What they won't have is authentic connection + the biological capacity to SUSTAIN VISIBILTY. That can't be automated.

Miss this and you'll be left behind.

I HELP YOU IN 3 WAYS

📌 1. HEALTHY WEALTHY LIFESTYLE DESIGN
A complete personal branding ecosystem with online courses, coaching programs, and resources for every stage of your journey. From longevity optimization to magnetic messaging to full identity transformation. Scale wealth AND the biology that sustains it for decades.

📌 FULL-STACK BRAND EXECUTION
End-to-end solutions: storytelling, brand strategy, web development, AI automation, email sequences, landing pages, content, social strategy.

📌 STRATEGIC ALLIANCES & CAPITAL
Collaboration for funding, capital raising, and growth acceleration. Access for visionary leaders who think in decades, not quarters.

15 years biohacking + self-taught coder at 9 = I don't just strategize. I execute alongside you.

MY STORY: In 2020, my health collapsed after a head-on MVA and launching 2 startups during the pandemic. Chronic pain. Digestive shutdown. Vision loss for 2+ years.

Modern medicine failed me.
A decade of biohacking saved me.

Spirituality, food as medicine, plant medicine, biofeedback, light therapy, grounding, trauma work, identity shifts. I healed myself holistically because I had the tools.

Now I give YOU those tools, plus the execution most coaches can't touch.

I left a lucrative 9-5 because I hated asking permission to exist. Built multiple brands from zero while travelling the world, climbing the Alps on my road bike.

Unconventional life. No-BS approach.

THIS IS FOR ENTREPRENEURS WHO:

→ Want execution, not excuses
→ Value access, not just advice
→ Refuse to sacrifice longevity for legacy
→ Understand biology is business infrastructure

You don't optimize your body just to survive the grind.
You do it to build something that lasts 20 years and enjoy every minute of it.

Growth doesn't happen in the comfort zone. I'll shatter your paradigm.

📌 DM "HEALTHYWEALTHY" if you're ready to build abundance your biology can sustain.

Katy Poon

You have a morning routine.

But you don't have a regulation system.

There's a difference, and it's costing you more than you think.

The morning routine gets you centered at 7am.

By 11am, you've taken a difficult client call, made 14 decisions, absorbed someone else's chaos, and your nervous system has already left the building.

By 2pm, you're running your empire from survival mode. Reactive. Scattered. Making decisions you'll undo tomorrow.

And then you wonder why you keep cycling between momentum and collapse.

Between "I've finally figured it out" and "what is wrong with me."
Nothing is wrong with you.

Your nervous system doesn't have a morning problem.

It has a capacity problem.

The elite performers I work with don't just regulate in the morning. They build systems that hold them through the chaos of scaling.

Through the launches.
Through the hard conversations.
Through the days when the business demands everything.

That's the difference between a wellness habit and actual business infrastructure.

When you're ready to stop managing symptoms and start expanding capacity, DM or comment: CAPACITY.

I can help you live longer and better. I coach, code, design, write, and manage. I teach you to be well-rounded and show up online and offline by elevating the quality of your life.

With a colorful career building multiple brands from zero in various industries while traveling the world climbing the Alps on my road bike, I approach my life + career holistically. I help high achievers level up business + life. 

Life is a game. Ready to play?

We'll future-proof your mind and design a healthy wealthy lifestyle by effortlessly integrating science-backed peak performance strategies into daily routines.

I have 99 problems but life still feels effortless because my brain is hardwired to love challenges. So can yours.

We build products and services, and strive for titles such as 'Founder' or get promoted to "VP" but we forget we're the CEO of our own lives. Anyone can make money but the ultimate challenge is to be healthy AND wealthy.

I'm a tech entrepreneur + developer + designer + Certified Peak Performance & Wellness Coach + Holistic Nutritionist + NLP certified.  🌱

With an insatiable curiosity, I spent my life collecting experiences. I'm obsessed with living on the edge of my comfort zone while using science-based strategies to "biohack" my biology for peak performance. As a result, I learned to trigger flow states anytime. Life feels effortless when you are in absolute control.

I'm passionate about biohacking, neuroscience, longevity, nutrition science, functional medicine, and movement. I love helping clients take advantage of neuroplasticity to implement healthy behavioral changes, increase focus and productivity, mindset shifts, and optimize overall well-being.

I began coaching many of my agency clients who are high-functioning business owners and CEOs beginning to realize the correlation between HEALTHxWEALTH.

I taught myself how to code + design when I was 9. I have an extensive work history and am knowledgeable in many areas including creative strategy, web development, entrepreneurship, e-commerce, B2B, B2C, DTC, brick-and-mortar, Amazon FBA, dropshipping, coding, marketing, content, branding, writing, start-ups, biohacking, mindset, psychology, counseling, user experience, human behavior, behavior change, habits, healing, and mental health.

