Vaughan Broderick

Wiley

Co-Author, Innovation in Action

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder - Innovation Lab

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Impact Lead - Centre for Entrepreneurship - July 2023 - Present

Innovation Lecturer - Executive MBA Coach - Startup Coach

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Innovation shouldn’t feel like pressure without progress.

Yet many leaders I work with are stuck in exactly that space.

They’re expected to move fast—but don’t have time to think.
They’re leading innovation—but unclear whether they’re solving the right problem.
They’ve run strategy sessions and pilots—but can’t make the change stick.

I help leaders and teams slow down where it matters—so they can move faster where it counts.

My work focuses on four key challenges:

Understanding the real problem behind the problem (no more jumping to solutions)
Designing smarter decisions in complexity (move forward with clarity, not chaos)
Aligning teams and stakeholders (so change feels shared, not forced)
Implementing innovation that sticks (not stalls)

I blend psychology, human-centred design, and practical strategy to help people turn insight into action - especially when the stakes are high and the path isn’t obvious.

As an innovation coach, advisor and educator, I’ve supported 225+ teams across business, government, and education to design smarter decisions and lead real change.

I’m known as The Slow Strategist - not because I move slowly, but because I help leaders pause where it matters most. Before assumptions harden. Before decisions get baked in. Before “solution mode” derails the real work.

I’m the co-author of Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Method, and I write a weekly newsletter read by 10,000+ professionals who want to lead with confidence - not chaos.

Earlier in my career, I founded and scaled a financial services business to 2,000+ clients and $500M in assets. Burnout led to a complete reinvention: I sold the company, travelled through 23 countries with my family, completed an Exec MBA, and retrained in human-centred innovation.

That reset equipped me with the real skills leaders need to thrive in a VUCA world: slowing down to think clearly, making human-centred decisions in ambiguity, and turning insight into action.

If you’re:
	•	Leading innovation on a complex challenge
	•	Building something new from scratch
	•	Or stuck trying to make change stick

…here’s how I can help:

1. Read by 10,000+ smart professionals each week
-> https://vaughanbroderick.com/newsletter/

2. Join 275+ smart innovators on the Innovation in Action book waitlist:
-> https://vaughanbroderick.com/the-ductri-playbook/

3. Workshops | Consulting | Speaking | Innovation Training
-> Let’s have a conversation: DM me

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Vaughan Broderick 🦆🌳

Ideas to Power Your Future, The Newsletter

Real growth, not hacks! Build a sustainable, future-proof business. I'll teach you how in 10 mins or less per week. Get weekly strategy advice, in-depth trend analyses, and ideas to help you build a resilient business --> https://www.adrianatica.com/newsletter/

Owner/ Factotum

Copywritech

The digital marketing agency for smart tech companies. We help companies in XaaS, networking, telecom, web development, cybersecurity and more reach their marketing and business goals. 
- Strategy
- Copywriting 
- SEO content writing

Owner

Idunn

Digital marketing agency supporting clients all over the world.

idunn.pro

Nivis

- Marketing of hardware and software products with focus on the North American and European markets;
- Designing and implementing marketing and communication strategies;
- Working closely with the engineering department to build product positioning and messaging; 
- Press release writing and distribution;
- Content writing and supervising the graphic design for technical and promotional documents (data sheets, brochures, user guides etc.);
- Writing website and social media content;
- Creating loyalty and channel marketing programs (B2B);
- Performing market analysis.

Marketing Manager

QEES

•	Launching new products (home automation field) on the European market;
•	Preparing and implementing Marketing & Communication Strategy – B2B and B2C;
•	Writing press releases;
•	Creating & implementing online strategy (website/blog, SEO, Social Media etc.);
•	Creating & implementing promotional & loyalty programs (B2B);
•	Supervising the design and tech writing for all packaging elements: boxes, user guides, labels etc.
•	Supervising QEES’ participation as an exhibitor at international fairs and tradeshows (such as Light + Building in Frankfurt);

Enforce Media Services

Marketing&Communication Consultant

Set Events

PR & Marketing Specialist

New Europe Media

Senior Account Manager

No-BS, zero-hacks marketing strategy. I help people build & grow a future-proof sustainable business. | Here to make you think. | Marketing strategist, trend analyst, writer.

Most marketing advice is either obvious, manipulative, or straight-up insulting to your intelligence.

You won’t find that here. I've spent 18+ years in marketing, so I know hacks and bro marketing don't work in the long run.

I work with solopreneurs, founders, and experts who are ready to turn their expertise into F-You money — without selling their soul, chasing trends, or burning out on social media hamster wheels.

My philosophy?
👉 Strategy > gimmicks
👉 Fewer moving parts, more traction
👉 Systems that sell, not just scream for attention

Whether you're building a newsletter, launching a digital product, or turning your expertise into something scalable, I help you create a strategy that gets results — not just likes.

Through my Strategic AF newsletter and consulting work, I break down what actually works so you can grow a business that pays well and feels right.

No bro marketing. No funnel cults. No “make $80K in 8 days” nonsense.
Just smart strategy, tailored to real humans with real offers.

Want in?
Start here —> get Strategic AF in your inbox: adrianatica.com/newsletter

Adriana Tica

Help me out, please? 🙏

I'm this 🤏 close to releasing the Solo Business Barometer. The results drop next week, and we'll all learn:

💰 How much $$ solo business operators make
🎯 Which channels work best for them -- on and off social media
🤖 How they use AI and does it *really* help them save time

and a bunch of other interesting facts, all with zero bias because this research report is not created by a huge company. 

It's built by all of us together, so it's real and realistic AF.

So far, over 120 people have filled out the survey. 

Can you help me get to 150 by Saturday? So we can all benefit from better data.

👉 If you haven't filled it out yet, please do: https://tally.so/r/nGZvaO
👉 If you know anyone who's a good fit, please share the link above with them.
👉 Hit repost 🔁 so the survey can reach more people.

TIA!

Founder of Strategic AF, the zero BS newsletter for founders who are sick of being treated like toddlers looking for their next shiny toy. (link👇) | Here to make you think. | Marketing strategist, trend analyst, writer.

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The Battle

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Adriana Tica

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adriana Tica's LinkedIn Performance

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