Vaughan Broderick

Wiley

Co-Author, Innovation in Action

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder - Innovation Lab

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Impact Lead - Centre for Entrepreneurship - July 2023 - Present

Innovation Lecturer - Executive MBA Coach - Startup Coach

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Innovation shouldn’t feel like pressure without progress.

Yet many leaders I work with are stuck in exactly that space.

They’re expected to move fast—but don’t have time to think.
They’re leading innovation—but unclear whether they’re solving the right problem.
They’ve run strategy sessions and pilots—but can’t make the change stick.

I help leaders and teams slow down where it matters—so they can move faster where it counts.

My work focuses on four key challenges:

Understanding the real problem behind the problem (no more jumping to solutions)
Designing smarter decisions in complexity (move forward with clarity, not chaos)
Aligning teams and stakeholders (so change feels shared, not forced)
Implementing innovation that sticks (not stalls)

I blend psychology, human-centred design, and practical strategy to help people turn insight into action - especially when the stakes are high and the path isn’t obvious.

As an innovation coach, advisor and educator, I’ve supported 225+ teams across business, government, and education to design smarter decisions and lead real change.

I’m known as The Slow Strategist - not because I move slowly, but because I help leaders pause where it matters most. Before assumptions harden. Before decisions get baked in. Before “solution mode” derails the real work.

I’m the co-author of Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Method, and I write a weekly newsletter read by 10,000+ professionals who want to lead with confidence - not chaos.

Earlier in my career, I founded and scaled a financial services business to 2,000+ clients and $500M in assets. Burnout led to a complete reinvention: I sold the company, travelled through 23 countries with my family, completed an Exec MBA, and retrained in human-centred innovation.

That reset equipped me with the real skills leaders need to thrive in a VUCA world: slowing down to think clearly, making human-centred decisions in ambiguity, and turning insight into action.

If you’re:
	•	Leading innovation on a complex challenge
	•	Building something new from scratch
	•	Or stuck trying to make change stick

…here’s how I can help:

1. Read by 10,000+ smart professionals each week
-> https://vaughanbroderick.com/newsletter/

2. Join 275+ smart innovators on the Innovation in Action book waitlist:
-> https://vaughanbroderick.com/the-ductri-playbook/

3. Workshops | Consulting | Speaking | Innovation Training
-> Let’s have a conversation: DM me

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Vaughan Broderick 🦆🌳

Elangovan Perumal, PMP®

Happiest Minds Technologies

As a Customer Success Leader, I lead two charter 1) account management, program management office focused on measuring objectives, engineering team performance, customer satisfaction, risk management, scorecard, VoC and Audit 2) Pre-sales and solutioning engineering focused on Solution mapping, Customer research, RFP management, Sales Operations, proposal development, driving workshop for engineering innovation, pipeline management for growth.

Understanding customer goals and challenges was paramount. I worked closely with clients to grasp their desired business outcomes and then partnered with our Engineering, Product, and corporate teams to ensure alignment between their objectives and our offerings. This involved developing customized technology and business solutions tailored to each customer's needs, with clear objectives and key milestones.

Building a high-performing, customer-centric team was essential for our success. I focused on promoting continuous learning and collaboration within the team, implementing solutions and project structures that ensured clarity around customer objectives and optimized customer experiences for maximum satisfaction.

Senior Director, Customer Success, Aureus Business

At Aureus Tech Systems, I spearheaded Key Account Management and transformative business initiatives that significantly enhanced operational efficiency customer retention, account growth and reduced costs, resulting in a remarkable 350% employee growth in India. Leading high-performance teams across multiple engagements, I catalyzed business expansion and delivered innovative solutions, achieving an average annual EBITDA growth rate of 400%. 

As the head of Business Transformation Services, I provided strategic leadership to HR, Marketing, Governance, Technical Program Management office, Business Operations, and Industry Expertise teams. My focus was on driving innovation and transformation initiatives to accelerate business growth and enhance organizational efficiency.
I led the development and execution of strategic initiatives for capability building and geographic expansion, collaborating closely with C-suite executives to provide insights on strategic and operational matters. Managing key client relationships, I delivered exceptional service and maintained a deep understanding of client requirements. 