I have a real, no-BS approach to life. I'm compassionate but growth doesn't happen in the comfort zone. Real friends call you out. My thought leadership influences include Jocko Willinks, Lex Fridman, Steven Kotler, David Goggins, Peter Attia, David Sinclair, Grant Cardone.

Queen of Longevity 👑 | Building Healthy Wealthy Brands That Last | Strategist + Story-Teller | Ecom Entrepreneur, Investor, Agency Owner, Coach | Athlete + Biohacker | Unconventional Insights

Looking rich is out.

‘Being’ rich (𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 rich) is in.

And I'm not talking about your bank account.

The wealth gap in 2026?
It's biological.

All founders now have the same AI tools.
Every executive reads the same market reports.
Every entrepreneur can hire the same consultants.

But I bet you there aren't too many people in the room who… 

↳ can think clearly at 3pm without reaching for their third coffee.

↳ sleeps 7 hours and wakes up sharper than someone who slept 9.

↳ can hold the complexity of an 8-figure operation without their HRV tanking below 50.

That person closes the deal.

The new status symbol isn't what's in your portfolio →

It's what's happening in your cells.

Mitochondrial efficiency while everyone else is crashing.

Parasympathetic activation during your biggest pitch.

A resting heart rate in the 40s while scaling.

Your competitors are exhausted.
Burnt out.

Running on stimulants and sheer force of will.

You?
You built capacity.

Biology became your edge when strategy became commoditized.

Status in 2026 is sustaining what others can't even start.

Who's with me?

Real talk: your corporate job is not safe.

I don't care how stable it feels.
I don't care what your title is. 
I don't care about your tenure.

Layoffs are coming. 
Recession is cyclical. 
AI is replacing roles faster than you think.

And the only real insurance you have? 

Your personal brand.

Not your 401K, employee benefits.... nor your "secure position."

Your brand is the safety net you control.

→ When layoffs hit, people with brands have opportunities waiting. 

→ When recession strikes, people with authority have income streams they control. 

→ When AI replaces jobs, people with authentic human brands have something AI can never replicate.

You're not building a personal brand for vanity.
You're building economic sovereignty.

This isn't optional anymore.

I've always seen personal branding as a survival strategy.

I quit a "comfy" 9-5 in 2015. Well, not really because I survived two rounds of layoffs (...and in the end, I wish I was laid off instead of quitting a decade later!). Since then, I have made more money than I ever gave in my corporate job, working much less hours and on projects I'm actually passionate about.... while with my roadbike.

Because I had a personal brand. Never had to "chase"— instead, attracted the right people, opportunities, and collaborations.

Most people will realize this too late...after the layoff, after the recession, after the panic.

You're reading this now. You have time.

Build the safety net before you need it.

💸 Start here: https://lnkd.in/gtHp2sTB

The soft girl era killed your capacity.

I've coached hundreds of high-achieving women, and I keep seeing the same pattern: women who've invested thousands in nervous system work, somatic healing, and trauma-informed coaching...

And they're LESS capable than when they started.

Here's what nobody's telling you about building actual resilience:

Your window of tolerance doesn't expand from comfort. 

It expands from controlled challenge.

I learned this over 15 years of cycling the world's hardest mountain passes. Cold, wet, hungry, bonking with two more climbs to go and no choice but to finish.

The mountains don't care about your feelings.  Mother nature doesn't wait for you to feel ready.

Neither does success.

The problem? We are blaming biohacking and cold plunges for their imbalances when their bodies simply aren't physiologically strong enough to handle those exposures yet.

Not being able to withstand cold temperatures isn't sensitivity. It's atrophy from too much comfort.

Your nervous system will always find a reason you're not ready. That's its job.

Stop waiting.

I wrote the full piece on exactly what builds capacity (hint: it's not more somatic work) on my Substack where I share unhinged ways to get healthy and wealthy.

Not for everyone. Deliberately.

📌 Read here: https://lnkd.in/ddtpQ9Gk

Things I'm embodying to grow generational health + wealth in 2026:

✓ Functional fitness over aesthetics → pull-ups over abs

✓ Recovery capacity → HRV above 80, resting heart rate in the 40s

✓ Energy without stimulants → no coffee dependency, natural cortisol rhythm

✓ Chronically offline → deleting apps, unreachable for days

✓ Boredom tolerance → sitting with nothing, no phone scrolling

✓ Slow mornings → not checking my phone for the first 2 hours awake

✓ Spacious calendar → white space, saying no, protected time

✓ In-person everything → real conversations, face-to-face deals, analog experiences

✓ Dinner parties over DMs → hosting 6 people instead of managing 600 followers

✓ Small, curated circles → 5 deep friendships over 5,000 followers

✓ Multi-generational relationships → elders in my life, mentorship both ways

✓ Admitting I don't know → intellectual humility as a flex

✓ Regulated nervous system → not reactive, pausing before responding

✓ Internal validation → building because I want to, not for likes

✓ Quitting things → walking away from sunk costs, platforms, identities

✓ Patience → building slow, compounding gains over quick wins

✓ Messy personal brand → raw, unfiltered, rough draft content


WHAT ABOUT YOU? TELL ME IN THE COMMENTS 👇🏼

Imagine if you had more energy in your late 30s-40s than in your 20s. YES, IT’S POSSIBLE. You see:

Your metabolism doesn't slow down. YOUR HABITS DO.

