Vaughan Broderick

Wiley

Co-Author, Innovation in Action

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder - Innovation Lab

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Impact Lead - Centre for Entrepreneurship - July 2023 - Present

Innovation Lecturer - Executive MBA Coach - Startup Coach

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Innovation shouldn’t feel like pressure without progress.

Yet many leaders I work with are stuck in exactly that space.

They’re expected to move fast—but don’t have time to think.
They’re leading innovation—but unclear whether they’re solving the right problem.
They’ve run strategy sessions and pilots—but can’t make the change stick.

I help leaders and teams slow down where it matters—so they can move faster where it counts.

My work focuses on four key challenges:

Understanding the real problem behind the problem (no more jumping to solutions)
Designing smarter decisions in complexity (move forward with clarity, not chaos)
Aligning teams and stakeholders (so change feels shared, not forced)
Implementing innovation that sticks (not stalls)

I blend psychology, human-centred design, and practical strategy to help people turn insight into action - especially when the stakes are high and the path isn’t obvious.

As an innovation coach, advisor and educator, I’ve supported 225+ teams across business, government, and education to design smarter decisions and lead real change.

I’m known as The Slow Strategist - not because I move slowly, but because I help leaders pause where it matters most. Before assumptions harden. Before decisions get baked in. Before “solution mode” derails the real work.

I’m the co-author of Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Method, and I write a weekly newsletter read by 10,000+ professionals who want to lead with confidence - not chaos.

Earlier in my career, I founded and scaled a financial services business to 2,000+ clients and $500M in assets. Burnout led to a complete reinvention: I sold the company, travelled through 23 countries with my family, completed an Exec MBA, and retrained in human-centred innovation.

That reset equipped me with the real skills leaders need to thrive in a VUCA world: slowing down to think clearly, making human-centred decisions in ambiguity, and turning insight into action.

If you’re:
	•	Leading innovation on a complex challenge
	•	Building something new from scratch
	•	Or stuck trying to make change stick

…here’s how I can help:

1. Read by 10,000+ smart professionals each week
-> https://vaughanbroderick.com/newsletter/

2. Join 275+ smart innovators on the Innovation in Action book waitlist:
-> https://vaughanbroderick.com/the-ductri-playbook/

3. Workshops | Consulting | Speaking | Innovation Training
-> Let’s have a conversation: DM me

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Vaughan Broderick 🦆🌳

Jay Mount Consulting

Most revenue teams are building with borrowed tools.
The same CRMs. The same databases. The same cold email sequences.
It’s no wonder results feel flat — everyone’s playing the same game.

At JMC, we help you build your own.
We design Revenue Intelligence Architectures — proprietary systems that turn raw data, messy ops, and stale tactics into leverage your competitors can’t copy.

Our systems give you:
• Decision-making engines that route leads automatically
• Custom TAMs built from scratch (not scraped from ZoomInfo)
• Cross-channel orchestration that learns, adapts, and compounds
• A foundation your team can own, scale, and evolve

This isn’t RevOps.
It’s competitive advantage — built through automation, intelligence, and strategic clarity.

Want to see what that looks like in your business?
Start with a 48-hour architecture evaluation. We’ll map the risks, identify the upside, and show you exactly where the edge lives.

Founder

Growth Steps Newsletter

Join a community of 30,000+ Leaders Growing Smarter Every Week

The Growth Steps Newsletter delivers practical, no-fluff business insights straight to your inbox. Every week, I share simple, actionable strategies to help you lead with clarity, grow your business, and make real progress.

No theory. No wasted words. Just real-world advice you can apply immediately.

Lead better – Sharpen your decision-making and leadership skills.

Grow faster – Unlock smarter ways to scale your business.

Make progress – Cut through complexity and take action that matters.

Join the 30,000+ leaders who already get their weekly advantage. Subscribe now.

Writer

Clay

Solutions Partner

Predictable Revenue™ Inc.

Advisor

Techstars

Startup Mentor

Kinext

Hybrid Financial Ltd.

Responsible for product, growth, and scaling for Hybrid Financial. Early employee at the company to implement sales enablement tools, systems, and processes to grow from:

- Under 10 employees to over 180
- 20 customers to over 200.

Developed proprietary sales enablement AI-based platform to drive growth and create a different category.

Chief Growth Officer | Building Investor Audiences

basix.ai

We started basix.ai because we saw firsthand how doing “sales as usual” prevented sales from happening. Once we isolated and focused on the activities that drive revenue, we were able to boil it down to its simplest components; do the things that drive prospects forward, and stop doing the things that hinder sales. 

Most sales reps inadvertently spend time:

- Chasing deals that were never going to close (based on bad or incomplete data)
- Deciding who should be contacted based on gut feel
- Spending time on endless research, going between systems and databases

We built a technology platform that actually works with the salesperson to keep them in sales conversations and in their sales flow. 

Our experience has shown the answer is not to try to surround the salesperson with more activities and just increase performance, but rather keep the focus on just selling.  

With basix, the smart workflow engine learns what activities and what prospects to focus on so your sales team can get better results. This happens because the system learns who is the current “low-hanging fruit” and constantly serves them up. At the same time, the highest and best activities are matched, taking those prospects further into the buyer’s journey, and moving them to the close.

CEO & Co-Founder, basix.ai | Rapidly scaling sales teams

Architected and delivered 11% of net new income across $660MM of incentive compensation within RBC's P&C Banking Division.
- 400% lift in the number of products sold per Agent/Rep.
- 27,000 Agents/Reps selling financial services/insurance to individuals and companies.

Director, Performance & Incentive Design

National Sales Management Performance - Deposit, Investment, Lending Products

Mackenzie Investments

Product Development & Sales Growth, Reported to the Head of Product

Founder Helping You Grow | Follow for Daily Leadership & Growth Insights | Serial Entrepreneur | Ex-RBC

My story isn't typical - it's not about steady corporate progression or entrepreneurship from the start.

At 23, as a single dad, my journey took an unexpected turn.

In big corporations, where I stayed longer than planned, I experienced a different kind of growth.

Each night, after my son slept, my dual life as a father and ambitious professional unfolded.

But here's something you might not know: in these big companies, I didn't just get by; I excelled. Leading teams from two to 550, I was more than just another face.

I was a leader, learning about product development and large-scale expansion.

Yet, I constantly wondered, 'Am I too late to start my own business?'

This internal struggle, balancing comfort and ambition, kept me restless.

Outwardly successful in corporate, inwardly, I yearned for something of my own.

Skeptics called my desire to leave a stable career crazy, intensifying my internal conflict.

As my son became more independent, my perspective shifted.

A change was brewing, a readiness for something new.

That's when I left my corporate safety net, embracing the unknown.

The excitement of change was tangible, but what was to come?

My journey, initially thought to be solo, became a collaborative effort.

My first customer, my peers - they were more than connections; they were catalysts for transformation.

This transformation led to founding two startups in seven years.

Leaving corporate life for entrepreneurship was more than a business move; it was self-discovery, realizing my potential.

My achievements are clear:

→ Generated 9-figure revenue growth for clients and employers.
→ Progressed through 10 roles in two companies before venturing out.
→ Grew bootstrapped businesses to 7 and 8-figure heights.
→ Developed numerous leaders.
→ Launched several products.
→ Built two startups in seven years.

I share my story to inspire those on similar paths, not for self-praise.

If you're wondering if it's too late or too risky, let my experience guide you.

I'm here to connect, share, and inspire.

Let's discover what lies ahead, together.

Join my free newsletter at https://jaymount.me/newsletter

taplio

The Battle

Vaughan Broderick 🦆🌳

Jay Mount

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