Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Ben Fisher✨

Founder @ Rodeo and Fractional CTO to 8-figure DTC brands, sharing learnings as a Full-stack Coder, Designer and Shopify Expert

My friend Paul says I'm a "Human Zapier." That checks out. 

I'm a solid programmer and a decent designer, but they're really a means to an end: I love to build things and solve business problems. 

I'm a product person, a technologist, and an entrepreneur at heart. 

My superpower is at the intersection of tech + design + automation/optimization. And I love dtc ecomm.

I get a DISGUSTING amount of satisfaction by eliminating inefficiency. And I do it through building software tools.

I am obsessed with Systems Thinking and love to experiment with new ways to connect disparate systems.

I won't stop until we've got a deceptively simple solution that's damn fun to use.

**

For the past 10 years, I've built "commerce enablement" tools in the Shopify ecosystem that help DTC brands make more $$$.

With CartHook, we brought post-purchase upsells to the Shopify ecosystem and worked directly w/ Shopify to add it natively. 

CartHook processed > $1B GMV and added $250MM/year in revenue through its post-purchase upsell tech. It was acquired by Pantastic in 2022.

At Rodeo, we released one of the first native Shopify subscription apps (acquired by Recharge) and pivoted to a LTV Growth platform that originated as a small feature. Ultimately, wound it down as Shopify actively started building a solution themselves.

I'm on a mission to build damn good tools that help you make more money and have fun doing it.

Co-founder, Technical CEO

I’m happy to share that I’m starting a new position as Podcast Host at Dear Ben!

"Dear Ben" is a podcast video series I started this Fall on "Practical AI for CEOs who don't have time for BS." Eight episodes live.

It's a founder-to-founder experiment answering real AI questions from operators running real companies.

Ben Fisher 🏴‍☠️

Fractional AI CTO | AI sprints for $5M–$75M companies | AI‑powered proof of concept in a week

I'm often asked if prompt structure actually matters when coding w/ AI.

Most people intuitively know it does. What they don't realize is how much -- especially when you compound it over hundreds of prompts while building something. So I ran a test.

I asked Claude the same question four different ways: "How do I sell access to a private GitHub repo with per-person revocable tokens?"

Same model. Minutes apart. Same knowledge.

First try -- just typed it in. 45 words. Got back a decent options list. The kind of answer that feels useful until you try to actually build from it.

Second try -- ran the same question through a plugin that does web research (Superpowers). 27 tool calls, 3 minutes of agent work. Better sourced. Same shape though. Still just a list.

Third try is where it gets interesting.

Ran my 45 words through Promptó (my free prompt tool). It expanded to 193 words with clear sections and format instructions. Fed that to Claude raw -- no plugin, no web search.

Got a full implementation guide. Comparison tables. Working code. Stripe webhooks. Rate limits. Security checklists.

The AI didn't know anything new. I just told it what I actually wanted.

Last try -- structured prompt + plugin together. The plugin started asking me questions I hadn't thought of:
- "What does 'access' mean -- git clone? Browse on GitHub? Install a package?"
- "How important is preventing redistribution?"

Used my answers to arrive at a completely different architecture I never would've asked for. Custom download server with API keys and watermarking.

The kicker: the structured prompt made the plugin smarter. It asked better questions because it had better structure to work from. Neither lever alone came close to pulling both.

Andrew Warner asked: "Every time I talk to a founder, I hear about some AI workflow I never would have thought to try. What are the non-obvious ones you're seeing?"Most people use AI to make stuff. The overlooked category: using AI to mirror things back to you. Scoring. Flagging. Routing. That's where the leverage is hiding.Ask your own question at DearBen.ai.--# SHOW NOTES- The Make vs Mirror Matrix: you're probably doing Make — but Mirror is where the blind spots live- Jeff Brewer gets rated on clarity, decisiveness, and interruptions after every single meeting- Dan Shipper built a system that flags when he's avoiding confrontation- Wade Foster (Zapier CEO) scores team meetings against Five Dysfunctions and sends individual feedback- Pete Sena's mega prompt analyzed 13 years of my notes and surfaced patterns I'd forgotten- Chris Brownridge routes meeting actions to Linear/calendar automatically via Claude agent- One meeting. One mirror workflow. Ship it. Stack from there.--# TOOLS MENTIONED- Motion AI Exec Coach (meeting scoring)- Granola (local-first meeting notes)- Zapier (automation)- Fireflies (meeting transcription)- Claude Desktop / Claude Code (local file analysis)- Linear (task routing)--# ABOUT DEARBEN.AIPractical AI for CEOs who don't have time to become AI experts.Ben Fisher — 2x CEO, 3x CTO.A founder-to-founder experiment answering real AI questions from operators running real companies.Ask yours at https://DearBen.ai--# CONNECTWebsite: https://DearBen.aiLinkedIn: https://fshr.co/profileX: https://lnkd.in/eX5xNjGg

Fractional AI CTO & builder for $5M–$75M companies | I ship a working AI product in 2 weeks so you know if it’s real before you spend $250k+

Open video: What AI Workflows Are You Sleeping On?: DEAR BEN on podbean.com

What AI Workflows Are You Sleeping On?: DEAR BEN

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Vassilena Valchanova

Ben Fisher✨

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The Battle

Vassilena Valchanova

Ben Fisher✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Fisher✨'s LinkedIn Performance

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Performance ScoreBen Fisher✨'s LinkedIn Performance