Growing up, I watched everyone around me dread getting older, complaining they were ‘done’ at 25 or 30. It baffled me—my AuADHD brain naturally didn’t buy into the fears that results from following the herd.

Many things you’ve been taught in conventional wisdom have been wrong.

📌 My advice to ladies in their 20s-30s (and even 40s if you're just beginning your wellness journey): 

➡️ 𝗦𝗧𝗢𝗣 𝗱𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗰𝗼𝗳𝗳𝗲𝗲 𝗼𝗻 𝗮𝗻 𝗲𝗺𝗽𝘁𝘆 𝘀𝘁𝗼𝗺𝗮𝗰𝗵!
↳ Caffeine affects women differently. It increases cortisol and can worsen hormonal imbalances, especially when consumed on an empty stomach.

➡️ 𝗙𝗮𝘀𝘁𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗶𝗱𝗲𝗮𝗹 𝗳𝗼𝗿 𝘄𝗼𝗺𝗲𝗻.
↳ While beneficial, prolonged fasting can disrupt hormones if not done correctly. Women need to fast differently than men based on cycle phases.

➡️ 𝗪𝗼𝗺𝗲𝗻 𝗯𝘂𝗿𝗻 𝗺𝗼𝗿𝗲 𝗳𝗮𝘁 𝗶𝗻 𝗰𝗲𝗿𝘁𝗮𝗶𝗻 𝗽𝗵𝗮𝘀𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝘆𝗰𝗹𝗲.
↳ During the luteal phase, the body relies more on fat for fuel. Adjusting workouts and nutrition to match hormonal shifts optimizes results.

➡️ 𝗪𝗼𝗺𝗲𝗻 𝘀𝘁𝗼𝗿𝗲 𝘁𝗼𝘅𝗶𝗻𝘀 𝗺𝗼𝗿𝗲 𝗲𝗮𝘀𝗶𝗹𝘆 𝘁𝗵𝗮𝗻 𝗺𝗲𝗻.
↳ Because of higher body fat percentages, women retain more environmental toxins, which can disrupt hormones, fertility, and metabolism. Detoxification is essential.

➡️ 𝗣𝗖𝗢𝗦, 𝗲𝗻𝗱𝗼𝗺𝗲𝘁𝗿𝗶𝗼𝘀𝗶𝘀, 𝗮𝗻𝗱 𝗶𝗻𝗳𝗲𝗿𝘁𝗶𝗹𝗶𝘁𝘆 𝗮𝗿𝗲𝗻’𝘁 𝗿𝗮𝗻𝗱𝗼𝗺.
↳ These conditions are often linked to insulin resistance, inflammation, gut dysbiosis, and environmental toxins—not just “bad luck” or genetics. Fertility is also a sign of good health.

➡️ 𝗚𝘂𝘁 𝗵𝗲𝗮𝗹𝘁𝗵 𝗰𝗼𝗻𝘁𝗿𝗼𝗹𝘀 𝗵𝗼𝗿𝗺𝗼𝗻𝗲 𝗵𝗲𝗮𝗹𝘁𝗵.
↳ The gut microbiome helps regulate estrogen metabolism—imbalances can lead to estrogen dominance, PCOS, and painful periods.

➡️ 𝗨𝗻𝗱𝗲𝗿-𝗲𝗮𝘁𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝘀𝘁𝗿𝗼𝘆𝗶𝗻𝗴 𝘄𝗼𝗺𝗲𝗻’𝘀 𝗵𝗲𝗮𝗹𝘁𝗵.
↳ Low-calorie diets, excessive cardio, and fasting without proper nourishment wreck metabolism, thyroid function, and hormone balance.

➡️ 𝗠𝗮𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗺 𝘀𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗶𝘀 𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂 𝗳𝗮𝘀𝘁𝗲𝗿.
↳ Most commercial skincare has endocrine disruptors, inflammatory seed oils, and toxins that accelerate aging and disrupt hormones.

➡️ 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗵𝗲𝗮𝗹𝘁𝗵 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗱𝗲𝗰𝗮𝗱𝗲𝘀 𝗯𝗲𝗵𝗶𝗻𝗱.
↳ Most medical studies are based on male physiology, meaning women’s health issues are often dismissed, misdiagnosed, or misunderstood.