I drove the strategy development and implementation of process optimization and productivity enhancement measures through effective governance. I was instrumental in forming and executing a new employee productivity assessment system, including monthly KPIs and performance marking systems, which became a unique selling point for attracting top talent. I established and implemented a Management Information System (MIS) that informed decision-making, optimized processes, and aligned with our strategic goals. This MIS focused on risk management, governance, strategic planning, stakeholder engagement, cross-functional collaboration, innovation, competitive analysis, data-driven insights, and resource management

Head of Business Transformation Services

As a Business Manager for Cloud Application Services at IBM, I leveraged multi-domain expertise in Key Account Management and Client Relationship Management to deliver end-to-end service for large and mid-size accounts in Media and Entertainment Industry. By spearheading cloud transformation, low code, Power BI, and analytics solutions, I contributed significantly to year-over-year revenue growth.

Providing Leadership for a a $12M TCV global account, I achieved a record-high customer satisfaction NPS. I also identified opportunities for growth, driving enhanced contract profitability through strategic expansion of base accounts. I was responsible for managing contractual costs, P&L, schedule adherence, and product delivery commitments. 

My solutioning and pre-sales operations experience helped me to understand customer business needs, developing tailored proposals, and successfully positioning our offerings.

Business Manager, Cloud Application Services (CAS)

As a Delivery Manager in the Communication Sector, I led a diverse team across geography, leading product development, maintenance, support, and next-generation cloud products. Balancing multiple projects each month, I applied Agile (SAFe), and IBM Worldwide Project Management Methodology (WWPMM) to ensure efficient delivery.

I conducted comprehensive project reviews, providing strategic insights and updates to leadership, ensuring projects were delivered on time and within budget. Strategic communication was key, as I regularly presented project updates to client senior management and functional teams. I focused on building strong, positive relationships with customer organizations and stakeholders, driving alignment and collaboration to achieve project goals.

Delivery Manager, Communications Sector

As an Advisory Project Manager, I led a strategic digital transformation initiative focused on product rationalization for a media company. Leveraging deep domain knowledge in Media Traffic Systems, I drove alignment between customer objectives and the delivery team. My responsibilities included conducting detailed business process and financial analyses, performance assessments, and risk evaluations to achieve optimal project outcomes.

I collaborated cross-functionally with product engineering, product management, quality engineering, and professional services teams. My role required strategic communication with both management and clients, ensuring transparency, alignment, and proactive issue resolution. Additionally, I focused on mentoring and training team members, fostering an open culture of innovation and excellence.

Advisory Project Manager

Cognizant

As an Associate Projects, I managed multiple software development projects for broadcasters, with a strong focus on Quality Engineering. I developed comprehensive testing strategies, plans, and scenarios, diligently tracking issues and providing regular updates to clients and stakeholders.

During the requirement gathering phase, I consulted with Product Managers and Business Analysts, leading project quality engineering teams to develop precise test requirements. I utilized tools like HP Quality Center and Microsoft Test Manager to manage test requirements, cases, procedures, and defect management effectively. I was also leading user acceptance testing, I proposed best practices, addressed client issues, and provided innovative solutions to ensure successful project outcomes.

Associate Projects 

Programmer Analyst

Laserwords

In my role as a Jr Testing Executive, I was responsible for ensuring the quality and functionality of various application modules. I began by analyzing and identifying test cases based on the application's requirement document, meticulously reviewing and modifying them as needed. I executed these test cases across different modules, performing smoke, functional, compatibility, and user interface testing. This thorough approach ensured that the applications met the highest standards of quality and usability.

Jr Testing Executive

Senior Director | Customer Success Advocate | Strategic Thinker with an Optimistic Attitude | ✅ Follow for Leadership & Strategy Insights

In a world driven by complexity, I believe in full-body wisdom — 𝙩𝙝𝙚 𝙗𝙧𝙖𝙞𝙣 𝙛𝙤𝙧 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮, 𝙝𝙚𝙖𝙧𝙩 𝙛𝙤𝙧 𝙚𝙢𝙥𝙖𝙩𝙝𝙮, 𝙖𝙣𝙙 𝙜𝙪𝙩 𝙛𝙤𝙧 𝙘𝙤𝙪𝙧𝙖𝙜𝙚. This holistic leadership style has guided my journey across Global IT Services, Digital Transformation, and Executive & Career coaching.