Now, I’m not here to scare you but to remind you that you are in control. You will never be able to completely eliminate toxins from your life, instead, focus on eliminating exposure. 

Take baby steps.

Apply the 80/20 rule: ensure 80% of your habits are dialled in, and don't worry about the 20% because you may get hit by a car tomorrow anyway. 

Just saying. 😉

- Kate

📌 P.S. Most people sabotage succe

Longevity in Health + Wealth 👑 Brand Strategist + Story-Teller | Ecom Entrepreneur, Investor, Agency Owner, Coach | Athlete + 15yr Biohacker | Unconventional Insights

Your body is your resume, especially after 40. 🚨 Read 'till the end! 👀

A sculpted physique or calm demeanour screams elite self-care in a chaotic world. Think green smoothies, yoga retreats, wearable tech. 

Plus, the richest 1% in the U.S. live 10-15 years longer than the poorest 1%

Health as a silent luxury. 👑 It’s not cheap. 

The financial barriers to achieving peak wellness make it a privilege of the wealthy: VIP concierge care, personal trainers, on-call dieticians, and advanced diagnostics.

The rise of biohacking (using science + tech to optimize the body) has elevated health as a status symbol among tech elites. Practices such as intermittent fasting, NAD+ infusions, and stem cell therapies are marketed as pathways promise superhuman performance and longevity.

But advanced testing costs a fortune, and without a functional medicine expert, results are overwhelming. I’ve been there.

When I completely lost my health and had to navigate our broken medical system, during the pandemic, I felt despair and hopelessness.

✅ A few months ago, I signed up for a super affordable, ultra-personalized, science-based longevity concierge. I wish I had this in 2020!! It would have 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 shortened my recovery.

I've recovered since then, but now I'm all about optimization. Being better than average. I hate mediocrity and so should you!

Now, I’m getting the same access to longevity care that billionaires receive for a fraction of the price. 🤑 It was a no-brainer.

→ Repeated diagnostics (60+ biomarkers)
→ CGMs for stable blood sugar
→ VO2 max + gut health tests

👑 My favorite part: 24/7 access to my longevity board (doctor, dietitian, physiologist, trainer)

I feel like a billionaire without being a billionaire. 👑

Seriously, everybody should have this luxury!

There is NOTHING like elite care if you care about your health as much as I do.

I've learned so much about my body and since then, my VO2 max and athletic performance + recovery + mood + energy has been insane. 🚀

If you are a peak performer and want to WALK THE TALK with me, I curated a deal for my followers with the founders of this program because I am so grateful for the program.

📌 Simply DM “ELITE” to learn more!

Queen of Longevity 👑 | Building Healthy Wealthy Brands That Last | Strategist + Story-Teller | Ecom Entrepreneur, Investor, Agency Owner, Coach | Athlete + 15yr Biohacker | Unconventional Insights

I hit my first $10K month with 800 followers.

Not because I had a funnel.
Not because I went viral.
Not because I hustled harder.

Because I stopped letting my nervous system run the show.

You can have the strategy. The offer. The audience.

But if your biology can't hold the EXPANSION... if your system panics every time opportunity knocks— you'll sabotage before you scale.

I used to think I needed more followers.

Turns out I needed more capacity.

The moment I regulated my nervous system?

Everything I'd been "trying" to make happen... just happened.

Clients showed up.
Money flowed.
Decisions got easier.

I stopped burning out every time I leveled up.

Your nervous system is the real infrastructure of your business.

Not your CRM, or your content calendar.

Your biology, babes.

Sick cells don't scale empires.

When you're ready to stop outrunning your capacity and start expanding it.. 
this is the work.

x, KATE

📌 PS. Your revenue ceiling is a biology ceiling.

Most people plateau because their nervous system can't hold the next level not because their strategy is wrong.

I spent 5 years and $30K+ learning this: biology comes before tactics.

THE WEALTHY BODY builds the capacity that makes every strategy actually work. This is the exact method I have used coaching private clients to break their revenue ceilings.

Get it here: https://lnkd.in/gtHp2sTB

10 years ago, I walked away from my thriving 9-5 tech career... and never looked back. 

Now? I work from beaches, mountains, or my cozy home office... whenever I want, wherever I choose, with total time and location freedom. 

No bosses, no recessions dictating my fate. 

Just effortless 15K+ months, peak health, and unbreakable wealth.

But here's the hard truth: In 2025's AI-driven economy, layoffs and downturns aren't "if"... they're "when." 

The good news?
You don't have to be a victim. 

I've cracked the code to recession-proof your life, blending mindset mastery, skill upgrades, and smart hustles that attract abundance without the chase.

In my Substack, I write raw and unhinged insights to escape the matrix:

✅ How to reframe fear into fuel for growth (and why it’s your secret weapon for resilience). 

✅ The non-negotiable belief that turns side gigs into empires.

✅ 2025-proof skills and hustles that keep cash flowing, even in chaos, all while boosting your health for that rich-and-healthy life.

Ready to break free from economic prisons and build your own empire? 

Subscribe: https://lnkd.in/gy4Duw3W

I rarely talk about my tech skills and “what I do”.

I’ve been consulting and hustling since I was 15. I taught myself how to code and design when I was 9, despite my passions being in medicine and science (ironically, I thought I was too dumb to pursue medicine since I came from a poor, uneducated family).

I began my first successful career at the age of 18.

Almost a decade later, I quit my 9-5 forever.

Today, I combine my passions for biohacking and longevity 🩺🧬 with my tech, entrepreneurship, branding, and e-commerce skills through elite performance consulting.

———
⚡️ Do you know why my brand is built around HEALTH, instead of teaching others solely how to get rich online?

Everyone’s already doing that, but what’s the point of being rich if your health sucks or you’re constantly feeling guilty about what you eat?!

I can’t work with a coach who's not “well-rounded” because we’re the average of our environment.

As Tony Robbins says, “physiology drives psychology”.

Health IS wealth.

Many people fail in business because they live in a state of scarcity, and their mindset holds them back.

You must first change your emotional state to change your mindset.

How?

The easiest way to do this is to change your PHYSICAL STATE. 🚴🏻‍♀️🏃🏻‍♀️🏋🏻‍♀️⛷️

Let’s not kid ourselves.

Healthy people = happy people

We are all attracted to happy people.

They simply give off better vibes. 

——— 
📚 STORYTIME:

My REAL journey began in 2007 when I became an obsessed gym rat and CrossFitter. I have NEVER lost motivation to exercise since.

The confidence I gained through fitness elevated ALL aspects of my life. I suddenly became richer and attracted better people and opportunities.

Regular exercise:

→ changes how the body looks, making you feel better about yourself.

→ reduces stress, anxiety, and depression, leading to a more positive outlook

→ increases energy levels, making it easier to tackle challenges and seize opportunities

→ boost self-esteem and motivation due to positive results

→ develops self-discipline and perseverance, translating to ALL areas of life

→ Serves as a powerful catalyst for personal development

This leads to better nutrition, sleep, and faster personal growth.

Putting you ahead of most people.

And best of all?

HEALTH can feel “effortless” thus making you a magnet for WEALTH (opportunities).

———

🏆 P.S.Why settle for good when elite performance awaits? 

For leaders who buy certainty over hope, biology is the ultimate multiplier, unlocking revenue through resilient health.

I spent 5 years and $30K+ figuring out what actually works after my body completely shut down from burnout six years ago.

Then I built the system I wish I'd had to scale in health and wealth without self-sabotage. This is the exact method I used to in private coaching to get my clients to the next level.

Get access to THE WEALTHY BODY™ here: https://lnkd.in/gtHp2sTB

I never have to apply for jobs or look for work because I've had a personal brand.

I taught myself how to code and design when I was 9 (in '99) and have been building things online since then.

I see personal branding as a solution to all of our healthy, wealthy problems.

❌ Why Most People Avoid Building a Personal Brand:

They say:
ⓧ "I don't have time"
ⓧ "I'm not ready"
ⓧ "I need more credentials"

THE REAL REASON: They're terrified of judgment.

UNCOMFORTABLE TRUTHS:

People aren't afraid of failure.
↳ They're afraid of being SEEN failing

They're not afraid of success.
↳ They're afraid of being WITNESSED succeeding

They're not afraid of visibility.
↳ They're afraid of JUDGMENT

Building a personal brand forces you to:

✅ Stop hiding
✅ Stop playing small
✅ Stop needing everyone's approval
✅ Stop caring what people think
✅ Become unfuckable with

This is why personal branding IS personal development.

You can't build a magnetic brand while still needing everyone to like you.
Besides, there are over 8 billion people in the world. It's not your job to make everyone like you so stop giving AF what other people think.

This is why I built The Magnetic Method; the exact framework I've guided hundreds of private clients to scale from 6-7 figures.

We rebuild your biology, identity, and business infrastructure simultaneously. 

Secure your spot: https://lnkd.in/gYdiRpG9

How I “break fast” as a cyclist, endurance athlete, burning thousands of calories a day. 🍽️🚴🏻‍♀️

I don't eat “breakfast”, but I “break fast” at around 11-12 because that suits MY schedule.

The word breakfast literally means to break the fast, the overnight fast your body goes through while sleeping. So technically, breakfast is just your first meal of the day, no matter what time you eat it.