𝗪𝗵𝗼 𝗜 𝗔𝗺

A Senior Director and Delivery Center Site Leader with 17+ years of experience driving technology-led business transformation across Media & Entertainment, BFSI, and Healthcare Industries. I specialize in program leadership, account management, digital strategy, and building high-performing global teams aligned to billion-dollar organizational visions.

𝗠𝘆 𝗣𝗮𝘀𝘀𝗶𝗼𝗻𝘀

• Using technology as a catalyst for scalable, measurable change
• Championing sustainable leadership, culture, and career growth
• Enabling managers to become adaptive, values-driven leaders in today’s fast-evolving IT landscape

𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗵𝗮𝗿𝘁𝗲𝗿

• Partnering with CxOs, Engineering Teams & Clients to deliver strategic and operational impact
• Account Management | Global PMO Leadership | Program Management | Pre-Sales & Solution Engineering

𝗦𝗲𝗹𝗲𝗰𝘁 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀

• Built enterprise PMO, QE, HR, Business Ops and Talent functions from the ground up
• Drove 350% team growth at Aureus Tech Systems; led to a $17M acquisition
• Strategized delivery center locations across India, enabling access to diverse talent pool and scaling to 150+ team members. 
• Coached 50+ managers into leadership, achieving 400% average annual EBITDA growth
• Led product innovation on Azure serverless platforms using cloud and ML integrations

𝗠𝘆 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗝𝗼𝘂𝗿𝗻𝗲𝘆

I’m currently exploring pathways to Independent Directorship, with a strong interest in ESG, Corporate Governance, and Board Stewardship. I'm actively reading, learning, and aligning with best practices in responsible leadership.

𝗪𝗵𝗮𝘁 𝗜 𝗖𝗮𝗿𝗲 𝗔𝗯𝗼𝘂𝘁

  • Strategic, AI-powered delivery at scale
  • Leadership Coaching & Career development
  • ESG, Governance, and the future of sustainable business

📬 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁

Curious to collaborate on IT Services, Digital Transformation, Site Leadership, or Leadership & Career Coaching? DM me or reach out to exchange ideas.

Worked closely with leaders across different geographies in designing, leading and implementing internal business programs of varying size and complexity

Performed rapid assessment of landscape for clients and provide insights to accelerate action towards refining their current state

Driven decision making and be the trusted advisor to the stakeholders

Brought diverse and thought-provoking perspective to transformations, including market trends, new and innovative ideas from my experience and organizational points of view

Explored and co-created solutions that address the needs of clients

Driven and built upon a culture of continuous improvement by developing innovative ideas 

Developed detailed project plans, anticipate risks and plan mitigations ahead of time

Effectively collaborated with multiple and diverse set of stakeholders in a global environment

Great leaders spot potential before it shows

Not every great hire has a perfect résumé.
Sometimes all they bring is attitude, curiosity, and a willingness to learn... and that’s enough.

Here’s how to spot and grow talent:

1. Look beyond the résumé
Skills can be taught. Drive cannot.
↳ Ask questions that show curiosity and willingness to learn.

2. Test for mindset, not perfection
Mindset matters more than experience.
↳ See how they think, adapt, and solve problems.

3. Start small, scale fast
Give small responsibilities first.
↳ Track progress and increase scope gradually.

4. Invest in the unseen
Strong performers often start unconventionally.
↳ Trust effort and guidance to produce results.

5. Give feedback early and often
Growth needs clarity and guidance.
↳ Give feedback that helps them improve consistently.

Leadership clarity is about spotting potential, giving space, and helping it grow.

Choose potential. Nurture it. Watch it succeed.

-----—————-

I help professionals and students find CLARITY in careers and leadership - DM if support required.

Follow Elangovan Perumal, PMP®️ for more

taplio

The Battle

Vaughan Broderick 🦆🌳

Elangovan Perumal, PMP®

Followers

Posts

Engagements

Likes

Performance ScoreElangovan Perumal, PMP®'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Vaughan Broderick 🦆🌳

Elangovan Perumal, PMP®

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elangovan Perumal, PMP®'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreElangovan Perumal, PMP®'s LinkedIn Performance