💣 BOMB DROP: Breakfast, being the most important meal of the day, was actually made up by big food companies. In the early 1900s, John Harvey Kellogg (yeah, that Kellogg) pushed cereal as a 'healthy' way to start the day… mostly to sell processed grains.

Later, PR firms paid for studies and headlines that said skipping breakfast was bad for you. Sound familiar?

No wonder everybody is obese, anxious, depressed, sick, diseased, or dying! 💣

*Remember, what works for me may not work for you (aka common sense).

Follow me on Instagram @longevitypalace for more unhinged and perhaps LinkedIn inappropriate content. 😎

#biohackers #superhuman #betterthanyesterday #personalgrowth #womenshealth

A few years back, right after my 2020 burnout hit, I had this quiet realization: I'd built a solid career, but the path wasn't lighting me up anymore.

My energy dipped... not a crash, just enough to notice the mismatch. 

It took time, a couple of years really, to reset my nervous system, train that resilience muscle, and lean into a new identity.

It wasn't easy because, honestly, it took years to shed my old identity, but I LOVED the process; the small wins, the clarity that came from syncing my biology with what I actually wanted to build.

If you're in your late 30s or 40s, leading teams or scaling your own thing, and feeling that same subtle pull... you're not alone. 

It's that whisper saying the grind you've mastered might be ready for an upgrade.

📍 𝗧𝗲𝗹𝗹 𝗺𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗯𝗲𝗹𝗼𝘄, 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗴𝗼𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗹𝗶𝗳𝗲 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲? 👇🏼

→  Fear of losing control?
→  Midday energy slumps?
→  Anxiety over the unknown?
→  Doubting your new identity?
→  Overwhelmed and don't know where to start?

They diagnosed me with ADHD at 36. Didn't feel relief. Or rage. Mostly just: "Okay, and?"

A couple years, I didn't even know what "neurodivergent" meant.

Life was kinda perfect. Started my career at 18 while building multiple brands and ecom stores online. Left corporate while friends were just starting theirs. Climbed the steepest mountains on my road bike effortlessly.

The system I'd built for myself just... worked. In fact, I quit my 9-to-5 because my life was too "perfect" (becareful what you ask for!). 😆

Then, 2020 collapsed everything. Car accident. Pandemic. Two startups simultaneously. Toxic relationship implosion. My body staged a revolt.

Spent the next two years rebuilding from scratch.

During that rebuild, something shifted. I started gravitating toward different people:

↳ Entrepreneurs whose brains moved at warp speed. 

↳ Innovators who saw patterns everywhere. 

↳ Conversations that bounced between ten topics without anyone getting lost. Neurotypicals think we cray (my BF thinks I am!).

𝗙𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗶𝗺𝗲, 𝗜 𝗳𝗲𝗹𝘁 𝗮𝘁 𝗵𝗼𝗺𝗲.

That's when I started exploring what neurodivergence actually meant. And when the diagnosis came, it just clicked.

What I learned is that it's not a disorder. 

𝗜𝘁'𝘀 𝗮𝗻 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝘀𝘆𝘀𝘁𝗲𝗺 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 𝗿𝘂𝗻𝘀 𝗼𝗻 𝘁𝗵𝗮𝘁'𝘀 𝘄𝗶𝗹𝗱𝗹𝘆 𝗶𝗻𝗰𝗼𝗺𝗽𝗮𝘁𝗶𝗯𝗹𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝟵-𝘁𝗼-𝟱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗺𝗼𝗱𝗲𝗹 𝘄𝗲'𝘃𝗲 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝗶𝘀 "𝗻𝗼𝗿𝗺𝗮𝗹."

And there's a massive wealth gap between ADHD people who figure this out and those who don't.

𝗧𝗵𝗲 𝗼𝗻𝗲𝘀 𝘄𝗵𝗼 𝗱𝗼𝗻'𝘁: 𝗣𝗮𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗗𝗛𝗗 𝘁𝗮𝘅 𝗳𝗼𝗿𝗲𝘃𝗲𝗿. 

↳ Late fees
↳ Lower earnings in traditional employment
↳ Impulse purchases during dopamine emergencies
↳ Constant friction with systems designed for different brains

𝗧𝗵𝗲 𝗼𝗻𝗲𝘀 𝘄𝗵𝗼 𝗱𝗼: 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗗𝗛𝗗 𝗱𝗶𝘃𝗶𝗱𝗲𝗻𝗱. 

↳ Building businesses around hyperfocus
↳ Leveraging pattern recognition for market timing
↳ Using "impulsivity" as decisive action while everyone else is still scheduling meetings about meetings

The difference isn't medication or therapy (though both can help) but understanding you're not broken... you're just expensive to run in the wrong infrastructure.

Like running a sports car on the wrong fuel. Technically it works, but it's painful and costs way more than it should.

✓ Your pattern recognition sees opportunities others miss.

✓ Your hyperfocus builds expertise that commands premium positioning. 

✓ Your impulsivity makes decisions while others are paralyzed by analysis.

These aren't bugs. They're features, darlin.

Expensive features that only work profitably in the right infrastructure.

I wrote the full breakdown on how to leverage ADHD as a competitive advantage instead of paying the ADHD tax.

📌 READ IT HERE: https://lnkd.in/gzRawQWd

I'd love to hear: Are you paying the tax or collecting the dividend?

I died at age 6.

I was lying on the staircase at my grandparents' house when I floated out of my body. 

Saw myself from above. 
Then the house. 
The city. 
The planet. 
The universe.

"We are so tiny and insignificant," I thought to my SIX-YEAR-OLD-SELF.

Then I was back. A few seconds that changed everything.

Ego death.

This incident came back to me a few years ago, and it helped me realize:

The bottleneck isn't your strategy. It's your nervous system's capacity to hold what your next level demands.

Children access expanded states naturally; their brains operate at different frequencies. Their nervous systems haven't learned to guard against ego dissolution yet.

Adults train themselves out of it. Build walls to protect their sense of "I." Then wonder why they can't access the very states that require those walls to dissolve.

This is why some people "just know things." 
Why some see patterns others miss. 

Why some hold massive complexity without collapsing.

It's not mystical, just nervous system capacity.

Every time you approach a threshold; more revenue, bigger decisions, more visibility, your body asks: "Can I handle this?"

If the answer is no, you self-sabotage back to safety.

💸 I just wrote the full breakdown on Substack:

→ The neuroscience of ego death and why children access it naturally

Rypassing keeps eliteR-performers stuck

→ The exact protocols I use to build nervous system capacity for expanded awareness

→ How moving meditation beats forced stillness for most high-performers

→ The biology of intuition (and why some people see patterns others miss)

→ A 6-protocol system for maintaining access to expanded states while building an empire

📌 Read here: https://lnkd.in/dyyJnuP4

You don't attract the life you want.

You attract the life you match.

Read that again.

Because most people are out here chasing a $500K vision with $50K energy.

They want the brand that commands attention.

The business that runs without them breaking.

The life that looks exactly like the one they keep visualizing.

But their actions say "someday."
Their energy says "survival."

Their nervous system is still calibrated to the ceiling they outgrew two years ago.

And then they wonder why nothing shifts.

Here's what nobody teaches you about building something magnetic:

↳ Strategy doesn't create momentum. Alignment does.

↳ Attention is currency, and mediocrity is bankruptcy.

↳ Your external world will never outpace your internal calibration.

You can have the best funnel, the best offer, the most polished brand in the room and still repel everything you want because your biology is broadcasting a frequency that doesn't match the vision.

✓ Your fire has to match your moves.

✓ Your moves have to match your vision.

✓ Your vision has to be wired into your nervous system, not just pinned to your wall.

I didn't build this life by working harder.

I built it by becoming the woman who could hold it.

Different energy. 
Different decisions. 
Different results.

The brand didn't create the life.
The alignment created the brand.

And the moment my internal frequency matched where I was going, everything that was meant for me started arriving like it had been waiting.

Because it had been.

🧬 The life you were designed for isn't something you chase. It's something you calibrate to.

Comment ALIGN if you're ready to match your energy to your vision 👇

#nervoussystemregulation #biohacking #healthoptimization #eliteperformance #longevity

The people judging you?

They're broke, bored, and bitter.
And you're letting them run your life.

They're not even in the game.
They're spectators with opinions about a game they'll never play.

A life they'll never live.
A risk they'll never take.

And you're letting them keep you small.

Here's what I know after a decade of building in public:

→ The loudest critics are the ones who quit before they started.

→ Judgment is just projection from people who chose comfort over conviction.

→ Every person who "made it" had to stop caring what people who "didn't try" think.

→ People who are fulfilled are the least judgmental because we are too busy living and loving our own lives. 🙌🏼

𝗦𝗼 𝗺𝘆 𝗹𝗼𝘃𝗲𝘀, 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗮𝗳𝗿𝗮𝗶𝗱 𝗼𝗳 𝗳𝗮𝗶𝗹𝘂𝗿𝗲.

𝗬𝗼𝘂'𝗿𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝘀𝗲𝗲𝗻 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂 𝗳𝗶𝗴𝘂𝗿𝗲 𝗶𝘁 𝗼𝘂𝘁.

But that visibility?
That's the price of expansion.

The nervous system work isn't learning to avoid judgment. It's building the capacity to be judged... and keep moving anyway.

There's a version of you designing the exact life you want right now.

She stopped asking permission three decisions ago.

𝗧𝗵𝗲 𝗼𝗻𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘆𝗼𝘂 𝗮𝗻𝗱 𝗵𝗲𝗿? 𝗦𝗵𝗲 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗴𝗶𝘃𝗶𝗻𝗴 𝗮 𝗳𝘂𝗰𝗸 𝘄𝗵𝗮𝘁 𝘀𝗽𝗲𝗰𝘁𝗮𝘁𝗼𝗿𝘀 𝘁𝗵𝗶𝗻𝗸.

Hit publish. 
Post that selfie. 
Start your personal brand. 
Stop giving AF what others think.

Your future self will thank you.

You've read the books.

Attended the conferences.

Listened to every podcast.

Consumed every article.

And you're still stuck in the same place!

This is the most common pattern I see in elite achievers.

They are not lacking knowledge. 
They are drowning in it. 

They have more frameworks, strategies, and playbooks than they could implement in a lifetime. 

But nothing changes.
The business still hasn't launched.
The comfort zone still hasn't been crossed.
The toxic job or relationship still has a grip.

Here's your business coach never told you:

The problem was never information.
The problem is capacity.

Your nervous system has a "safety range" for how much success, growth, and change it can hold.

Exceed that range and your body pulls you back to baseline.

Not because you're weak or lack discipline

Because your biology is doing exactly what it was designed to do: protect you from the unfamiliar.

I lived this.

I used to start projects and never finish them.

Businesses that would gain momentum then collapse.

Ideas that were brilliant on paper but never survived execution.

I thought I was broken… thought I just wasn't built for follow-through.

Then I learned what was actually happening.

Every time I hit a new level of success, whether it was a new income bracket, more visibility, more responsibility, my subconscious would pull me back.

Self-sabotage!
Get sick right before a launch.
Lose a client at the worst time.
Pick a fight.
Procrastinate on the one thing that mattered most.

My nervous system did not have the capacity to hold that new level. So it created chaos to return me to what felt safe.

This is the story of almost every high achiever I've ever worked with.

The fix isn't more information.

It's not another book or course or mastermind.

It's def ain’t willpower.

The fix is regrounding your nervous system and recalibrating your energy so your biology can actually sustain the success your mind already knows is possible.

I turned the exact method I've used with hundreds of clients over the past few years into The Wealthy Body, a course that builds the biological foundation required to scale, grow, and hold onto the success you keep creating and losing.

This is where it starts.
Not with strategy.
With capacity.

📍 If this just described the last few years of your life, DM or comment DM CAPACITY.

Mr. Beast just bought a nearly billion-dollar banking app.

Not a brand deal. Not a collab. He bought the entire company.

And the reason nobody is talking about WHY this is so dangerous is that most people are still thinking about branding the old way.

He is not building a brand. He is building infrastructure. The kind of infrastructure where his audience eats his food, watches his shows, uses his phone service, and now banks with him.

That is not a content strategy. That is an ecosystem.

And the same principles apply to your business, whether you have 466 million followers or 466.

I broke down the 5 SHIFTS that separate entrepreneurs who build empires from those who stay stuck in the content hamster wheel. 

𝗜𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘀𝗵𝗶𝗳𝘁 𝘁𝗵𝗮𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘀𝗽𝗮𝗰𝗲 𝗶𝘀 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 (𝗵𝗶𝗻𝘁: 𝗶𝘁 𝗵𝗮𝘀 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲).

📍We put it all in a free guide called The Brand Infrastructure Blueprint. 

Get it here: https://lnkd.in/dgT6RAgG

Data reveals the top 10% gain 8-9 disability-free years after age 50.

Optimal health is the new status symbol. 

Successful people radiate confidence with better health, unlocking richer opportunities.

Not to mention, exercise boosts cognitive function via BDNF, forging new neural pathways and habits.

💸 Unlike the poor. the rich invest in themselves— time freedom, health optimization.

Being healthy is a silent luxury.

⬇️

Before my time and location freedom, I was a slave to recessions and layoffs.

Fitness built my confidence, raised my salary, and broke glass ceilings into entrepreneurship.

Last summer, I joined an ultra-personalized, science-based longevity concierge program that changed my life.

Now, I access billionaire-level care at a fraction of the cost. 🤑 Yeah, baby!

✅ CGMs for stable blood sugar
✅ Repeated diagnostics (60+ biomarkers)
✅ VO2 max test, gut health test and a sleep study.
✅ 24/7 access to my longevity board (doctor, dietitian, physiologist, trainer)

Imagine feeling like a billionaire without the billions.

Honestly, there is nothing like elite care if you care about your health as much as I do. I can't stress how much I highly recommend this program if you care about your health.

I curated a deal for my followers with the founders of this program because I love it so much.

Want to walk the talk with me? 

👑 If you're curious, DM “ELITE” to learn more!

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Katy Poon

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Katy Poon

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